Internet Ad Pros

BACKGROUND

Introduce your business and what you do there.

I’m the partner of OUTfit Ninja Warrior Training Systems. We are a company that builds ninja warrior courses in people's backyards. The courses are basically ninja warrior-style playground sets for residential use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Internet Ad Pros?

We were trying to get more customer leads and clicks on our website.

SOLUTION

What was the scope of their involvement?

After contacting Internet Ad Pros, we went over our business goals and what we were looking for. We explained what our business was, and showed them our website and some pictures of what we do. Then they did their own research and they started to build out a PPC campaign for us based on that.

We have worked with them for a few years, so we began trying out new ways to get customers to our site. They did their research and helped us figure out what our competitor’s set was and advertising against that. 

What is the team composition?

They’re a two-person company. I worked with both Murray (Founder) and Travis (Director of Advertising Operations).

How did you come to work with Internet Ad Pros?

I’d previously worked with Murray. He works with another business of mine, so we had already been introduced. 

How much have you invested with them?

We spend about $1,000 per month, but it fluctuates a little bit. 

What is the status of this engagement?

We’ve been working together since March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t give hard numbers, but I can tell you that we were a startup company that basically had no real presence at the time when we started. Right out of the gate, they were able to get us enough leads to continue working ever since. From that point on, we've hired people that were supposed to be part-time workers but have been working with us every day for the last two years. 

My partner talks to me about turning off the campaign because sometimes he can't keep up with the workload — it's definitely made a positive impact. We’ve had awesome success with their work, and the leads have been growing every year.

How did Internet Ad Pros perform from a project management standpoint?

Internet Ad Pros are great with project management. They're really easy to work with, and Murray constantly follows up. Murray will pick up the phone and talk to us about what's going on or ask us questions; I'd worked with other PPC companies, and we'd never hear from them again. 

We are in contact with them quite often. We share an analytics dashboard so we can see all the metrics. They also send monthly reports, and everything else is over, phone, email, or text. 

What did you find most impressive about them?

The most impressive thing that Internet Ad Pros offers is that they follow up and work with us on the account all the time. Over the years, they've constantly been making changes and trying new things.

Other PPC providers that I've worked with have focused on ensuring that they spend the entire budget without considering results or metrics. The best thing about Internet Ad Pros is that we give them a budget, and a lot of times, they don't even spend the entire budget.

Instead, they’re focused on making sure that we get the best leads for the least amount of money. I used to spend a couple of thousand dollars a month on other PPC campaigns and get no results — now, I spend one thousand dollars a month and get tons of results.

Are there any areas they could improve?

I don’t have anything negative to say about their work. They’ve helped us out a lot and, as far as I'm concerned, they've exceeded what they’ve needed to do for us. 

Any advice for potential customers?

I always tell people that if they’re considering advertising online at all, they definitely need to meet with Internet Ad Pros and talk to them. I recommend them to everybody. I've advertised with many other people and trying to get things right and finding the right fit has been difficult and cost a lot of money with other companies. 

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of a summer day camp that’s northwest of Manhattan. I deal with technology and advertising as it relates to Google Ads and similar services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Internet Ad Pros?

Internet Ad Pros helps us in a variety of ways with our advertising. The most recent project is trying to reduce our customer acquisition costs in Manhattan and the surrounding areas.

SOLUTION

What was the scope of their involvement?

Internet Ad Pros are working with us on Google Ads and YouTube advertising. 

What is the team composition?

We work with two people: Murray (Founder) and Travis (Director).

How did you come to work with Internet Ad Pros?

We started working with Internet Ad Pros before I came on board. In the past, we worked with Murray when he was at a different company, and he was doing different types of advertising.

What is the status of this engagement?

We started working around 2001, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we worked with Internet Ad Pros, our cost per lead conversion with our Google Ads was about 50% higher than it is right now. They decreased our conversion costs significantly over the years. That is the most important metric to us. They have been very successful with the project that we've given them, much more so than any other firm that we've worked with. 

How did Internet Ad Pros perform from a project management standpoint?

Murray is very communicative. He calls us once every two weeks to give us updates, and whenever he sees an opportunity for us, he calls us immediately, and we talk it through. He's very responsive when we have questions. Their management is more informal and relationship-based — which we appreciate. 

We like that he knows our business very well, and they understand exactly what we're looking for. There hasn't been anything that we've asked them that they’ve been unable to deliver on. They are always one step ahead of us.

What did you find most impressive about them?

We've worked with some larger service providers, and we just feel like Internet Ad Pros got to know our business a lot better than those other service providers. For example, with a lot of the other companies, after a while, it becomes very repetitive as to what they're doing for the company. However, with Murray and Travis, they really know what we're doing and check in with us about how our business is doing. 

They're always aware of what they need to change to help us out. I think that they have a better understanding of our business, and I haven't seen that from other companies that are in this market.

Are there any areas they could improve?

We would love to see them get into more social media marketing. However, that's not exactly their niche.

Any advice for potential customers?

I would suggest to new customers that they should be as open as they can with Internet Ad Pros and share everything that they can. The more that you share with them, the better the service will be there. If you don't share anything with them, then you’re not going to get as big of a benefit as you possibly could otherwise.

BACKGROUND

Introduce your business and what you do there. 

I am an attorney that owns the New York LSAT Tutoring Company. I tutor students for the LSAT

OPPORTUNITY / CHALLENGE

What challenge were you trying to accomplish in your work with Internet Ad Pros?

My goal was to get more students through PPC campaigns.

SOLUTION

What was the scope of their involvement? 

Internet Ad Pros manages my PPC campaigns. They have done so for over a decade.

What is the team composition? 

We work with three members of their team.

How did you come to work with Internet Ad Pros?

I found Internat ad Pros through an online search for PPC companies

How much have you invested with them?

We have invested $36,000 in them over 10 years and $300,000 on Google Ads

What is the status of this engagement?

Our ongoing engagement began in April 2010.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My business has been consistently booked at least 6 months in advance.

How did Internet Ad Pros perform from a project management standpoint?

They communicate with me constantly and I am very pleased with the results

What did you find most impressive about them?

Their constant communication has made working with them easy.

Are there any areas they could improve?

No, not that I can see.

Any advice for potential customers?

I recommend working with this company