What was the scope of their involvement?
Jelly helps us with our digital ads, public relations, social media, SEO, and keyword research. We didn’t have a keyword list before working with them. They basically handle the entire digital side of our business, and we have a very collaborative relationship. They ask questions to try and understand what we are looking for, then we work together to see how different solutions would pan out moving forward.
They provided a lot of input for our previous site, but our corporation now has a lot of in-house staff that takes care of website development.
Our industry is very unique, so it was interesting to see Jelly gain understanding of what a waterpark does, what we offer, and what we’re trying to accomplish. They provided guidance and pioneered our transition to 100% digital advertising. It was a lot of fun, and they took care of everything.
We’re only open for three and a half months out of the year due to our location, and during that time, our social media demands drastically increase. We aren’t able to handle our own Facebook, Instagram, or Twitter accounts, so Jelly manages all of them for us. They create their own posting schedule, and also respond to messages when our staff isn’t able. Their understanding of our business allows them to provide proper answers, and if they’re unsure, they always contact us for clarification.
They are very transparent with their work, so I fully trust them to steer our digital ship. I don’t feel like I have to constantly supervise them. They do on-site visits to create incredible videos and takes pictures for us, and they've also conducted fun online contests. The media now comes to us, rather than us having to pay for that advertising. It’s been an enjoyable relationship.
What is the team dynamic?
I regularly communicate with 3–5 members of their team, including a project manager who provides follow-up and gauges our satisfaction with their work. We also have a social media person who I communicate with directly if she has a question.
How did you come to work with Jelly Digital?
Our previous owner knew the owner of Jelly, so that’s how the relationship originally started. They came on site to have a meeting with us, then things developed from there. The first year went well, and the second year was even better. Overall, it’s been an awesome relationship. At one point, we were using two companies, so Jelly collaborated with them. Eventually, we switched to just using Jelly for those services.
How much have you invested in them?
We spend approximately $40,000–$60,000 annually.
What is the status of this engagement?
We started working with them in 2015, and the relationship is ongoing. The bulk of the work occurs during April–August, but they still work for us during the off-season as well.
The team’s efforts have succeeded in increasing general media exposure and event attendance across the board. Reliable and genuine, they utilized their network to create opportunities for the brand for the sake of its growth. Their personal approach helped them build a strong client relationship.