Johan Sahlström | Freelance Brand Strategy

BACKGROUND

Please describe your company and position.

I am the CMO of Picadeli

Describe what your company does in a single sentence.

We offer self-served salads from state-of-the-art intelligent salad bars across Europe and the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Johan Sahlström | Freelance Brand Strategy to accomplish?

• Craft a new global communication platform

SOLUTION

How did you find Johan Sahlström | Freelance Brand Strategy?

Referral

Why did you select Johan Sahlström | Freelance Brand Strategy over others?

• High ratings
• great strategist with global business thinking

How many teammates from Johan Sahlström | Freelance Brand Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a new Communication platform (and Brand ID) aligning the new Brand strategy outlined from a massive consumer study (5000IP) conducted by LynxEye. 
Key deliverables: Key message with rationales and examples, ranging from POS to BTL to ATL media executions. Dos and donts in various channels etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

global adoptation from our markets with impressive brand awareness growth across all markets and exceptional brand love from both clients and consumers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were 100% client-focused, insight-driven, proactive, and curious about our business. Meets every deadline.

What was your primary form of communication with Johan Sahlström | Freelance Brand Strategy?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Johan's smartness, way of challenging status quo and his ability to make things comprehendable and easy to adopt and execute. And evolve.

Are there any areas for improvement or something Johan Sahlström | Freelance Brand Strategy could have done differently?

NO!

BACKGROUND

Please describe your company and position.

I am the CEO of YOHRS

Describe what your company does in a single sentence.

SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Johan Sahlström | Freelance Brand Strategy to accomplish?

• Set our brand strategy

SOLUTION

How did you find Johan Sahlström | Freelance Brand Strategy?

Referral

Why did you select Johan Sahlström | Freelance Brand Strategy over others?

Referred to me

How many teammates from Johan Sahlström | Freelance Brand Strategy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Johan delivered one very important object, our name. He also helped us set a storytelling for our brand and strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received what we expected with high quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered everything on time with quality.

What was your primary form of communication with Johan Sahlström | Freelance Brand Strategy?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with the level of their creativity.

Are there any areas for improvement or something Johan Sahlström | Freelance Brand Strategy could have done differently?

No.