Jd&Co. Creative

BACKGROUND

Introduce your business and what you do there.

I'm the senior VP of a hotel investment and operation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jd&Co. Creative?

The hotel owned by my company engaged Jd&Co. Creative to lead a full rebranding, including brand strategy, values, logo development, and more than 30 applications to elevate its identity and overall guest experience.

SOLUTION

What was the scope of their involvement?

Jd&Co. Creative was responsible for rebranding 33 Hotel NYC Seaport. The team began with an assessment of the property's history, guest profile, competitive landscape, and the positioning targeted. From these insights, they developed a renewed brand strategy defining core values, personality, tone of voice, and experiential direction.

Jd&Co. Creative created a new identity system, including a logo, typography, color palette, graphic language, iconography, and photographic style. This flexible system extended across more than 30 touchpoints, such as in-room and lobby collateral, packaging, environmental graphics, signage direction, digital assets, and guest materials.

Jd&Co. Creative provided design, art direction, production oversight, and vendor coordination to ensure consistency, translating the refreshed values into a cohesive visual and service expression.

What is the team composition?

We worked with 2–5 teammates from Jd&Co. Creative.

How did you come to work with Jd&Co. Creative?

Jd&Co. Creative was referred to me. I chose them because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from July 2024–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw satisfaction levels from internal and external customers.

How did Jd&Co. Creative perform from a project management standpoint?

The schedule was adjusted to accommodate the flexible arrangements agreed between the client and agency. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Jd&Co. Creative's design visually represented the brand identity.

Are there any areas they could improve?

No, there aren't any.