Invesp

BACKGROUND

Introduce your business and what you do there.

I’m a manager at an online bookstore. We provide content material services to schools that help students purchase course material online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

Our platform is essentially an e-commerce website. We saw our conversion rate decreasing year-over-year, so we wanted to bring in a third-party service to help us improve the conversion rate. We needed A/B testing, analytics, and consumer research.

SOLUTION

What was the scope of their involvement?

Invesp ran A/B testing on our website to help determine needed changes. They recommended software tools to help measure the impact of the testing. Initially, they advised us to use FigPii, but after some research, we found it wasn’t Systems and Organization Controls 2 compliant, so they used VWO instead. 

We were primarily looking to increase transactions for the number of sessions on our website, so Invesp also helped us with conversion rate optimization.

What is the team composition?

We worked with Ayat (Co-Founder & Managing Partner), an account manager, a conversion rate optimization expert, a designer, a lead developer, and a QA specialist.

How did you come to work with Invesp?

We wanted to engage with a company that could help us improve our conversion rate in a more structured manner. We explored a few third-party services and landed on Invesp. 

We found them through a recommendation from a friend who’s an influencer in this space. Although he recommended three companies, we felt Invesp was the right partner for us because they understood our business and had previously worked with clients within the same space. Therefore, they had the right skill set to help us tackle this problem.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in May 2022 and paused the collaboration in January 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to take a data-based approach to any changes on our website, and Invesp helped us figure out how to do that.

How did Invesp perform from a project management standpoint?

I was very satisfied with their project management using Trello. We had weekly Google Meet calls and a Slack channel for communication. Moreover, Invesp was available on-demand for any conversations via Zoom.

What did you find most impressive about them?

Invesp's customer service was awesome. They were willing to help us all the time; I would work with them again.

Are there any areas they could improve?

We had the option of testing the entire site or just a few elements, and we would have preferred that Invesp figure out the boldness of the A/B testing we needed earlier. By the fourth or fifth month of testing, we worked on high-impact versus low-impact changes, but discussing the issue earlier would have helped.

Do you have any advice for potential customers?

Set expectations and communicate transparently regarding the development resources you can allocate to the project from a company perspective. You should know who'll handle test implementation. Moreover, you should be upfront with Invesp about this. 

Additionally, align with your internal higher management; they should know when the tests will run and that there will be changes to the website.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of engineering for Sundays. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted to work on increasing the conversion rate of our website. 

SOLUTION

What was the scope of their involvement?

Invesp provides CRO services for us. Our ultimate goal is to increase our conversion rate to full subscriptions, as we call it. We want to improve the CTR of our calls to action, onboarding quizzes, review pages, and checkout page. For tools, we use FullStory and Amplitude; they’ve also brought in their own software to run A/B tests. 

What is the team composition?

I mainly interface with 2–3 people per week, but others are always in the mix. In total, I’ve met around six people throughout the engagement. Their co-founder is often on our calls, too. 

How did you come to work with Invesp?

One of our team members searched on Twitter and asked for highly recommended conversion optimization experts. Invesp came up several times, so we interviewed them and three other candidates. We looked into case studies and checked how they worked with others. We valued teams that were great at communicating and being upfront about things. 

We ultimately felt the most comfortable engaging Invesp, which provided some expert guidance on where we could start working. The other firms did a cursory overview and handed back documents of what we should update. We wanted a more interactive partnership where we could discover things together. That was the reason we chose Invesp. 

How much have you invested with them?

We’ve spent around $80,000. 

What is the status of this engagement?

Our engagement started in May 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our conversion rate was only 4% when we started working with Invesp — we’re regularly around 5.5% now. 

How did Invesp perform from a project management standpoint?

Invesp’s project management is fantastic. They have written documentation and facilitate weekly meetings with us. The team always comes prepared, and everything is well-structured. As a result, I always know what to expect all the time. Overall, they have an A+ across the board for project management. 

In terms of tools, they have a Trello board, where they’re active. However, when it comes to status updates, we usually use simple Google Documents, which are easier to follow. To communicate, we have an integrated Slack channel with them. 

What did you find most impressive about them?

Invesp is great at communicating, which is highly appreciated. For their CRO services, the team knows how to find things worth our time investigating. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Come prepared to work alongside the Invesp team. Often, we wish we had an extra software engineer on our side to address the issues that Invesp finds. Throughout the engagement, they’ve found a ton of things that need fixing from our side, and we sometimes don’t have the bandwidth to address them. While you’ll get many benefits from Invesp without having that extra engineer, you can achieve more if you have one. 

BACKGROUND

Introduce your business and what you do there.

I’m a growth product manager for a B2C e-commerce company that sells various dog products including toys, health and wellness products, and treats.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, and we hired Invesp to improve the conversion for the site for our different product lines.

SOLUTION

What was the scope of their involvement?

