Digital Marketing & PR

We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to combine the trio that enables us to provide comprehensive amplification for your brand.

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Fort Langley, Canada
headquarters
  • Jelly Digital Marketing & PR Fort Langley, BC
    Canada
    604.674.3559

Portfolio

Key clients: 

La-Z-Boy Furntiture

Sussex Insurance

Greater Vancouver Zoo

Giants Hockey WHL

Ten Thousand Villages

Choices Markets

CEFA 

Reviews

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Digital Marketing for Real Estate Firm

“I’m confident in Jelly’s expertise to create eye-catching ads, monitor them, tweak them if needed, and get them into the right places.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2014 - Ongoing
Project summary: 

Using multiple mediums, Jelly Digital Marketing and PR runs campaigns to reach potential buyers for new home developments across British Columbia and sell out these projects.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Ryan MacDonald
Partner, Momentum Real Estate Group
 
Verified
The Review
Feedback summary: 

Jelly applies creativity and expertise to develop unique PR opportunities that receive desired local visibility and news coverage, driving sales. Successful ad campaigns have ensured consistent registrations of potential buyers across projects that last anywhere from a few months to multiple years.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Momentum Real Estate Group, a firm that specializes in real estate project marketing in British Columbia. We work on behalf of developers to market their new home projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly?

We needed support running our digital strategies for an upcoming purchase. Our clients are developers for whom we facilitate sales of their new home developments. We try to reach potential buyers over several months prior to and after the launch of a new home project until it is sold out. We needed ongoing digital marketing and PR strategies that could ensure a continued marketing presence online to reach customers over what can be a period of a few months to 1-2 years before the development sells out.

SOLUTION

What was the scope of their involvement?

We outsource most of our digital marketing and PR to Jelly. We’ve worked with them on multiple projects to market new developments, reach customers, and build our databases with registration lists of interested parties. We contribute to strategies and messaging, and Jelly implements.

They manage multifaceted campaigns that combine digital marketing with PR and which are uniquely designed for each project. They run ads on social media, get the word out via local news outlets, and organize targeted events with influencers and potential buyers. For example, for one of our projects they organized a contest that was advertised on social media, wherein entrants could win a “date night” at one of the restaurants in the community surrounding the new development.

What is the team dynamic?

For any given project, I typically work with 1-2 key people including a project manager and a digital ad or PR strategist.

How did you come to work with Jelly Digital and PR?

We had noticed their work with another developer at the time. We decided to work with them because they are experts in their field, specialize in digital marketing and PR, and are also a Google Partner. 

What is the status of this engagement?

We’ve been working with them since June 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jelly has worked on multiple successful projects. For example, Jelly helped us draw buyers to a 64-home new development in a remote area that wasn’t well known. They organized an evening event with bloggers and journalists to introduce them to the property. We received social media visibility and had a couple of newspaper articles published that were widely shared. They combined that with digital ads placed over many months. We ended up selling out the project within a year.

Our primary focus is registration of potential buyers who click the ads to find out more about our project and add their information to our database. Registrations are critical for us to drive potential buyers to these developments and the digital marketing campaigns have ensured consistent registrations. For example, for one project we’re working on, we get around 1.5 registrants a day or 12 to 20 per week.

We’ve also achieved visibility through well-received articles in Van City Buzz and the home sections of Vancouver and provincial outlets.

How did Jelly perform from a project management standpoint?

They submit monthly reports detailing the analytics. They include easily understandable descriptions in nontechnical terms which are particularly helpful for those of us, including our developers, who may not understand the numbers.

They’re accessible – it has never been difficult to get a face-to-face meeting with them or a quick response to a direct contact or email. We meet on an ad hoc basis based on our needs. Though most of the communication goes through us, Jelly has also met directly with our developers if the developer requests it.

What did you find most impressive about them?

Expertise and accessibility are key. I’m confident in Jelly’s expertise to create eye-catching ads, monitor them, tweak them if needed, and get them into the right places. This is evident in the results we get, including the registrations that grow each day and each week. They exhibit an ability to shift when needed which I think it's important. The apply both their past experiences and the analytics to best utilize your dollars.

Personalities are accommodating across the board, which makes them easy to work with. In particular, Jelly’s owner is a great guy who has tons of energy and is always on time. I think his personality flows through the rest of the staff.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Waterpark

“They provided guidance and pioneered our transition to 100% digital advertising.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

Jelly provides comprehensive digital marketing services, including ad creation, public relations, and social media, as well as SEO and keyword research. They also supply videography and photography services.

