What was the scope of their involvement?
Jelly Digital has provided onsite SEO, search ads, and scheduled social posts promoting openings in our firm or awards we’d won.
They have provided PR services, giving me opportunities to write for different sites, thus increasing the domain authority of our own site.
They mainly drove the keyword list creation, coming up with ones that had good volume, and asking for negative keywords, ones we wouldn’t want to show up for. We didn’t want to show up when searching for “tax consultant”, anything tax-related, or anything including the word “audit”, since we don’t provide those services.
Bookkeeping and accounting are a specialized topic, and it’s hard for Jelly Digital as a marketing company to write about it. In the writing process, they would come up with areas I could contribute to, or topics for me to write about, after which I would write the material and Jelly Digital would post and promote it. I could also just write a piece of content, give it to Jelly Digital, and ask them to find a place for it. At the end of the day, I mainly produce the content. We produce three blog posts per month.
Jelly Digital hasn’t made any optimization changes on the website.
What is the team dynamic?
We have monthly or bi-monthly check-ins, either through a video call or at their office, and we go through the list of small or big things we want to change. Whenever I have a question or want to create a piece of content, I can send them an email and have Jelly Digital get back to me on the same day.
How did you come to work with Jelly Digital and PR?
Jelly Digital was introduced to us through a referral from a mutual client. I met with their rep for lunch and found we both had entrepreneurial mindsets. The key factor, which made us choose them was their bottom-up approach.
We used a digital marketing firm in the past, but I wasn’t very well-educated in the marketing terminology, and they didn’t provide that education. Their reporting was based on cosmetic metrics like number of users and time on site. As an accountant running a business, I wasn’t concerned about those numbers.
When I had a conversation with Jelly Digital, they took the bottom-up approach, reporting the number of leads first, and explained how those leads came about. While the first marketing firm was process-oriented and results-agnostic, Jelly Digital was results-oriented and process-agnostic. I appreciated this, since all I cared about were the results.
How much have you invested with them?
We spent $3,200 per month on their services.
What is the status of this engagement?
We started working with Jelly Digital in March 2017 and have an ongoing relationship.