iTonic

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Neon Mama

Describe what your company does in a single sentence.

We are a leading supplier of neon signs to consumers & businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Increase revenue
• Improve ROAS
• Increase brand awareness

SOLUTION

How did you find iTonic?

Online Search

Why did you select iTonic over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from iTonic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

iTonic manages our global paid media campaigns across Google, Microsoft & Meta platforms. Key deliverables included:

• Maintaining 4x ROAS.
• Increasing revenue YoY.
• Improving AOV.
• Improving conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

iTonic has significantly over-delivered. Achieving the following successes: - 565% increase in sales YoY. - 20% increase in ROAS, at 5x. - 28% increase in AOV. - 170% increase in conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The iTonic team has always delivered in a timely and efficient manner. The team is exceptionally responsive & communicative and typically replies to Slack or email immediately. Unlike other agencies we’ve worked with in the past, they are also highly proactive and have provided multiple suggestions and ideas for improvement outside their work scope.

What was your primary form of communication with iTonic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They know their stuff and go above and beyond in terms of account setup & optimisation. They are also at the forefront of industry trends and have got us on several betas, leading to great success. They have also helped us grow our business exponentially overseas, and we are now active in 50+ countries thanks to their aggressive growth plans.

Are there any areas for improvement or something iTonic could have done differently?

Not really. They’ve been fantastic.

BACKGROUND

Please describe your company and position.

I am the Director, eCommerce of GraduationSource

Describe what your company does in a single sentence.

GraduationSource.com is a company that specializes in providing graduation apparel and accessories. They offer a range of products, including graduation caps and gowns, tassels, stoles, diplomas, and other related items. The company typically caters to both individual graduates and educational institutions, providing products for various educational levels ranging from kindergarten to higher education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Traffic
• Revenue
• ROAs

SOLUTION

How did you find iTonic?

Upwork

Why did you select iTonic over others?

• High ratings
• Great culture fit
• Exceptional Knowledge

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Objective: To create, manage, optimize, and report on pay-per-click advertising campaigns to achieve GraduationSource's online marketing goals, such as increasing website traffic, lead generation, online sales, or brand awareness. 

• Campaign Strategy & Planning: 
• Target Audience Definition: Identify and segment potential audiences based on demographics, interests, behavior, etc. Budget Allocation: Advise on optimal budget distribution across various platforms and campaigns. 
• Goal Setting: Define KPIs (key performance indicators) in alignment with the client's business objectives. 

2. Keyword & Market Research: 

• Keyword Analysis: Identify high-performing keywords based on search volume, competition, and relevancy. 
• Competitor Analysis: Study competing brands or companies in the PPC space to identify potential opportunities or threats. 

3. Campaign Creation & Launch:

• Ad Copywriting: Craft compelling ad text tailored to the target audience. 
• Ad Design: Design visual assets for display and social media campaigns. 
• Landing Page Recommendations: Suggest optimizations or A/B tests for landing pages to improve conversion rates. Platform Setup: Configure campaign settings on platforms such as Google Ads, Bing Ads, Facebook Ads, etc. 
• Tracking Configuration: Ensure all necessary tracking pixels or codes are correctly placed for accurate data collection. 

4. Ongoing Campaign Management & Optimization: 

• Bid Management: Regularly adjust bids to achieve optimal ad placement and ROI. 
• Keyword Refinement: Add new keywords, pause low-performing ones, and implement negative keywords. 
• Ad Rotation & Testing: Continuously test different ad variations to find the most effective creatives. 
• Performance Analysis: Monitor campaign metrics and make necessary adjustments based on the data. Geo-Targeting & Scheduling: Modify targeting settings based on performance data and audience behavior. 

5. Reporting & Communication: 

• Monthly Performance Reports: Provide detailed reports on campaign performance, including metrics like CTR, CPC, ROAS, conversion rate, etc. 
• Quarterly Strategy Review: Discuss performance trends, new opportunities, and strategic recommendations. 
• Ad-hoc Communication: Respond to any queries, concerns, or feedback from the client in a timely manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic, Revenue & ROAs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iTonic always goes above and beyond to meet our expectations.

What was your primary form of communication with iTonic?

Virtual Meeting

What did you find most impressive or unique about this company?

The in-depth knowledge and not being treated like another fish in a tank with an Agency

Are there any areas for improvement or something iTonic could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Bobby Bed

Describe what your company does in a single sentence.

US's leading supplier of dog beds & accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Increase online sales revenue.
• Increase digital campaign efficiencies & ROAS.

SOLUTION

How did you find iTonic?

Referral

Why did you select iTonic over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from iTonic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

iTonic was hired to manage our Google Ad, Microsoft Ads, Amazon & Meta platforms for Bobbybed.com. They work to hit the KPI's of our choice and have done an excellent job to date exceeding expectations and driving revenue growth & increased efficiencies month-on-month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

iTonic has gone above and beyond to hit our KPI targets, and since working with them we've seen: 

• Revenue growth off 500% across all our digital channels. 
• ROAS efficiencies dramatically improving by 400%. 
• Introduction of new digital channels, to broaden our marketing mix.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iTonic has always delivered on time and have communicated their ideas, plans & strategies for the accounts clearly and concisely. They always respond promptly and quickly to our queries or questions and are a pleasure to work with.

