JSL Marketing & Web Design

BACKGROUND

Introduce your business and what you do there.

STAT Technologies is a medical device supply company. We supply point of care equipment to hospitals, health screeners, and corporate wellness programs across America. I’m the national sales manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing?

I took over as national sales manager at the beginning of this year and I had a few things that I was hoping to accomplish. One of them was that we really needed to redo our website.

SOLUTION

What was the scope of their involvement?

I know we used WooCommerce for our purchasing. We used GoDaddy for the hosting. They used WordPress to design the website.

How did you come to work with JSL Marketing?

I just went on and started looking for somebody who could do the job. I interviewed several companies including JSL, got quotes and took all that information and ended up selecting JSL to do our website for a number of reasons. The main thing I wanted to do as I took on this new role is to get that new website because I think it’s really important nowadays to have something that’s nice but also functional and can draw in the right audience. JSL got me all the answers before I had even given them a dollar in order to make sure I was comfortable moving forward with them. They sat down and met me face to face, and after, that I felt confident that they were going to be the right company for me.

How much have you invested with JSL Marketing?

We have spent between $1,000 and $10,000.

What is the status of this engagement?

The website took about six weeks.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Everybody loves the site. I report directly to our chief executive officer and he said it was much better than he thought it would be. That was great because that’s the person I was trying to impress as well. We’ve had our first couple of online orders.  I haven’t even had a chance to market the website yet. We wanted it to be live so we could start moving forward with adding different things to it. We haven’t even scratched the surface of what we want to do with it and we’ve already had our first online orders, which was exciting.

How did JSL Marketing perform from a project management standpoint?

One of the things I loved was how responsive they were. If I had questions, they were willing to sit down and answer them. I don’t know anything about websites, so I had a lot of questions about how they were going to build it and how secure it was going to be, and they were really able to communicate that to me in a way that I felt they were speaking to me and not talking down to me like I should know it. They responded quickly, which was amazing.

What did you find most impressive about JSL Marketing?

Throughout the entire process they were walking me through everything, keeping me updated. They’ve offered service afterwards, which they haven’t charged me for. There are other services that I could get through them to help make my website better that they would charge me for, but either way, I know I can easily reach out to them and they’re responsive to questions I may have about the website or something that’s on it. I’m trying to manage it myself. They’ll let me know where I need to go to do certain things. That’s been really nice.

Are there any areas JSL Marketing could improve?

I don’t think so. They were pretty good.

We’re actually going back and working with them on this now and will pay them to do extra. Some of the pictures weren’t all sized the same, so it didn’t look great aesthetically. They said that was something they couldn’t deal with and I wish they could’ve because it changed some of the looks of the site. I understood where they were coming from because it was the images I was supposed to supply to them, so they should’ve been uniform. But I don’t know how to resize images. If they could’ve recommended a way to resize them or a place to take them to, I would have. They’re going to work on that now.

BACKGROUND

Introduce your business and what you do there.

The name of my organization is BuzzPro. I am a certified LinkedIn trainer. I give over 130 presentations throughout the country to companies, individuals, and groups on how to use LinkedIn social selling to find connective relationships with key contacts and prospects. I am the owner and founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSL Marketing?

My goal is dealing with growth. I can do my own copy, email marketing, and website development, but at this point I’m so busy giving presentations that I have a hard time keeping up with all the creative stuff. Sara and James [Co-Owners of JSL Marketing] are great. I’ve worked with several copywriters in my career and I love working with them. In terms of copywriting, Sara has a really good feel for writing copy for websites and email marketing campaigns that I haven’t found elsewhere.

SOLUTION

What was the scope of their involvement?

JSL Marketing helped with copywriting, coaching, and consulting me on my website layout, copy, and functionality. They also helped me set up my marketing campaign which has been very helpful. I present to many people, and capture my audience’s email and contact information. I wasn’t sure how to pull it all together though. That has really been helpful with my business.

How did you come to work with JSL Marketing?

I came to work with JSL Marketing for the first time ever through LinkedIn. I’m a big LinkedIn user and I knew I needed someone with copywriting experience. So, I did a search on LinkedIn by creating an advanced keyword search. Their name came up and I gave them a call. I sent them something and they did a great job, so I’ve sent several jobs since.

How much have you invested with JSL Marketing?

The project was under $10,000. That was one of the benefits. I thought their pricing was amazing. I’ve worked with digital folks that charged $150 more for what they do. Their rates were competitive and the results were amazing.

What is the status of this engagement?

I’m getting ready to send them some more work. We started about a year ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I just did another email marketing campaign in which I had 8,083 contacts. It was an HTML newsletter. As a result, the first week after the email, I got a total of 393 people that had signed up. The second week I got 194. The third one was copy that Sara had done. People had been dropping out of the database every week, but the third week was close to 7,000 leads and my total response rate was almost double that 393 from the first week. She created a subject line that grabbed everyone’s attention more than the subject lines I had created.

What did you find most impressive about JSL Marketing?

I think what distinguishes them is their ability to communicate back what their thoughts are. They’re very good at understanding your needs and then telling you what their recommendations are. They take a partnership approach.

Are there any areas JSL Marketing could improve?

I’m very happy with them.

BACKGROUND

Please describe your company and your position there.

I am the marketing and transaction coordinator for a commercial real estate firm focused on net lease properties nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design, and what were your goals?

We hired them for rebranding, new website and SEO.

