Jelly Digital Marketing & PR

BACKGROUND

Introduce your business and what you do there.

I’m the director of public affairs and corporate social responsibility for a maritime employers association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital Marketing & PR?

We had quite an aggressive growth target for 2021, which involved obtaining a 110% growth in our social media following before the end of the year. We had about 8,000 followers, and we needed to close that gap within two months so we decided to look for a company that could help us achieve this goal.

SOLUTION

What was the scope of their involvement?

Jelly Digital Marketing & PR handles our social media marketing and ad content creation for Instagram, LinkedIn, Twitter, and Facebook. They’re tasked with transforming our existing digital assets into branded ads by incorporating our branding, logo, and other relevant brand standards into the ads.

We had our previous consultant develop an infographic for us before, and Jelly Digital Marketing & PR took that infographic and broke it down into smaller ones. They’ve also produced several short videos based on a longer existing one, which was also produced by a communication firm we had worked with before.

We haven’t done video production on our own yet, but we’re already planning on having Jelly Digital Marketing & PR produce marketing videos for us in the future.

What is the team composition?

We’ve worked with Darian (Founder) and Slava (Account Manager), who is our main point of contact.

How did you come to work with Jelly Digital Marketing & PR?

We found Jelly Digital Marketing & PR throughout our network. As PR and government relations professionals, we are always hearing from other industry associations and organizations about positive work relationships with consultants. 

Jelly Digital Marketing & PR came very well referenced from our political and government relations network as a small but dynamic team that really provides a hands-on and flexible yet responsive connection to communication.

How much have you invested with them?

Our budget for this year is $130,000 CAD (Approximately $ USD), but we spent somewhere between $20,000-$25,000 CAD (Approximately $16,000-$20,000 USD) for the initial two-month pilot contract.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing. We began with the two-month pilot contract in 2021 to get us to where we needed to be for the end of the year, and we just entered into an annual contract until the end of 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jelly Digital Marketing & PR was able to help us reach our goal of obtaining a 110% growth in our social media following before the end of 2021. In terms of the quality of their work, they demonstrate a very fresh take in creating various kinds of content for us. 

They’ve taken some creative liberties around our branding — their ad copy and captions for our posts exude professionalism whilst still being relatable to our target audience. As a matter of fact, we’ve heard some very positive responses from our members and stakeholders regarding the quality of their work.

How did Jelly Digital Marketing & PR perform from a project management standpoint?

Jelly Digital Marketing & PR has performed incredibly well in terms of project management. They’re very transparent — we have weekly check-ins on engagement rates and how much we’re getting out of each ad from a click perspective.

Aside from that, they’re very responsive and well-tuned to all of our needs. They’re always on top of updating all of our schedules as things change from our end. Overall, they’re just a very well-organized and efficient team.

We use email, phone calls, and Microsoft Teams to communicate and to track our discussions and deliverables.

What did you find most impressive about them?

I’m most impressed with Jelly Digital Marketing & PR’s creativity and the quality of their work. The tone and overall look and feel of our ads and social media posts are now more compelling and more engaging than before.

Are there any areas they could improve?

I don’t think there’s anything that they could improve on — we’ve had a really positive relationship with them so far. It’s nice working with a smaller, more agile company that is really focused on the project initiatives and deliverables for our membership.

Do you have any advice for potential customers?

Make sure to have a dedicated individual that's able to liaise with Jelly Digital Marketing & PR’s account manager as much as possible. Aside from that, make sure to have all of your information in order and to be organized so that you can have productive discussions with them.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of communications of a public sector body.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital Marketing & PR?

We wanted to build brand awareness for one of our organization’s programs.

SOLUTION

What was the scope of their involvement?

Jelly Digital Marketing & PR has been doing a big ad awareness campaign for us; they’ve been managing the ad copy, the media quotes and purchases, and submitting all final documents to the appropriate sectors. They also assist us in finalizing different things and organizing our schedules for interviews and other tasks.

To jumpstart the project, we had initial meetings to flush out our vision. They also put out a questionnaire for us to submit to identify our key goals and objectives. After that, they made a proposal for us and took it from there.

What is the team composition?

We’ve been working with an account manager who coordinates his internal team.

How did you come to work with Jelly Digital Marketing & PR?

They were referred to me by a mutual contact. We chose them because they aligned with our indigenous background, so we thought it’d be a great fit. We developed a great relationship with them, so we’ve decided to work with them on multiple projects.

How much have you invested in them?

