Invesp

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing supervisor of a gym and fitness company. We own over 200 gyms in Saudi Arabia and the UAE.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We were trying to digitalize our platform. We were running several paid campaigns with a large monthly budget and wanted to increase our conversion rate and reduce costs.

SOLUTION

What was the scope of their involvement?

Invesp runs our conversion optimization program to increase website traffic and subscriptions. During the process, the team has helped us understand the potential of our website and landing pages. Invesp mixes data and customer research by interviewing some of our potential clients and analyzing our analytics and heat maps.

Invesp created a complete roadmap for improving our conversion rates when the project started. Every month, the team conducts A/B testing and shows us the areas they want to improve and the data that supports their work. Then, Invesp creates a new design for that area and runs another A/B test to measure the impact of this design on our conversion rate.

What is the team composition?

We work with a senior conversion specialist, a designer, a developer, a QA resource, and a project manager. Invesp's founder is also involved in our project.

How did you come to work with Invesp?

An industry friend recommended Invesp. We met with the CEO and liked their approach, so we started working with them. We chose Invesp because our friend showed us the results of their work. I was intrigued by Invesp's teamwork.

How much have you invested with them?

We pay around $40,000 monthly. Overall, we've spent around $300,000.

What is the status of this engagement?

We started working with Invesp in July 2022, and our relationship is ongoing. We initially had a yearly contract and have continued workign with the team because we like their work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Invesp has helped us generate over $2.5 million in revenue, a big achievement for our company in our goal of digitalizing our process. Our ROI is 11 times better than before we started working with the team. Invesp's results are amazing, and their achievements are spectacular. We like their approach of mixing data and customer research, and the entire team is supportive and invested in our project. 

How did Invesp perform from a project management standpoint?

We love Invesp's project management. The team makes time for each client and is available to answer any questions. Invesp knows what they're doing and has a clear plan. We love that Invesp plans 3–6 months ahead and has the plan prepared when we meet. Invesp is available and helpful even with our different time zones. We have weekly meetings of around 30 minutes in Microsoft Teams and communicate via phone calls, emails, and Slack. 

What did you find most impressive about them?

Invesp offered us a 90-day free trial of their services, and we didn't pay them for the first three months. I found this impressive, interesting, and comforting because it showed the team knew what they were talking about. Invesp is very detail-oriented.

Are there any areas they could improve?

I can't think of anything for Invesp. We're about to expand our work with them.

Do you have any advice for potential customers?

I recommend trusting Invesp fully because they really know what they're doing.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Company Sage, a B2B SaaS company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted some conversion rate optimization for our website. 

SOLUTION

What was the scope of their involvement?

Invesp has conducted a site audit. The team has collected several ideas on how to improve our site, interviewed our clients and employees, and put together an action plan they've enacted. Invesp has also installed some custom software that helps measure whether or not the changes they've made are making a difference for us. The team also helps us with our application.

What is the team composition?

We have contact with five different teammates from Invesp, including the founder, a designer, and an account manager.

How much have you invested with them?

We invest $20,000 per month with Invesp.

How did you come to work with Invesp?

Invesp's CEO was a speaker at a conference I went to. We chose to work with them because they were knowledgeable and allowed for month-to-month contracts with no commitment. 

What is the status of this engagement?

We began working with them in February 2024, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Invesp's work has helped generate close to $1 million in revenue for us.

How did Invesp perform from a project management standpoint?

They're professional, responsive, and never exceed the budget, so we've been very happy with Invesp's project management. We have weekly meetings and a shared Slack channel for communication. 

What did you find most impressive about them?

I can tell Invesp's team really cares about the project and is passionate about it. 

Are there any areas they could improve?

There's nothing they need to improve at this point; we've been entirely happy with their work.

Do you have any advice for future clients of theirs?

Invesp will want to speak to as many members of your organization as possible, so give them all the information they ask for and let them do their thing. 

BACKGROUND

Introduce your business and what you do there.

I'm a department head at a company that specializes in user behavior analytics. We offer session recordings and heat maps, mostly to enterprise clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We had lost a few of our enterprise clients and weren't sure if we were putting our efforts in the right place to convert existing customers to more expensive packages. Overall, we weren't happy with our sign-up rates. We're a SaaS company with two sales funnels. The first funnel is the registration funnel, where new users register for our service, and the second funnel is the most important one since it involves the journey users go through after registering for our service. 

