JSL Marketing & Web Design

BACKGROUND

Introduce your business and what you do there.

I’m the CAO for instructional connection. We are a service provider to colleges and universities to help provide instructional support for online courses to help them scale to meet enrollment demands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing & Web Design?

We needed some help marketing because we operate in such a small niche but are more in demand than ever and wanted to help as many people find out about us as possible.

SOLUTION

What was the scope of their involvement?

We had a very minimal baseline understanding of what we needed to accomplish for our website, but JSL really brought more of the background and information on the process to help us understand what that really meant.

They gave us a robust proposition of services and let us decide what we wanted to do, and we ended up extending the project into a rebranding and refresh of our logo. From there, we went to website reorganization, SEO, and social media marketing.

What is the team composition?

I worked with a few different members of their team over the course of the work. My main point of contact was the principal of their company, but he would pull in other people for various questions and tasks that they had the specific expertise to handle.

How did you come to work with JSL Marketing & Web Design?

I reached out to three companies about an initial website redesign, and JSL responded within hours and gave by far the most detailed and attentive response, so we decided that we wanted to give their services a try.

How much have you invested with them?

The overall cost has been around $40,000, with the bulk of that going towards the one-time rebranding and website redesign, and the rest covering the ongoing social media and SEO work.

What is the status of this engagement?

We started the project in December 2019 and are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Initially, when we launched the website with the new brand standards, the first layer of feedback we got was from our own employees. They were all very impressed and like that it’s a much more clean, modern site. We’ve gotten some compliments from other companies as well who really like the way it looks and flows.

We’ve also seen an upward trend in our likes and engagement on social media, which is really good for the length of time we’ve been active there. A big part of our business requirement is visibility, so we’re very happy that we are seeing that already.

How did JSL Marketing & Web Design perform from a project management standpoint?

We communicate primarily through web conferencing or emails, and they actually help to keep our team on task more than anything. I’ve had some issues with scheduling, but they’ve been extremely patient, and I never once felt like I was asking stupid questions because they always make a point of answering you quickly and thoroughly no matter what your request.

Everyone on their team is empowered to provide you with a solution or to put you in touch with the person who can. They really operate as a cohesive unit, and that translates to better quality service that they are able to provide to us.

What did you find most impressive about them?

Their responsiveness, both in answering questions and in addressing any feedback that you provide to them, has been really helpful. It seems like on some issues they are able to take care of things instantaneously.

Not only that, but if the feedback has some sort of potential implications down the road, they are always quick to explain why they were doing things a certain way and how we could potentially address our concern in a different way.

Are there any areas they could improve?

I really can’t think of anything. I’ve been extremely pleased with the work they did for us.

Do you have any advice for potential customers?

Don’t be afraid to ask any questions. They want you to understand everything that they’re doing, so be open about what you don’t understand, and they will help guide you through the process.

BACKGROUND

Please describe your company and your position there.

I am the Chief Administrative Officer, overseeing various strategic initiatives including business development, marketing and talent acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

We selected JSL to assist with rebranding, website development and social media marketing.

What were your goals for this project?

The goal of our projects were updating and modernizing our logo and website and assistance to expand our online and social media visibility and presence.

SOLUTION

How did you select this vendor?

We requested quotes from several companies. JSL was competitive and extremely informative. The JSL team and mission was most aligned with our company structure and values.

Describe the scope of their work in detail.

We had an initial conversations to review our business with their team. To make sure all parties were together on the process and goals for the whole project. We provided our literature and collateral materials. Initially, we started with the rebranding process.

They provided 3 options for new logos - one that was most similar to our previous, one that was drastically different and one in between the two. We provided feedback from our team and narrowed down the options to 2. Then were provided 2 options based on feedback. We then settled on one, with some edits on overall look and color schemes.

The process was surprisingly quick, just a few weeks (and could have been quicker had it not been during the holiday season and us providing feedback sooner). Once we finalized and approved, we were provided logos and new brand standards within a few days. And it was on to the website rebranding process.

They provided a basic framework/template of the website and then applied the new brand standards to the framework. I then worked with the team on content. We already had the content, which we just need to make edits and make current.

JSL provided guidelines for the content to ensure that it would be optimized for SEO, based on keywords that we established based on research and analytics that JSL provided. Overall, the websites design was relatively painless process. The team was extremely patient with me and would quickly respond to all questions and helped me better understand the back end process and logic that is involved.