We’ve spent around $100,000 CAD (approximately $$78,300 USD) with them so far.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has been instrumental in increasing the number of people who reach out to us to access our program and services, including applications to become citizens and overall public awareness of our organization.

How did Jelly Digital Marketing & PR perform from a project management standpoint?

Project management has been exceedingly exceptional — it’s been a pleasure to work with them. In terms of communication, we use Basecamp and email. Overall, they’re always available and keen to help us with our issues.

What did you find most impressive about them?

We’re impressed with how they’re easy to work with and friendly; their team can always answer questions and help us when we need them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on; they’ve done a great job, and I’ve been very satisfied with them.

Do you have any advice for potential customers?

They’re able to help you hone in on what they’re trying to accomplish, but it’d be helpful to ensure that you have a full idea of what you want before engaging with them.

BACKGROUND

Please describe your company and your position there.

Marketing Director at Silver Hills

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

I hired Jelly to run our monthly PPC ad campaigns for Silver Hills Sprouted Bakery.

What were your goals for this project?

Our goal is to build our brand awareness for Silver Hills Sprouted Bakery.

SOLUTION

How did you select Jelly Digital Marketing & PR?

I reached out to a few digital agencies I had found via Google and Clutch and provided them with a project brief for the work I was looking to get done. Jelly got back to me very quickly and were big fans of our brand.

We had a call to go over the project and I knew that they would be a great partner. They were fast, nimble and very knowledgeable!

Describe the scope of their work in detail.

Jelly runs our Pay Per Click and SEO for Silver Hills Sprouted Bakery. They are working to help us build our brand awareness across Canada and we have set a number of KPI's that we monitor that success.

What was the team composition?

Darian, owner at Jelly, was my initial contact and he helped me get set up with their team. Initially I was working with Sarah as my Account Manager. She moved into a new role and I was given a new Account Manager, Slava.

Everyone has been extremely helpful, responsive and very knowledgeable. They are also a lot of fun!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first four months, we've seen a 60% increase in new users compared to the previous period. We've also seen significant increases in our keyword ranking.

How effective was the workflow between your team and theirs?

The team at Jelly has always been super communicative. They provide weekly, monthly and quarterly updates so you always know how the work is doing and solid recommendations for continued success.

What did you find most impressive about this company?

Jelly is very knowledgeable, scrappy and reasonably priced. I really appreciate the team and enjoy working with them all.

Are there any areas for improvement?

Not at this time

BACKGROUND

Please describe your company and your position there.

Bria Communities is a privately-owned family of retirement living residences in BC where seniors enjoy lives enriched with purpose, friendship, and happiness. Our mission is to work together to create safe and vibrant communities where choices are valued, and seniors live active and purposeful lives. I'm the Manager of Marketing and Community Relations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

We needed a combination of expertise in SEO and digital marketing to take our online presence from being neutral to being proactive and engaged.

What were your goals for this project?

Two big goals: increase traffic to our website through improved SEO and increase conversions once people were on the site.

SOLUTION

How did you select Jelly Digital Marketing & PR?

Jelly has a great reputation in Metro Vancouver, they did a great job of pitching, and made the choice easy.

Describe the scope of their work in detail.

They spent many months working on the backend of SEO to ensure our site was optimized. They created a Google Ads strategy and social media marketing strategy to expand our scope.

They consulted on in-house solutions for maximizing SEO and social media strategies. And they consult on PR opportunities occasionally. In addition, we took advantage of some digital marketing training opportunities offered by Jelly.

What was the team composition?

I work closely with an Account Manager who has a big team of experts working with him to ensure my success. I have direct access to one of the Managing Partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Organic traffic to our website has increased exponentially and did so almost immediately. Goal conversions have been challenging as our buyer's journey can often be very long. The Jelly team keeps coming up with tweaks and suggestions that can fine-tune our process and deliver more results.

How effective was the workflow between your team and theirs?

I've been very happy with overall project management. They are proactive and quick to make adjustments to plans to maximize effectiveness. I'm confident leaving the details in their hands and not having to be an expert, they've proven themselves more than trustworthy to handle our business.

What did you find most impressive about this company?

Along with great service, I feel Jelly is always looking for opportunities to help us take the next steps. It feels like we have an in-house expert helping us succeed.

Are there any areas for improvement?

Nope.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of the Joseph Richard Group. We’re a hospitality company that owns restaurants and private liquor stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital Marketing & PR?

In terms of marketing, we’ve engaged Jelly Digital Marketing & PR for a number of different projects. Most recently, they helped with the launch of our virtual restaurant.

