Jelly Digital Marketing & PR

BACKGROUND

Please describe your company and your position there.

I’m the Marketing Manager and Business Development Manager at Master Care Janitorial and Facility Services Inc., a commercial janitorial company established in 1981.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

As a B2B company, we needed a strategy to attract more businesses to our website. We needed SEO, digital marketing, and PR to enhance our web presence.

What were your goals for this project?

We wanted to increase our visibility and the number of companies submitting online forms via our site.

SOLUTION

How did you select this vendor?

After attending a conference in 2015, Darian with Jelly Marketing caught my attention as someone I wanted to work with. After setting up a meeting with him, he suggested that I attend Jelly Academy to learn and implement social media and digital marketing strategies myself. We also hired Jelly Digital Marketing & PR to improve and maintain our SEO on a regular basis.

Describe the scope of their work in detail.

After optimizing the website and creating videos for digital marketing, they’ve monitored our Google Analytics to ensure our SEO are beneficial. They also helped us create content for social media marketing, and create and maintain an AdWords account.

What was the team composition?

We’ve worked with the principal, account managers, and digital marketing specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been rated Vancouver’s top janitorial services company. Organic traffic increased 21% year-over-year and completed form submissions are up 1,133%. For “office cleaning in Vancouver”, our ranking rose from 62 to eight.

How effective was the workflow between your team and theirs?

I have used other SEO companies, and Jelly Digital Marketing & PR by far has the most efficient and effective means of communicating with their clients. They are quick to respond and resolve any issues.

What did you find most impressive about this company?

They are a very energetic team of creative individuals looking for a challenge. I am very honored to be working with such talent.

Are there any areas for improvement?

There are no areas for improvement that I can see. Their communication and skill make this team very easy to work with. I look forward to working with them for many years to come.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Momentum Real Estate Group, a firm that specializes in real estate project marketing in British Columbia. We work on behalf of developers to market their new home projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly?

We needed support running our digital strategies for an upcoming purchase. Our clients are developers for whom we facilitate sales of their new home developments. We try to reach potential buyers over several months prior to and after the launch of a new home project until it is sold out. We needed ongoing digital marketing and PR strategies that could ensure a continued marketing presence online to reach customers over what can be a period of a few months to 1-2 years before the development sells out.

SOLUTION

What was the scope of their involvement?

We outsource most of our digital marketing and PR to Jelly. We’ve worked with them on multiple projects to market new developments, reach customers, and build our databases with registration lists of interested parties. We contribute to strategies and messaging, and Jelly implements.

They manage multifaceted campaigns that combine digital marketing with PR and which are uniquely designed for each project. They run ads on social media, get the word out via local news outlets, and organize targeted events with influencers and potential buyers. For example, for one of our projects they organized a contest that was advertised on social media, wherein entrants could win a “date night” at one of the restaurants in the community surrounding the new development.

What is the team dynamic?

For any given project, I typically work with 1-2 key people including a project manager and a digital ad or PR strategist.

How did you come to work with Jelly Digital and PR?

We had noticed their work with another developer at the time. We decided to work with them because they are experts in their field, specialize in digital marketing and PR, and are also a Google Partner. 

What is the status of this engagement?

We’ve been working with them since June 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jelly has worked on multiple successful projects. For example, Jelly helped us draw buyers to a 64-home new development in a remote area that wasn’t well known. They organized an evening event with bloggers and journalists to introduce them to the property. We received social media visibility and had a couple of newspaper articles published that were widely shared. They combined that with digital ads placed over many months. We ended up selling out the project within a year.

Our primary focus is registration of potential buyers who click the ads to find out more about our project and add their information to our database. Registrations are critical for us to drive potential buyers to these developments and the digital marketing campaigns have ensured consistent registrations. For example, for one project we’re working on, we get around 1.5 registrants a day or 12 to 20 per week.

We’ve also achieved visibility through well-received articles in Van City Buzz and the home sections of Vancouver and provincial outlets.

How did Jelly perform from a project management standpoint?

They submit monthly reports detailing the analytics. They include easily understandable descriptions in nontechnical terms which are particularly helpful for those of us, including our developers, who may not understand the numbers.

They’re accessible – it has never been difficult to get a face-to-face meeting with them or a quick response to a direct contact or email. We meet on an ad hoc basis based on our needs. Though most of the communication goes through us, Jelly has also met directly with our developers if the developer requests it.

What did you find most impressive about them?