I came out of the process so much more knowledgeable about the work and process. So grateful that they didn't just do the work but took the time to explain the why, how and various logistics to ensure that I understood the full scope. The website was done simultaneously with the social media marketing services to ensure that both worked together.

As mentioned earlier, the keywords were established early on and provided the base for moving forward with SEO and social media. We continue to work with JSL on SEO and social media. They provide weekly proposed social media posts for approval. They have been pretty spot on every week. We also get a monthly content calendar for blog posts.

What was the team composition?

I worked with the principals and other leads in the various areas. I have 2 primary contacts, but everyone has been very willing to answer questions and guide me through the process. Never once get passed off to someone. JSL is genuinely a team effort and I always feel comfortable to ask to weird question, and they are happy to answer and give me the knowledge or background to fully understand the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received numerous compliments for our employees and others outside of the organization on the new look of the logo and website. We are seeing significant increases in views and engagement on our social media pages. It has only been about 6-7 weeks, but we fully expect to see these trends to increase.

How effective was the workflow between your team and theirs?

The team was an absolute delight to work with. Again, indulged me and my questions and never made me feel as if I was wasting their time. Really wanted to make sure that I understood the whole scope of what they were doing and why it was important for it to be done.

What did you find most impressive about this company?

Their responsiveness is always quick. Never had to wait days for a response or update. I was very nervous about the whole process in the beginning because of my lack of knowledge. JSL quickly was able to reassure me, which primarily for me is knowledge and understanding.

Are there any areas for improvement?

I couldn't think of anything of hand. Any questions or concerns have always been addressed quickly.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of Ekklesia Real Estate. We are a one stop shop for everything real estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

Web development and design as well as copywriting

What were your goals for this project?

To get a professional website

SOLUTION

How did you select this vendor?

Google and talking with them and getting their vision.

Describe the project and the services they provided in detail.

They created a beautiful custom website for us. It is over 5 pages and follows our culture and dan perfectly.

What was the team composition?

Shane was the project manager - James is the eco - and Anna was our web developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It has helped us connect with our past, present and future clients.

How was project management arranged and how effective was it?

It was extremely effective.

What did you find most impressive about this company?

I was impressed with their communication.

Are there any areas for improvement?

nope

BACKGROUND

Introduce your business and what you do there.

We are an air filter product and service distributor. I'm the marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing & Web Design?

We had an outdated website in an unusable WordPress template. We wanted to redesign our website in a new WordPress format.

SOLUTION

What was the scope of their involvement?

We discussed the scope of work with them, and we made sure they were clear on everything we wanted. After a few weeks of planning, we got to work. We provided all the content, and they focused on creating an updated design and easier backend use for our staff. They also added WooCommerce functionality to the site. Because of the way we sell our products, we needed some pages to look one way, and our quoting pages to look another way.

We shared all our content via Dropbox, and all our images migrated over from our old site. They moved everything to a staging site, and we worked through three revisions. I sent itemized lists for changes and feedback, and they helped us launch once we were happy with everything.

What is the team composition?

We worked primarily with two people.

How did you come to work with JSL Marketing & Web Design?

We did an RFP, and we sent that document to about ten companies. They were one of our top candidates from the start. I liked the websites they'd done previously, and they're local to us. We reviewed their bid, and they were willing to work with us to get the price we needed. We ultimately selected them because of their price and their portfolio. We also felt very comfortable working with them.

How much have you invested with them?

We spent about $30,000 on their services.

What is the status of this engagement?

The project started around April 2019, and the site was completely finished by July or August 2019. We were happy with their progress.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had good internal and external feedback for the site. Right now, we're just starting our e-commerce process with a few products, and we're integrating a new ERP this year. We've already had some success, and the look and feel of the site is very nice. It's much easier to use and manage than the previous site.

How did JSL Marketing & Web Design perform from a project management standpoint?

During the busiest portion, we communicated multiple times a day. We were in touch once a day in the bigger parts of the move, and we spoke once a week when we were working on edits. We were really happy with their communication, and they always answered our questions within 24 hours. Most of our interactions were over email or by phone.

What did you find most impressive about them?

They met all our needs, and they went above and beyond. They were always willing to help and answer questions. I'm so excited by how user-friendly the administrative tools are. The difference is night and day.

Are there any areas they could improve?

I can't think of any areas of improvement for them. It might be helpful to have a project management tool, but that might not make the process any easier. I was very pleased with my whole experience with them.

Do you have any advice for potential customers?