What was your primary form of communication with iTonic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having the same 3 points of contact for the account, throughout our entire relationship. They've really gone above and beyond to learn about our brand inside & out and act as an extension of our marketing team. Attention to detail is also outstanding, with no stone left unturned.

Are there any areas for improvement or something iTonic could have done differently?

No. They have been top-class throughout, and would highly recommend them.

BACKGROUND

Please describe your company and position.

I am the CEO of SD Bullion

Describe what your company does in a single sentence.

Leading Gold & Silver bullion e-commerce store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Drive incremental revenue.
• Reduce CPA.
• New Customer Acquisition.

SOLUTION

How did you find iTonic?

Online Search

Why did you select iTonic over others?

• High ratings
• Good value for cost

How many teammates from iTonic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google & Microsoft Ad Management. Tasked with driving new customer acquisition at or below our target CPA. At the same time, achieving significant year-on-year growth across our paid channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen fantastic growth across all key metrics, including:  365% Year-on-year new customer growth.  185% decrease in CPA.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iTonic always deliver on or ahead of schedule. Highly responsive and excellent communication across the entire team.

What was your primary form of communication with iTonic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They get impressive results! We’ve worked with many agencies previously, but none of them could achieve anything near the results iTonic achieved. They are true experts in their field.

Are there any areas for improvement or something iTonic could have done differently?

None. The results have been exactly what we hoped.

BACKGROUND

Please describe your company and position.

I am the Director of an ecommerce company 

Describe what your company does in a single sentence.

Furniture retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Increase sales through PPC campaign

SOLUTION

How did you find iTonic?

Other

Why did you select iTonic over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from iTonic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase sales via a targeted Google PPC campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales volume

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Itonics were responsive and delivered all work within the specified timeframe

What was your primary form of communication with iTonic?

Virtual Meeting

What did you find most impressive or unique about this company?

iTonic delivers exceptional sales growth, quadrupling sales within a 60 day period

Are there any areas for improvement or something iTonic could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of Amazing Skills

Describe what your company does in a single sentence.

We help build social skills in children and teenagers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Google Ads
• General marketing
• Marketing advice

SOLUTION

How did you find iTonic?

• Referral
• Other

Why did you select iTonic over others?

Great culture fit

How many teammates from iTonic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Getting all of our Google ads on track and optimised. Starting and running many, many campaigns and testing thoroughly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant reduction in ad spend. Significant improvement in all areas of marketing. Plenty of good advice whenever I needed it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team are outstanding in every way. I just wish I'd found them sooner. They save us more than they cost us.

What was your primary form of communication with iTonic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everything is impressive about this company. I love working with them. I've worked with them in a previous business and they helped us flourish back then and it is such a pleasure to have their help.

Are there any areas for improvement or something  iTonic could have done differently?

N/a

BACKGROUND

Please describe your company and position.

 I am the Global Marketing Operations Manager of a logistics and transport company. 

Describe what your company does in a single sentence.

We are an all-in-one platform for commercial light electric vehicles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Restructure Google Ads Account
• Manage day to day Google Ads and Meta Campaigns
• Reporting on paid marketing activities

SOLUTION

How did you find iTonic?

Referral

Why did you select iTonic over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from iTonic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

iTonic has been managing our paid campaigns since Jul-23 and has delivered exceptional growth since taking over our account. They did a fantastic job in restructuring our Google Ads account and managing our campaigns working across several timezones. We appreciate iTonic's advice and insights on optimising our spend, and we are very pleased with their work so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Paid CAC and Cost per Lead are some of the metrics we look at to define success of this project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iTonic always delivers on time and are very responsive to our requests.

What was your primary form of communication with iTonic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great communications and flexible to work with!

Are there any areas for improvement or something iTonic could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CMO of Tembo

Describe what your company does in a single sentence.

Help to maximise mortgage affordability for homebuyers and remortgage customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Reduce CPA
• Grow
• Improve ad account structure

SOLUTION

How did you find iTonic?

Online Search

Why did you select iTonic over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Itonics was embedded into our team for over a year, managing our digital ad spend across social and search channels. Key deliverables were centred around CPA, volume-based targets and ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the time we worked together, we scaled our ops team 5x and Itonics ensured we kept the teams diaries fully booked, and maximised revenue opportunity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication, available through Slack at all times (we are an always on business, open 7 days a week), and with weekly check-ins.

What was your primary form of communication with iTonic?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communicative, calm, and measured approach are impressive.

Are there any areas for improvement or something iTonic could have done differently?

If I had to pick something, to focus more on data further down funnel (we have a long sales cycle), but this wasn't the mandate of the relationship.

BACKGROUND

Please describe your company and position.

I am an executive at Whistler Central Reservations

Describe what your company does in a single sentence.

We worked with Itonic for several months. I have to say, they were the best we have come across in the Adwords environment. They redeveloped and refined our Adwords platform fast and efficiently and the results (and savings) were immediate. Knowledge of Google's evolving Algoryhms was on point. We would not hesitate to recommend Itonic to others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iTonic to accomplish?

• Refine Adwords
• Refine ROAS

SOLUTION

How did you find iTonic?

Online Search

Why did you select iTonic over others?

Great culture fit

How many teammates from iTonic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Adwords restructure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROAS and general Adwords Account performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered fast and efficiently

What was your primary form of communication with iTonic?

In-Person Meeting

What did you find most impressive or unique about this company?

They got the job done. That's all we needed.

Are there any areas for improvement or something iTonic could have done differently?

No