Expertise and accessibility are key. I’m confident in Jelly’s expertise to create eye-catching ads, monitor them, tweak them if needed, and get them into the right places. This is evident in the results we get, including the registrations that grow each day and each week. They exhibit an ability to shift when needed which I think it's important. The apply both their past experiences and the analytics to best utilize your dollars.

Personalities are accommodating across the board, which makes them easy to work with. In particular, Jelly’s owner is a great guy who has tons of energy and is always on time. I think his personality flows through the rest of the staff.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of Big Splash Waterpark. We are an outdoor waterpark located in Vancouver, Canada, and we have approximately 140 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

Our ultimate goal was to drive traffic and gain a clear understanding of our target audience.

SOLUTION

What was the scope of their involvement?

Jelly helps us with our digital ads, public relations, social media, SEO, and keyword research. We didn’t have a keyword list before working with them. They basically handle the entire digital side of our business, and we have a very collaborative relationship. They ask questions to try and understand what we are looking for, then we work together to see how different solutions would pan out moving forward.

They provided a lot of input for our previous site, but our corporation now has a lot of in-house staff that takes care of website development.

Our industry is very unique, so it was interesting to see Jelly gain understanding of what a waterpark does, what we offer, and what we’re trying to accomplish. They provided guidance and pioneered our transition to 100% digital advertising. It was a lot of fun, and they took care of everything.

We’re only open for three and a half months out of the year due to our location, and during that time, our social media demands drastically increase. We aren’t able to handle our own Facebook, Instagram, or Twitter accounts, so Jelly manages all of them for us. They create their own posting schedule, and also respond to messages when our staff isn’t able. Their understanding of our business allows them to provide proper answers, and if they’re unsure, they always contact us for clarification.

They are very transparent with their work, so I fully trust them to steer our digital ship. I don’t feel like I have to constantly supervise them. They do on-site visits to create incredible videos and takes pictures for us, and they've also conducted fun online contests. The media now comes to us, rather than us having to pay for that advertising. It’s been an enjoyable relationship.

What is the team dynamic?

I regularly communicate with 3–5 members of their team, including a project manager who provides follow-up and gauges our satisfaction with their work. We also have a social media person who I communicate with directly if she has a question.

How did you come to work with Jelly Digital?

Our previous owner knew the owner of Jelly, so that’s how the relationship originally started. They came on site to have a meeting with us, then things developed from there. The first year went well, and the second year was even better. Overall, it’s been an awesome relationship. At one point, we were using two companies, so Jelly collaborated with them. Eventually, we switched to just using Jelly for those services.

How much have you invested in them?

We spend approximately $40,000–$60,000 annually.

What is the status of this engagement?

We started working with them in 2015, and the relationship is ongoing. The bulk of the work occurs during April–August, but they still work for us during the off-season as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business has increased by 10% since going 100% digital, which is an exciting statistic for us. Jelly’s quality of work met our expectations and really captured our brand.

We were really pleased with their willingness to learn about our industry so they could provide appropriate resources. They have a positive attitude, and they make it apparent that they genuinely enjoy working with us.

How did Jelly Digital perform from a project management standpoint?

They have performed really well. They use Basecamp as their general platform, but I also communicate with them via phone. I can text or call, and I always receive a quick response. They have also come on site many times to make sure they fully understand our business and upcoming events so they can plan accordingly.

What did you find most impressive about them?

Their attitude, energy, excitement, and willingness to try new things are all really impressive. They have the ability to ask the right questions to obtain a true grasp on our industry and what we’re trying to achieve. They’re always willing to try something new, and if something doesn’t work out, it doesn’t halt their progress.

I’m looking forward to working with them again next year.

BACKGROUND

Introduce your business and what you do there.

I am the marketing assistant for La-Z Boy Furniture Galleries. We operate four retail locations in the greater Vancouver area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

Aside from our corporate website, we needed help with our entire digital marketing strategy. It’s a challenge because corporate is very cautious about making sure that everything is aligned and that everyone will be happy with whatever Jelly produces.

SOLUTION

What was the scope of their involvement?

The scope of what they’ve done with us over the years evolved and changed over time. They have consistently managed our Facebook page over the years. They also run our Instagram and Twitter feed.