Make sure your content sounds, looks, and feels right before you get started. If we were to do this again, we would have spent more time working on our content, or we would have hired them to help us build new content during the project.

BACKGROUND

Please describe your company and your position there.

We are a boutique real estate firm based in Dallas, TX focused on representing tenants in negotiations for their office and retail space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

Web design and logo

What were your goals for this project?

To have a website that represented our company and what it stands for - quality!

SOLUTION

How did you select this vendor?

Found online

Describe the project and the services they provided in detail.

JSL provided a logo design and a full Wes site design. They were with us every step of the way and truly listened to the vision we had for our site and logo. Both turned out well and we couldn’t be happier!

What was the team composition?

The team had 2-3 people working on our site for the duration from March-June.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It’s had a great impact on our overall business. To have a website that we can point people to gives us a sense of credibility and professionalism. We have had several inquiries about new business and we are getting an immense amount of traffic to our site.

How was project management arranged and how effective was it?

The team was organize and had an 8 week plan laid out and we stuck to the plan - never missing a deadline!

What did you find most impressive about this company?

Their ability to stick to a timeframe. They answered any questions we had with clarity.

BACKGROUND

Introduce your business and what you do there.

I'm the director of sales and marketing at a 24/7 call center. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing & Web Design?

We wanted to generate more leads, so we were looking for a company to help us with SEO and digital marketing. 

SOLUTION

What was the scope of their involvement?

First, JSL Marketing analyzed our website and made recommendations on what needed to be changed. Then, they made revisions to the content, updated our taglines, and compiled keyword lists. They continue to create new content for our website, share this content on social media, and provide SEO services. The team also manages our PPC campaigns.

What is the team composition? 

I've worked with four different people, but I have one main point of contact.

How did you come to work with JSL Marketing & Web Design?

We found them through a Google search. We interviewed three different companies and reviewed their proposals. JSL Marketing seemed to offer the best value, so we chose them.

How much have you invested with them?

My company has spent about $30,000.

What is the status of this engagement? 

We started working with them in August 2018, and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our Google rankings went up, and the number of leads is on the rise. It's been a slow and steady process, and we expect our organic rankings to continue to improve. 

How did JSL Marketing & Web Design perform from a project management standpoint? 

JSL Marketing is very responsive and willing to schedule a quick call if we need to discuss the progress. They also provide monthly reports that show our rankings and recent activity on the website. We mostly use phone and email to stay in touch. Their turnaround times are very fast, so we haven't had any issues. 

What did you find most impressive about them?

We've been impressed by their customer service and communication. 

Are there any areas they could improve?

No; we've been satisfied with everything. 

Do you have any advice for potential customers?

They know what they're doing, so let them guide you through the process. 

BACKGROUND

Introduce your business and what you do there.

We are a municipal government that oversees our area of jurisdiction in the same capacity as a traditional city.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing & Web Design?

As a relatively obscure government agency, we wanted to partner with a marketing agency to increase awareness amongst visitors and residents.

SOLUTION

What was the scope of their involvement?

JSL Marketing & Web Design was tasked with rebranding every aspect of our community. During the first phase, they designed a new logo and incorporated the theme into the city’s bills, statements, business cards, letterheads, employee signatures, and official seal. Since defining our new look, they have moved on to building our new website per state requirements. Residents will be able to view utility statements and pay bills securely through the site. They will also produce, write, and distribute six-page newsletters every quarter for the next five quarters. We’re currently working on hosting arrangements to maintain our backend infrastructure. We also plan to use them to manage our media contacts and create artwork for our new facilities.

What is the team composition?

There are typically eight individuals working on our account. Their two business owners serve as our primary contacts, along with their brand coordinator and graphic design artist and their web site consultant.

How did you come to work with JSL Marketing & Web Design?

We discovered them during our online search for local marketing agencies. Their portfolio was impressive, their reviews were positive, their quotes were reasonable, and their team had ample experience managing large-scale projects. 

How much have you invested with them?

Our initial contract was $86,000, but our current rate is close to $107,000. Next year, we anticipate our expenses to exceed $200,000.

What is the status of this engagement?

They came on board in September 2018. The branding work is complete, and the website and newsletter are scheduled to launch in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are highly pleased with the work that JSL Marketing & Web Design have done for us so far. They are still working on the website, but it’s already promising to be a wonderful resource for our residents. 

How did JSL Marketing & Web Design perform from a project management standpoint?

Although we gave them a very ambitious timeline for our exhaustive project, they’ve managed to meet deadlines without difficulty. Their efficiency is very cost-effective.

