JB Marketing Group

BACKGROUND

Introduce your business and what you do there.

I’m a freelancer for digital marketing and HubSpot automation for companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JB Marketing Group?

I typically focus more on paid advertising and automation and needed someone to handle organic marketing and social media for some of my healthcare clients.

SOLUTION

What was the scope of their involvement?

She’s helped us in creating templates and graphics for marketing work, handling much of the content creation herself. If we find something that we want to repost and share, she accommodates that as well. She’s flexible with her content creation to ensure that we stay on-trend in our work together. Once content was posted, she was sure to engage with any comments or interactions we received from users. We collaborate to keep the brand, tone, and design aligned with the client. During our meetings, she went over key metrics, top-performing posts, and takeaways from the past week. 

We’ve used Later for social media publishing planning, which allows us to visualize our content calendar more easily. Our teams also use Asana to coordinate tasks, emails, and the content calendar. 

What is the team composition?

I work directly with Jolene (Owner), who coordinates the work across her internal team. 

How did you come to work with JB Marketing Group?

They were referred from a friend who had a positive experience with them. We hit it off immediately and started working together shortly after meeting. 

How much have you invested with them?

We’ve spent under $10,000 overall so far.  

What is the status of this engagement?

We’ve been working together since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started, we didn’t have a high engagement rate or following. Since working with her, we’re almost to 10,000 followers. Our engagement rate is also almost 20% per post. We’re excited about our new partnerships, followers, and growth we’ve seen over the past few months.

Jolene’s work always stays on-brand, but she’s also great at thinking outside the box with creative graphics and templates that truly feel organic. She does a lot of content creation herself, allowing us to brainstorm creative ideas for marketing materials.

How did JB Marketing Group perform from a project management standpoint?

We had 2–3 meetings each week depending on the client we were serving. Between the two of us, we have one meeting each week to touch base on new campaign ideas, email updates, and content calendar announcements. That allows us to coordinate everything for our clients.

Jolene is super organized and wants to make every meeting as productive as possible. I appreciate organization and time management, so we clicked very well in that sense. She was also very accommodating when last-minute requests popped up on our end.  

What did you find most impressive about them?

She has been willing to shift gears and reevaluate priorities whenever it’s been necessary. We appreciate her adaptability and willingness to accommodate. She quickly understood the market and the brand, understanding audiences well through market research.

Are there any areas they could improve?

I don’t have anything negative to say at all. 

Do you have any advice for potential customers?

She’s very accommodating and adaptable, but it makes her job easier for clients to have a good understanding of their buyer personas, voice, and brand. That allows her to get a better understanding of how she’ll handle your social media presence.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of my company. We sell a product I designed to solve the problem of no-show socks slipping off for women.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JB Marketing Group?

I knew I needed help with social media, but I didn’t know where to start. I was looking for someone to manage my accounts as I didn’t have the time or expertise to do so.

SOLUTION

What was the scope of their involvement?

JB Marketing takes the entire weight of social media off my shoulders. Jolene (Marketing Consultant, JB Marketing Group) manages my social media accounts (Instagram and Facebook).

She creates posts, connects with influencers, runs advertising for the accounts, and sends me PowerPoint reports about our analytics. She’ll send which tactics worked the best and potential improvements for the following month. 

Her work includes customer service as well. She responds to messages and comments, and she also helps with giveaways (e.g. she’ll interact with the person who wins the giveaway). Beyond simply selling our products, Jolene tries to add a personal, relatable touch.

What is the team composition?

I work directly with Jolene.
 
How did you come to work with JB Marketing Group?

I met Jolene at a women’s apparel show where she was at a booth helping one of her clients. We decided to meet at a later time to discuss my social media needs. When I met Jolene, I instantly felt I could trust her. Also, I could tell she wasn’t someone I’d have to manage. 

How much have you invested with them?

We’ve paid JB Marketing a little over $10,000 since Jolene started working with us.

What is the status of this engagement?

I started working with her in November of 2018, and the partnership is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jolene is a social media guru, and I’m happy to have her handling my accounts. She’s greatly increased my online sales and helped generate new leads.

About 90% of my leads come from Facebook, which is 100% run by Jolene. I would highly credit all of my online sales to Jolene. When we started, we didn’t even have 1,000 followers. Now, we’re at almost 8,000 followers, and we’ve earned them all organically. When we do giveaways, we get about 100 comments from people sharing the post with others. 

How did JB Marketing Group perform from a project management standpoint?

She regularly communicates with me through email. She responds way faster than I do, usually within the hour. She’s never missed a deadline. 