Jelly Digital built and operates a local blog site for us that we call “Lifestyle Meets Comfort.” They started that project from the ground up. It’s subliminally sponsored by La-Z Boy, but its main goal is to reach people who are interested in lifestyle and design in the lower mainland. They schedule the blog posts, the local bloggers, and influencers. Jelly deals with the local influencers directly and pitches those ideas and topics. I deal with our in-house design consultants who contribute to the blog. I brainstorm with Jelly to develop a list of possible topics, usually for a six-month timeframe. Then, I get buy-in from the designers as to which ones they want to do. My account manager at Jelly and I make the schedule. I make sure the designer does the post and get it back to Jelly. Then they do the final edit and post on the website. They also pitch all the keywords and manage the SEO and SEM for the blog site.

They launched a YouTube channel for us to include our local in-home designer bios and videos about style. Jelly also filmed home-tour videos about decorating.

What is the team dynamic?

I am in direct contact with my project manager. I can also reach out directly to the social media coordinator, who is responsible for my account, and the fellow who does some of the creative work behind the graphics for the ads that they’re creating.

How did you come to work with Jelly Digital?

Although we operate under the La-Z Boy franchise, we are a family-owned and operated business. One of our owners’ best friends owns a retirement facility in Abbotsford, and Jelly created a great video for his website. He recommended Jelly and connected Tim [Owner, La-Z Boy Furniture Galleries] and Darian [Founder, Jelly Digital and PR]. The energy of the folks at Jelly is intoxicating. A lot of the values that Jelly holds are the same as ours; it was a great match. They were keen to jump on board for what our needs were at that time and adapted over the years.

How much have you invested with them?

We spend about $6,000 per month.

What is the status of this engagement?

We started working together in 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest success is the growth and the following of our Facebook page. Initially, I was doing it myself with one of the owners, and we had a couple hundred followers which has increased to over a few thousand now.

It’s difficult to build a blog site from the ground up and try to get your followers organically, but Jelly has been able to do that, too. To go from zero to a few thousand people on our mailing list in almost two years has been a good measure of success for us.

Finally, they meet our expectations in making sure that our brand aligns across all digital and marketing touchpoints.

How did Jelly Digital perform from a project management standpoint?

We use Basecamp. They’re very transparent. I can see everything that’s going on; there are no hidden conversations. We also have a monthly connect meeting.

What did you find most impressive about them?

The biggest thing that’s kept us in partnership with Jelly over the years is that they have a vested interest in all aspects of our business. They don’t just care about the digital side and the blog. They’ve sat in multiple brainstorming meetings with us regarding our print and direct mail to make sure that everything is in alignment. They have a vested interest in our success, which is huge for us.

At the beginning of the year, we wrap up the past year and look forward to the coming year. They haven’t been afraid to admit defeat. To be able to work with a team that can agree that an idea was unsuccessful and to stop pouring money into it is refreshing.

Their transparency also impresses us. With Jelly, I never have to question where my budget is going and how they’re spending it. They’re always there if I have a question. There’s never anything hidden.

Are there any areas they could improve?

They’re still a young agency. They’re still discovering what exactly they do best. They’ll find their footing as time goes on, but in terms of their daily performance and how they operate as a team, we wouldn’t have stayed with them for the last four years if we felt things weren’t successful.

BACKGROUND

Introduce your business and what you do there.

Trading Post Brewing is a craft microbrewery in Langley, BC. I am the marketing coordinator so I manage all our social media, advertising, and events internally and externally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

We’re very new. We opened in February 2016. We needed to get the ball rolling to help us figure out who our demographic was, how we could reach them, and how we could make ourselves present in the Langley community. 

SOLUTION

What was the scope of their involvement?

Jelly worked on public relations. If we had a big event, they created the media lists, sent out the invitations, and did the follow-ups. I gave them content for the press release and they would create that, send it out, and keep an eye on the newswire. They did all our digital ads on Google and Facebook. Before I joined the company in March 2016, they were managing our social media: posting, doing all the analytics, keeping an eye on it, and replying to people. Since I came on, I took that over, but they still monitored and created content every now and then. 

They also helped with e-newsletters. I send them all the content and they created the template for it and send it out to a MailChimp for us. We wanted a video for our website and a couple other videos we wanted for internal promotions. We gave them our direction, brainstormed a bit, and then their team came in and did some video shoots. Then they edited the videos, sent them back to us for a couple of edits, and wrapped it all up for us. 

They created our website and did updates that we needed, including all our SEO. Choosing keywords was a collaborative effort. They have a web developer that does all our website edits. They changed things around if we didn’t like the layout and added a few things as we grew. Even when we need small edits done like people switched out or changes to our menu online, they do that for us. 

How did you come to work with Jelly Digital?