What did you find most impressive about them?

JSL Marketing & Web Design is producing amazing work, despite our limited guidance. They have completed more work than we anticipated in the past three months.

Are there any areas they could improve?

Once they find a new bookkeeper, they should work to refine their invoicing process and the way they review contracts. They should also aim to make meetings more formal and consistent.

Do you have any advice for potential customers?

JSL Marketing & Web Design is an excellent creative partner. To get the most out of the engagement, give them direct recommendations and be willing to cooperate with their schedule.

BACKGROUND

Please describe your company and your position there.

I’m the president and co-founder of Vault Aviation. We’re a charter brokerage company that offers on-demand private jet charter flights.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

We hired them to build a new website and then work on our digital marketing. That included SEO and Google PPC campaigns.

What were your goals for this project?

We wanted a simple, clean website to serve as a platform that generates inbound leads, through SEO and PPC campaigns.

SOLUTION

How did you select this vendor?

We interviewed three companies over the course of a month. We chose to engage JSL out of those options.

Describe the scope of their work in detail.

The first step was doing the website design, and then they built us the new site. We provided the majority of the content and they put everything together for us.

They also build our organic SEO ranking through blog posts and social media, and continue to manage our Google PPC campaigns.

What was the team composition?

They have a lot of highly skilled employees. So far, we’ve worked with five people, and coordinate through two main contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They recently completed the website build. It took only three months, including the build of a custom contact form. We’re incredibly happy with the website’s overall look and functionality.

The regular blog posts and the Google PPC campaign have also returned good results so far.

How effective was the workflow between your team and theirs?

The workflow communication has been great. We always get a response to our emails and questions within 24 hours as there are multiple team members who are capable of assisting with any issues.

What did you find most impressive about this company?

The most impressive thing is their honesty. If there was something I wanted, but it was not something they were capable of, or comfortable doing, they would tell me.

In the past, we’ve had a number of issues with other companies claiming they could do something they weren’t actually capable of, which resulted in a sub-par product and wasted money.

Are there any areas for improvement?

Everything we've asked of them has been done in a timely and professional manner. We’re looking forward to seeing what kind of results we’ll get from the SEO and PPC.

BACKGROUND

Please describe your company and your position there.

I'm the VP of a small private jet charter brokerage. We're located in in Dallas, but operate internationally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

After a disappointing experience with another company, we hired JSL Marketing & Web Design to redesign our website and run our SEO and PPC campaigns.

What were your goals for this project?

The main goal of our website is to generate leads from C-Level executives, executive assistants, and individuals with high net worth. Our campaign goals were to increase organic Google rankings; build web pages to increase local SEO reach in popular cities; run a high-performing PPC campaign targeting search terms that convert well; and explore building a social media campaign with photos and videos. 

SOLUTION

How did you select this vendor?

We selected them based on their reviews, the websites they've designed, and their location, transparency, and cost. After interviewing multiple companies, the choice was clear. If we wanted the best, we had to hire JSL Marketing and Web Desing.

Describe the project in detail.

Our project began with an in-depth conversation with one of the owners about our goals and priorities. He had already audited our website, outlined some necessary technical fixes, and explained which keywords we ranked for and where we could improve. Within a day, they had assembled a proposal, an audit of our website, a list of keywords, our ranking, and suggestions about how to improve.

Once we realized that our website needed more work than we had realized, we opted for a complete redesign with targeted SEO content. They redesigned our site and created multiple landing pages for popular travel destinations. They currently manage our social media and write two blog posts a month.

What was the team composition?

We work directly with the owners, who are as invested in our success as we are. They have a few other team members who are are just as important.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our redesigned website and PPC campaign went live a few weeks ago. So far, we've seen a dramatic increase in traffic and trip request forms.

How did the JSL Marketing & Web Design perform from a project management standpoint?

They take as much time as necessary to learn about our industry and understand our needs and desires. They're totally transparent about costs and give us multiple options. They lay out exact processes and timelines for each task, and report monthly on conversation rates, metrics, and results. They always respond in a timely manner.

What impresses you about the JSL Marketing & Web Design?

We wanted to focus on our blog. Our previous vendor struggled to understand private aviation lingo, but their copywriter learned quickly. They go above and beyond and treat us like a VIP. I highly recommend them. The staff take great care of us and take our company to the next level!

Are there any areas for improvement?

Our experience with JSL Marketing & Web Design is wonderful. I'm looking forward to working with them for years to come.