Inturact

BACKGROUND

Please describe your company and position.

I am the President of SmarterSelect

Describe what your company does in a single sentence.

Scholarship and grant management solutions for non-profits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inturact to accomplish?

• Increase revenue via increased lead generation
• Improve SEO results via content development
• Develop a coordinated product and marketing strategy
• Design and implement a new website

SOLUTION

How did you find Inturact?

Referral

Why did you select Inturact over others?

Pricing fit our budget

How many teammates from Inturact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Customer-Centric User Onboarding Optimization for Better Monetization, Retention & Healthy SaaS Growth
• Identify baselines, create a clear marketing strategy, and obtain scalable growth to gain an additional XX net new customers while keeping churn at 5% or better and achieve $X.XM in ARR by the end of 2020.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year-over-year revenue growth of 10-13% per year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well organized.  Clear goals and tasks with deadlines defined.  Weekly updates.

What was your primary form of communication with Inturact?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have deep product marketing and SEO knowledge.  Also, the ability to help us think strategically about marketing and product via a Jobs to Be Done exercise.

Are there any areas for improvement or something Inturact could have done differently?

None to speak of.