Influent Social

BACKGROUND

Please describe your company and position.

 I am the Director, Demand Generation of a financial services company 

Describe what your company does in a single sentence.

Our company helps payment providers, e-commerce platforms, and online marketplaces detect and prevent high-risk and illegal activity through merchant monitoring, certification, and compliance solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Influent Social to accomplish?

• Reach ABM target buyers

SOLUTION

How did you find Influent Social?

Influent emailed me.

Why did you select Influent Social over others?

• Pricing fit our budget
• Good value for cost
• Other

How many teammates from Influent Social were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Generate new business pipeline for our Merchant Monitoring solutions.
Generate awareness at TOFU, MOFU and lead to a BOFU free pilot offering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

8-10 new pipeline opportunities

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Influent made the buying process and project management effortless.
They handled all of the heavy lifting putting the strategy, process and goals together after hearing my input.

What was your primary form of communication with Influent Social?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Influent to launch our LinkedIn marketing program has been a very positive experience. Their onboarding process is structured, collaborative, and extremely well-managed.

From kickoff to dashboard setup, everything has been transparent and easy to navigate. The reporting gives us real clarity into performance and next steps, which makes it easy to stay aligned and confident in the strategy.

We’re still early in the program, but the professionalism and quality of the setup give us high expectations for what’s ahead.

Are there any areas for improvement or something Influent Social could have done differently?

We’re still in the early stages, so most of our feedback is around onboarding — which has been excellent. As the program progresses, we’re looking forward to deeper performance insights and ongoing strategic recommendations as data accumulates.