SOLUTION

How did you select this vendor?

We interviewed several and felt they were the right fit for us based on the services we were looking for, their knowledge of our industry and their technical knowledge.

Describe the scope of their work in detail, including any steps and the final deliverables.

We came to JSL with a big project, combining two brands into one new refreshed brand along with a new website and a SEO package. They tackled the project from all sides and led us through the process.

How many people from the vendor's team worked with you, and what were their positions?

We worked with several of the team members at JSL including our account rep, graphic designer, web developer, content creator and social media expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been very happy with their work on the rebranding and website and we're just getting started on the SEO, but so far it's off to a good start!

Describe their project management style, including communication tools and timeliness.

We had ongoing contact with our account rep and meetings and email updates with various team members as we worked on different parts of the project.

What did you find most impressive or unique about this company?

We found their technical knowledge impressive. So that not only did things look nice, but they performed well too!

Are there any areas for improvement or something they could have done differently?

Communication on timeline could be a bit better.

BACKGROUND

Please describe your company and your position there.

Strawn Arnold is a Retained Executive Search Firm focused on Life Sciences, and I am the Director of Recruiting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

Web Design and Development

What were your goals for this project?

We wanted a website refresh to reflect our new branding.

SOLUTION

How did you select this vendor?

We interviewed 5 different firms. JSL had the best overall price and portfolio.

Describe the project and the services they provided in detail.

JSL wrote some copy for our website and tightened up copy we wrote to make it SEO friendly. Then they designed a website for us that reflected our new branding and looks more modern.

What was the team composition?

We worked with a copywriter, web designer, and web developer. The team size did not change over time.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website just launched, so we can't yet evaluate the impact on our business. We are, however, very pleased. JSL definitely met our expectations.

How was project management arranged and how effective was it?

JSL met all of our deadlines. The only slowdown was due to COVID interruptions on both sides, and even with that, we were still pleased with the speed at which our website was fully launched.

What did you find most impressive about this company?

We appreciated their collaborative nature, patience, and responsiveness. The final product is something we are proud of.

Are there any areas for improvement?

We have been quite pleased overall and found no areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the founder of a consumer technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

We needed help with our SEO strategy and JSL helped us greatly.

What were your goals for this project?

We wanted to be on the first page for all of the specific keywords we were targeting. The goal was reached in a couple of months.

SOLUTION

How did you select this vendor?

I chose JSL because they were willing to meet with me in person and I trusted them more that the other companies I was considering. They also had great references.

Describe the project in detail.

I needed help rewriting some of my webpages do they would appear in search results and act as landing pages for specific services we offer.

What was the team composition?

We worked directly with their SEO director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project showed great results. We were meeting our goals within a couple months. This was a goal that all the other firms were telling me was unrealistic, but we succeeded.

How effective was the workflow between your team and theirs?

The workflow was great.

What did you find most impressive about this company?

They were willing to take on a unique project that was different from other engagements. They delivered the results I needed.

Are there any areas for improvement?

There are no areas of improvement. They exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

I am the owner of Mangrum Commercial, LLC, a boutique firm that specializes in representing tenants and buyers in the Dallas-Fort Worth metroplex.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

We hired them for branding and web design.

What were your goals for this project?

Our goal was to create a brand that would articulate our commercial real estate services and an image that would stand the test of time.

SOLUTION

How did you select this vendor?

They were recommended by another company that had worked with them previously. After considering four other vendors, we ultimately felt that JSL Marketing & Web Design was the best fit.

Describe the project and the services they provided in detail.

Aside from designing our branding and logo, they created our website from scratch.

What was the team composition?

We worked mainly with Shane (Lead Designer, JSL Marketing & Web Design) and Sarah (Co-founder & President, JSL Marketing & Web Design), who did a great job. They had a whole team behind them as well.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were quite pleased with how things turned out. The impact of their work has been positive. It has finally given us an online presence that allows others to see the value we provide.

How was project management arranged and how effective was it?

We closely followed a timeline that allowed us to plan accordingly. We interacted mainly with Shane and Sarah, who conveyed everything clearly.

What did you find most impressive about this company?

They were attentive to our needs and questions. JSL Marketing & Web Design’s pricing was also quite competitive.

BACKGROUND

Please describe your company and your position there.

I’m the secretary of East Texas Excavation. We handle a wide scope of work from demolition to excavation, site development, dredging, and hauling rock, sand and dirt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JSL Marketing & Web Design?

We needed to create a new logo and a website, as well as SEO and content marketing.

What were your goals for this project?

We were looking to establish ourselves as a well-recognized brand, as well as create leads, and ultimately, jobs from the website.

SOLUTION

How did you select this vendor?

We searched online for reviews of companies that were near us.

Describe the scope of their work in detail.

They created a brand new logo for our company and created a professional and user-friendly website. They also do monthly blog entries which help with our content marketing and SEO.

What was the team composition?

I’ve worked hands-on with their CEO, creative director, and SEO/marketing manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received multiple leads and jobs since teaming up with JSL Marketing & Web Design.

How effective was the workflow between your team and theirs?

The workflow is perfect. Our messages are always answered promptly and they follow up a lot to make sure we’re fully satisfied.

What did you find most impressive about this company?

They weren’t pushy with their sales but rather suggested the packages that we wanted. They also explained what they would be offering to us is a very detailed way.

Are there any areas for improvement?

None yet.