INDIRAP

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of 120/80, a digital marketing agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indirap Productions?

We had testimonials on our website, but we didn’t get plenty of engagement using them. Our team decided it’d be better if we could get video testimonials from our clients to support our advocacy efforts. 

SOLUTION

What was the scope of their involvement?

Indirap initially set us up with a creative director who spent time with us to understand the project. That director worked to discover us and what we were trying to achieve. After that, a creative brief was made, and then their videographers started engaging with us. 

The entire process was quite straightforward; the team did all content creation efforts. Their resources came on-site to shoot the clients’ testimonials, bringing their own equipment. They also handled the editing and audio mixing of the videos until they delivered the final product. 

At present, we’re planning to do more client video testimonials with them. 

What is the team composition?

I work with their sales representative and talk to their creative director. We’ve also collaborated with two videographers. 

How did you come to work with Indirap Productions?

Indirap was recommended to us by a real estate developer who had done plenty of corporate real estate development videos with them. 

How much have you invested with them?

So far, we’ve spent $11,000 on their services; we plan to spend another $50,000 for more. 

What is the status of this engagement?

We started working with them in February 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t published the videos yet because we’re undergoing a brand change, but our clients have seen the videos. They’ve described them as great. 

Anecdotally, Indirap has been good. They aren’t a normal videography company — they’re so much more than that. 

How did Indirap Productions perform from a project management standpoint?

Indirap’s project management has been great. Their creative director has worked with us to ensure we get exactly what we want even before the shoot. Their follow-ups are also good. To communicate, we’ve used emails and video conferencing tools.

What did you find most impressive about them?

Their team understands how to sell themselves, and since they understand that, they can also do it for their clients. Overall, they’re one of the best videography companies around. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Knowing what companies do best and how they do it is instrumental in figuring out which ones to use for your project. Plenty of corporate videography companies exist out there, but Indirap focuses well on real estate and corporate videos. 

BACKGROUND

Please describe your company and your position there.

Leigh Marcus is the number 1 Real Estate Agent at @Properties. I am his Social Media and Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Indirap Productions, and what were your goals?

We have hired Indirap for almost all of our filming needs. Our projects have ranged from funny, comedy type videos, to commercials, to neighborhood or school highlight videos. Our goals are to create and put out the best product to either gain traction for ourselves and our business, or highlight different areas, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

It's been so long, I don't even remember how we stumbled upon Indirap, but I can't speak highly enough of them. I recommend them to ANYONE looking to film anything. They are such a great crew of professionals and so multifaceted in what they can do.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Like I mentioned before, we have done SO many projects with Indirap, but they are all run fairly similarly. We come to them with an idea (mind you, sometimes a crazy one!) and we work through it with them from start to finish. We sit down and talk about a timeline, what will need to go into it, what's needed from us and from them. They are so willing to give feedback and do whatever it takes to get the best possible product.

Then we have a shooting day and a timeline established prior to that. They send us rough cuts for feedback and to make sure we are all on the same page, and are absolutely incredible at making our vision come to life, and very patient with our sometimes annoying little edits. We have even had a finished product before and forgot to add a logo or something not even thinking, and they graciously fixed it for us very last minute.

Who did you work with and what was the feedback process like?

Julian is usually my go-to guy at Indirap, but the film crew is usually Peter and Paul, and we've worked with Lydia and quite a few other people on the team as well. The whole situation is SEEMLESS! They are true professionals and know exactly what they are doing! they are open to feedback and ideas throughout the entire process and if something won't work, they take the time to explain why.

It's really crazy how you can tell them an idea in your head that you could never imagine how it will be brought to life, and they just do it. The communication is constant, you're never left wondering if they are working on your project or not, because they walk you through it every step of the way, even if you're like me and it's your 100th time working with them!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Oh of course! We've had plenty of videos they made us go Vyral on social media, result in leads from new clients, and promoted our business to the exact goals we had.

Describe their project management style, including communication tools and timeliness.

