# IPNY IPNY Reviews (10), Pricing, Services & Verified Ratings - 4.8 out of 5 average review rating - 0 connections joined IPNY's Network [Visit Website](http://www.IPNY.com/?utm_source=clutch&utm_medium=referral) [Get a Custom Proposal](https://clutch.co/profile/ipny) **Branding and messaging: creative and measurement** IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively. We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns— at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise. We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. ## Company Information - Minimum project size: $75,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 1 Locations: - New York, NY (Headquarters) - Founded in 2012 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 30% Advertising - 20% Direct Marketing - 15% Branding - 10% Email Marketing - 10% Marketing Strategy - 10% Media Planning & Buying - 5% Social Media Marketing ### Focus Areas - Direct Marketing Focus: - 70% Other direct marketing - 30% Direct mail - Advertising Focus: - 30% Broadcast video advertising - 25% Other advertising - 20% Out of home advertising - 15% Radio advertising - 10% Print advertising ### Industries - 30% Non-profit - 30% Financial services - 40% Medical ### Clients - 5% Small Business (<$10M) - 70% Midmarket ($10M - $1B) - 25% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.5 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: IPNY offers competitive pricing with project costs ranging from $15,000 to over $25 million. Clients appreciate the value for cost, noting high-quality deliverables and strategic insights. They are perceived as a partner, providing tailored solutions that yield measurable results. **Most Common Project Size**: $200,000 to $999,999 based on 6 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Advertising: $200,000 to $999,999 based on 4 reviews - Branding: $10,000 to $49,000 based on 2 reviews ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### IPNY Review Insights Overall Review Rating: 4.8 - Quality: 4.8 - Schedule: 4.7 - Cost: 4.5 - Willing to Refer: 4.4 ### Top Mentions - Great project management (5 mentions) - Communicative (4 mentions) - High-quality work (4 mentions) - Creative (3 mentions) - Efficient (2 mentions) - Exceptional results (2 mentions) - Experienced (2 mentions) - Flexible (2 mentions) - Open to feedback (2 mentions) - Professional (2 mentions) - Trustworthy (2 mentions) - Easy to work with (1 mentions) - Establish clear expectations (1 mentions) - Great team (1 mentions) - Honest (1 mentions) - Openness (1 mentions) - Transparent (1 mentions) - Unique expertise (1 mentions) - Well-executed projects (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Responsive and Client-Centric Approach** Clients value IPNY’s responsiveness and commitment to understanding their needs. The agency is noted for being flexible and willing to adjust strategies based on client feedback. **Effective Use of Multiple Marketing Channels** IPNY effectively utilizes various marketing channels, including digital, print, TV, and social media, to maximize campaign reach and impact. Their multi-channel approach is a key strength. **Strong Project Management Skills** IPNY is praised for their project management capabilities, ensuring projects are completed on time and within scope. They maintain clear communication and provide regular updates, fostering a collaborative working environment. **Senior-Level Expertise and Creativity** The team at IPNY comprises seasoned professionals who deliver high-quality creative and strategic solutions. Clients appreciate their insightful suggestions and ability to provide a fresh perspective. **Effective Branding and Strategy Development** IPNY excels in creating comprehensive branding strategies that resonate with target audiences. Their work has increased brand awareness and engagement across various sectors, including healthcare and non-profit organizations. **Long-Standing Client Relationships** IPNY maintains long-term partnerships with clients, indicating high satisfaction levels and trust. Their ability to consistently deliver results fosters strong client loyalty. **Room for More Innovative Ideas** While clients are generally satisfied, some suggest that IPNY could push boundaries further with more edgy and modern creative concepts to stay ahead in the competitive landscape. **Proven Track Record in Campaign Success** Clients consistently report successful outcomes from campaigns developed by IPNY, including significant increases in brand awareness, donor engagement, and online giving, demonstrating their expertise in impactful advertising. ### IPNY Reviews #### Advertising Campaign & Branding for Cancer Institute (Featured Review) **The Project** - Services: Advertising - Project size: $200,000 to $999,999 - Project length: July 2019 - Ongoing **Project Summary**: IPNY was originally hired to develop an advertising campaign for a cancer institute. After being successful, they were kept on to develop a branding strategy with other related creative assignments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Dana-Farber Cancer Institute - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 27, 2020 **Feedback Summary**: IPNY's work was well-received all around. Providing good project management skills, they collaborate well with the client and are responsive and flexible. The team is well-recognized for their success and they display a sense of understanding in the workplace. ""They are approachable. They are good listeners and excellent advisors." " **BACKGROUND** Please describe your company and your position there. Dana-Farber Cancer Institute in Boston, Massachusetts has been committed to providing adults and children with cancer with the best treatment available today while developing tomorrow's cures through cutting-edge research. I am the Vice President of Marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire IPNY? I brought in IPNY to develop an advertising campaign to raise the awareness for the groundbreaking research being done at Dana-Farber. They knocked this out of the ballpark so the relationship has evolved to include developing a master brand strategy, measurement plan and other related creative assignments. Notably, there was serious time pressure and they developed the winning campaign over a weekend and got it produced quickly without compromising quality. It was an impressive feat. What were your goals for this project? Dana-Farber is considered top in the field for cancer research but is not top-of-mind in brand awareness. The assignment was to develop an advertising campaign, with the right strategy and measurement, to change that. **SOLUTION** How did you select this vendor? When I joined Dana-Farber, they were on their second advertising agency doing creative exploratory to find a campaign that would raise national visibility. Senior leadership was growing impatient and I needed a guaranteed win. I also had a deadline to meet. Get (good) work produced by a certain date or lose funding. IPNY were the agency of record when I was VP of Marketing at City of Hope in Los Angeles.  It is a similar institution to Dana-Farber and with similar business problems. That campaign had exceeded all marketing KPIs. I was very well acquainted with the agency principles and their strategic and creative work. I reached out to IPNY who took the existing brief and developed work over a weekend. I took it to qualitative research with the previous work and IPNY came out on top. Describe the scope of their work in detail. Initially, they were brought on to develop and produce a national consumer advertising campaign. They developed and produced TV, print, digital, social, radio, short and long form video and a landing page to engage those coming from the advertising. When a Dana-Farber researcher won the Nobel prize, they developed a congratulations ad that ran in the Wall Street Journal, NY Times and other national press. Creatively and strategically it related back to the national campaign. They developed work base on the central campaign for physicians. They developed a campaign for a new satellite location including transit, billboards, radio and print and that has evolved to include additional local/regional advertising. Importantly, they have been heavily involved in strategic development work. They have set up an annual testing plan to track shifts as a result of the national visibility campaign. They have led journey development for several b-to-b targets and a master strategy. They are about to develop a new round of the national campaign. What was the team composition? I work directly with the agency principles particularly the managing director and the strategist. When we are in creative development, the creative partners are leading the conversation. There is also a very experienced account manager who runs the day-to-day execution. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? First, senior leadership and now the institution at large have all embraced and are quite proud of the advertising campaign. Before production we tested qualitatively vs a previous campaign and, overwhelmingly, the key message was well understood and embraced. People wanted to know more about Dana-Farber. We implemented a quantitative tracking program and early results are showing positive movement in key indicators and awareness. How effective was the workflow between your team and theirs? We work seamlessly as a team. This also includes the media agency. It's one council of Dana-Farber advertising leadership. I highly value and trust their counsel. They make an effort to come up to Boston on a regular basis. They are very responsive and flexible. What did you find most impressive about this company? The partners have all had very successful careers in the advertising industry. Each is a subject matter expert. They've won awards for their thinking and for their creative. Their structure is flat so you get the top work straight away. They are approachable. They are good listeners and excellent advisors. They are nice and funny and smart and humble. They're the kind of people who you know "get it". Are there any areas for improvement? I think it goes both ways. After we finished the big production project, I had a one to one, confidential debrief with the managing director. I wanted to know what worked and didn't work on our part as well as what we should do differently going forward. It was a step of faith for us both but is the kind of feedback that makes a good thing even better. --- #### Advertising Campaign & Branding for Cancer Institute **The Project** - Services: Advertising - Project size: $200,000 to $999,999 - Project length: July 2019 - Ongoing **Project Summary**: IPNY was originally hired to develop an advertising campaign for a cancer institute. After being successful, they were kept on to develop a branding strategy with other related creative assignments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Dana-Farber Cancer Institute - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 27, 2020 **Feedback Summary**: IPNY's work was well-received all around. Providing good project management skills, they collaborate well with the client and are responsive and flexible. The team is well-recognized for their success and they display a sense of understanding in the workplace. ""They are approachable. They are good listeners and excellent advisors." " **BACKGROUND** Please describe your company and your position there. Dana-Farber Cancer Institute in Boston, Massachusetts has been committed to providing adults and children with cancer with the best treatment available today while developing tomorrow's cures through cutting-edge research. I am the Vice President of Marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire IPNY? I brought in IPNY to develop an advertising campaign to raise the awareness for the groundbreaking research being done at Dana-Farber. They knocked this out of the ballpark so the relationship has evolved to include developing a master brand strategy, measurement plan and other related creative assignments. Notably, there was serious time pressure and they developed the winning campaign over a weekend and got it produced quickly without compromising quality. It was an impressive feat. What were your goals for this project? Dana-Farber is considered top in the field for cancer research but is not top-of-mind in brand awareness. The assignment was to develop an advertising campaign, with the right strategy and measurement, to change that. **SOLUTION** How did you select this vendor? When I joined Dana-Farber, they were on their second advertising agency doing creative exploratory to find a campaign that would raise national visibility. Senior leadership was growing impatient and I needed a guaranteed win. I also had a deadline to meet. Get (good) work produced by a certain date or lose funding. IPNY were the agency of record when I was VP of Marketing at City of Hope in Los Angeles.  It is a similar institution to Dana-Farber and with similar business problems. That campaign had exceeded all marketing KPIs. I was very well acquainted with the agency principles and their strategic and creative work. I reached out to IPNY who took the existing brief and developed work over a weekend. I took it to qualitative research with the previous work and IPNY came out on top. Describe the scope of their work in detail. Initially, they were brought on to develop and produce a national consumer advertising campaign. They developed and produced TV, print, digital, social, radio, short and long form video and a landing page to engage those coming from the advertising. When a Dana-Farber researcher won the Nobel prize, they developed a congratulations ad that ran in the Wall Street Journal, NY Times and other national press. Creatively and strategically it related back to the national campaign. They developed work base on the central campaign for physicians. They developed a campaign for a new satellite location including transit, billboards, radio and print and that has evolved to include additional local/regional advertising. Importantly, they have been heavily involved in strategic development work. They have set up an annual testing plan to track shifts as a result of the national visibility campaign. They have led journey development for several b-to-b targets and a master strategy. They are about to develop a new round of the national campaign. What was the team composition? I work directly with the agency principles particularly the managing director and the strategist. When we are in creative development, the creative partners are leading the conversation. There is also a very experienced account manager who runs the day-to-day execution. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? First, senior leadership and now the institution at large have all embraced and are quite proud of the advertising campaign. Before production we tested qualitatively vs a previous campaign and, overwhelmingly, the key message was well understood and embraced. People wanted to know more about Dana-Farber. We implemented a quantitative tracking program and early results are showing positive movement in key indicators and awareness. How effective was the workflow between your team and theirs? We work seamlessly as a team. This also includes the media agency. It's one council of Dana-Farber advertising leadership. I highly value and trust their counsel. They make an effort to come up to Boston on a regular basis. They are very responsive and flexible. What did you find most impressive about this company? The partners have all had very successful careers in the advertising industry. Each is a subject matter expert. They've won awards for their thinking and for their creative. Their structure is flat so you get the top work straight away. They are approachable. They are good listeners and excellent advisors. They are nice and funny and smart and humble. They're the kind of people who you know "get it". Are there any areas for improvement? I think it goes both ways. After we finished the big production project, I had a one to one, confidential debrief with the managing director. I wanted to know what worked and didn't work on our part as well as what we should do differently going forward. It was a step of faith for us both but is the kind of feedback that makes a good thing even better. --- #### Brand Identity & Tagline for Research Foundation **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: June - Aug. 2019 **Project Summary**: Starting with a new tagline and manifesto statement, IPNY delivered branding for a medical research foundation. Their team is currently working on marketing and redesigning their landing pages. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Foundation for Prader Willi - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 25, 2019 **Feedback Summary**: IPNY’s work has been well received, and the client can anticipate an uptick in fundraising as well as web traffic. Throughout the engagement, IPNY has become a reliable partner that has expressed genuine commitment to the client’s cause. They’re responsive and are a pleasure to work with all around. "“They’re genuine, and they’re motivated to provide a high-quality, successful product.” " **BACKGROUND** Introduce your business and what you do there. I’m the chief executive for the Foundation of Prader-Willi Research. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with IPNY? We needed branding materials to develop a better awareness within our community. We also needed to redevelop our website to better position ourselves externally. **SOLUTION** What was the scope of their involvement? The initial phase of our collaboration involved the creation of our tagline. Examining our logo, they worked to create a manifesto that encapsulated our organization. We’ve reengaged them to develop a digital brochure. They’re also providing some social campaigning and redesigning our landing pages. What is the team composition? My main points of contact were Andy (Partner & Head of Strategy, IPNY), Bruce (Chief Creative Partner, IPNY) and Joe (Managing Partner, IPNY). How did you come to work with IPNY? I’d worked with them at previous health organizations. How much have you invested with them? We’ve spent roughly $15,000 so far. What is the status of this engagement? We began working together in June 2019, and while the tagline was finished in early August, our engagement is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The feedback has been generally positive. Although it’s too early to attribute site traffic to their work, we’re looking to see an uptick in fundraising and online exposure. How did IPNY perform from a project management standpoint? I’ve continued to work with them at different organizations because they’re very responsive and always open to a good discussion. They’ve always been a pleasure to work with. What did you find most impressive about them? As trite as it sounds, I get the impression that they really care. They’re genuine, and they’re motivated to provide a high-quality, successful product. Are there any areas they could improve? There’s nothing; I wouldn’t keep going back to them if I weren’t so happy with them. Do you have any advice for potential customers? Just be open and honest in terms of what you’re looking for, and be open-minded to content that might stretch your boundaries. --- #### Advertising Campaigns for Nonprofit **The Project** - Services: Advertising - Project size: Confidential - Project length: Nov. 2017 - Ongoing **Project Summary**: IPNY supported an advertising campaign to increase visibility, presenting the brand in an exciting way that resonated with the target audience.  **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing & Communications, ACWIS - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 11, 2019 **Feedback Summary**: The services have contributed to an increase in visibility for the nonprofit’s achievements. The digital advertising efforts have led to improved engagement from visitors. As a team, IPNY provides expert support and is skilled in collaborating seamlessly. "“They’re a team of senior, seasoned professionals who provide a great experience.” " **BACKGROUND** Introduce your business and what you do there. I’m the VP of marketing and communications of the American Committee for the Weizmann Institute of Science (ACWIS). We’re a nonprofit that raises money for science research and education at our institute. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with IPNY? We hired IPNY to support us with a new advertising campaign to gain visibility and promote giving. Our aim was to promote the amazing work of the Weizmann Institute in an exciting and relevant way. **SOLUTION** What was the scope of their involvement? IPNY presented a few ideas for the campaign, including creative and copy. From there, we selected one and their team built it out further. Their team created the campaign for digital, print, and social media efforts, including on Facebook and Instagram. What is the team composition? I have one main point of contact, Joe (Founder & Managing Partner, IPNY). During our initial meetings, they provided four teammates and a project coordinator. I work with specialists from their team on copywriting, design, etc. How did you come to work with IPNY? We researched several campaigns run by others in our industry. After finding one we were highly impressed with, we discovered that IPNY created it for them. We took a closer work at their portfolio and selected them for the project. What is the status of this engagement? We’ve had an ongoing relationship with them since December 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Judging from the click-thru rates on the digital campaigns, IPNY’s efforts have been successful. We’ve been getting a significant amount of attention since beginning the engagement. The feedback from our internal team has been positive, along with the compliments from those in our field. IPNY provided more than just a single ad campaign; they developed a theme that we will integrate throughout all our messaging channels. How did IPNY perform from a project management standpoint? The communication runs smoothly between our teams. Any time we have a request for changes, they handle everything efficiently. Everything is dealt with in a timely manner, and we have phone calls with their team to discuss the project. What did you find most impressive about them? They’re a team of senior, seasoned professionals who provide a great experience. They are highly creative in design and copy, and they offer insightful suggestions and strategies.  Are there any areas they could improve? There’s nothing specific I can think of for them to improve on. Do you have any advice for potential customers? Allow them to learn as much as possible about your company. Bring them into meetings and events. Understanding the business on both sides will help make the project run as smoothly as possible. --- #### Digital Marketing Campaign for Nonprofit Hospital **The Project** - Services: Advertising - Project size: $1,000,000 to $9,999,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: IPNY manages digital marketing, working on projects from a website redesign to market research. They mainly work on Facebook ads, creating and testing banners. They also established marketing metrics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former VP Marketing & Digital Channels, City of Hope - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 21, 2018 **Feedback Summary**: IPNY ran a successful campaign that increased national brand awareness significantly. They collaborated well with the internal team and other external partners, keeping everyone clearly updated on project progress. They do amazing work and are a trusted partner. "“We exceeded every metric, and IPNY was instrumental in that accomplishment.” " **BACKGROUND** Introduce your business and what you do there. I’m the former VP of marketing and digital channels for City of Hope, a nonprofit hospital. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with IPNY? We needed a partner to work on our digital marketing campaign. **SOLUTION** What was the scope of their involvement? IPNY (formerly Interplanetary) worked on our website, overhauling the entire ecosystem to make it more modern and mobile-friendly. They’re our strategic and main creative partner, developing ads and advising on which media to purchase. They work closely with our media buying agency and established a marketing analytics group. IPNY mainly works on Facebook, developing and testing banners to attract customers. We built a website that targets patients, caregivers, scientists, donors, etc. and helps them create an online community. They set up marketing metrics and a dashboard to track KPIs, so we could better test and refine our campaign. Our internal content team collaborates with IPNY, who conducts quite a bit of market research in the digital space. What is the team composition? We had two main points of contact and also interacted with their creative team. How did you come to work with IPNY? Our CMO had previously worked with their company, and I had worked with one of their strategists. We’d both had great experiences, so we hired them again. How much have you invested with them? We spent about $1 million a year. What is the status of this engagement? We’ve been working with them since 2014 and have a monthly retainer. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They helped establish pre- and post-launch measurements, and we had a successful campaign. We exceeded every metric, and IPNY was instrumental in that accomplishment. Our national brand awareness increased by eight points, which is huge. How did IPNY perform from a project management standpoint? They collaborated closely with my team and always provided status updates on what had been done. They were great communicators, using phone, email, and texts to stay in touch. What did you find most impressive about them? They’re seasoned and have both a breadth and depth of experience. They know the healthcare space well, so we could trust their insight. They’re a smart and creative team that’s great to work with. Are there any areas they could improve? No. They have an excellent business model, and I loved working with them. Do you have any advice for future clients of theirs? Be honest and keep the lines of communication open. --- #### Brand Re-Launch for Bank **The Project** - Services: Advertising - Project size: Confidential - Project length: Feb. 2014 - Sep. 2017 **Project Summary**: With marketing strategies and related materials, Interplanetary supported brand transformation across strategy, creative and execution. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of Marketing, Astoria Bank - Industry: Financial services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 13, 2018 **Feedback Summary**: Brand awareness and customer acquisition both increased. Interplanetary combined excellent project management with consistently strong skills across the three required areas of work. "“They were able to deliver well on all three things, creative, strategy, and execution.” " **BACKGROUND** Introduce your business and what you do there. I led marketing efforts for Astoria Bank, a regional bank with locations throughout the New York metropolitan area. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Interplanetary? We wanted to reinvigorate the brand. When I joined, the bank was called Astoria Federal Savings and Loan. We changed the name to Astoria Bank as part of a brand transformation that I was responsible for leading. I looked to a potential outside agency to partner with me on that transformation. **SOLUTION** What was the scope of their involvement? Interplanetary helped with the strategy, the creative, and the execution for our rebranding. They helped us identify the positioning for the brand. They undertook all of the supporting work that goes along with that including developing advertising, digital, direct, and other kinds of marketing. They developed strategies and supporting materials to roll out the bank’s new positioning. What is the team composition? I would say 5 or 6 including designers and project managers. How did you come to work with Interplanetary? We held a pretty significant agency search. We started out with quite a few agencies. As the search progressed, we whittled it down through multiple rounds of interviewing and gathering more in-depth information. We ultimately hired Interplanetary. What is the status of this engagement? We worked together between February 2014 and September 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I can't give you any specifics because that's proprietary information. But, suffice it to say, we saw an increase in brand awareness and consideration. Our acquisition, customer expansion and retention scores, all improved. How did Interplanetary perform from a project management standpoint? They were very good at developing project plans, schedules, timetables, and all of the standard project management tools needed to manage the work. What did you find most impressive about them? A lot of agencies out there tend to be either great at creative and not so great at strategy, or great at strategy and not so great at creative, or great at execution but not great at strategy or creative. They were able to deliver well on all three things, creative, strategy, and execution. Are there any areas they could improve? No. Do you have any advice for potential customers? To make the most of an engagement with Interplanetary, bring them into your business as a partner as opposed to an outside vendor. You'll get significant rewards for doing so. --- #### Brand Campaign for Health Non-Profit **The Project** - Services: Advertising - Project size: $1,000,000 to $9,999,999 - Project length: Jan. 2012 - July 2016 **Project Summary**: Interplanetary led a comprehensive brand campaign that raised awareness about blood cancers. The team came up with the overall strategy, developed a brand guide, and created marketing assets for various media. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 3.5 - Cost: 3.0 - Willing to Refer: 4.0 **The Reviewer** Senior Director of Marketing, Non-Profit Organization - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 24, 2017 **Feedback Summary**: Interplanetary’s campaign received positive feedback from stakeholders nationwide. The team helped increase local awareness about the organization and its advocacy. The brand concept is still being used by the organization. " “We finally had a brand that we could be proud of, with a message that we could rally behind.”" **BACKGROUND** Introduce your business and what you do there. I’m the senior director of marketing for a large non-profit agency devoted to finding cures for blood cancers. Our organization has more than 50 chapters across the country. We have a number of services for patients, and we raise our money through major fundraising campaigns. I head up the marketing for all of the campaigns as well as the marketing on our website. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Interplanetary? The original challenge 5 years ago was to launch a branding campaign for the organization. Because our campaigns were so popular, people knew more about our campaigns than our actual agency. **SOLUTION** What was the scope of their involvement? Interplanetary came up with the brand concept that we still use today. The original scope involved putting together a roadmap for rolling out the brand campaign and the projected cost. They structured our brand voice, architecture, colors, and fonts. They executed all the different elements.   Interplanetary developed traditional and digital assets for billboards, print ads, posters, and digital ads for the brand campaign.  They also helped us significantly in working with local markets across the country. For example, we had different print ad sizes for local magazines. The most significant investment was coming up with a number of TV and radio spots for public service announcements. Interplanetary did about 7 high-quality PSA spots for us. We ran most of them as PSAs because we didn’t have the money to run paid media. How did you come to work with Interplanetary? I was not really involved in that. My boss at the time knew them from her previous job. She had a personal connection and kept in touch with them. How much have you invested with Interplanetary? We paid them a monthly retainer. The total cost of doing the work was about $2 million. What is the status of this engagement? We started working with them 5 years ago until about July 2016. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We noticed that brand awareness increased in the markets where we ran certain media launches of the campaign. The more we invested, the higher the jump in awareness. We also got great qualitative feedback. Our different chapters accepted the branding quite well, as did their boards. We’re very happy to have a solid message behind our brand. How did Interplanetary perform from a project management standpoint? They performed very well especially when we did the local stuff. There were so many details, but Interplanetary’s team was great. They were good at communicating how projects were coming along and keeping the deadlines we set. What did you find most impressive about Interplanetary? Interplanetary dove in and thought very strategically about things. We finally had a brand that we could be proud of, with a message that we could rally behind. The quality of the TV spots was excellent as well. Are there any areas Interplanetary could improve? They could have been a little more edgy, with a fresher and more modern perspective. Still, their work was good. --- #### Advertising for Cancer Research Institute **The Project** - Services: Advertising - Project size: Confidential - Project length: Nov. 2014 - Ongoing **Project Summary**: Interplanetary created and executed a strategy and implementation plan to elevate a national brand identity using multiple channels, including TV, radio, print, digital, and podcasting. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CMO, City of Hope - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 19, 2017 **Feedback Summary**: Working with Interplanetary has dramatically elevated the national brand identity, resulting in a 25% online giving increase and double-digit increases in brand reach, perception, awareness, and desire to donate. Interplanetary is a true thought partner and has been nimble and responsive. ""We saw some incredible increases in all our key metrics."" **BACKGROUND** Introduce your business or organization and what you do there. I’m the chief marketing and communications officer for City of Hope. We are a biomedical cancer research and hospital located outside of Los Angeles, California. I head up the marketing organization and the communications organization of about 70 people. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with Interplanetary? We approached Interplanetary wanting to know how best to build a national brand identity for City of Hope. City of Hope has typically been in the top 13 or 14 cancer institutions, and their goal is to move that number up. We want to become a national brand, and we hired Interplanetary to help us develop a strategy to do so. **SOLUTION** Please describe the scope of their involvement in greater detail. Interplanetary helped us develop our master brand strategy so that all the different business units and brands would come underneath the City of Hope umbrella. They did brand marketing through all channels: TV, radio, print, digital, strategic guidance, media planning and assessment as well as some podcasting. Because it’s a hospital, we also worked on acquisition and retention marketing. They were very vertical in how they worked with us. They came up with a strategy, and then the team created the creative assets that we used moving forward. They also came up with a new tagline. We socialized that with all the different business units, and we use their direction and strategy to lead all the master brand marketing efforts. They were our lead agency and have done a great job. They have been our strategic champions inside and outside City of Hope. How did you come to work with Interplanetary? We let go of an agency that we had hired because they didn’t have the national experience I wanted to build the brand. I needed someone with the breadth of experience that the folks at Interplanetary have. They became our primary agency, and we have some secondary agencies that support them. I had worked with Interplanetary before at a previous company. When I moved over as Chief Marketing Officer for a non-profit organization, the Leukemia & Lymphoma Society, I used them as well. They pitched me for some business, and they helped position and place that brand as well. I’ve worked with some of them for the past 10 years. Could you provide a sense of the size of this initiative in financial terms? About $20 million–$25 million over the last 3 years or so. What is the status of this engagement? We started working with them in November 2014 and have been working together since. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? Online giving has increased almost 25%. Our quarterly brand reach numbers have increased by double digits. We’ve done pre and post measurement in terms of how well the brand fared in California as well as nationally, and there were increases in those numbers. Through the work they’ve provided, we’ve seen double digit increases in brand perception, brand awareness and desire to donate to City of Hope. We saw some incredible increases in all our key metrics once we moved to one brand strategic voice. Our board is also very happy. The work we do is really to make sure that more people – not just patients but all of the healthcare community.– are aware of the work we do at City of Hope. The feedback has been exceptional. How did Interplanetary perform from a project management standpoint? That’s one reason I went with them, and they’ve been great. They are senior enough that they understand the large business objective we have, but small and nimble enough actually to get in there and do the work. I have enjoyed working with them because they’re true thought partners. I think that’s the value of having a smaller agency. They definitely have the strategic understanding of how we are planning to move the needle to get more patients involved, make more people aware, and bring more dollars coming into City of Hope. They also understand that hospitals aren’t a marketing-driven organization so I needed them to get their hands dirty. They have been very good at working on both strategy and implementation. What distinguishes Interplanetary from other providers? I think you get the advantage of a senior team without the big cost structure. Is there anything Interplanetary could have improved or done differently? No, but sometimes their size limits them. What makes them great is also their limitation. They’ve been able to expand with my needs, which has been good. They’re thinking people, and I value that. --- #### Branding for Cancer Institute **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: July 2016 - Mar. 2017 **Project Summary**: Interplanetary created the branding, marketing materials, and social media platform for an organization that funds cancer research. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Cancer Institute - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 14, 2017 **Feedback Summary**: Interplanetary never fails to deliver on time, and always leaves the drawing board open for the client to make sure they are comfortable with progress. The team is consistent and reliable, and guarantees to capture the personality of your company. "“Given the cost, skill, and quality of the people you’re interacting with, you can’t get better results for your dollar.”" **BACKGROUND** Please describe your organization. Our organization funds research in all cancers, but specifically looks for science that applies cell or gene therapy towards the treatment of cancer. What is your position? I’m President/Chief Executive Officer. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with Interplanetary? I brought them on to look at how we might brand and market our company. We started out as a small, somewhat unknown organization, and I went to Interplanetary to see how we could try and improve regionally and then expand to a national platform. So, the deliverable was to first learn about the organization and get at its core and essence, and then convert that into a branding and marketing platform. The goal was to build awareness, but of course, unequivocally to raise funding. **SOLUTION** Please describe the scope of their involvement in greater detail. They helped us create the brand of the company, including the logo, tagline, manifesto, and then some sample media and print advertising, print material, and radio spots, among others. They also helped us with the extension to coordinate with web designers so that all of this could be, first and foremost, put on our website, and then the social media platform was layered on top of that. We are coming close to launching. How did you come to work with Interplanetary? I didn’t consider any other organizations. We needed to get up and running as quickly as we possibly could. I knew of their capabilities because I worked with them at a previous organization. I wanted to bring someone in that I was familiar with and that could move and get the work done, and also someone I was comfortable working with. Could you provide a sense of the size of this initiative in financial terms? $50,000-$100,000. What is the status of this engagement? We started working with them in July of 2016, and it was completed four or five months ago. There’s no outstanding work. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? The quality of their work, from prior experience with them, was superior. The program that was put in place at my prior place of work was completed around 2012, and it’s still active and being used today. From a revenue perspective, the results from the social media work were highly successful.  Externally, the overall impact from an aided and unaided perspective was high. Also, the excitement around a new branding platform within the organization has gone extremely well. To this day, the system is in place and being used. I am hopeful to replicate that kind of experience here that we had there. How did Interplanetary perform from a project management standpoint? They do a great job of letting you know timelines on deliverables, and for the most part, can react and bring things in sooner if you need them to, provided there’s communication around that front. They met the deadlines that were set when the projects were originally created, and respond very well to feedback. We had to go back to the drawing board a couple of times on taglines and logos, but they kept at it and redelivered when it was required of them. What distinguishes Interplanetary from other providers? The unique quality that Interplanetary brings to the table is that in the beginning, you’re dealing with highly seasoned, professional, and capable people, and throughout the process, you’re dealing with exactly the same thing. The work product is superior. It’s a very likeable group, and the group that you meet in the beginning is the group you work with throughout. On a professional level, many of these folks have become my friends. Is there anything Interplanetary could have improved or done differently? No, it’s a top notch firm to work with. --- #### Outdoor Advertising Campaign for Public Media Provider **The Project** - Services: Advertising - Project size: Confidential - Project length: Jan. - June 2017 **Project Summary**: Interplanetary proposed a complete local marketing vision centered on a compelling tagline—creating graphics, a brand logo, and engaging content. They also assisted with media placement to boost engagement.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 0.0 **The Reviewer** Senior Director of Communications, WNET - Industry: Media - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 12, 2017 **Feedback Summary**: Thanks to Interplanetary’s powerful messaging, the campaign website has attracted 18,000 viewers, 500 of whom have sent letters of support. The team’s efficient workflow, collaborative brainstorming, and extensive experience contributed to a rewarding partnership.  ""The team is amazing at responding to feedback and presenting multiple options."" **BACKGROUND** Introduce your business and what you do there. I’m the senior director of communications and marketing at WNET. We are the public media provider for the New York City tristate area. We run 3 public television stations: THIRTEEN, WLIW21, and NJTV in New Jersey, which is a statewide network.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Interplanetary? The federal government is considering defunding us. We get about 10% of our operating budget through the federal government as a public media company. We wanted to alert our constituents, supporters, and viewers that we are under consideration to be defunded and start an advocacy campaign. Interplanetary started this project from scratch, but they’re familiar with us. They’re part of our audience, so they really understood who we were and what we wanted. **SOLUTION** What was the scope of their involvement? We needed compelling graphics, a tagline, an overarching brand or stamp, and engaging copy. They handled all the creative tasks. They helped with media placement, but they didn’t do it themselves. They came up with a great tagline, “Fight for THIRTEEN.” THIRTEEN is the most well-known of our 3 channels, and it’s been on the air for almost 55 years. Interplanetary wanted to send an urgent message to the people who engage with us through that tagline. How did you come to work with Interplanetary? A contact recommended them to us. I called Interplanetary during some exploratory conversations and really connected with them. They seemed to understand our needs. They’re experienced with public television and knew all 3 of our brands, which was the tipping point for me. I didn’t have to explain anything because they already knew our situation. How much have you invested with Interplanetary? I can’t share a dollar amount. The campaign was fairly modest. What is the status of this engagement? We started working together in January 2017, and we’d like the partnership to continue. For this round, most of the work was completed in early June. We’re working on a huge outdoor campaign right now and did a lot of online advertising as well.  **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement? For our outdoor advertising campaign, “Fight for THIRTEEN” is the big headline. Internally, we created a website and a landing page, and the creative content has been up for about 2 weeks. We’ve gotten about 18,000 visits on the website. The site asks people to do 3 things: write to their representative about our funding, sign up for our email newsletter, and donate if they wish. We’ve had about 500 letters sent to representatives. The donation factor is still small, but we’re hoping that it will grow. We’re satisfied with the results over the past 2 weeks. How did Interplanetary perform from a project management standpoint? They have been excellent. Joe [Managing Partner, Interplanetary], who’s our account executive, has just been everything we need in a project manager. He’s efficient, organized, and a great communicator. The team is amazing at responding to feedback and presenting multiple options. When plan A doesn’t work for us, they’re prepared with plan B. They hear us and take our direction easily. When they need to make a point, they do so. The whole process has gone smoothly. What did you find most impressive about Interplanetary? The whole team has a wealth of experience after working in huge agencies. It’s really rare to find that much talent in a small agency. Are there any areas Interplanetary could improve? Our experience has been excellent.  --- #### Advertising for Investment Advisors **The Project** - Services: Advertising - Project size: $200,000 to $999,999 - Project length: July 2016 - Ongoing **Project Summary**: Interplanetary prepared a unified brand message before transitioning to digital and print marketing campaigns. They now provide extensive industry research, strategic content suggestions, and ad management. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP of Campaign Strategy, Investment Advising Firm - Industry: Financial services - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 12, 2017 **Feedback Summary**: To date, 75% of Interplanetary’s digital and TV ads succeeded in AB testing, attracting consistent client engagement. The team’s transparent organization, collaborative workflow, and cohesive deliverables continue to drive results and solidify brand identity.  ""They are totally committed to helping us achieve our goals."" **BACKGROUND** Introduce your business and what you do there. I’m the vice president of campaign strategy for a financial advisor serving high net worth clients. I’m responsible for strategy, creative development, and management of external agencies as well as our in-house staff.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Interplanetary? First, we needed to articulate our value proposition and build out some messaging. We wanted to hire more resources at the firm, which marked the beginning of a new era, moving from disorganized creative procedure to a more organized system and a common message. We really didn’t have any unifying statements about the firm before we started with Interplanetary. We also asked them to help with brand messaging because we really only do direct marketing. So, we needed our brand messaging to be consistent throughout the direct responses.  **SOLUTION** What was the scope of their involvement? They created print ads for magazine and newspaper, 3 direct response TV ads, and 30 different display banner ads for us. In addition, they did some of the strategy work behind these campaigns and refined our messaging. They also helped us with extensive research, which informed all the content. We also asked them to speak at a summit for our marketers. They’re working on other tasks now, but it’s all project-based. How did you come to work with Interplanetary? Our CMO, who joined the firm about 18 months ago, had worked with some people at Interplanetary in a previous role. When I came on board, they were already signed up and ready to go. How much have you invested with Interplanetary? We’ve spent over $500,000. What is the status of this engagement? The work probably started in July of 2016, and the engagement is ongoing.   **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement? Because of our direct-response approach, we continue to run only the ads that work. We have lots of creative assets to rotate, and we keep the winners going. Interplanetary’s TV ads and digital ads are part of that rotation, and probably 75% of them succeed in heads-up testing. Maybe a third of the print ads do as well, which is pretty strong. Three-quarters of their concepts do well in AB testing, and I’m content with that. How did Interplanetary perform from a project management standpoint? They do a good job. They recently added someone who’s really focused on project management and keeping everything on track. The whole team is transparent about where things stand. I also appreciate that they’re realistic about timelines. They understand when stuff happens, and they’re flexible in working with us to update timelines, which makes working with them easy. I like the way they manage projects. What did you find most impressive about Interplanetary? For all the times I’ve had agencies who we called partners, I feel like Interplanetary actually is a partner. They are totally committed to helping us achieve our goals. Our CMO or I will often call them just to talk through ideas because we really trust them and value their counsel. Are there any areas Interplanetary could improve? We want people to challenge us and suggest ideas. They’ve earned our respect, so they certainly could share more with us in that area. So far, they’ve really delivered on everything we’ve requested.   --- ## Portfolio & Awards ### DFCI Video Banner Challenge: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. IPNY’s campaign builds national presence while confronting the viewer with the impact of Dana-Farber’s breakthroughs and explains why “what we do here changes lives everywhere.”Results: Despite the ongoing pandemic, this campaign has shown strong growth in awareness and key brand imagery measures among valuable Health Care Influencer segments. ### Monoclonal Antibodies Unbranded Awareness Campaign   CHALLENGE: Monoclonal Antibodies (mAbs) as a class of therapy for high-risk COVID-19 patients were granted Emergency Use Authorization by the FDA in late 2020.  Regeneron, maker of one such mAb treatment, engaged IPNY to create an unbranded campaign that would build broad awareness of mAbs and drive newly diagnosed patients to their HCP to determine eligibility for treatment.  Key to success was getting patients to act quickly, as COVID-19 progresses fast and there is a limited treatment window.   At a time when the public had become numb to the numbers of COVID-19 deaths in the US and were “shutting down” emotionally, this meant breaking through the fear and paralysis that had impacted so many at the time.    SERVICES DELIVERED: Market Research, Neuropsychology (Consulting), Digital Advertising, Web Design, Social Media, Television Advertising, Radio, Ethnic (Spanish), Media Planning, Data Analytics   RESULTS: After just eight weeks on air we saw 13% growth in awareness of Monoclonal Antibodies in key campaign areas, with attribution of awareness to TV advertising more than tripling in these markets. Importantly, after seeing our campaign, those who became aware of Monoclonal Antibodies through advertising showed greater likelihood of wanting to talk to a doctor about Monoclonal Antibodies (+22%) or learn more online (36%). ### We specialize in cancer. And you. To New Englanders, both Dana-Farber Cancer Institute and Brigham and Women’s Hospital are well-known brands, each with its own legacy of research and patient care. Years ago these two organizations came together as the Dana-Farber Brigham Cancer Center, a powerful alliance totally focused on cancer patients. Facing an increasingly competitive landscape, Dana-Farber Brigham turned to IPNY. Our task was to ensure that its new identity was well-seeded in the minds of New Englanders through a campaign that would stand out from its competitors. Research among our target led to a simple truth. In addition to the organization’s reputation for specialization in cancer, Dana-Farber Brigham has a unique ability to personalize cancer treatment. This stems from the knowledge and passion of Dana-Farber Brigham doctors, nurses, dieticians and administrative staff. It means that the patient gets a treatment plan and staff created with their specific types of cancers in mind and a level of attention based on experience and expertise – one that, importantly, takes their personal life, goals and needs into account. IPNY’s work channeled this insight into a simple tagline: “We specialize in cancer. And you.” The work leverages powerful patient stories and sets up firsthand accounts of how Dana-Farber Brigham treatment is in a class of its own. From identical twins with non-identical cancers to a young woman who aspired to having children after surgery, we see time and again how Dana-Farber Brigham’s knowledge and expertise allows them to redefine the very idea of personalized care, giving patients the opportunity to lead full, productive lives after cancer. Results available in Spring 2023 ### Y is not a question. It's an answer. Most New Yorkers view the YMCA of Greater New York as a great place to stay fit. But few New Yorkers, including YMCA members, know that The Y is one of the most impactful providers of social services to families and children in the Greater New York area. The Y delivers essentials such as afterschool care, summer camp, community programs such as early childhood, teen leadership, high school and college prep, senior programs, classes for new American immigrants, and even food pantries. And the cost of all of this is not covered by a Y membership. The Y depends heavily on fundraising to keep these vital services going. IPNY was engaged to develop a series of digital fundraising initiatives in the Greater New York Area aimed at building awareness of the YGNY’s critical role in providing these necessary services for all New Yorkers, regardless of income or ethnicity. The first effort, launched on Giving Tuesday 2022, confronted New Yorkers with the astounding reality of YGNY and the vital role it plays in the lives of so many New Yorkers, and asked them to step up and support the organization. Leveraging the theme, “Y is not a question. It’s an answer”, the campaign portrays the Y in a way New Yorkers have never seen before: As an essential part of our community. Results were more than favorable. Our clients tell us that this was among the most successful Giving Tuesday appeals ever launched. ### Change the World CHALLENGE: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. Our challenge was to put Dana-Farber on the map – create greater awareness of both Dana-Farber as a leader in the field and to showcase the impact of its discoveries on the landscape of cancer treatment in the U.S. and abroad. SERVICES DELIVERED: Market research, content marketing, website design, digital strategy, digital advertising, data analytics, video production, print advertisement, television advertisement, creative strategy, social media, radio. RESULTS: Recently launched and waiting for results.  ### The Leukemia & Lymphoma Society: Someday is today CHALLENGE: Despite funding extraordinary blood cancer cures, The Leukemia & Lymphoma Society (LLS) had low brand awareness compared to key competitors like the American Cancer Society and Susan G. Komen. Because the public had little knowledge of the progress LLS had made, donations – a key source of research and patient support - had stagnated.   SERVICES DELIVERED: Market research, data analytics, Out-of-home, mobile, web, design, content marketing, website design, digital strategy, production, print, fundraising marketing.    RESULTS: In developing our new brand positioning for LLS, our research led to a key truth: The more you can show real progress, the more people will listen and support you. This is the idea behind the messaging of the “Someday Is Today” campaign. It confronts the public with the surprise value of LLS success to date, such as jaw-dropping improvements on cure rates and new therapies facilitating care for millions.  In just one year, national brand awareness rose 14% among core target segments; image ratings on key attributes like “saving lives” and “enabling better quality of life” rose 15%; and intent to donate rose 23%. When all elements of the campaign ran together, LLS experienced an astounding 50% lift in daily website donations, with site traffic and social media viewership increasing more than sixfold. ### PBS THIRTEEN: Thirteen is worth fighting for CHALLENGE: With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most-watch public television station, gave us a clear-cut mission: Create messaging that would 1)raise the ire of passionate New York viewers, 2)encourage subscribers to tell their local representatives to lobby against the impending cuts and 3) inspire contributions.    SERVICES DELIVERED: market research, Out-of-home, website design, content marketing, digital strategy, production, email marketing, digital advertising.   RESULTS: IPNY created a strong “call to arms” approach that transcended the well-bred fundraising appeals that public television is known for. The “Thirteen is Worth Fighting For” campaign leveraged powerful messaging that brought 18,000 viewers to the website, motivated hundreds of to write letters of support and drove incremental contributions among THIRTEEN’s donor base.      ### Who's the hero behind the mask? Dana-Farber Cancer Institute’s Who’s The Hero Behind The Mask? initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels.  Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general.    Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. https://www.dana-farber.org/covid-19-facts-and-resources/hero-behind-the-mask/ ### City of Hope: Science is Miraculous Challenge: A leading Los Angeles cancer research and treatment center, City of Hope was renowned for high-quality holistic cancer care but was not getting credit for its scientific innovations (bone marrow transplants, four of the world’s leading cancer drugs, etc.). Our goal was to enhance City of Hope’s leadership perceptions for both science and care among patients, caregivers and donors. Services Delivered: Market Research, Digital Strategy, Design, Video Production, Content Marketing, Web Design and Development. Mobile, Television, Out-of-home, Print Results: Tracking research shows that as of April 2018, brand awareness of City of Hope in Los Angeles is up 13% vs. the benchmark to an all-time high of 79%. Similarly in Los Angeles strong image growth is shown on key image attributes since the campaign’s start (e.g., “saves lives” (+18%), “cutting edge science and research” (+17%), “is a leader in the fight against cancer” (+17%). FY 17 online donation growth in advertising markets showed a remarkable 27% growth vs. the prior year, and patient discharges have consistently passed marketing goals. ### E*Trade: Shorten the distance from impulse to action CHALLENGE: Stimulate new account momentum for E*TRADE by finding a different way to communicate with the active trader. Ethnographic research showed that the answer was the importance of the E*TRADE platform’s superior technology and what it represented to the target.   For the seasoned investor, better technology shortened the distance between their gut feeling about a stock and the emotional payoff they would get from making a successful trade.   SERVICES DELIVERED: Market research, data analytics, digital creative, email, content marketing, design.    RESULTS: E*TRADE’s “Shorten the Distance” campaign included over 40 variations of digital display and email creative units, tested and optimized by IPNY in record time. Online applications surged. Our most effective creative ran unbeaten for 20 months. ### Mirman Markovits and Landau: Justice is no accident with the right lawyer CHALLENGE: The world of personal injury law is full of come-ons from less than professional lawyers promising large cash settlements to those who have suffered accidents due to negligence. Research showed that at the time of injury clients feel desperate and in need. And because they don’t pay their own money for the lawyer (who is normally paid based on a percentage of winnings), clients often take the first lawyer who agrees to handle their case, with little attention to their skills or expertise.   IPNY set out to change this dynamic for One of New York’s premier personal injury law firms, Mirman Markovits and Landau.  We needed to educate the target on what makes a good attorney – and to remind them that the first step in getting the right settlement is choosing the right lawyer. SERVICES DELIVERED: Market research, Content marketing, website design, digital strategy, digital advertising, video production, print advertisement, television advertisement, creative strategy, social media, media planning and buying.   RESULTS: Website visits have steadily increased in the few months since this TV campaign has run, delivering an average 40% lower cost per lead. ### Change the World CHALLENGE: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. Our challenge was to put Dana-Farber on the map – create greater awareness of both Dana-Farber as a leader in the field and to showcase the impact of its discoveries on the landscape of cancer treatment in the U.S. and abroad. SERVICES DELIVERED: Market research, content marketing, website design, digital strategy, digital advertising, data analytics, video production, print advertisement, television advertisement, creative strategy, social media, radio. RESULTS: Recently launched and waiting for results.  ### The Weizmann Institute of Science: The Weizmann Effect: A better world is in your hands CHALLENGE: Located in Rehovot, Israel, The Weizmann Institute of Science has brought some of the biggest discoveries to the worlds of health and medicine, climate change, planet health, cyber security and space exploration. But while this venerable institution – where scientists from around the globe are free to follow their own curiosity – has been making enormous contributions to society for over 80 years, The Weizmann Institute has been virtually unknown in the US, particularly among younger donors. Our challenge was to introduce The Weizmann Institute to a whole new group of donors and help them understand the importance of this unique place.    SERVICES DELIVERED: Fundraising marketing, design, content marketing, market research, production, print, digital advertising.   RESULTS: The “Weizmann Effect” campaign, targeted to Millennials and GenX’ers, is built on this powerfully relevant insight: A donation to Weizmann means you can have an impact on more than just one issue. You can actually help change the world. Messaging showcased contributions in all key areas of scientific exploration and made the impact of each discovery tangible on a global scale. To date, this approach has proven to be highly effective in fundraising, bringing in many new younger donors. ### Project with The Foundation for Prader-Willi Research ### Industry Recognitions - EHealthcare Leadership Award- Regeneron - HOSPITAL MARKETING NATIONAL AD - Best Digital - HOSPITAL MARKETING NATIONAL AD - Best Print - HEALTHCARE MARKETING REPORT - City of Hope - MEDICAL MARKETING & MEDIA - City of Hope - HOSPITAL MARKETING NATIONAL AD - BEST IN SHOW - MM&M TOP 100 ISSUE 2020 - IPNY Ones To Watch - FINANCIAL COMMUNICATIONS SOCIETY PORTFOLIO AWARDS ## Key Clients - Regeneron ## Packages ## Locations (1) ### New York, NY (Headquarters) - 420 Lexinton Avenue, Suite 1756 - New York, NY 10170 - United States - 6 - 9 employees - Phone: (212) 488- 4769 ## Contact IPNY [Send a message](https://clutch.co/profile/ipny) - [Facebook](https://www.facebook.com/IPNYinc/) - [X](https://twitter.com/IPNYTweets)