They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more. They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis. 

We used a prioritization framework to narrow down the pages that were going to show us the highest probability of getting a win. The testing platform we used was VWO, and we used everything from the editor to building custom solutions within that technology.  

What is the team composition?

Our main contact points were Nuno (Conversion Rate Optimization Specialist) and Ayat (Co-Founder). We also met with people from the design and development teams. 

How did you come to work with Invesp?

We reached out to many conversion optimization agencies and then narrowed that down to 3–5 companies. After speaking with all of them, we felt like Invesp lined up with our goals and workflow the most, so we moved forward with them. 

How much have you invested with them?

We invested between $80,000–$100,000 with Invesp. 

What is the status of this engagement?

We worked with them between February–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our primary goal with hiring Invesp was to increase the conversion rate for various landing pages on our website, which we were able to do. We define success as a listing conversion, and we had several successful tests with Invesp. Even for the tests that didn’t show statistical significance, we were able to learn about our customers and their expectations in different ways. 

We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention. 

How did Invesp perform from a project management standpoint?

We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually. 

What did you find most impressive about them?

We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website. 

Are there any areas they could improve?

We wish there would have been a little bit more transparency on how the prioritization framework that we were using was determining what tests we should be running. 

Do you have any advice for potential customers?

Be very clear about what specific outcome you are looking for, and drive the conversation toward those particular goals.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of commerce, and we build USA-made pickup truck accessories for stores and organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We were scaling our company so we constantly had to deal with increasingly difficult customers. As a result, it was important for us to expand our user acquisition performance marketing with efficiency so that we could continue converting those folks. By doing so, we could aggressively continue expanding our acquisition funnel.

SOLUTION

What was the scope of their involvement?

Invesp provides conversion rate optimization services. As such, the team is helping us with A/B testing on our site. In addition, they’re assisting us in figuring out what our customers really care about — identifying their journey and determining how our product impacts them and what triggers them to actually buy. They also help us design the tests we need to implement and execute and track the results of those tests.

What is the team composition?

We’re probably working with five people from Invesp, including designers, project managers, backend developers, and more. They’re the people who figure out what tests we should do to manage our relationships.

How much have you invested with them?

We’ve spent over $40,000, which does not include our ad spend.

What is the status of this engagement?

Our ongoing partnership started in July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With Invesp’s support, we’ve been able to secure a revenue of over $1 million.

How did Invesp perform from a project management standpoint?

The team has a fantastic project management process. We communicate through email and Slack, and we also have weekly calls.

What did you find most impressive about them?

Their expertise has been really impressive.

Are there any areas they could improve?

They could probably put more things into a broader context. For example,  they could tell us that what they’re doing could make a certain difference when combined together. However, I’m not really that involved in the project, so they might be doing this already.

Do you have any advice for potential customers?

Listen to Invesp and take the time to plan to know the why and what of your project because they’re the best at what they do.

BACKGROUND

Please describe your company and your position there.

Head of marketing at the fastest growing real estate classifieds website in the country (KSA)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Invesp, and what were your goals?

Increase conversions through conversion rate optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience in that field, with proven track record

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Segmented analysis on website traffic through GA. Provided via a an analysis report. AB tests conducted regularly on multiple pages across the user journey. Usually starts with a proposed hypothesis (extracted from data analysis) and ends with a report on whether the test was successfully in increasing conversions or not.

How many resources from the vendor's team worked with you, and what were their positions?

We had a direct team of 5. We had an account manager who drove the project. The team also had a project manager, a senior CRO (absolutely amazing!), and a UX designer. They also helped us implement the AB tests, so I am sure they had a developer working on the project, but we did not meet him. Our technical architecture was a bit complex. We had their software architect advise our team on few items.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We worked with a couple of CRO firms in the past. The Invesp team told us they conduct high-velocity testing, but I did not expect their speed. We were running 4-8 experiments per month. We are a company that lives by the numbers. Our data team tracks every little detail. We saw a 37% lift in conversions since the start of the engagement.

How effective was the workflow between your team and theirs?

They are a high-touch company. We had bi-weekly calls. They are also available on slack. I have been very impressed by how fast they move. I use them as an example for the other agencies we work with.

What did you find most impressive or unique about this company?

Very detailed research. They started by hitting the low-hanging fruit on the site. They launched the first experiment within 2 weeks. By the second month, they were running more and more experiments. But what I love most is their focus on branding and messaging. The customer interviews they conducted are incredible.

Are there any areas for improvement or something they could have done differently?

I have recommended them to a couple of our other partners. Nothing that I can think of

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Look Optic, a direct-to-consumer eyewear company that specializes in reading and blue light glasses. About 75%–80% of our business is online, but we also have a wholesale channel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

For the last six months, we’ve scaled our company fivefold as we’ve continued to invest in our acquisition channel. The goal was to be as efficient as we could with our spending. We’d noticed that there was a pretty significant difference between our desktop and mobile conversion rates, so we sought out a conversion rate optimization (CRO) company to help us address that.  

