Jelly Digital Marketing & PR

What was the scope of their involvement?

Jelly helps us with our digital ads, public relations, social media, SEO, and keyword research. We didn’t have a keyword list before working with them. They basically handle the entire digital side of our business, and we have a very collaborative relationship. They ask questions to try and understand what we are looking for, then we work together to see how different solutions would pan out moving forward.

They provided a lot of input for our previous site, but our corporation now has a lot of in-house staff that takes care of website development.

Our industry is very unique, so it was interesting to see Jelly gain understanding of what a waterpark does, what we offer, and what we’re trying to accomplish. They provided guidance and pioneered our transition to 100% digital advertising. It was a lot of fun, and they took care of everything.

We’re only open for three and a half months out of the year due to our location, and during that time, our social media demands drastically increase. We aren’t able to handle our own Facebook, Instagram, or Twitter accounts, so Jelly manages all of them for us. They create their own posting schedule, and also respond to messages when our staff isn’t able. Their understanding of our business allows them to provide proper answers, and if they’re unsure, they always contact us for clarification.

They are very transparent with their work, so I fully trust them to steer our digital ship. I don’t feel like I have to constantly supervise them. They do on-site visits to create incredible videos and takes pictures for us, and they've also conducted fun online contests. The media now comes to us, rather than us having to pay for that advertising. It’s been an enjoyable relationship.

What is the team dynamic?

I regularly communicate with 3–5 members of their team, including a project manager who provides follow-up and gauges our satisfaction with their work. We also have a social media person who I communicate with directly if she has a question.

How did you come to work with Jelly Digital?

Our previous owner knew the owner of Jelly, so that’s how the relationship originally started. They came on site to have a meeting with us, then things developed from there. The first year went well, and the second year was even better. Overall, it’s been an awesome relationship. At one point, we were using two companies, so Jelly collaborated with them. Eventually, we switched to just using Jelly for those services.

How much have you invested in them?

We spend approximately $40,000–$60,000 annually.

What is the status of this engagement?

We started working with them in 2015, and the relationship is ongoing. The bulk of the work occurs during April–August, but they still work for us during the off-season as well.

What was the scope of their involvement?

Jelly worked on public relations. If we had a big event, they created the media lists, sent out the invitations, and did the follow-ups. I gave them content for the press release and they would create that, send it out, and keep an eye on the newswire. They did all our digital ads on Google and Facebook. Before I joined the company in March 2016, they were managing our social media: posting, doing all the analytics, keeping an eye on it, and replying to people. Since I came on, I took that over, but they still monitored and created content every now and then. 

They also helped with e-newsletters. I send them all the content and they created the template for it and send it out to a MailChimp for us. We wanted a video for our website and a couple other videos we wanted for internal promotions. We gave them our direction, brainstormed a bit, and then their team came in and did some video shoots. Then they edited the videos, sent them back to us for a couple of edits, and wrapped it all up for us. 

They created our website and did updates that we needed, including all our SEO. Choosing keywords was a collaborative effort. They have a web developer that does all our website edits. They changed things around if we didn’t like the layout and added a few things as we grew. Even when we need small edits done like people switched out or changes to our menu online, they do that for us. 

How did you come to work with Jelly Digital?

We wanted to use as many local vendors as possible and for everyone on our team to be local from Langley. We did some research but also heard from a lot of other people about Jelly. Their office is right across the street from our restaurant. We heard nothing but good things about them and the fact that they were local was just the icing on the cake. 

How much have you invested with them?

Around $3,000 CAD [$2,395] per month.

What is the status of this engagement?

We worked together from January 2016 until September 2017. We now have a bigger team in-house that has the capabilities to do the work. We are going to continue to use them on an as-needed basis, for example, for video creation or PR help.