SOLUTION

What was the scope of their involvement?

They offer professional, strategic guidance on how to best position the brand for maximum engagement. It’s their responsibility to get us into conversations surrounding labor, hospitality, delivery, staffing, etc. Their team also has many connections they can tap into to support our launches.

Specifically, they provide us with press releases, exposure to print and digital media, blog posts, and more. Their influencer network is sizable, so they’ve helped us navigate our social media messaging in our efforts to build marketing campaigns.  

What is the team composition?

We work with a core team of four people: Darian (Principal Digital Marketing and PR Specialist & Director of Strategy, Jelly Digital Marketing & PR), Caroline (Marketing & Communications Specialist, Jelly Digital Marketing & PR), Jessica (PR Coordinator, Jelly Digital Marketing & PR), and Husdon (Account Manager, Jelly Digital Marketing & PR). Darian is our point person, but others on the team are a part of hands-on strategizing, organizing, or writing. 

How did you come to work with Jelly Digital Marketing & PR?

One of our marketing managers knew of them and was interested in partnering. I had also met Darian at a few local functions and business events. We’d also heard many positive things about his company. In our initial conversations, Darian seemed very authentic and interested in our business, despite us not being clients yet. We were partnering with another PR agency at the time but switched over to Jelly Digital Marketing & PR when we got the opportunity.

How much have you invested with them?

We’ve spent between $25,000–$50,000 with them so far.

What is the status of this engagement?

Our work with them started in January 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When they started doing press releases, launches, and announcements, our exposure was much greater. We had more inquiries and media stories as a result. Their work at our brick and mortar events was visible too. During those new store launches, the events were packed. It was night and day compared to before.

How did Jelly Digital Marketing & PR perform from a project management standpoint?

They’re at a level where they can really manage themselves. We talk strategy together, but they’re able to execute on their own. Very organized, they take the ball and run with it.

What did you find most impressive about them?

They do everything a PR agency should do. But, their stand-out attention to detail and authenticity that sets them apart from others. It’s apparent that they care about our business success. They’re always opening up new doors for us, even if it isn’t of financial benefit for them to do so. We’ve built a strong relationship with them, and that’s huge. They were completely genuine, never transactional at all. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

I’d recommend meeting with them to get an understanding of their genuine approach to their work. You’ll see how engaged they are with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the office administrator at a full-service law firm that’s been in business since 1977.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital Marketing & PR?

For a long time, we were advertising in the Yellow Pages and similar directories without receiving a good ROI. We needed Jelly Digital Marketing & PR to promote us and bring in more leads.

SOLUTION

What was the scope of their involvement?

First, they built our website with a blog component. Their team manages our LinkedIn and Facebook accounts, posting daily and answering questions users post. For both our site and social media, they monitor traffic and important metrics.

Additionally, they’ve connected our lawyers to opportunities writing for magazines and appearing for interviews on TV.

If we’re doing a promotional event, like our region’s Rib Fest, their team helps us develop clever collateral to promote our firm. At that event, we gave out toothpicks with our logo on the container. 

What is the team composition?

Darian (Principal Digital Marketing and PR Specialist & Director of Strategy, Jelly Digital Marketing & PR) was our initial point of contact, but Aman (Digital Ads & SEO Coordinator, Jelly Digital Marketing & PR) is our main point person now. We meet over the phone on a bi-weekly basis. Caroline (Marketing & Communications Strategist, Jelly Digital Marketing & PR) is also on those calls and works with us directly. One of our partners and I meet with their team quarterly to review our online performance.

How did you come to work with Jelly Digital Marketing & PR?

We helped Jelly Digital Marketing & PR with the incorporation process back in the day. When we needed digital marketing help, one of our partners remembered and suggested them.  

How much have you invested with them?

We’ve spent approximately $50,000 in our work with them.

What is the status of this engagement?

The partnership started in January 2018, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve increased our web site traffic from about 200 to 1,200. I’m very satisfied with their work. They’re incredibly collaborative, taking the time to explain their process so we could understand it and participate in it.

How did Jelly Digital Marketing & PR perform from a project management standpoint?

They have team members who specialize in all aspects of digital marketing, but I can get all my information from Aman. That makes my job a lot easier. His response time is amazing, and they’re some of the nicest people I’ve ever met. 

What did you find most impressive about them?

Jelly Digital Marketing & PR is very transparent, communicating where every penny goes. They also provide accurate statistics. We did not find this in previous partnerships. They were able to accommodate our understanding of digital marketing, explaining technical aspects when needed. 