We identified issues in some areas of our sales funnels, including a low conversion rate from registered users to active users. We wanted to focus on improving our conversion rate and the journey users go through from registration to active users.

SOLUTION

What was the scope of their involvement?

Invesp started the project by analyzing users' behavior after they registered to our platform. The team then analyzed the funnel's journey and focused on improving the conversion rate. Then, we divide the project into two parts. One part focuses on improving the conversion rate of web visitors to registered users, which initially was close to 1%. Invesp is now focusing on the funnel of active users converting to paying customers. 

Invesp provides recommendations and implementations to increase our conversion rate, one of which involved expanding our team to have more resources dedicated to user accounts. We've handed Invesp the analysis, design, and overall UX of the entire funnel and user journey, from the first page users land on until the last step of becoming a paying customer. 

Invesp also runs ads and creates and optimizes landing pages. The team also helps us with general analysis since we don't have an in-house specialist. Invesp analyzes our recorded data and offers recommendations.

What is the team composition?

Anja (Operations Manager & Project Manager) is our main point of contact, and we also work directly with designers and developers. Depending on the project's scope, we work with a dedicated designer, a frontend developer, and sometimes a backend developer. We also work with a project manager and a conversion optimization expert.
How did you come to work with Invesp?

We contacted Invesp through a recommendation from a teammate who had previously worked with them. We previously worked with a different service provider who was sloppy and delivered work with delays.
How much have you invested with them?

We initially paid Invesp $7,500 monthly, and now we spend $10,000 a month.

What is the status of this engagement?

We started working with Invesp in February 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the beginning of 2020, our conversion rate from registrants to active users was 13%, and after 2020, we've maintained a rate of 50%–75%. On the other hand, our conversion rate of web visitors into registered users has increased from 1% to 5%. Our funnel of active users converting into paying customers has risen from 30%–40% to 50%–60%.

Invesp has been successful throughout our engagements and surpassed our initial goals. Last year, we had a competitor that had the majority of the market since their product was free. This competitor shut down the project in September 2023, and the most significant success we've seen from our partnership with Invesp has been taking action as soon as this happened to ensure we capitalized on this opportunity. Our business has almost quadrupled since October 2023. 

At the same time, we've maintained our business increase and conversion rates. Before working with Invesp, when we had a cycle where the interest in our business increased, our conversion rate would typically decrease. But this time, Invesp has been incredibly successful and helped us maintain interest in our company and our conversion rates. 

How did Invesp perform from a project management standpoint?

We've involved Invesp in our internal project management because they're extremely organized. There have been a few instances where work has been delayed, and most of the time, we've caused the delays. Our goal is to implement Invesp's project management system internally. The team goes above and beyond and has helped us implement their project management process.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight Anja's work.

What did you find most impressive about them?

Invesp excels in delivering the goals we set and in their project management, being detailed to document work. I'm also impressed with Invesp's speed because sometimes we have emergencies and require a teammate to take on work immediately, and Invesp responds as soon as we bring up the request.

Are there any areas they could improve?

I can't think of anything Invesp can improve. We're really happy, and they're the only vendor we've stuck with for this long.

Do you have any advice for future clients of theirs?

We've learned that listening to Invesp's recommendations is the most important thing. We've had internal team members who don't always agree with their recommendations, but the results speak for themselves. Even though some of Invesp's recommendations have been hard to swallow, the most important thing is following them.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a business broker in the veterinary services industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We needed support to optimize our landing page to make our PPC campaigns more effective and convert more prospects into leads. 

SOLUTION

What was the scope of their involvement?

Initially, we had a call to walk Invesp through our business' most important sales goals. Invesp spent a lot of time learning about our unique types of customers to provide effective recommendations. After that initial call, Invesp revamped our landing pages and rebuilt them from the ground up with more optimized versions according to their best practices and what benchmark research indicated would be more effective in converting more visitors into leads. 

After designing the landing pages, our team built them. Once the designs were implemented, Invesp continued to monitor performance metrics to identify further optimization opportunities and advised us on incremental tweaks to make the pages even more effective. 

What is the team composition?

The project team was pretty big, and between 4–5 teammates from Invesp were working on our project at any given time. We mostly interacted with Khalid (CEO). 