SOLUTION

What was the scope of their involvement? 

Invesp is improving the overall conversion rate of our website. I’ve been impressed that they conduct job-to-be-done interviews to drive their actions, which is something I’m not sure other CRO companies do. 

Those interviews have led to an impressive number of potential experiments that they’ve outlined based on best practices. They’re great at getting experiments up quickly, and their team is really creative. The latter is especially important because we want to make sure that we can implement our tested ideas if an experiment proves successful. 

I’m pretty particular about having everything (e.g., visuals, copy, etc.) as close to what we would take live as possible, and they’ve been really patient with me. We’re getting into a good groove now that they understand what I expect and can work within our brand guidelines.

What is the team composition? 

We communicate with three people during our weekly check-in, including Ayat (Co-Founder), Hatice (Conversion Optimization Specialization) who is a rock star, and a creative person. When we have questions or larger strategies to discuss, we speak to Khalid (CEO).

How did you come to work with Invesp?

One of the people on my team who runs our performance marketing comes from the agency side. He was familiar with the landscape and started having conversations and reading blogs to identify some of the top players in the space. Based on that initial research, we circled around four companies before choosing Invesp.

How much have you invested with them?

The average engagement is about $10,000 per month.

What is the status of this engagement?

Timing is everything for us. We started working with them in December 2020 and loved how quickly they were to get started. Currently, we intend for this to be an ongoing investment.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen good results in the early experiments we’ve done, especially on the mobile side. Those improvements are the result of changes that we weren’t planning to do in our own roadmap, which is really encouraging. A couple of the other tests have seen over 20% improvement. 

How did Invesp perform from a project management standpoint?

Accessibility is really important for us. Just knowing that they’re hands-on and available through Slack has been great. Even last night, I was able to get their CEO on the phone at 7:30 to go over some things. Clearly, the communication is great! We also have a weekly check-in with them for about 30–60 minutes.

In terms of project management, we use a Trello board to track all of their experiments, ideas, and metrics. That board is one of the things that’s been super impressive for us, and it’s why I’m certain that we’ll have an ongoing relationship.

What did you find most impressive about them?

Anyone who is spending upward of $60,000–$70,000 on acquisition should really start thinking about how to improve their conversion rates with Invesp. We were spending about $100,000 per month to drive acquisition before we realized that it was critical for us to convert our traffic at the highest rate.

Are there any areas they could improve?

No, they’re doing everything that they can be doing. If anything, we need to learn how to work with them better. For example, it’s been a struggle for me to be more flexible because I didn’t want to take tests live before the creative was perfect. I’ve had to learn that speed can be much more important for certain tests. Throughout that, they’ve been incredibly patient with us and with myself in particular. 

Do you have any advice for potential customers?

It’s really about the people on the team. Their people are top-notch and thoughtful when it comes to CRO.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Apex Gaming PCs. We assemble gaming computers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We were looking for a company that worked in conversion optimization.

SOLUTION

What was the scope of their involvement?

Invesp provided on-site optimization and worked within the pages on our website. The team conducted some interviews to understand what our customers are looking for and help us determine how we can curtail the website to ensure customers are seeing what they’re looking for.

We provided Invesp with a list of customers who’d had a computer delivered to them within the last 90 days, and then Invesp scheduled the interviews from there. I believe they also referenced some Google Analytics in their research.

They created site designs based on their research. Then, they introduced us to a third-party developer to build out the site.

What is the team composition?

We worked with the two founders: Khalid (CEO) and Ayat (Co-Founder Managing Partner). They really led the project for us. Then, a third person listened in on our calls. From there, I imagine one of the three of them went back to their developers or designers and relayed the information. I’d estimate that an additional two people did the design and development work.

How did you come to work with Invesp?

We had a couple of calls with different companies. Khalid is a very personable person, and he immediately seemed ambitious. I believe we referenced Invesp’s Clutch reviews, which were very solid. We felt comfortable moving forward with them based on those factors.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

Our work together began in October 2020, and we paused the work in January 2021. We plan to resume working together post-development of the website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t had the chance to see what their work will do for us. I’m a results-oriented person, so I’m eager to see whether the work pans out to some positive results on our end. However, working with them was great and definitely a positive experience. They were on time and very personable. The team also seemed to be very knowledgeable in this space.

How did Invesp perform from a project management standpoint?

We had weekly 30-minute meetings on Mondays to discuss the project and discuss next steps. Those meetings were great — they were always very transparent with us. 

What did you find most impressive about them?

I appreciated that things were under-promised and over-delivered, so overall, I wouldn’t hesitate to recommend someone to work with them.

Are there any areas they could improve?