She sends a PowerPoint with my analytics every month, and it’s nicely presented with my logo and photos. It includes the most popular posts that month and different advertising suggestions for the future. 

It’s a very easy process working with Jolene. I trust her to make my social media as beautiful as if it were her own.

What did you find most impressive about them?

I’m most impressed by how engaged Jolene is. It doesn’t matter if I’m having a small or big issue — she will instantly get in touch and provide an answer. She walks me through her suggestions and explains the reasoning behind her ideas.

All of the suggestions she’s made have paid for themselves, so I really trust her input. She’s very knowledgeable, and the proof is in the pudding when it comes to her work. When I did cutbacks three months ago, I absolutely didn’t include her because she pays for herself. 

Are there any areas they could improve?

I don’t have anything bad to say about working with Jolene because she’s helped my business so much. She’s responsive, genuine, and she gets the work done. Even if I make last-minute changes, it’s not a problem. She’ll rearrange things to make it happen.

Do you have any advice for potential customers?

Jolene pays for herself with all of the sales that she generates online. So, if you’re on the fence about paying the money to hire Jolene for social media, I would encourage you to pay for her services because it’s going to be worth it in the long-run.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a bicycle coaching and fitting company. We're based out of Irvine, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JB Marketing?

When Orange County cyclists buy expensive bicycles, they often need those bicycles fitted to them. There's a specific market for bicycle fitting as well as coaching bike owners. It's pretty high-end work, and I wanted to break into the wide-open market in Orange County.

SOLUTION

What was the scope of their involvement?

First, I got Jolene (Marketing Consultant, JB Marketing) involved in getting the website up and running. She designed the original website and continues to update it with blog content, steering me through the entire process.

Then, we worked on multi-faceted marketing efforts to get my name into the community. Jolene suggested a budget and provided a complete marketing plan. I gave her a list of potential partners, clients, and stakeholders, determining how she should message them. We've reached people through email marketing, for example.

She's done many campaigns with me, some of them annual. Next month, for instance, we're starting a campaign we have been doing every October for years.

What is the team composition?

I work with Jolene directly.

How did you come to work with JB Marketing?

It was a long time ago, but I contacted Fullerton College looking for someone who could help me with my project. Jolene had just won an award at the college, so I chose her.

How much have you invested in them?

I've invested over $60,000.

What is the status of this engagement?

I began working with Jolene in 1999, and we're still collaborating

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jolene has done amazing work for me. She's helped me build my business from the ground up. Now, when someone searches for bicycle fitters or coaches, I'm the top three results on Google. Once I was ranking first, Jolene produced a campaign to get me appearing multiple times.

Additionally, she managed to get me hundreds of five-star references on Yelp, Google, and other review sites. Her work has really driven the company's revenue. I wouldn't have this kind of success without her.

How did JB Marketing perform from a project management standpoint?

We had some technical challenges, but she handled outsourcing that work when problems came up. I've referred her to many people because she's done a phenomenal job managing my program. She's very responsive and always answers when I call.

What did you find most impressive about them?

Her ability to think outside the box is impressive. My business is unusual, and she hasn’t had any problems figuring it out.

Are there any areas they could improve?

No, not for me. She once came up with an idea that overwhelmed me a little, so I had to slow her down. But it wasn't a problem because Jolene looks out for the growth of my business.

Do you have any advice for potential customers?

I recommend people to JB Marketing all the time. I like what she does, and if people want a hands-on partner and can manage your business and care for your business, go to her.

BACKGROUND

Introduce your business and what you do there.

I’m the president and owner of a graphic design company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JB Marketing?

We’ve worked with JB Marketing on social media and project management. Whenever a client has something they want to announce on social media, we hire Jolene Jordaan (Owner, JB Marketing) to portray their message. 

SOLUTION

What was the scope of their involvement?

The focus of her social media work has varied from client-to-client. It has included upcoming events, promotions, and new product launches. We tie her social media work in with the branding we develop for our customers. Our team relies on her expertise about how to push those branding materials on social media. 

For example, a skincare company would constantly launch new products. At certain times of the year like the holidays, we would work with Jolene to promote their products. She mostly works on Facebook, Twitter, and Instagram. We also did YouTube videos and some things on Vimeo. 

What is the team composition?

We’ve only worked with Jolene.

How did you come to work with JB Marketing?

Jolene was a referral from someone who had just started doing social media work with her. We were looking for someone to handle our existing customers in that area. We gave her a call, and then we went from there.

How much have you invested with them?

On an annual basis, we spend close to $80,000. 

What is the status of this engagement?