How did you come to work with Invesp?

I found Invesp through a Google search.
How much have you invested with them?

We spent roughly $50,000.

What is the status of this engagement?

We worked with Invesp from December 2023–May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since implementing Invesp's recommendations, visitors to our landing pages spent roughly 300% more time on the pages, which was incredibly valuable because we had leads coming in who were more informed about our company's work. This helped with our processes of onboarding new prospects because we didn't have to over-educate them. The fact that prospects were spending more time on the site was excellent progress and the metric of consequence that I most thought of about this project.

Invesp made many changes to our landing pages, and many of their recommendations seemed like common sense after they were told, but when we were building the page on our own, we didn't know any better. I knew their suggestions would be effective as soon as I heard them, and the team had data to back them up, which gave me confidence about how the pages would perform. 

How did Invesp perform from a project management standpoint?

Invesp was very good at managing the project efficiently and moving through the various stages. The team was very communicative about all the tasks they were working on and when they needed us to work on something. From a project management perspective, Invesp was very easy to work with. Invesp managed the project via Trello, although we didn't engage on that platform because we had weekly progress calls with the team via Google Meet.

Invesp's project management ownership was helpful since my team didn't have a project manager, which made the process even better.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to shout out Khalid's work. He knew our type of business and was a phenomenal communicator to teammates who weren't technical professionals. Khalid translated work to my team of non-technical marketers, and I appreciated him taking the lead on this project because he made it efficient. 

What did you find most impressive about them?

I was incredibly impressed by Invesp's expert knowledge of landing page optimization. Because of my background, I thought I knew a lot about this area, but Invesp far exceeded my knowledge in a way that was easy to understand. I hired Invesp for a specific project, and they delivered in a particular way. 

Are there any areas they could improve?

I can't think of anything that disappointed me about Invesp's work. 

Do you have any advice for future clients of theirs?

What would lead to the most success for a new client working with Invesp could be describing their customer clearly and in an easy-to-understand manner for the team. Our work with Invesp to help them understand our target customers made it easier for them to perform on our project. New clients should really understand their own customers and convey that to Invesp to ensure an effective collaboration.

BACKGROUND

Introduce your business and what you do there.

I'm the head of growth at a consumer packaged goods (CPG) company. I run our direct-to-consumer (DTC) programs and am responsible for overseeing our website, digital media buying, and CRM program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We contacted Invesp to run our conversion rate optimization program. 

SOLUTION

What was the scope of their involvement?

Invesp designs and runs A/B tests on our website to improve conversion rates. We have an ongoing engagement with Invesp, who delivers 3–5 website tests every month. We run those tests for 1–4 weeks, depending on the test. Every week, we review the results and the current running tests, as well as new designs for upcoming tests. The primary software Invesp uses is FigPii, an A/B testing platform, and Google Analytics. Our website is based on Shopify.

In addition to A/B testing, Invesp is responsible for hard-coding the winning tests onto the site around twice a year, which would be filed under development work. 

What is the team composition?

On our weekly calls with Invesp, at least 3–4 teammates are present. We mainly work with a project manager, a design lead, and a development lead. The developer is responsible for coding the tests, the project manager reviews the results with me weekly, and the designer provides creative and design work for upcoming tests. 

How did you come to work with Invesp?

I spoke to 3–4 agencies besides Invesp. When I was doing the RFP, I talked to Invesp's founder and he was knowledgeable. I chose Invesp because some of the other brands they were working with at the time were solid DTC brands.
How much have you invested with them?

We've spent between $200,000–$300,000 on this project.

What is the status of this engagement?
We began working with Invesp in May 2022, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Invesp, we've seen a lift in our conversion rates of around 18%–20%, and incremental revenue over the total time we've been working with Invesp has been about $900,000. Invesp conducts robust QA every time we launch a new test to ensure that everything is functioning correctly. There have been a couple of times when I've noticed a bug on our page, and Invesp has fixed it within an hour of me finding it — their work quality is top-notch. 

When searching for service providers, Invesp wasn't the cheapest option, but I felt they were the most knowledgeable team. The amount of time Invesp has dedicated to our program has been significant.

How did Invesp perform from a project management standpoint?