Are there any areas they could improve?

No, I can’t think of anything they could do to be better.

Do you have any advice for potential customers?

They offer a lot of support to their partners—take advantage of it. Their team is willing to educate you on the industry to make sure you understand their processes and ideas.

BACKGROUND

Introduce your business and what you do there.

I run the marketing communications department at Together We Can, the largest addiction rehab in Canada. We’re a non-profit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jelly Digital Marketing & PR?

We wanted to expand our audience to attract higher-end clientele by bringing our website, social media, and PR up to speed.

SOLUTION

What was the scope of their involvement?

They completely redid our website using RapidWeaver, revitalizing some of the content from our old site. However, it was completely reconstructed by their team. 

Jelly Digital Marketing & PR also handled SEO and advertising, running campaigns on Facebook and Instagram. We had social media before our engagement, but it wasn’t very efficient. Jelly Digital Marketing & PR set up a posting schedule to make our accounts more professional and manageable. They optimized the site for Google, too.

In their SEO work, they instituted a weekly blog and guided us on what topics to write about, which was informed by the performance of keywords we targetted together. As part of our PR efforts, they supported our annual gala. That’s a major fundraiser for our programs, so that was very important. 

It was important that all of this came together seamlessly because we are a unique organization made up of many programs. We’re also targetting a challenging audience, so we needed guidance from them on how to grow our reach strategically.

What is the team composition?

In total, we worked with 5–6 team members very closely. Darian (Principal Digital Marketing and PR Specialist & Director of Strategy, Jelly Digital Marketing & PR) was our initial point of contact and is running a large part of the gala.

We also interface with Hudson (Account Manager, Jelly Digital Marketing & PR), Sullivan (Digital Ads & SEO Coordinator, Jelly Digital Marketing & PR), and Caroline (PR Coordinator, Jelly Digital Marketing & PR). They really opened up and let us use their whole team as needed, though.

How did you come to work with Jelly Digital Marketing & PR?

We were referred to them during our search for a local partner. After seeing that they manage similar accounts to ours, we decided to start off slow with them. They proved early on that they were going to be helpful, so we expanded the contract and jumped in with them.

How much have you invested with them?

We’ve spent about $120,000 with them.

What is the status of this engagement?

We started the engagement in January 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since implementing their services, all of our metrics have trended upward: bounce rates decreased while unique visitors, social media followers, and engagement have increased exponentially. Clients are now finding us online rather than through word of mouth. That’s allowed us to generate new leads and conversions in our high-end target audience. 

How did Jelly Digital Marketing & PR perform from a project management standpoint?

They’ve exceeded expectations in every regard, which is why we continue to work with them. Whenever we run into an issue, they handle it right away. They’re one of the most proactive marketing companies I’ve encountered in that respect. We lean on them, and I expect our relationship to build in the future.

What did you find most impressive about them?

Initially, we didn’t necessarily hire them for PR work, but they’ve increased our presence in the industry. We’re much more prominent in the industry now, and much of that can be attributed to their team. 

Are there any areas they could improve?

Nothing comes to mind. Generally, we’ve been very satisfied with how well they’ve treated our account.

Do you have any advice for potential customers?

Lean on their staff for different areas of work. They let you work hand-in-hand with their specialists, so take advantage of that. For example, we have constant email contact with the website developer and SEO professional. The unfiltered access to their team has been really helpful.

BACKGROUND

Please describe your company and your position there.

I'm the Vice Chair of Ribfest Langley. Ribfest Langley is an event that is put on annually that raises money for the community through the 4 Rotary Clubs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

The entire marketing and PR package. They ran our social media, community outreach, traditional media, TV, Radio, etc.

What were your goals for this project?

Bring as many people to the event as possible!

SOLUTION

How did you select this vendor?

Contacts through the event organization committee.

Describe the scope of their work in detail.

They amassed a huge following through social media in just one year that was close in numbers to similar events that had been running for 5 years. They created a serious buzz throughout the Langley's and surrounding communities about this new, annual event and made people excited about coming out and checking it out! Jelly got us coverage through online bloggers, traditional ads in the news papers, a huge following through Facebook and Instagram, we were even on TV! They built a fan base and made our event so shareable that it spread like wildfire through organic shares and paid advertising.

What was the team composition?