One of their developers worked with us for 1–2 weeks and ultimately didn’t deliver what we were looking for. I don’t necessarily fault them for that, but it was a minor hiccup.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Read-A-Thon, a school fundraising platform. We offer reading fundraisers for elementary school kids.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We have several donation pages and were surprised by how low our conversion rates were. We wanted to bring in experts in conversion optimization.

SOLUTION

What was the scope of their involvement?

We gave them free rein over the donation pages. They changed just about everything on the site including the look and feel, copy, and call to action buttons. Then they ran multiple AB tests to ensure that everything was optimized for conversions.  

What is the team composition?

I spoke with one project manager, though at one point we had a team of six people collaborating with us.

How did you come to work with Invesp?

We interviewed about five different companies and chose Invesp because their CEO presented himself well. I felt like they were better equipped to complete our project than the other companies I spoke to.

What is the status of this engagement?

The project began in October 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very pleased with the tests they ran during our engagement. Our site attracts a lot of traffic, so we were able to provide feedback quickly. They improved our conversion rate by about 16%. We plan to wrap up the project soon, but I would definitely work with them again.

How did Invesp perform from a project management standpoint?

We were in constant contact via Slack and had Wednesday morning Zoom conferences. If we posted anything in Slack, we heard from them very quickly.

What did you find most impressive about them?

Invesp was willing to jump into the project knowing that we had high expectations. I demand a lot from my subcontractors and they worked hard to meet deadlines.

Are there any areas they could improve?

Of course, we would have loved it if the project had an even bigger impact than it did, but overall, I’m rather happy with their work.

Do you have any advice for potential customers?

If you’re going to hire them, trust them. They’re experts in their field. It can be difficult for them to deliver results if their partners limit them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of audience development at a journalism institute that focuses on covering science and technology. My role is a bridge role between teams, focusing on increasing traffic as well as ensuring audiences are traveling further down the funnel and converging at a great rate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We brought in Invesp to help with our conversion optimization.

SOLUTION

What was the scope of their involvement?

Invesp was helping us towards the middle and bottom of the pipeline with newsletter conversion. The team put together a testing plan for how we could optimize our website to see an increase in conversion. 

They also provided user research by working with and interviewing our subscribers to better understand the subscriber experience. They investigated what could be improved, what people liked about our brand, and what people would like to see changed so that we could better market to that paying audience. 

What is the team composition?

We worked with three people day-to-day, but I believe there were more developers behind the scene. We worked with the CEO, a marketing manager, and an operator who conducted the tests.

How did you come to work with Invesp?

We did a lot of research. We interviewed about eight different agencies before selecting Invesp, and in the end, we had no qualms or problems with what they were offering us. 

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

The project took place from September–November 2020. We wrapped up our engagement for no reason other than reallocating our budget to another product that we decided internally we wanted to invest in.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Invesp highlighted some really unique areas for us to test. The team did a great job investigating areas of the website that we could optimize. 

They’d only put out one testing plan by the time we ended our engagement, but the work they did on that was stellar. They were truly fantastic partners.

How did Invesp perform from a project management standpoint?

Of all the agencies I’ve worked with, Invesp was by far the most organized and communicative. The team did a great job of delineating the information and the time they needed with and from us, to make sure they weren’t burdening us with overwhelming information. Their process is remarkable — I wish all agencies worked how Invesp does.

They set up a Trello board for us as well as a Slack channel. They were great at providing us upfront facts and goals for each and every test, big and small.  

What did you find most impressive about them?

I greatly enjoyed working with Invesp and the work they produced for us. I will undoubtedly work with them again in the future.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

If I were doing this again, I would walk through the challenges that other organizations face in getting these tests off the ground and how they might impact the politics between teams.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Wise LLC. We provided web development resources focused on Magento and Drupal to our worldwide clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We needed help with our marketing initiatives to improve lead generation.

SOLUTION

What was the scope of their involvement?

Invesp provides consultation services to help us find new clients. Their team manages organic and paid advertising on Google, Facebook, and LinkedIn to generate leads. They also helped build better landing pages by designing them in ways that increase traffic to our website.

What is the team composition?

We work with a dedicated account manager, a web designer, and several analysts.

How did you come to work with Invesp?

A client recommended that we speak with them about improving our marketing and lead generation efforts.

How much have you invested with them?

We’ve spent about $28,000 on their services.

What is the status of this engagement?

We began working together around August 2020 and have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?   

So far, our engagement has been successful. Invesp helped us dramatically decrease our cost per lead, and I’m happy with it.

How did Invesp perform from a project management standpoint?

During our regular meetings with the project manager, we review what they prepared for us and discuss results. They’re a responsive team.

What did you find most impressive about them?

They’re professional and know their industry well. Invesp provides detailed answers to any questions we raise.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Trust them as professionals; listen to their advice and implement it for the best possible results.