The Reviewer
 
50-200 Employees
 
Vancouver, Canada
Harold Fredericks
General Manager, Big Splash Waterpark
 
Verified
The Review
Feedback summary: 

The transition to digital advertising has yielded a 10% increase in business. Thorough understanding, overt dedication, and genuine enthusiasm enables them to continuously exceed expectations. They remain adaptable while capturing the brand and engaging target audiences.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of Big Splash Waterpark. We are an outdoor waterpark located in Vancouver, Canada, and we have approximately 140 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

Our ultimate goal was to drive traffic and gain a clear understanding of our target audience.

SOLUTION

What was the scope of their involvement?

Jelly helps us with our digital ads, public relations, social media, SEO, and keyword research. We didn’t have a keyword list before working with them. They basically handle the entire digital side of our business, and we have a very collaborative relationship. They ask questions to try and understand what we are looking for, then we work together to see how different solutions would pan out moving forward.

They provided a lot of input for our previous site, but our corporation now has a lot of in-house staff that takes care of website development.

Our industry is very unique, so it was interesting to see Jelly gain understanding of what a waterpark does, what we offer, and what we’re trying to accomplish. They provided guidance and pioneered our transition to 100% digital advertising. It was a lot of fun, and they took care of everything.

We’re only open for three and a half months out of the year due to our location, and during that time, our social media demands drastically increase. We aren’t able to handle our own Facebook, Instagram, or Twitter accounts, so Jelly manages all of them for us. They create their own posting schedule, and also respond to messages when our staff isn’t able. Their understanding of our business allows them to provide proper answers, and if they’re unsure, they always contact us for clarification.

They are very transparent with their work, so I fully trust them to steer our digital ship. I don’t feel like I have to constantly supervise them. They do on-site visits to create incredible videos and takes pictures for us, and they've also conducted fun online contests. The media now comes to us, rather than us having to pay for that advertising. It’s been an enjoyable relationship.

What is the team dynamic?

I regularly communicate with 3–5 members of their team, including a project manager who provides follow-up and gauges our satisfaction with their work. We also have a social media person who I communicate with directly if she has a question.

How did you come to work with Jelly Digital?

Our previous owner knew the owner of Jelly, so that’s how the relationship originally started. They came on site to have a meeting with us, then things developed from there. The first year went well, and the second year was even better. Overall, it’s been an awesome relationship. At one point, we were using two companies, so Jelly collaborated with them. Eventually, we switched to just using Jelly for those services.

How much have you invested in them?

We spend approximately $40,000–$60,000 annually.

What is the status of this engagement?

We started working with them in 2015, and the relationship is ongoing. The bulk of the work occurs during April–August, but they still work for us during the off-season as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business has increased by 10% since going 100% digital, which is an exciting statistic for us. Jelly’s quality of work met our expectations and really captured our brand.

We were really pleased with their willingness to learn about our industry so they could provide appropriate resources. They have a positive attitude, and they make it apparent that they genuinely enjoy working with us.

How did Jelly Digital perform from a project management standpoint?

They have performed really well. They use Basecamp as their general platform, but I also communicate with them via phone. I can text or call, and I always receive a quick response. They have also come on site many times to make sure they fully understand our business and upcoming events so they can plan accordingly.

What did you find most impressive about them?

Their attitude, energy, excitement, and willingness to try new things are all really impressive. They have the ability to ask the right questions to obtain a true grasp on our industry and what we’re trying to achieve. They’re always willing to try something new, and if something doesn’t work out, it doesn’t halt their progress.

I’m looking forward to working with them again next year.

5.0
Overall Score It has been a lot of fun working with their team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There have been no missed or altered deadlines.
  • 5.0 Cost
    Value / within estimates
    We had a combined effort with both Jelly and another company, but we switched solely to Jelly because we felt we would get the most value.
  • 5.0 Quality
    Service & deliverables
    Not only did they provide the service, but they also followed up after delivery.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended Jelly to others.

Digital Marketing for Furniture Company

“They have a vested interest in our success, which is huge for us.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2013 - Ongoing
Project summary: 

Jelly Digital Marketing & PR supervises a corporate digital marketing strategy. The team manages social media, built and operates a local blog website, improves SEO and SEM, and launched a YouTube channel.