Invesp delivers work on time and is very organized. The team is communicative via Slack and has weekly 30-minute meetings to touch base.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Nuno (Experimentation Specialist) goes above and beyond to dig into our analysis when reviewing results. He's very intuitive regarding Google Analytics and explores custom dimensions and views to understand our page-path performance. Nuno makes sure that every event is being tracked during running tests, including button clicks and page paths.

What did you find most impressive about them?

Invesp's whole process is very well-run. The team goes above and beyond my expectations. When I've found a bug on our website that has nothing to do with Invesp's work, they fix it for no extra charge. Invesp hasn't charged me any additional fees up until now.

Are there any areas they could improve?

My only feedback for Invesp is to communicate employee changes if possible. During the project, this only happened on two occasions, and it wasn't a big deal. However, I used to work with a different account manager before Nuno, and one day, she was just gone, and the same thing happened with the primary developer. In the same breath, I'm aware sometimes it isn't possible to communicate employee changes.

Do you have any advice for future clients of theirs?

I suggest letting Invesp drive your project. You can bring ideas for testing, but Invesp has a whole stack team that will design and implement tests according to your needs. If the work includes copywriting, ensure the copy in English is correct because Invesp is an international company.

BACKGROUND

Introduce your business and what you do there.

I am the head of marketing at an auto-trading technology platform that offers a car buying service, the review mentions we are a ‘car dealership,’ which is very different from what we actually are. Feel free to check Kayishha.com or Sellanycar.com for reference.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

Invesp helped us in optimizing our websites for more conversions.

SOLUTION

What was the scope of their involvement?

Invesp does the conversion optimization of our website. Their process is very detailed; they looked at our analytics before starting the engagement. During the first month of working with them, they did a full analysis of our website. Within 30 days, Invesp was up to speed in their understanding of our market and challenges.

What is the team composition? 

We work with a senior conversion optimization person, a designer, a developer, and a project manager. Once in a while, one of their partners jumps on the calls with us.

How did you come to work with Invesp?

We chose Invesp because they were specialists in the matter. I looked at their ranking on Clutch, and we spoke to several agencies.

What is the status of this engagement?

We started working together in January 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been the secret to our success; it’s a night and day difference. Invesp was initially conservative with their estimations, but in reality, we’ve done much better.

How did Invesp perform from a project management standpoint?

We have monthly strategic calls with their partners to understand how the project is going and their performance. Invesp has delivered on time and within budget. In fact, they chase us to ensure things are getting done.

We communicate via Slack, and they use a project a project management tool so we can see the work and progress.

What did you find most impressive about them?

We like their analysis and how they come up with ideas. Moreover, we love the fact that they’re willing to jump in and explain their ideas. They’ve also created a clear roadmap for us.

Are there any areas they could improve?

No, there’s nothing I’d have them improve. 

Do you have any advice for potential customers?

Let them do their thing. Invesp knows their field really well; trust their process and give them the space.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of freebeat. We’re a global fitness technology firm that specializes in indoor cycling and sells indoor cycling equipment. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We needed assistance to optimize the conversion rate on our website. We had a pretty good conversion rate before working with Invesp, but we knew there was room for improvement. 

SOLUTION

What was the scope of their involvement?

Invesp works as our conversion rate optimization agency. They’ve optimized our website’s desktop and mobile versions to help increase our conversion rate.

We initially talked to Invesp about our project’s goal and requirements. After that, Invesp has proposed ideas to convert our regular web traffic to sales and performs A/B testing of their implementations. 

Invesp uses Figma and Figpii on this project. They’ll also help us with analytics around our digital marketing related to our conversion rate optimization goal.

What is the team composition?

I’ve worked with a group of 3–8 teammates from Invesp, including Khalid (CEO), Ayat (CCO), their conversion rate optimization manager, and software developers. 

How did you come to work with Invesp?

I found Invesp through an online search on Google. I created a list of the organic search results of the companies with a better ranking in the industry. I noticed Invesp appeared consistently in the top 20 companies. When I contacted them, they told me their work model, and I found their prices competitive. 

How much have you invested with them?

We’ve invested around $50,000–$100,000 with Invesp. 

What is the status of this engagement?

We started working with Invesp in May 2022, and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Invesp performs around four A/B tests monthly with a good success rate. After three months of collaborating with Invesp, the tests’ success rate has increased and is now above the industry’s standard. We've also improved our ROI.

