Branding Marketing Strategy Media Planning & Buying
Out of Home Media Buying
+2
$200,000 to $999,999
Sep. 2022 - Ongoing

5.0

Quality: 4.5

Schedule: 4.5

Cost: 5.0

Willing to Refer: 4.5

"Their ability to negotiate with the media for the best deal is impressive."

Jul 9, 2025

Executive VP of Sales & Marketing, Exploris

Eric Lustman

Hospitality & leisure
Paris, France
51-200 Employees
Online Review
Verified

Jour De Chance has created a marketing strategy for a cruise company. The team has defined a media strategy, launched a brand, and generated leads.

Jour De Chance has successfully balanced brand awareness and growth performance. The team has demonstrated excellent project management and has been highly responsive and proactive. The team has relocated the budget based on the campaign performance, and their high expertise has stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Executive VP, Sales & Marketing of Exploris

Describe what your company does in a single sentence.

Exploris is a French expedition cruise company specializing in immersive, small-ship voyages to remote and culturally rich destinations. With a focus on sustainability, education, and authentic discovery, Exploris combines expert-led excursions, refined onboard hospitality, and responsible travel practices. Operating the boutique vessel Exploris One, the company offers unique itineraries in polar regions, northern Europe, and other off-the-beaten-path locales, catering to travelers seeking meaningful and enriching exploration experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jour De Chance to accomplish?

Define a media strategy (online + offline)
Establish and grow brand awareness for Exploris among an affluent, educated, and curious audience (upper socio-professional category), who are drawn to extraordinary travel experiences that are meaningful and immersive.
To quickly generate qualified leads (brochure requests, quotes, and direct inquiries) in order to support short- and medium-term cruise bookings

SOLUTION

How did you find Jour De Chance?

Referral

Why did you select Jour De Chance over others?

Pricing fit our budget
Good value for cost
Referred to me

How many teammates from Jour De Chance were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a dual objective: to launch a new brand in a highly competitive market while quickly delivering acquisition results. Jour de Chance bult a media strategy for us that successfully balanced these branding and performance goals by activating the right channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead Generation / Brand Awareness / Website Engagement / CRM Growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jour de Chance demonstrated excellent project management throughout the campaign. Highly responsive and proactive, showing a deep understanding of both our brand and the operational realities of our business + clear communication + immediate ability to reallocating budget based on campaign performance.

What was your primary form of communication with Jour De Chance?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

Ability to combine strategic brand building with performance-driven execution
High expertise
Their ability to negotiate with the media for the best deal is impressive.

Are there any areas for improvement or something Jour De Chance could have done differently?

n/a

RATINGS

5.0

Jour De Chance

Jour De Chance

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Marketing Strategy & Branding for Cruise Co

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Marketing Strategy & Branding for Cruise Co

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