We wanted to use as many local vendors as possible and for everyone on our team to be local from Langley. We did some research but also heard from a lot of other people about Jelly. Their office is right across the street from our restaurant. We heard nothing but good things about them and the fact that they were local was just the icing on the cake. 

How much have you invested with them?

Around $3,000 CAD [$2,395] per month.

What is the status of this engagement?

We worked together from January 2016 until September 2017. We now have a bigger team in-house that has the capabilities to do the work. We are going to continue to use them on an as-needed basis, for example, for video creation or PR help. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a couple of PR events or media launches. They were something special and we had about six media people come — we got good results from those. Jelly is good at pushing it and getting people to come to our events. 

They also always share our website analytics. We saw that people weren’t staying on our website for a very long time. It was Jelly’s idea to then do the video to capture the audience. We then saw an increase in the time people were staying on our website and exploring more. 

How did Jelly Digital perform from a project management standpoint?

They were so good. They were always available to us any time of the day. Anytime we had a problem, we’d call or email them and they got back to us promptly and with ideas. If they didn’t have an idea, they’d schedule a brainstorming session and come back to us in a couple of days.

What did you find most impressive about them?

We liked the energy of their team. The team was super positive and always willing to work. Even though they have quite a few clients, they’re very focused on us and always keep us in mind. 

We really appreciated that anytime anything came up that they thought was a good opportunity for us, they shared it with us. Anytime they had other meetings with other clients or other business ventures, they always included us or brought our name up. They were very good at creating a lot of relationships that we now have and giving us a lot of opportunities.

Are there any areas they could improve?

We wanted them to take more initiative on some things. We wanted them to come to us with more ideas. They did reasonably often, but we’re always looking to be innovative and new, especially in the craft brewing industry.

BACKGROUND

Introduce your business and what you do there.

I am the owner and president of Legacy Advantage, a CPA firm focusing exclusively on bookkeeping. We’re based in Vancouver.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital and PR?

We wanted to grow sales. At that point in time, I was the only driver of sales, through networking. I wanted to take myself out of the sales process, which meant we needed a passive source of lead generation. In this way, we wanted Jelly Digital to be our source.

SOLUTION

What was the scope of their involvement?

Jelly Digital has provided onsite SEO, search ads, and scheduled social posts promoting openings in our firm or awards we’d won.

They have provided PR services, giving me opportunities to write for different sites, thus increasing the domain authority of our own site.

They mainly drove the keyword list creation, coming up with ones that had good volume, and asking for negative keywords, ones we wouldn’t want to show up for. We didn’t want to show up when searching for “tax consultant”, anything tax-related, or anything including the word “audit”, since we don’t provide those services.

Bookkeeping and accounting are a specialized topic, and it’s hard for Jelly Digital as a marketing company to write about it. In the writing process, they would come up with areas I could contribute to, or topics for me to write about, after which I would write the material and Jelly Digital would post and promote it. I could also just write a piece of content, give it to Jelly Digital, and ask them to find a place for it. At the end of the day, I mainly produce the content. We produce three blog posts per month.

Jelly Digital hasn’t made any optimization changes on the website.

What is the team dynamic?

We have monthly or bi-monthly check-ins, either through a video call or at their office, and we go through the list of small or big things we want to change. Whenever I have a question or want to create a piece of content, I can send them an email and have Jelly Digital get back to me on the same day.

How did you come to work with Jelly Digital and PR?

Jelly Digital was introduced to us through a referral from a mutual client. I met with their rep for lunch and found we both had entrepreneurial mindsets. The key factor, which made us choose them was their bottom-up approach.

We used a digital marketing firm in the past, but I wasn’t very well-educated in the marketing terminology, and they didn’t provide that education. Their reporting was based on cosmetic metrics like number of users and time on site. As an accountant running a business, I wasn’t concerned about those numbers.

When I had a conversation with Jelly Digital, they took the bottom-up approach, reporting the number of leads first, and explained how those leads came about. While the first marketing firm was process-oriented and results-agnostic, Jelly Digital was results-oriented and process-agnostic. I appreciated this, since all I cared about were the results.

How much have you invested with them?

We spent $3,200 per month on their services.

What is the status of this engagement?

We started working with Jelly Digital in March 2017 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, our leads have been growing, and our business has grown because of having more online leads. Our followers, engagement and overall social profile have increased. Our SEO has increased because of the PR we’re getting, but the most important metric is the number of leads we’re getting.

How did Jelly Digital and PR perform from a project management standpoint?