There are quite a few team members involved day to day, but one of the best parts is that we have 1 main point of contact who is the point man for everything. When we have a question about anything that is going on, he knows about it and can make changes or address it immediately.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our first year event in 2018 had a HUGE following with approx 25,000 attendees. The 2019 aren't finalized yet, but it was even larger. In 2018, our first event, make $60,000 to give back to the community. The 2019 event, although not finalized will be substantially larger. Jelly did an amazing job getting people to come out and enjoy the event!

How effective was the workflow between your team and theirs?

They use an online platform to share information and updates so that we can go back through things if we need to. It also ensures that everything is in one please and doesn't get lost. Things are responded to quickly and acted upon as soon as ready.

What did you find most impressive about this company?

Their most impressive quality is their ability to think outside the box and use a budget effectively. The ideas are sometimes out of this world wacky... but they work! The work they produce from photos to videos at our event are amazing and draw a lot of attention.

Are there any areas for improvement?

We are 100% happy customers!

BACKGROUND

Please describe your company and your position there.

I’m the CEO & Principal of the Joseph Richard Group, a collection of unique hospitality ventures including public houses, restaurants, and a hotel and winery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

We needed someone to manage media relationships and provide ongoing support for marketing strategy. This would enhance coverage of all the businesses in our portfolio.

What were your goals for this project?

We set out to develop media relationships and ensure we were top of mind when creating editorial content. We also wanted to increase awareness of new ventures.

SOLUTION

How did you select this vendor?

Darian (Principal, Jelly Digital Marketing & PR) and his team were recommended to us through a mutual friend who’d worked with them in the past.

Describe the scope of their work in detail.

The team at Jelly Marketing is constantly staying up to date with our latest business initiatives, product launches, and new location openings. They strategize ways to produce significant coverage and connect us with local organizations/ambassadors to work on community projects. Their coverage comes in various forms including editorial mentions, press releases, listicles, TV appearances, and radio and social media mentions. Along with press coverage, these techniques help drive event attendance.  

What was the team composition?

We’re in daily contact with Hudson (Account Manager, Jelly Digital Marketing & PR) and Caroline (Public Relations, Jelly Digital Marketing & PR). They meet with our team every week or two and are always available to schedule a meeting or phone call. Darian is also available for strategy sessions via in-person meetings or phone calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting to work with Jelly Marketing, we’ve seen an increase in coverage across traditional (TV, radio, and print) and digital media (news sites and social media). Media members and outlets have also begun to contact us for stories and updates.

How effective was the workflow between your team and theirs?

Reporting is a top priority for them. They provide a weekly summary of goals achieved, as well as a look ahead to the next week’s tasks. Quarterly business summaries and annual in-person reviews give us an opportunity to discuss the peaks and valleys of our partnership, celebrate successes, and identify opportunities.

What did you find most impressive about this company?

The Jelly team is professional, detail-oriented, and able to adapt to any and all projects we give them. Their wide-range of industry connections and relationships demonstrate their expertise in their field. Their excitement for our successes and our industry is contagious.

Are there any areas for improvement?

We’re satisfied with the partnership and the work being done, though we’d be thrilled to see any new and outrageous ideas they have to grow awareness of our brand and business across Canada and North America.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Kendall Ansell Interiors and Belle Construction. We provide interior design and general contracting services. As the owner of both companies, I’m responsible for all incoming business and client management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jelly Digital Marketing & PR?

I hired Jelly Digital Marketing & PR for traditional PR services.

What were your goals for this project?

I wanted our work and services to be featured in publications and other media outlets. I didn't set any specific goals for the project, but I knew that we would see ROI from increased media coverage.

SOLUTION

How did you select this vendor?

They seemed like the perfect partner from the moment I reached out to them.

Describe the scope of their work in detail.

They guide me through creative brainstorming sessions to update and modify our media outreach plan. The team also writes articles and manages incoming media requests.

What was the team composition?

I have two team members that look after my account. Sarah (Account Manager, Jelly Digital Marketing & PR) is my main point of contact, and Caroline (PR Coordinator, Jelly Digital Marketing & PR) oversees all media outreach. The team size hasn’t changed since we started.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had a significant number of clients reach out after seeing us in the media, and this continues to happen. I don’t think either company would be where it is today without Jelly Digital Marketing & PR.

How effective was the workflow between your team and theirs?

They’re always on top of project tasks and proactive about planning next steps. We communicate on a regular basis.

What did you find most impressive about this company?

Their approach to creative brainstorming always leaves me feeling empowered. The team is very supportive of my ideas and open to hearing my honest opinions. Jelly Digital Marketing & PR seems to really value authenticity, which I greatly appreciate.

Are there any areas for improvement?

I don’t have any suggestions for improvements.