iSimplifyMe is a Neural Discovery and AEO (Answer Engine Optimization) Infrastructure firm headquartered in Chicago with APAC operations in Melbourne. We architect machine-readable data environments using AWS Bedrock and Atomic Block content structuring so brands are cited — not just ranked — by AI answer engines including ChatGPT, Gemini, and Perplexity.
Our stack includes: • Proprietary computer-vision models (YOLOv8 v5 and SAM ViT-H), trained in-house on 205,000+ annotated medical images across 18 public datasets, deployed on AWS SageMaker for real-time pathology and oral cancer screening • Sentinel— our internal multi-agent orchestration layer coordinating specialized AI agents across clinical screening, content intelligence, brand monitoring, and operational automation • Nexus — a 9-module AI platform with self-serve SaaS pricing starting at $399/month, covering AEO scanning, content generation, brand intelligence, CRM, analytics, and agent orchestration • AEO Scanner — a free 100-point answer-engine optimization audit tool
Compliance posture: HIPAA-ready by default, VPC-isolated processing, zero-retention on foundational models, custom models trained exclusively on public ethically-sourced datasets, human-in-the-loop required for all clinical deployments.
Founded 2011. 30 in-production client engagements across healthcare, legal, finance, SaaS, manufacturing, and hospitality verticals. All AI workloads run through AWS Bedrock or SageMaker — zero third-party LLM API dependencies, zero client data used for foundational model training.
We sell the discipline most agencies don't even practice: making your brand structurally citable by the AI systems that are replacing search.
“Their work always feels unique and original. They bring a personal touch and tailor their services to our business.”
Apr 4, 2018
Owner, iLoan Home Mortgage
Nick Mehmetti
Verified
Financial services
Chicago, Illinois
1-10 Employees
Phone Interview
Verified
iSimplifyme built a website for a mortgage company. They manage web platforms, assist marketing campaigns, oversee minor software projects, and provide a spectrum of other services.
They deliver on-brand options that require very little revision. They are constantly available and are quick to respond. Conscientious of usability, their deliverables are well-crafted and marketable.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a mortgage company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with iSimplifyme?
I own three companies, and have worked with iSimplifyme on various projects at each of them. I am not very tech savvy, so I needed a full-service solution.
SOLUTION
What was the scope of their involvement?
They’ve overseen a wide spectrum of services for us. They built our website, managed our web platforms, and helped with our social media marketing and AdWords campaigns. They also did some things that were out of scope. They’ve built software for us and even run IT support for my computer.
I made requests for features and the look of the site. They’re always very amenable and turn things around within about a day. No task is too small for them.
What is the team composition?
My main point of contact is Joe (Founder and CEO, iSimplifyme). I also interact a little with his programmer, AJ (Chief Creative Officer, iSimplifyme). There were other names listed on our correspondence, so their internal team must be bigger. Joe always makes things easy to understand. He’s a good administrator and he listens to my concerns.
How did you come to work with iSimplifyme?
A friend of a friend referred them to us.
How much have you invested with them?
We paid about $15,000 for the web design. The monthly service charges for social media and ad spending were more.
What is the status of this engagement?
We worked together between January–June 2017.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I like them a lot and use them frequently. Their sense of style works for us and they understand what we do. Their first deliveries are usually pretty close to what we want and we usually have very little revision.
They’re willing to create from scratch and their work always feels unique and original. They bring a personal touch and tailor their services to our business.
How did iSimplifyme perform from a project management standpoint?
They’re better than anyone else I’ve worked with. I can call them early in the morning or late at night and they still get back to me quickly. There is no comparison between them and other places. iSimplifyme has never left me waiting.
What did you find most impressive about them?
They have a lot of knowledge and know how to make your goals succeed. They provide great creativity and response times and are alert to our issues. That’s their greatest strength. They know their craft and deliver marketable sites that are stylish and user-friendly.
Are there any areas they could improve?
I don’t have anything I would change about their work. Anything that went wrong in our engagements stemmed from my ideas.
Do you have any advice for potential customers?
Trust them. Tell them your brand and advertising goals. They’re creative and will give you what you need. I’ve used them for several projects and I’m pleased with how specific they are with our requests.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
We started in 2011 as a Chicago web design and SEO consultancy. Fifteen years later, we're an AI infrastructure firm. The pivot wasn't accidental: search is being replaced by AI answer engines, and most agencies are still optimizing for the old game. We rebuilt iSimplifyMe to make brands citable — not just ranked — by ChatGPT, Gemini, and Perplexity. We train our own computer vision models, ship multi-agent systems on AWS Bedrock, and own architecture end-to-end. Boutique by design.
What Sets Us Apart
We Train Our Own Models
Most AI consultancies wrap the OpenAI or Anthropic API and call it "AI services." We run in-house computer vision training — YOLOv8 v5 (32 medical pathology classes), SAM ViT-H (tooth segmentation), 205,000+ annotated images, RTX 4090 24/7 training pipeline. Real ML, not API wrapping.
Data Sovereignty by Default
All AI workloads run through AWS Bedrock or SageMaker — zero third-party LLM API dependencies, zero client data in foundational model training, VPC-isolated processing. HIPAA-ready by default. Custom models trained exclusively on public ethically-sourced datasets. Single-cloud discipline that surviv
We Sell What Most Agencies Don't Practice
AEO — Answer Engine Optimization — is a discipline most marketing firms haven't named yet. We built the AEO Scanner (free 100-point audit), the AEO Authority Audit ($1,450 fixed deliverable), and llms.txt infrastructure that makes brands structurally citable by ChatGPT, Gemini, and Perplexity.
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