Moreover, we’ve learned a lot about conversion rate optimization by working with Invesp. We’ve learned how to do an A/B test step-by-step, from the hypothesis to implementation.

How did Invesp perform from a project management standpoint?

Invesp meets deadlines and answers our questions in a timely manner. We communicate through Slack and have a weekly Zoom call. We also use Trello and Google Drive to collaborate. 

Moreover, Invesp is really organized and efficient. They’re good at providing analysis reports.

What did you find most impressive about them?

I’m most impressed with Invesp’s organization. They’ve given us great examples of how their implementations will work for us moving forward. Invesp provides a service while teaching us how to do conversion rate optimization properly. 

Moreover, Invesp is really helpful. They’ve given us market insights and helped us with some technical aspects of our site. For instance, Invesp has addressed some problems with our IP. They’re oriented on resolving their client’s problems, which is a good quality for an agency.

Are there any areas they could improve?

The A/B testing success rate was lower at the beginning of our engagement. I understand it takes time to know a company; however, if Invesp could accelerate those great results from the beginning, that would boost their client's results faster. 

Do you have any advice for potential customers?

I definitely recommend to work with Invesp if your company is in its primary phase or launching a new digital product. Our brand is not very mature, but we already have a level of revenue that allowed us to invest in this partnership, and it was totally worth our investment.

Moreover, I also recommend giving Invesp as much information about your brand as possible; this way, they’ll get results quicker. Start doing the A/B testing that will have the most impact on your business. 

Lastly, if your product responds to certain seasonality, I recommend starting working with an agency during your strongest sales season. Otherwise, if you start the project during a low sales season, you won’t have as much investment in ads and digital marketing. Many customers don’t think about this seasonality, which is important.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at an online bookstore. We provide content material services to schools that help students purchase course material online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

Our platform is essentially an e-commerce website. We saw our conversion rate decreasing year-over-year, so we wanted to bring in a third-party service to help us improve the conversion rate. We needed A/B testing, analytics, and consumer research.

SOLUTION

What was the scope of their involvement?

Invesp ran A/B testing on our website to help determine needed changes. They recommended software tools to help measure the impact of the testing. Initially, they advised us to use FigPii, but after some research, we found it wasn’t Systems and Organization Controls 2 compliant, so they used VWO instead. 

We were primarily looking to increase transactions for the number of sessions on our website, so Invesp also helped us with conversion rate optimization.

What is the team composition?

We worked with Ayat (Co-Founder & Managing Partner), an account manager, a conversion rate optimization expert, a designer, a lead developer, and a QA specialist.

How did you come to work with Invesp?

We wanted to engage with a company that could help us improve our conversion rate in a more structured manner. We explored a few third-party services and landed on Invesp. 

We found them through a recommendation from a friend who’s an influencer in this space. Although he recommended three companies, we felt Invesp was the right partner for us because they understood our business and had previously worked with clients within the same space. Therefore, they had the right skill set to help us tackle this problem.

How much have you invested with them?

We spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in May 2022 and paused the collaboration in January 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to take a data-based approach to any changes on our website, and Invesp helped us figure out how to do that.

How did Invesp perform from a project management standpoint?

I was very satisfied with their project management using Trello. We had weekly Google Meet calls and a Slack channel for communication. Moreover, Invesp was available on-demand for any conversations via Zoom.

What did you find most impressive about them?

Invesp's customer service was awesome. They were willing to help us all the time; I would work with them again.

Are there any areas they could improve?

We had the option of testing the entire site or just a few elements, and we would have preferred that Invesp figure out the boldness of the A/B testing we needed earlier. By the fourth or fifth month of testing, we worked on high-impact versus low-impact changes, but discussing the issue earlier would have helped.

Do you have any advice for potential customers?

Set expectations and communicate transparently regarding the development resources you can allocate to the project from a company perspective. You should know who'll handle test implementation. Moreover, you should be upfront with Invesp about this. 

Additionally, align with your internal higher management; they should know when the tests will run and that there will be changes to the website.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of engineering for Sundays. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted to work on increasing the conversion rate of our website. 

SOLUTION

What was the scope of their involvement?

Invesp provides CRO services for us. Our ultimate goal is to increase our conversion rate to full subscriptions, as we call it. We want to improve the CTR of our calls to action, onboarding quizzes, review pages, and checkout page. For tools, we use FullStory and Amplitude; they’ve also brought in their own software to run A/B tests. 