We started working together in 2009, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Based on our customer testimonials, she is so easy to work with. I’ve heard multiple times from customers that they’re really excited about the results. Our customers are excited to work with her as they realize she is the one spearheading their social media.

Customers have seen growth on their social media channels. For example, she was managing social media for a sports development company. They hardly had any growth. Then, when she started running things, it blew up. They called me and asked, “Is this for real — do we have this many people following us, now?”

She has also driven engagement and lead generation. Whether it’s promoting specific events, products, or giveaways, she’s been great for our customers on social media. She also does brand building tasks such as day-to-day posting.

How did JB Marketing perform from a project management standpoint?

Shes’s an extended member of our company family, and she interacts with our customers often. I feel comfortable with her being around any of our customers. 

She’s better at communication than me! A lot of times, I have a lot going on and she reminds me to get things done. We use Slack, email, and phone to get in touch. 

She is our go-to person that makes sure everything runs as smoothly as possible for customers. Jolene delivers on-time, and we haven’t experienced any budget issues.

What did you find most impressive about them?

She is very driven. It’s really common to get emails or messages from her on the weekends. She’s working on proposals or saying, “Hey, I’ve got an idea!” 
I don’t want people to work outside hours more than they need to, but it shows she really cares about the project. To me, that means a lot. I don’t have any complaints.

Are there any areas they could improve?

I can’t think of anything as we’ve been happy working with her.

Do you have any advice for potential customers?

When we are unsure of what to do about a customer, we sit down with Jolene to ask questions. I  really rely on her for her social media expertise. So, someone thinking about working with her should sit down and listen to her expertise. 

BACKGROUND

Introduce your business and what you do there.

The first time I worked with JB Marketing, I was the marketing director at a skincare company. I handled everything from packaging to e-commerce, and all digital platforms.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JB Marketing?

We’re a biotech company that started in Parkinson’s disease clinical trials, so we wanted to show our audience that we are more than just a typical, over-the-counter skincare line. We also wanted to showcase that our products are backed by science and by labs that are testing to ensure we put the utmost quality into the market.

We needed help with our social media marketing to reflect these beliefs. We wanted an automated process with quality content and J.B Marketing was able to do that for us.

SOLUTION

What was the scope of their involvement?

J.B. Marketing completely revamped our social media presence. They were able to get us high quality content that represented our brand and our products in the best light. Jolene (Marketing Consultant, JB Marketing) did a phenomenal job of showing the science behind each of our products. Her team went to our labs and took photos of scientists harvesting stem cells, which essentially captured our formula creation process. Additionally, she directed a video on our behalf.

Next, they presented the content through our digital channels, such as Instagram and Facebook. For Facebook, specifically, they helped us with some of our campaigns. In our marketing meetings, we would discuss ideas on social media, promotions, and campaigns to try out. They did an excellent job, overall.

What is the team composition?

Jolene was my main point of contact, and she was the only one I spoke with about our account. She completed all of our creative ideas, and any concepts relayed messages to two graphic designers. Jolene did a phenomenal job of making sure all of the ideas we wanted were created.

How did you come to work with JB Marketing?

We were already working with JB Marketing when I started working at the skincare company.

What is the status of this engagement?

JB Marketing has been working with us since before I began in November 2017. Now, we work very closely together and do several projects together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before we brought them on board, we had no social media presence. We had under 1,000 followers on Instagram and Facebook. After bringing JB Marketing on board, we reached more than 6,000­­–7,000 followers over the course of seven months, which was great.

We also got a lot of sales through their social media marketing, which wasn’t even our goal. The fact that we converted a lot of sales through their efforts as well was a huge hit.

Working with JB Marketing has been a pleasant surprise. Everyone’s been happy with Jolene and I’ve referred her to three other businesses that still have her on their team today.

How did JB Marketing perform from a project management standpoint?

She’s very good at communication. It depends on what the project is, but we coordinate via text, email, and phone, to avoid miscommunication. We schedule weekly meetings, and she even comes to visit us once a month in San Diego.

What did you find most impressive about them?

Everyone at our company likes that they produce quality work at a cost-effective price. They cater to literally anyone from huge companies to small startups. It’s nice how they have a budget to fit everyone’s needs.

Are there any areas they could improve?

No, I can’t think of anything. Honestly, if there were anything to improve on, they would have known already since we’re very vocal with our needs. Marketing is very subjective. What's creative to one person, another person might not like. We've had our creative differences but we always figure things out.

Do you have any advice for potential customers?

To make things run smoothly, have a plan, have deadlines, and a calendar.