The Reviewer
 
50-100 Employees
 
Vancouver, Canada
Michelle Dunn
Marketing Director, La-Z-Boy Furniture Galleries
 
Verified
The Review
Feedback summary: 

Jelly Digital Marketing & PR meets all expectations that the brand aligns across all digital and marketing touchpoints. Their work has increased Facebook followers and blog subscribers into the thousands. They are transparent, provide valuable collaboration, and are unafraid of self-critique.

BACKGROUND

Introduce your business and what you do there.

I am the marketing assistant for La-Z Boy Furniture Galleries. We operate four retail locations in the greater Vancouver area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

Aside from our corporate website, we needed help with our entire digital marketing strategy. It’s a challenge because corporate is very cautious about making sure that everything is aligned and that everyone will be happy with whatever Jelly produces.

SOLUTION

What was the scope of their involvement?

The scope of what they’ve done with us over the years evolved and changed over time. They have consistently managed our Facebook page over the years. They also run our Instagram and Twitter feed.

Jelly Digital built and operates a local blog site for us that we call “Lifestyle Meets Comfort.” They started that project from the ground up. It’s subliminally sponsored by La-Z Boy, but its main goal is to reach people who are interested in lifestyle and design in the lower mainland. They schedule the blog posts, the local bloggers, and influencers. Jelly deals with the local influencers directly and pitches those ideas and topics. I deal with our in-house design consultants who contribute to the blog. I brainstorm with Jelly to develop a list of possible topics, usually for a six-month timeframe. Then, I get buy-in from the designers as to which ones they want to do. My account manager at Jelly and I make the schedule. I make sure the designer does the post and get it back to Jelly. Then they do the final edit and post on the website. They also pitch all the keywords and manage the SEO and SEM for the blog site.

They launched a YouTube channel for us to include our local in-home designer bios and videos about style. Jelly also filmed home-tour videos about decorating.

What is the team dynamic?

I am in direct contact with my project manager. I can also reach out directly to the social media coordinator, who is responsible for my account, and the fellow who does some of the creative work behind the graphics for the ads that they’re creating.

How did you come to work with Jelly Digital?

Although we operate under the La-Z Boy franchise, we are a family-owned and operated business. One of our owners’ best friends owns a retirement facility in Abbotsford, and Jelly created a great video for his website. He recommended Jelly and connected Tim [Owner, La-Z Boy Furniture Galleries] and Darian [Founder, Jelly Digital and PR]. The energy of the folks at Jelly is intoxicating. A lot of the values that Jelly holds are the same as ours; it was a great match. They were keen to jump on board for what our needs were at that time and adapted over the years.

How much have you invested with them?

We spend about $6,000 per month.

What is the status of this engagement?

We started working together in 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest success is the growth and the following of our Facebook page. Initially, I was doing it myself with one of the owners, and we had a couple hundred followers which has increased to over a few thousand now.

It’s difficult to build a blog site from the ground up and try to get your followers organically, but Jelly has been able to do that, too. To go from zero to a few thousand people on our mailing list in almost two years has been a good measure of success for us.

Finally, they meet our expectations in making sure that our brand aligns across all digital and marketing touchpoints.

How did Jelly Digital perform from a project management standpoint?

We use Basecamp. They’re very transparent. I can see everything that’s going on; there are no hidden conversations. We also have a monthly connect meeting.

What did you find most impressive about them?

The biggest thing that’s kept us in partnership with Jelly over the years is that they have a vested interest in all aspects of our business. They don’t just care about the digital side and the blog. They’ve sat in multiple brainstorming meetings with us regarding our print and direct mail to make sure that everything is in alignment. They have a vested interest in our success, which is huge for us.

At the beginning of the year, we wrap up the past year and look forward to the coming year. They haven’t been afraid to admit defeat. To be able to work with a team that can agree that an idea was unsuccessful and to stop pouring money into it is refreshing.

Their transparency also impresses us. With Jelly, I never have to question where my budget is going and how they’re spending it. They’re always there if I have a question. There’s never anything hidden.

Are there any areas they could improve?

They’re still a young agency. They’re still discovering what exactly they do best. They’ll find their footing as time goes on, but in terms of their daily performance and how they operate as a team, we wouldn’t have stayed with them for the last four years if we felt things weren’t successful.