What is the team composition?

I mainly interface with 2–3 people per week, but others are always in the mix. In total, I’ve met around six people throughout the engagement. Their co-founder is often on our calls, too. 

How did you come to work with Invesp?

One of our team members searched on Twitter and asked for highly recommended conversion optimization experts. Invesp came up several times, so we interviewed them and three other candidates. We looked into case studies and checked how they worked with others. We valued teams that were great at communicating and being upfront about things. 

We ultimately felt the most comfortable engaging Invesp, which provided some expert guidance on where we could start working. The other firms did a cursory overview and handed back documents of what we should update. We wanted a more interactive partnership where we could discover things together. That was the reason we chose Invesp. 

How much have you invested with them?

We’ve spent around $80,000. 

What is the status of this engagement?

Our engagement started in May 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our conversion rate was only 4% when we started working with Invesp — we’re regularly around 5.5% now. 

How did Invesp perform from a project management standpoint?

Invesp’s project management is fantastic. They have written documentation and facilitate weekly meetings with us. The team always comes prepared, and everything is well-structured. As a result, I always know what to expect all the time. Overall, they have an A+ across the board for project management. 

In terms of tools, they have a Trello board, where they’re active. However, when it comes to status updates, we usually use simple Google Documents, which are easier to follow. To communicate, we have an integrated Slack channel with them. 

What did you find most impressive about them?

Invesp is great at communicating, which is highly appreciated. For their CRO services, the team knows how to find things worth our time investigating. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Come prepared to work alongside the Invesp team. Often, we wish we had an extra software engineer on our side to address the issues that Invesp finds. Throughout the engagement, they’ve found a ton of things that need fixing from our side, and we sometimes don’t have the bandwidth to address them. While you’ll get many benefits from Invesp without having that extra engineer, you can achieve more if you have one. 

BACKGROUND

Introduce your business and what you do there.

I’m a growth product manager for a B2C e-commerce company that sells various dog products including toys, health and wellness products, and treats.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Invesp?

We wanted to improve the conversion rate for our B2C website. We had limited resources in terms of conversion optimization, and we hired Invesp to improve the conversion for the site for our different product lines.

SOLUTION

What was the scope of their involvement?

They helped us with everything from start to finish. Invesp developed a strategy around conversion optimization by looking for opportunities, developing hypotheses, and conducting exit intent surveys and customer interviews to help understand our customers more. They also designed mock-ups for us, developed coding and testing, and wrapped everything up with a post-test analysis. 

We used a prioritization framework to narrow down the pages that were going to show us the highest probability of getting a win. The testing platform we used was VWO, and we used everything from the editor to building custom solutions within that technology.  

What is the team composition?

Our main contact points were Nuno (Conversion Rate Optimization Specialist) and Ayat (Co-Founder). We also met with people from the design and development teams. 

How did you come to work with Invesp?

We reached out to many conversion optimization agencies and then narrowed that down to 3–5 companies. After speaking with all of them, we felt like Invesp lined up with our goals and workflow the most, so we moved forward with them. 

How much have you invested with them?

We invested between $80,000–$100,000 with Invesp. 

What is the status of this engagement?

We worked with them between February–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our primary goal with hiring Invesp was to increase the conversion rate for various landing pages on our website, which we were able to do. We define success as a listing conversion, and we had several successful tests with Invesp. Even for the tests that didn’t show statistical significance, we were able to learn about our customers and their expectations in different ways. 

We also ran tests that showed us ways to optimize our checkout flow to increase the average order value, and other tests that were focused on improving our retention. 

How did Invesp perform from a project management standpoint?

We believe that the project management was successful. They shared a Trello board with us so we always knew what stage we were in. They handled feedback very well and were always responsive to what we told them. We used Slack to communicate and met virtually. 

What did you find most impressive about them?

We were impressed with the way they were able to execute things very quickly. Their speed allowed us a business to increase the velocity of our testing. We were able to quickly go from initial ideas and hypotheses to launching the test and having it live on the website. 

Are there any areas they could improve?

We wish there would have been a little bit more transparency on how the prioritization framework that we were using was determining what tests we should be running. 

Do you have any advice for potential customers?

Be very clear about what specific outcome you are looking for, and drive the conversation toward those particular goals.