They are very straight forward and communicative from start to finish. They set realistic goals and expectations, and are open an honest with you about a timeline, and what will work and not work.

What did you find most impressive or unique about this company?

There's not much that isn't impressive about this company! Their over-all finished products speak for themselves. The quality and production as well as their customer service are unmatched.

Are there any areas for improvement or something they could have done differently?

Honestly, I mean this when I say: NO! I know everyone has room for improvement, but my experiences with them have been nothing short of impressive.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales, marketing, and brand at Miraval Resorts & Spas. We have three luxury wellness resorts throughout the US, providing well-being services like spa, yoga, fitness, challenge courses, equine therapy, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indirap Productions?

We wanted to produce video tours of each of our properties to connect with our consumers. Additionally, we were trying to capture content regarding our unique offering for storytelling purposes, using that content on our website, newsletter, and social media.

SOLUTION

What was the scope of their involvement?

Indirap helps us with our video production needs. They’ve filmed and edited video tours of our resorts, and they’ve produced videos for our storytelling purposes. Regarding these storytelling videos, we work with them on the initial concept of each one, and they bring suggestions on how to produce them to help us with our storytelling in the best way possible.

While our video tours are very standard tours of our venues, the other videos are very content-driven, so we rely on Indirap’s creative perspective to help us tell a story and evoke a feeling. We use the videos that they produce on YouTube, Instagram, Facebook, and our website, and we’ve also used them for digital advertising.

What is the team composition?

We usually work with 2–4 people from Indirap. On each project, we first work with Julian (Founder & CEO) and Lydia (Executive Creative Director) on the concept and the vision. Then, they bring videographers and editors to the table to produce the videos.

How did you come to work with Indirap Productions?

I’ve worked with Indirap for over 10 years on various projects for different hotels that I’ve worked at. We initially engaged when I was working in Chicago for a hotel that was opening. I appreciated Julian’s creative vision so much that he became an asset, and he has been a great partner for me throughout the years. I’ve continued to go back to Indirap for each project because they’ve proven to be great at what they do.

What is the status of this engagement?

We started working together over ten years ago, and our engagement is ongoing. We have several projects in the pipeline for 2022 and early 2023, but I anticipate working with them for many more years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve heard from many clients that the video tours have helped them close different deals with us, such as booking a group or a stay in the property. Additionally, we’ve doubled our brand awareness over the past two years, partly due to the use of the videos that Indirap has helped us produce.

How did Indirap Productions perform from a project management standpoint?

Indirap has performed great. I’ve built a great partnership with them, and we always try to help each other as businesses and projects change. They’re extremely flexible and understanding, and they deliver excellent and polished products.

We usually plan our projects for the year, and we have biweekly meetings to go through the timelines and expectations repeatedly; our collaboration is very efficient. As we often speak and ensure that we’re aligned on concepts and outputs, Inidrap feels like an extension of our team. Whenever we have questions or special requests, they’re very accommodating, always working beyond their means to meet our requirements.

Regarding our communication, we have video conferences, meet in person, talk over the phone, and text each other. We constantly stay in contact with each other as possible.

What did you find most impressive about them?

Indirap’s creativity is worth mentioning — I can’t give them enough credit for their creative ideas and their help in bringing our vision to life. While the final output is a video, their creative vision helps us set our marketing plan through many mediums. For example, although the original concept for some videos is focused on launching a social media campaign, I can ultimately use them in many different ways.

In addition to that, I’ve worked with Indirap for many years, and I’ve seen them become very successful. However, I’ve never seen them work less hard. They’re very hardworking and humble, and I’ve always felt that they’re very caring and attentive to me and my business’s needs; that’s why I continue working with them.

Are there any areas they could improve?

No. Whenever we have project changes, feedback on their editing, or anticipated challenges, we’re very honest with them about that, and they quickly help us switch gears to accommodate our needs. No partner is perfect, but whenever we’ve needed to reroute, they’ve been there for me to do it.

Do you have any advice for potential customers?

Let Indirap be the expert and guide you through the current trends. They do a great job of staying relevant, researching, and being aware of the trends. If they suggest something that you’re not interested in, they’ll pivot and conform to what you want, but their expertise usually works in your favor.

BACKGROUND

Please describe your company and your position there.

Multifamily Management, Director of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Indirap Productions, and what were your goals?

We enlisted the help of INDIRAP to produce professional-quality lifestyle video tours of over 10 properties to date. Our goal was to display our apartment communities' features and amenities with an engaging video to be used across several digital marketing channels include the property websites, social media, and YouTube advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

INDIRAP is known for quality productions, fast turnarounds, and efficiency with every stage of the project. This alleviates the stress on us -- the client.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For the largest video project we undertook, we engaged INDIRAP to produce a standard video tour of a large property in the suburbs of DC as well as a version that included talent who illustrated "a day in the life" of a resident. INDIRAP worked with a local talent agency to offer several actors that matched the demographics and met federal Fair Housing standards. Prior to arrive, INDIRAP laid out a detailed shot schedule that made it possible to shoot both videos in one day -- something that would've taken a lesser agency multiple days.

Who did you work with and what was the feedback process like?

While there have been multiple projects over the past few years, we've primarily worked with CJ and Julian. The feedback process was one of the better experiences I've had with vendor partners. CJ was very fast to respond to any questions, and he provided concrete solutions whenever we encountered an issue or requested adjustments to the scope or schedule.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By adding these lifestyle videos to our arsenal of marketing tools, we've seen a marked increase in engagement with website visitors. We've also differentiated ourselves from local competitors who either have poor quality, unprofessional video tours or no video tours at all. The videos produced by INDIRAP have provided a layer of high-luster polish to our communities in the digital realm.

Describe their project management style, including communication tools and timeliness.

INDIRAP's team were available by email, phone, or by conference call when needed. At the beginning of each project they corralled their team to host a kickoff call to discuss specifics and lay down a draft plan, then remained easily accessible via email and phone thereafter. I never had trouble getting in touch or receiving a response.

What did you find most impressive or unique about this company?

The quality of their product and the depth of their creative talents have remained unmatched.

Are there any areas for improvement or something they could have done differently?

To date, there have been no complaints from our end, and that's after working on several projects across several years.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Four Thousand Mondays, a coaching and consulting business that works with individuals, leaders, and teams. I also do speaking engagements in front of large organizations, groups, and associations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Indirap Productions?

I hired Indirap for their video production services. 

SOLUTION

What was the scope of their involvement?

CJ (VP of Sales) originally helped me produce videos for the 12 modules in the online course I was building. Each video was approximately 30 minutes long. After producing the videos, they put them together in an edited package. Lydia (Executive Creative Director) and Deepu (Director of Marketing) helped us hone in on the purpose, tone, branding, look, and feel that I had to express in each video. Deepu also assisted me in figuring out the social media aspects of the project. I also used their services for marketing and advertising the course we created. 

Julian (Founder & CEO) was also involved in the process of filming, while Chris (Editor) provided me with one module at a time to review. Chris handled my requests for edits, including the tiny details that I wanted to fix. Moreover, I gave them 212 PowerPoint slides, which they incorporated into the videos. There was some animation involved in the videos in terms of graphics. Their final deliverables were 12 videos packaged in one online course. 

At present, I’ve started a new project with them. 

What is the team composition?

I’ve worked with CJ, Lydia, and Deepu for planning and social media marketing. Julian and Chris have handled the video editing aspects of the engagement. 

How did you come to work with Indirap Productions?

A former client of mine recommended Indirap’s services several years ago. They gave me and my old business partner a quote, but we didn’t use them at that time. Meanwhile, we were recorded in their database, and CJ had consistently called me. He reached out to me every four months, telling me about Indirap. As a result, when I needed to get my project done, it was easy for me to hire them. 

How much have you invested with them?

I’ve invested around $10,000 in their services. 

What is the status of this engagement?

We started working together in October 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My clients truly enjoyed the 12 modules, and the videos looked professional. Indirap also created an awesome promotional video for my online course, and that was great because I could share the video with the world via my website, Facebook, LinkedIn, and Vimeo. 

Anecdotally, the Indirap team has been way more involved in the project than I’ve anticipated. They’ve been fully dedicated to the project — they’ve even worked overtime for me. The team has been truly helpful, encouraging, and professional, and I’ve been smitten with their process. Overall, it’s been an unexpectedly fantastic experience. 

How did Indirap Productions perform from a project management standpoint?

Indirap’s project management skills have been exceptional. They’ve been on top of everything, and I don’t have to ask them for updates on anything because they get back to me before I even start following up with them. To communicate, we use Google Meet, phone calls, and emails. 

What did you find most impressive about them?

The quality of their video products is impressive; equally, the ease of working with them has been great. It’s been a total pleasure to collaborate with them. In fact, I’d like to work with them for years to come because they make everything easy and fun. They also deliver what I want in the end. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Let Indirap do their thing, and trust that they have everything covered. Even if you don’t know their members yet and haven’t built a relationship with them, trust that they know what’s coming next and when to reach out. They’ll make sure that they have everything covered, so you don’t have to micromanage them. They have all their ducks in a row, so to speak. 

BACKGROUND

Introduce your business and what you do there.

I used to be the director of operations for a D2C e-commerce business up until September 2021, and now I’m a minority investor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with INDIRAP?

They helped us with some brand overview work, as well as with the generation of product description videos and FAQ videos.

SOLUTION

What was the scope of their involvement?

Our customers were asking us questions in our support chat, but INDIRAP helped us make videos that would answers those questions for our clients. They were high-quality videos, utilizing 4K imaging. They work by sending us a draft cut before moving onto the final production.

The videos were live-action, and INDIRAP integrated some infographics and simple animations into them. They provided all the necessary equipment for shoots and worked with us to secure locations, moving between multiple locations as needed. They were helpful in managing the project: going into detail on the script and sending mood boards back and forth.

What is the team composition?

We had a chance to talk with Julian (CEO) early on, and we also worked with their Creative Director, Lydia, and their Sales Director, CJ. They were the head of the team for on-location shoots. Two other resources were also present at shoots to execute with the equipment.

How did you come to work with INDIRAP?

We reached out to their director of sales on LinkedIn, and they sent us a proposal with some ideas about rebranding and revamping our brand with content marketing.

What is the status of this engagement?

We’ve been working together since December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We played one of their brand videos at a trade show and it was awesome.We didn’t have much in mind in the way of metrics, as we really just wanted to get into content marketing and produce high-quality videos to intertwine throughout our brand, website, and social media presence.

How did INDIRAP perform from a project management standpoint?

We got really busy about one year ago and were forced to push this project to the side a bit, and they slowly developed it over the course of six months, sending us pieces when we needed them. They were very flexible with us in this time.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be very passionate; they work well with passion. Additionally, be clear on what you want and be ready to work. They’ll go back and forth with you to determine your vision, but just expect the best-quality product to just show up out of nowhere. You must be hands-on to ensure that the product fits your brand.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a salon and spa. We have a wide breadth of services for your hair, skin and nails in an upscale environment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Indirap Productions, and what were your goals?

Our website needed a refresh. Indirap delivered a beautiful modern website that speaks to our vibe.

SOLUTION

How did you select this vendor and what were the deciding factors?

I shopped around for some different options but at the end of the day Indirap seemed like they could deliver high quality and they did.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

A complete redesign top to bottom. It was done in Wordpress so it's very easy to update. They came on-site to shoot photo and video content.

How many people from the vendor's team worked with you, and what were their positions?

4-5 people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Don't have specific metrics

Describe their project management style, including communication tools and timeliness.

Good communication, very understanding and timely, good listeners

What did you find most impressive or unique about this company?

I always felt that they had our best interest at heart. They wanted to deliver an outcome that would set your company apart.

Are there any areas for improvement or something they could have done differently?

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