5.0
Overall Score They’ve been awesome to work with. We wouldn’t invest that kind of money if we didn’t feel that there was value in what they were providing us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline or a meeting with me in the four years I’ve been working with them.
  • 4.0 Cost
    Value / within estimates
    I haven’t shopped other agencies.
  • 4.0 Quality
    Service & deliverables
    All of us could always improve on whatever it is that we’re doing.
  • 5.0 NPS
    Willing to refer
    We have referred them to a few other businesses already.

Digital Marketing for Brewing Company

“The team was super positive and always willing to work.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2016 - Ongoing
Project summary: 

Jelly Digital worked on public relations and digital marketing for a new microbrewery, also providing social media, SEO, and web assistance. They continue to work on ad-hoc projects such as video development.

The Reviewer
 
200-500 Employees
 
Langley, Canada
Hannah Brown
Marketing Coordinator, Trading Post Brewing
 
Verified
The Review
Feedback summary: 

The public relations events were successful, with Jelly effectively cultivating media attention. Their analytics and innovative suggestions for improvement contributed content such as videos to the website. The team was always available and responded to communication promptly and positively.

BACKGROUND

Introduce your business and what you do there.

Trading Post Brewing is a craft microbrewery in Langley, BC. I am the marketing coordinator so I manage all our social media, advertising, and events internally and externally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital?

We’re very new. We opened in February 2016. We needed to get the ball rolling to help us figure out who our demographic was, how we could reach them, and how we could make ourselves present in the Langley community. 

SOLUTION

What was the scope of their involvement?

Jelly worked on public relations. If we had a big event, they created the media lists, sent out the invitations, and did the follow-ups. I gave them content for the press release and they would create that, send it out, and keep an eye on the newswire. They did all our digital ads on Google and Facebook. Before I joined the company in March 2016, they were managing our social media: posting, doing all the analytics, keeping an eye on it, and replying to people. Since I came on, I took that over, but they still monitored and created content every now and then. 

They also helped with e-newsletters. I send them all the content and they created the template for it and send it out to a MailChimp for us. We wanted a video for our website and a couple other videos we wanted for internal promotions. We gave them our direction, brainstormed a bit, and then their team came in and did some video shoots. Then they edited the videos, sent them back to us for a couple of edits, and wrapped it all up for us. 

They created our website and did updates that we needed, including all our SEO. Choosing keywords was a collaborative effort. They have a web developer that does all our website edits. They changed things around if we didn’t like the layout and added a few things as we grew. Even when we need small edits done like people switched out or changes to our menu online, they do that for us. 

How did you come to work with Jelly Digital?

We wanted to use as many local vendors as possible and for everyone on our team to be local from Langley. We did some research but also heard from a lot of other people about Jelly. Their office is right across the street from our restaurant. We heard nothing but good things about them and the fact that they were local was just the icing on the cake. 

How much have you invested with them?

Around $3,000 CAD [$2,395] per month.

What is the status of this engagement?

We worked together from January 2016 until September 2017. We now have a bigger team in-house that has the capabilities to do the work. We are going to continue to use them on an as-needed basis, for example, for video creation or PR help. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a couple of PR events or media launches. They were something special and we had about six media people come — we got good results from those. Jelly is good at pushing it and getting people to come to our events. 

They also always share our website analytics. We saw that people weren’t staying on our website for a very long time. It was Jelly’s idea to then do the video to capture the audience. We then saw an increase in the time people were staying on our website and exploring more. 

How did Jelly Digital perform from a project management standpoint?

They were so good. They were always available to us any time of the day. Anytime we had a problem, we’d call or email them and they got back to us promptly and with ideas. If they didn’t have an idea, they’d schedule a brainstorming session and come back to us in a couple of days.

What did you find most impressive about them?

We liked the energy of their team. The team was super positive and always willing to work. Even though they have quite a few clients, they’re very focused on us and always keep us in mind. 

We really appreciated that anytime anything came up that they thought was a good opportunity for us, they shared it with us. Anytime they had other meetings with other clients or other business ventures, they always included us or brought our name up. They were very good at creating a lot of relationships that we now have and giving us a lot of opportunities.

Are there any areas they could improve?

We wanted them to take more initiative on some things. We wanted them to come to us with more ideas. They did reasonably often, but we’re always looking to be innovative and new, especially in the craft brewing industry.

