Influent Social

BACKGROUND

Please describe your company and position.

 I am the Director, Demand Generation of a financial services company 

Describe what your company does in a single sentence.

Our company helps payment providers, e-commerce platforms, and online marketplaces detect and prevent high-risk and illegal activity through merchant monitoring, certification, and compliance solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Influent Social to accomplish?

• Reach ABM target buyers

SOLUTION

How did you find Influent Social?

Influent emailed me.

Why did you select Influent Social over others?

• Pricing fit our budget
• Good value for cost
• Other

How many teammates from Influent Social were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Generate new business pipeline for our Merchant Monitoring solutions.
Generate awareness at TOFU, MOFU and lead to a BOFU free pilot offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

8-10 new pipeline opportunities

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Influent made the buying process and project management effortless.
They handled all of the heavy lifting putting the strategy, process and goals together after hearing my input.

What was your primary form of communication with Influent Social?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Influent to launch our LinkedIn marketing program has been a very positive experience. Their onboarding process is structured, collaborative, and extremely well-managed.

From kickoff to dashboard setup, everything has been transparent and easy to navigate. The reporting gives us real clarity into performance and next steps, which makes it easy to stay aligned and confident in the strategy.

We’re still early in the program, but the professionalism and quality of the setup give us high expectations for what’s ahead.

Are there any areas for improvement or something Influent Social could have done differently?

We’re still in the early stages, so most of our feedback is around onboarding — which has been excellent. As the program progresses, we’re looking forward to deeper performance insights and ongoing strategic recommendations as data accumulates.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of an IT company that provides software for strength and conditioning coaches to create training programs, manage athlete performance data, and build questionnaires. We serve clients from high schools to professional sports teams worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Influent Social?

We were looking to generate trial leads to our SaaS platform using my personal profile.

SOLUTION

What was the scope of their involvement?

Influent Social conducted interviews with me, drafted LinkedIn posts, scheduled and posted them, queried qualified prospective customer lists, and created the content strategy for the LinkedIn posts.

What is the team composition?

We worked with 2–5 teammates from Influent Social.

How did you come to work with Influent Social?

They reached out to me. I didn't evaluate other options because I had a good sales experience with Influent Social.

What is the status of this engagement?

We worked together from November 2025–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 104 posts, 1,308 new followers, and 522,178 impressions (6x pre-Influent Social). Overall, the post reach and interactions were very high. However, it was hard to tell if the increased reach and followers translated into more trial leads or conversions for our SaaS platform, which was part of the problem.

How did Influent Social perform from a project management standpoint?

They deliverd on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

The quality of Influent Social's posts was impressive.

Are there any areas they could improve?

I think more of a focus on metric tracking for trials could have helped.