The tracking was a lot better with Jelly Digital, which gave me confidence that we were actually growing and improving digital sales. We have one main contact, who has been consistent. Their team members have changed, which I would say hasn’t been a very good experience.

What did you find most impressive about them?

Their approach to being results-oriented.

Are there any areas they could improve?

More consistency with service providers. It’s hard to do, but it is an improvement area. Having more proactive updates would also be good. PR is a very difficult thing to measure, but it would be good to discuss with them what they’ve tried to do, on a weekly or biweekly basis. It would give me the sense that they’re actually doing something.

BACKGROUND

Please describe your company and position.

I am the Partner and Controller of Your Agroup

Describe what your company does in a single sentence.

Accounting services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jelly Digital Marketing & PR to accomplish?

• Website

SOLUTION

How did you find Jelly Digital Marketing & PR?

Referral

Why did you select Jelly Digital Marketing & PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Jelly Digital Marketing & PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recreate our website based on how we have envisioned it but adding their professional touch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Aligns with requirements from CDAP program

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was on time, very quick and professional response and Excellent work on our new website

What was your primary form of communication with Jelly Digital Marketing & PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Jelly Digital Marketing & PR's professionalism, workmanship, and response time stood out.

Are there any areas for improvement or something Jelly Digital Marketing & PR could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the Marketing of a food & beverage company 

Describe what your company does in a single sentence.

Food Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jelly Digital Marketing & PR to accomplish?

• Improve brand awareness
• Improve website SEO

SOLUTION

How did you find Jelly Digital Marketing & PR?

Referral

Why did you select Jelly Digital Marketing & PR over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from Jelly Digital Marketing & PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jelly marketing was tasked to assist us in supporting key retail product launches and listings. They were to deliver awareness measured through impressions, click throughs while maintaining a good CPC

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met our goals in terms of impressions, link clicks/landing page views while keeping CPCsat a reasonable level. Improved our SEO rankings for important keywords with a number now comfortably within the top 5.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jelly marketing have been extremely responsive and transparent through Basecamp.

What was your primary form of communication with Jelly Digital Marketing & PR?

Email or Messaging App

What did you find most impressive or unique about this company?

They are willing to take the time to explain and give suggestions. Very willing and able to pivot if there are changes with the requirements

Are there any areas for improvement or something Jelly Digital Marketing & PR could have done differently?

None at the moment

BACKGROUND

Please describe your company and position.

I am the GENERAL MANAGER of CAMPBELLCARE PLUMBING, HEATING & AIR

Describe what your company does in a single sentence.

IN HOME RESIDENTIAL SERVICE COMPANY - PLUMBING, HVAC AND GAS FIREPLACE

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Jelly Digital Marketing & PR to accomplish?

• INCREASE WEB PRESENCE

SOLUTION

How did you find Jelly Digital Marketing & PR?

Referral

Why did you select Jelly Digital Marketing & PR over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

INCREASE ORGANIC RANKING

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ONGOING - THEY HAVE INCREASED OUR WEB PRESENCE IN ORGANIC AND PPC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive.

What was your primary form of communication with Jelly Digital Marketing & PR?

Email or Messaging App

What did you find most impressive or unique about this company?

ABILITY TO SIMPLIFY PERFORMANCE OUTCOMES - EASY TO WORK WITH THEM

Are there any areas for improvement or something Jelly Digital Marketing & PR could have done differently?

NO

BACKGROUND

Please describe your company and your position there.

I am an interior designer who owns & runs a virtual interior design company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR, and what were your goals?

I hired Jelly to update my SEO to get better rankings on my website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was impressed with Darian who ran a short webinar educating us about SEO and showing us an overview of what we need to include in our websites.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They updated my google analytics to work with Google 4, ensured my key words were used, and not overused! Changed my page titles, and added proper SEO to ensure my site would receive higher rankings.

How many people from the vendor's team worked with you, and what were their positions?

Danielle spearheaded the team and was my contact person. Darian overviewed the operations and others worked on SEO and keywords.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unique visits up 17% Page views up 18%

Describe their project management style, including communication tools and timeliness.

I loved the Friday wrap ups showing what they accomplished over the week and the month end wrap up was very specific. Danielle always replied to my questions promptly and professionally.

What did you find most impressive or unique about this company?

Very professional, you can tell, they know what they are doing! Yet they were a down-to-earth team that explained things well to non-techy people like me. Very friendly, happy people.

Are there any areas for improvement or something they could have done differently?

No, they were perfect!