5.0
Overall Score They’re a great team and great people to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always get back to us quickly with everything.
  • 3.5 Cost
    Value / within estimates
    They gave us a lot, but we felt there could have been more.
  • 4.0 Quality
    Service & deliverables
    They’re very good with timelines and understanding our brand. 
  • 5.0 NPS
    Willing to refer
    They helped a lot getting us on our feet for the first year. I would definitely recommend them.

Digital Marketing for Bookkeeping Company

"Jelly Digital was results-oriented and process-agnostic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2014 - Ongoing
Project summary: 

Jelly Digital developed a lead generation strategy that involved organic and paid search tactics, PR, and social media marketing. 

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Bob Wang
Owner and President, Legacy Advantage
 
Verified
The Review
Feedback summary: 

Online leads and social media engagement have increased. There is also a better system in place to understand how the digital efforts contribute to business growth. While Jelly Digital's team could be more proactive in some situations, their focus on results and the bottom line has made a strong impact.

BACKGROUND

Introduce your business and what you do there.

I am the owner and president of Legacy Advantage, a CPA firm focusing exclusively on bookkeeping. We’re based in Vancouver.

 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital and PR?

We wanted to grow sales. At that point in time, I was the only driver of sales, through networking. I wanted to take myself out of the sales process, which meant we needed a passive source of lead generation. In this way, we wanted Jelly Digital to be our source.

SOLUTION

What was the scope of their involvement?

Jelly Digital has provided onsite SEO, search ads, and scheduled social posts promoting openings in our firm or awards we’d won.

They have provided PR services, giving me opportunities to write for different sites, thus increasing the domain authority of our own site.

They mainly drove the keyword list creation, coming up with ones that had good volume, and asking for negative keywords, ones we wouldn’t want to show up for. We didn’t want to show up when searching for “tax consultant”, anything tax-related, or anything including the word “audit”, since we don’t provide those services.

Bookkeeping and accounting are a specialized topic, and it’s hard for Jelly Digital as a marketing company to write about it. In the writing process, they would come up with areas I could contribute to, or topics for me to write about, after which I would write the material and Jelly Digital would post and promote it. I could also just write a piece of content, give it to Jelly Digital, and ask them to find a place for it. At the end of the day, I mainly produce the content. We produce three blog posts per month.

Jelly Digital hasn’t made any optimization changes on the website.

What is the team dynamic?

We have monthly or bi-monthly check-ins, either through a video call or at their office, and we go through the list of small or big things we want to change. Whenever I have a question or want to create a piece of content, I can send them an email and have Jelly Digital get back to me on the same day.

How did you come to work with Jelly Digital and PR?

Jelly Digital was introduced to us through a referral from a mutual client. I met with their rep for lunch and found we both had entrepreneurial mindsets. The key factor, which made us choose them was their bottom-up approach.

We used a digital marketing firm in the past, but I wasn’t very well-educated in the marketing terminology, and they didn’t provide that education. Their reporting was based on cosmetic metrics like number of users and time on site. As an accountant running a business, I wasn’t concerned about those numbers.

When I had a conversation with Jelly Digital, they took the bottom-up approach, reporting the number of leads first, and explained how those leads came about. While the first marketing firm was process-oriented and results-agnostic, Jelly Digital was results-oriented and process-agnostic. I appreciated this, since all I cared about were the results.

How much have you invested with them?

We spent $3,200 per month on their services.

What is the status of this engagement?

We started working with Jelly Digital in March 2017 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, our leads have been growing, and our business has grown because of having more online leads. Our followers, engagement and overall social profile have increased. Our SEO has increased because of the PR we’re getting, but the most important metric is the number of leads we’re getting.

How did Jelly Digital and PR perform from a project management standpoint?

The tracking was a lot better with Jelly Digital, which gave me confidence that we were actually growing and improving digital sales. We have one main contact, who has been consistent. Their team members have changed, which I would say hasn’t been a very good experience.

What did you find most impressive about them?

Their approach to being results-oriented.

Are there any areas they could improve?

More consistency with service providers. It’s hard to do, but it is an improvement area. Having more proactive updates would also be good. PR is a very difficult thing to measure, but it would be good to discuss with them what they’ve tried to do, on a weekly or biweekly basis. It would give me the sense that they’re actually doing something.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer