InDigital

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Executive of Vagabond Tours of Ireland

Describe what your company does in a single sentence.

Vagabond Tours of Ireland offer small-group guided tours that explore Ireland’s culture, history and landscapes through off the beaten path experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Search Advertising
• Social Media Advertising
• Consultation

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

Referred to me

How many teammates from InDigital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We originally engaged Indigital in a consulting and training capacity to help our team enhance our skills in Google Ads and social media advertising. Their expertise and practical approach to our business needs made an immediate impact with both strategic insights and actionable tactics. We were impressed with the results and the depth of their knowledge that we decided to extend the relationship into an ongoing partnership, with Indigital now playing a key role in our digital advertising campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear and accurate tracking for all campaigns, comprehensive keyword optimisation to improve search performance and the setup of well-structured ad campaigns across platforms. As a result, we achieved a measurable increase in the quality of leads, ensuring that our advertising efforts reached more relevant and engaged audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Indigital demonstrated excellent project management throughout our collaboration, delivering all agreed items on time. They maintained clear and proactive communication, regularly updating us on progress and next steps.

What was your primary form of communication with InDigital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the depth of knowledge Indigital was willing to share. Unlike many agencies that guard their methods, Fearghal was completely transparent, openly sharing insights, tips and tricks that empowered our team to build long-term capability. He consistently went above and beyond the agreed scope, offering valuable advice on areas outside the original brief to help us improve our overall digital marketing performance.

Are there any areas for improvement or something InDigital could have done differently?

Overall, our experience with InDigital has been extremely positive.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Dublin At Home

Describe what your company does in a single sentence.

We provide serviced accommodation in Dublin

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Produce a modern effective website
• Develop an email marketing platform
• Generate more traffic and bookings from direct customers

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In consultation with our Marketing & Distribution Manager, along with our IT team the brief was to develop and launch a modern and effective platform encouraging our customers to book online directly with us.  The aim of the project is to increase direct traffic and bookings. We wanted a modern,slick and 'no nonsense' site to bring us in line with modern design and efficacy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes have been achieved with an increase in direct bookings, more site interation with customers and traffic increase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was an excellent communication channel between InDigital and our team and in fact we all understood each other well. I can see us working with them in the future and in an ongoing basis with various campaigns.

What was your primary form of communication with InDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication, understanding of the brief and the implementation was seamless and efficient.

Are there any areas for improvement or something InDigital could have done differently?

We're very happy with the services they've provided. There was great understanding on both sides. I cannot think of anything that I think needs improvement.

BACKGROUND

Please describe your company and position.

I am the Marketing and Distribution Manager of Dublin At Home

Describe what your company does in a single sentence.

We provide short term serviced accomodation in Dublin.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Design and develop new website
• Drive more direct bookings through our own website

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In Digital were fantastic to collaborate with in developing, designing, and implementing our new corporate website. Their extensive technical knowledge was evident throughout the project. They seamlessly integrated our separate domain for property availability searches and connected our payment systems without any significant challenges. Their innovative approach ensured everything worked seamlessly for us from a technical side. Their vision and creative design skills captured our company brand and personality perfectly, resulting in a website that truly represents who we are. Their attention to detail and calm approach made what can be a stressful, time-consuming process very easy and streamlined. We would recommend them to other companies and are hoping to continue to build on our great working relationship on other projects over the coming years. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Transaction rate through website 

paid media campagain KPI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their extensive technical knowledge is evident throughout the project. Their attention to detail and calm approach made what can be a stressful, time-consuming process very easy and streamlined. 

What was your primary form of communication with InDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

I was particularly impressed by their personal approach and the level of dedication they brought to the project. It truly felt like they were fully invested in creating a solution and proposition that worked specifically for my needs. They approached the design and development process with such care and attention to detail, it was as if they were building their own website. This level of commitment and ownership made all the difference in delivering an exceptional result

Are there any areas for improvement or something InDigital could have done differently?

We were extremely happy with their performance and the entire experience working with them. Their personal approach, dedication, and attention to detail truly stood out, as they treated the project like it was their own. They delivered a solution that perfectly met our needs, and we genuinely have no areas for improvement to suggest. Their work exceeded our expectations in every way

BACKGROUND

Please describe your company and position.

I am the CEO of The Career Coach

Describe what your company does in a single sentence.

We help individuals secure their Dream Career in an average of 30 Days

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Revamp our Website
• Increase Leads
• Enhance our Brand

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

Company values aligned

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Indigital completed a website revamp and managed paid Google search campaigns for the Career Coach:

Website Revamp

• Objective: To enhance user experience, site performance, and brand representation. 
• Key Deliverables:

1. Redesigned, mobile-responsive, and SEO-optimised website.
2. Updated content strategy aligned with SEO best practices.
3. Secure, fast-loading, and user-friendly site.

Paid Google Search Management

• Objective: To increase traffic, generate leads, and maximise ROI through Google Ads. 
• Key Deliverables:

1. Customised Google Ads campaign strategy.
2. Regularly optimised ad campaigns.
3. Monthly performance reports with actionable insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project undertaken by Indigital had a significant impact on the Career Coach’s online presence and business performance:

Key Outcomes:

• 800% Increase in Online Sales: Over a 12-month period, the revamped website and optimised Google Ads campaigns led to an 800% increase in online sales, demonstrating the effectiveness of the strategies implemented.
• Enhanced User Experience: The redesigned website, with improved navigation and mobile responsiveness, contributed to higher engagement and lower bounce rates.
• Improved ROI: The targeted Google Ads campaigns significantly increased traffic and lead generation, resulting in a substantial return on investment.

This project not only transformed the Career Coach’s online presence but also delivered exceptional business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Indigital managed the project efficiently, delivering all items on time or early. 
• They were highly responsive to the Career Coach’s needs, quickly addressing any concerns or changes. 
• Their clear communication and flexibility ensured the project stayed on track and aligned with the client’s goals. 
• Overall, InDigital's approach was professional and client-focused, leading to a successful outcome.

What was your primary form of communication with InDigital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• What stood out most about Indigital was their commitment to delivering results and their ability to deeply understand and align with the my goals. 
• Their combination of technical expertise and proactive communication ensured that the project not only met but exceeded expectations, resulting in an 800% increase in online sales. 
• Their tailored approach and dedication to client success were truly impressive.

Are there any areas for improvement or something InDigital could have done differently?

Indigital’s performance was outstanding, one area for improvement would involve being less modest about their ability to drive value. 

BACKGROUND

Please describe your company and position.

I am the Owner of Unbeatable

Describe what your company does in a single sentence.

We're a domestic a commercial and domestic drain maintenance company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Grow our leads
• Increase our revenue
• build us a good website

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve teamed up with InDigital to take our online marketing to the next level. They’re handling everything from Google Ads and Meta (Facebook/Instagram) campaigns to building us a brand-new website. Here’s what they’re doing for us:

• Ads & Campaigns:
  • Google Ads: They’ve set up new ad campaigns that are all about reaching the right people looking for services like ours. Everything’s tailored to hit our business goals.
  • Meta Ads: We’re also running ads on Facebook and Instagram, thanks to InDigital. They’re helping us get our name out there and attract more customers
• Website Building:
  • New Website: InDigital’s also building us a fresh, user-friendly website that shows off our drain maintenance services. It’s going to look great and work even better.
  • SEO & Conversions: They’re making sure our site isn’t just pretty—it’s optimized for search engines and set up to turn visitors into customers.
  • Updates & Maintenance: They’ll keep the site updated and in line with our business needs as we grow.
• Reporting & Strategy:
  • Monthly Reports: Every month, we get a detailed report that breaks down how our ads and website are performing—impressions, clicks, conversions, ROI, you name it.
  • Actionable Insights: They don’t just give us data—they provide insights and recommendations on how to keep improving.
  • Regular Check-Ins: We meet regularly to go over everything, discuss what’s working, and plan our next moves.
• What We’re Getting:
  • Top-Notch Ad Campaigns: We’re getting Google and Meta campaigns that really work.
  • A Killer Website: A custom-built website that not only looks great but is also designed to bring in business.
  • InDigital’s been a game changer for us—they’re helping us reach more people, get better results, and really make our mark online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Tripled Our Leads: Thanks to InDigital’s optimization strategies, we saw our qualified leads triple. Their work on our Google Ads campaigns made a huge difference in getting more potential customers interested in our services.
• 2.5X Our Website Conversion Rate: Our website conversion rate has nearly tripled! The combination of the new website they built and their continuous ad optimization meant that more visitors were turning into actual customers.
• Great Ads: They’ve been running some fantastic Google & Meta Ads for us. These ads have really helped us reach a broader audience and strengthen our brand visibility.
• Clear Progress Tracking: With their detailed monthly reports, we’ve been able to clearly track all these improvements, make smarter decisions, and keep refining our strategies for even better results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're so responsive it's incredible, they're always available on slack, by phone, by email however we get in touch they're just minutes getting back to us.

What was your primary form of communication with InDigital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to getting us top of the market is incredible, they really work for our brand as if were there own. We've been workign with them for years and they just keep stepping up higher and higher. They're killing it on our advertising, but they're also always keeping us informed; they've dashboards we can use to see everything that's going on all of the time, and they're not afraid to address any issues that come up, and they always have solutions.

Are there any areas for improvement or something InDigital could have done differently?

They provide stellar work. I can't even imagine anything that could be better

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a telecommunications company 

Describe what your company does in a single sentence.

Provides reliable and high-speed broadband connectivity to even the most remote areas of Ireland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Google ads -increase leads

SOLUTION

How did you find InDigital?

Online Search

Why did you select InDigital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from InDigital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

InDigital has taken over the management of our Google Ads campaigns, with a primary focus on optimizing ad performance and maximizing ROI. Their scope of work includes:

Campaign Management:

• Created and set up new ad campaigns tailored to our business goals.
• Continuous monitoring and optimization of existing campaigns to improve performance.
• Keyword research and bid management to ensure our ads reach the right audience.

Ad Creation and Optimization:

• Designing compelling ad copy and creative that aligns with our brand message.
• Regular A/B testing of ad variations to determine the most effective strategies.
• Adjusting ad elements based on performance data to enhance engagement and conversion rates.

Reporting and Analysis:

• Providing detailed monthly reports on campaign performance, including key metrics such as impressions, clicks, conversions, and ROI.
• Offering insights and recommendations based on data analysis to inform future ad strategies.
• Conducting regular meetings to review performance and discuss potential improvements.

Key deliverables include:

• Well-optimized Google Ads campaigns that align with our marketing objectives.
• Comprehensive performance reports with actionable insights.
• Strategic recommendations to continuously improve ad effectiveness and budget utilization.
• InDigital's expertise in managing and optimizing our Google Ads has significantly contributed to our online marketing efforts, driving better results and enhancing our digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Leads:

• There was a notable increase in the number of qualified leads generated from our Google Ads campaigns, demonstrating the effectiveness of InDigital's optimization strategies.

Improved Click-Through Rate (CTR):

• We saw a significant improvement in our CTR, indicating that the enhanced ad copy and targeting effectively captured the interest of our audience.

Higher Conversion Rate initially:

• The conversion rate saw a marked improvement, showcasing the ability of the optimized ads to drive more valuable actions from potential customers.
• The total number of impressions grew, expanding our reach and visibility online.
• Detailed monthly reports provided by InDigital allowed us to track progress, make informed decisions, and continuously refine our campaign strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management and Responsiveness: InDigital's project management has been exemplary. They consistently delivered all items on time, adhering to agreed-upon deadlines without any delays. Their proactive approach ensured that our campaigns were always optimized and running smoothly.

Communication with InDigital has been excellent. They maintained open lines of communication, promptly addressing any questions or concerns we had. Regular updates and meetings kept us informed of progress and allowed us to provide feedback, which they were always receptive to. This collaborative approach ensured that our needs were met effectively and that any adjustments were swiftly implemented.

What was your primary form of communication with InDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about InDigital was their deep expertise and proactive approach to optimising our Google Ads campaigns. Their ability to deliver tangible improvements in our ad performance through meticulous keyword research, precise targeting, and creative ad design was truly impressive.

Additionally, their commitment to transparent and open communication sets them apart. They kept us informed at every stage of the project with detailed reports and regular updates, ensuring we were always in the loop and able to make informed decisions.

Another unique aspect was their responsiveness and flexibility. InDigital quickly adapted to our evolving needs and market conditions, implementing changes swiftly and effectively. This level of dedication and client-focused service made a significant difference in the success of our campaigns.

Are there any areas for improvement or something InDigital could have done differently?

Expanded Reporting Metrics: While the reports provided were thorough, incorporating more granular data on competitor performance and market trends could offer deeper insights and help fine-tune our strategies even further.

BACKGROUND

Please describe your company and position.

I am the Training Services of an education and recruitment company

Describe what your company does in a single sentence.

We provide education, training, and recruitment services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• GoogleAd account management
• Website maintenance

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

• Close to my geographic location
• Pricing fit our budget
• Demonstrated skills, knowledge and experience

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GoogleAd accounts campaign management, maintenance and reporting.

Google Analytics accounts management, maintenance and reporting.

Website maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased GoogleAds account performance.

Sharing their know-how, skills and expertise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsible timekeeping, knowledgable agency with good customer communication. 

What was your primary form of communication with InDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality of work is good and consistent. Easily approachable and willing to work on our specific issues. Knowledgable.

Are there any areas for improvement or something InDigital could have done differently?

No, I am happy with InDigital's work quality and standards, including their work ethic.

BACKGROUND

Please describe your company and position.

I am the Director of Kevin Street Design

Describe what your company does in a single sentence.

Kitchens, wardrobes, tv units

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Grow our brand and increase awareness

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

Good value for cost

How many teammates from InDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Make customers aware of who we are and what we do

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every week our following grows and our enquiries from social media have been constant and steadily increasing 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient. Any request we made they always found away to come up with a solution within our budget

What was your primary form of communication with InDigital?

In-Person Meeting

What did you find most impressive or unique about this company?

Customer focus. They’re constantly trying to improve our service and company.

Are there any areas for improvement or something InDigital could have done differently?

We have any issues with indigital. They're constantly working to improve. No complaints at all

BACKGROUND

Please describe your company and position.

I am the Director of Just-Print

Describe what your company does in a single sentence.

Just-print.ie are a vibrant printing company specialising in digital & lithographic print with a full in-house signage production facility in Dublin.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InDigital to accomplish?

• Increase Leads
• Drive New Online Sales

SOLUTION

How did you find InDigital?

Referral

Why did you select InDigital over others?

• Referred to me
• Part of my network group

How many teammates from InDigital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Indigital have been working on an Google adword campaign since the start of January. Generating new leads & enquiries through our web site. We review each every month to see which key words are performing & which are not. We have seen our sales increase steadily as a result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Rapid Increase In Online Leads
• Delivered Consistent Growth In Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver when they say they will & we have a scheduled monthly meeting that hasn't been missed yet.

What was your primary form of communication with InDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

They are honest and extremely knowledgeable about what they do. Also like the clarity of the monthy reports as you know exactly where you are.

Are there any areas for improvement or something InDigital could have done differently?

NA