Incrementors

BACKGROUND

Please describe your company and your position there.

I am the COO of a small, start up marketing and video production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Incrementors Web Solutions, and what were your goals?

We had a few weeks before a new staff filled an open position and needed outsourced help with some SEO errors on a client's website. Incrementors completed the worked we asked quickly and efficiently. They were great communicators. and they even went above and beyond to fix additional errors we had not yet identified.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Incrementors through Upwork. They were chosen based on their cover letter which clearly showed they understood the project and would be capable of completing it to a high quality.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We tasks Incrementors with resolving several technical SEO errors, including URLs with a temporary redirect, missing meta descriptions, and non-descriptive anchor text.

How many people from the vendor's team worked with you, and what were their positions?

Only one contact from their team. I am not sure what his official position was.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They took the SEO score from 60% to 96% on SEMRush.

Describe their project management style, including communication tools and timeliness.

They preferred to communicate by slack and video call. They also sent regular updates by email with spreadsheets outlining the work completed.

What did you find most impressive or unique about this company?

Their proactiveness in tackling additional work was impressive.

Are there any areas for improvement or something they could have done differently?

We appreciated them working outside the original scope, though it would have been nice to have gotten a heads up about that first!

BACKGROUND

Introduce your business and what you do there.

I own a real estate brokerage and a mortgage brokerage. I also run a few different websites for both businesses. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We wanted to gain more business exposure and to upgrade our websites. Our company also needed to improve our customer tracking and SEO ranking through directory listings. It was a lot of work, and we tried to do it internally. However, it didn’t work out well for us. As a result, we hired Incrementors. 

SOLUTION

What was the scope of their involvement?

Incrementors built 2–3 websites for me from the ground up. Previously, I used templated websites from third-party providers. However, the Incrementors team advised me to find site hosting services so that I could have my own commercial server. They then built the entire database of the websites. As a result, I could go into the websites and edit them without relying on a third party.

After building the websites, Incrementors did directory submissions to improve our SEO performance. Meanwhile, I asked my team of content writers to produce content, and Incrementors posted such content online. They also used tools to help me with keyword research. Their team would research 20–30 keywords on a specific subject, and the content writers would use those keywords in their articles. Earlier this year, we were hacked through a phishing attack, so Incrementors also had to rebuild the sites and put them back online. 

To date, we’re still engaging them for these services. I haven’t used them for PPC management because I use another vendor for that, but they’ve advised me on it.  

What is the team composition?

I have one main point of contact from their team, but a couple of other people have also worked on our projects. In total, 4–5 people are included in their team. 

How did you come to work with Incrementors Web Solutions?

I found them on UpWork and chose them through trial and error. I asked for bids on the platform, and Incrementors’ bid was competitive. I vetted their proposal and how they responded to me while telling them that I wanted an ongoing arrangement. I wanted to hire them on a retainer basis. They agreed, and that was how I started working with them. 

How much have you invested with them?

We’ve spent between $50,000. 

What is the status of this engagement?

We started working together in April 2017, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The number of visitors and the length of time they spend on our websites have increased, as shown on Google Analytics. Our websites also show up in other places that we don’t target, so we’re getting more inquiries than what we had before. Moreover, our page load speeds are faster, which further improved our searching ranking. In other words, more people are organically finding and calling us. 

How did Incrementors Web Solutions perform from a project management standpoint?

Their project management is fairly decent. For the most part, they can understand their scope of work. We may go back and forth to clarify what’s needed, but once they understand it, they’re fairly good at finishing and getting it all put together. To communicate, we typically use Skype. 

What did you find most impressive about them?

They’re easy to work with, and their services are cost-effective since the team is offshore. 

Are there any areas they could improve?

Sometimes, we have to go over the project a couple times to explain what they should do. We have to redo some things they deliver. Part of the issue may have something to do with communication. Other than that, their work is great. 

Do you have any advice for potential customers?

Be clear on your exact goals and expectations on the timeline. Setting goals upfront and clarifying how quickly you need them done is the best thing to do when engaging with incrementors. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a digital marketing agency in Seattle, Washington. I’m in charge of the day-to-day operations and the marketing aspect of managing our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed someone who could manage the SEO for our clients.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions have been assisting us with SEO tasks in terms of backlinking, ensuring that the off and on-page SEO work well, and they also offer social bookmarking for us. They provide for us week after week depending on what our needs are.

What is the team composition?

We’ve been working mainly with Ankit (SEO developer).

How did you come to work with Incrementors Web Solutions?

We posted a job offer on Upwork, and Ankit responded to it. I chose them because they were quick at answering all of my questions and gave me more information about what I was asking. They also checked on us constantly, and communication was great — they were on top of every assignment.

How much have you invested with them?

We’ve spent around $5,000 with them so far.

What is the status of this engagement?

We started working in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve seen an improvement and increase in traffic and keyword ranking thanks to their efforts. Other successful aspects of the engagement are how they’re always prompt to answer my questions, and they’re online when I need them. Also, whenever we need information that they don’t know, they’ll research to give me a solution later on.

How did Incrementors Web Solutions perform from a project management standpoint?

They’re great; we have weekly calls where they update me on all the things going on and get back to my questions. They’re also excellent at meeting deadlines. In terms of communication, we use WhatsApp and email.

What did you find most impressive about them?

They’re on top of everything and keep me updated all the time — that’s valuable for me. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Any advice for potential customers?

Be specific with your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the proprietor of DNA Packaging Systems, a company specializing in shipping packagings like pallets and boxes. We’ve been in this business for 25 years, providing complete packaging solutions to our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We worked with another company on SEO and online marketing, but we weren’t getting good results. Now, Incrementors is taking care of it.

SOLUTION

What was the scope of their involvement?

First, Incrementors collaborated with us in a joint effort to build our website. We negotiated the terms and gave them a few points on how to build it, and they set up the website from scratch.

For this task, they studied our industry, our products, and our clientele, and they made a small proposal for us to approve. They also visited our work units to see our products, and we explained to them how they were used in the industry.

Currently, Incrementors advise us in SEO and online marketing, and they set up our website to ensure that we can reach customers, both locally and abroad.

What is the team composition?

We’ve been working with 4–5 people from Incrementors. They checked in with us on a daily basis while we were developing the website.

How did you come to work with Incrementors Web Solutions?

After we decided to build a new website, my marketing team did some research, and we contacted a few agencies. Incrementors gave us a very quick response, and they regularly followed up with us to discuss how they could help us with online marketing. Their prompt response was what I liked most about them.

As we weren’t getting good results with our previous company, I asked Incrementors to give us a one-month package to see the initial results. I told them that I would invest more if I were satisfied with them. They were really flexible with that, given that providers usually want one-year contracts, and they gave us a couple of options to engage with them on 1–2-month periods.

How much have you invested with them?

We’ve spent around $30,000–$35,000.

What is the status of this engagement?

We started working with Incrementors in late-2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The best thing about the collaboration is that Incrementors gave us results very fast. They got us on Google’s first results page using just a couple of keywords, and we’re still getting good results.

The website that Incrementors created gave us a good appearance and confidence, and we’re getting good leads through it.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors’ project management is excellent. They’re always in touch with us, and they send us all the necessary information over email for us to check.

They offer great follow-ups, and their team members are pretty experienced and patient. Other providers that I’ve worked with weren’t very patient, and they didn’t explain the basics of their work. Incrementors set up a good presentation for us, and ultimately, we’ve gotten good results.

I don’t know what tools they use for project management, but we have a conference call once a week, and we’re in close touch with them. They’re knowledgeable and guide us on what changes to make on our website.

What did you find most impressive about them?

Incrementors doesn’t chase us; they make us pursue our success. They tell us everything and clarify each and every one of our doubts. They make everything we want to know crystal clear, and they never hesitate to help us out. I’m sure that not a lot of people in their line of work do this.

Are there any areas they could improve?

I couldn’t say that there are no areas for improvement, but I’m pretty satisfied with Incrementors.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a dental clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with SEO and social media marketing, so we brought on Incrementors.

SOLUTION

What was the scope of their involvement?

Incrementors conducted keyword research for our SEO and provided the content for our social media marketing. They also trained the in-house SEO specialist that we had hired.

What is the team composition?

They assigned a dedicated project manager but probably had around 5–10 people involved in the project.

How did you come to work with Incrementors Web Solutions?

I found Incrementors on Upwork where they were listed as a top agency. We googled their agency and found very good reviews about their work, so we decided to hire them.

How much have you invested with them?

We spent over $10,000.

What is the status of this engagement?

We worked together from January–December 2020. We haven’t been in contact with Incrementors, but we can reach out to them if we need any help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors improved our local rankings and helped us get more visibility through various platforms. We saw a massive increase in our organic traffic in December 2020, with 15–20 leads being generated per day. That was equivalent to 100% more leads every month

The quality of their work was good and their delivery was timely. They were quick to complete all of our requirements.

How did Incrementors Web Solutions perform from a project management standpoint?

We never had any problems with meeting the deadlines; Incrementors always delivered ahead of it. We communicated via email, Skype, and WhatsApp, and they gave us access to their Basecamp.

What did you find most impressive about them?

Their procedures and industry expertise are very impressive. It was very helpful to hear their insight about our business. I’d be very pleased to work with them again.

Are there any areas they could improve?

There’s nothing I can think of.

Do you have any advice for potential customers?

Provide the team with whatever they need to get the best results.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of a business plan services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with SEO to improve the Google ratings of our business.

SOLUTION

What was the scope of their involvement?

They provide SEO services for us through various efforts to make sure our online presence and rankings increase. They also manage our social media by posting on our behalf on Facebook, LinkedIn, and our website with content they create. 

What is the team composition?

I’ve been working with 3–4 people from their team throughout the project.

How did you come to work with Incrementors Web Solutions?

I found them on a crowd-sourced reviews website; we did some testing, and we signed them eventually because I felt comfortable with their work.

How much have you invested with them?

We’ve spent around $20,000 with them so far.

What is the status of this engagement?

We started working together in October 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been happy with their services since we started working together. Business has been good with the keyword rankings; that reflects in receiving more phone calls from potential clients.

How did Incrementors Web Solutions perform from a project management standpoint?

They’re great, and I have no complaints. They contact me often with updates on their work — that’s great because I’m usually busy, and I don’t have time to go through all the details. So in terms of communication, we keep good contact through email.

What did you find most impressive about them?

Their dedication to the project distinguishes them from their competitors; they pay attention to our business, and I’m happy with the services they provide. 

Any advice for potential customers?

Be patient because meaningful results take time.

BACKGROUND

Please describe your company and your position there.

At ABB, we are passionate about creating success. This starts with our customers – we enable them to reach new levels of performance. Their success translates into success for all our stakeholders: employees, partners, and shareholders. My position there as a sales consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Incrementors Web Solutions, and what were your goals?

We have two main objectives, first, is we wanted to increase our brand awareness on the internet. And second is to encourage our consumers to buy products from our website directly. We hired Incrementors for that task, they started their work focusing on the SEO part of our site and they created a long-term plan for our goal.

In SEO campaigns they targeted our main business keywords, that's is how consumers are searching for our product through Google. Incrementors is also responsible for the PPC campaign to raise brand revenue that brought various benefits.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a previous marketing company that unfortunately did not meet our goals. After doing thorough research on the internet & sifting through lots of reviews and testimonials. We made our mind to go with Incrementors. Once we contacted them, they suggested the custom work plan for our business, we were amazed to see the clarity of each specific step to resolve our challenge.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They provided strategy, creative development, campaign execution, tracking, and reporting. Incrementors reports made things very clear, it lets us know what has been done and achieved till now and ensure their efforts are aligned with our team's needs.

Along the way, they did keyword optimization and worked on negative keywords intelligently to optimize our PPC campaigns so we would get the most ROI for our marketing budget. For SEO, an in-depth audit of our current website was performed and suggested edits were implemented quickly.

They created specific landing pages for lead generation. For that they come up with persuasive copy, appropriate header tags, and keywords to use.

How many people from the vendor's team worked with you, and what were their positions?

The size of the team has grown for the project, but I speak with an SEO specialist, an internet marketing expert, and a Lead project manager. There are more dedicated people that I don’t speak to as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We easily surpassed our goals for 2020, seeing a significant lift in new traffic and conversions. Cost per acquisition also dropped significantly.

Describe their project management style, including communication tools and timeliness.

We couldn't ask for a better workflow, most of the time we communicated via Zoom. While we have increased the frequency of our phone calls during covid, we managed to use digital tools effectively for great communication, their team is just incredible.

What did you find most impressive or unique about this company?

They’re always willing to help us, beyond their limits and there hasn’t been a problem they couldn’t find a compelling solution to. When they need to take their time and get back to me for the best solution, they come up with the creative idea to tackle that challenge.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement in every field. If anything, I’d say that they can increase their workforce to do the things in less time.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We lost our digital marketing strategist who had been in charge of SEO projects. We were looking to find somebody else who would help us with managing SEO for our clients.

SOLUTION

What was the scope of their involvement?

We hired Incrementors Web Solutions to do technical SEO, such as website optimization and backend work. They give content guidance to our internal writer, support content direction for SEO purposes, and proactively do directory management, linking, and backlinking work. They also work on keyword research and do both on- and off-site SEO.

What is the team composition?

I work with Devendra (SEO Executive).

How did you come to work with Incrementors Web Solutions?

Our previous digital advertising manager recommended them. He was working with another agency that was using Incrementors Web Solutions services, so he made a direct recommendation.

How much have you invested with them?

To date, we have spent $1,500.

What is the status of this engagement?

We started working with Incrementors Web Solutions in March 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're really good at doing regular updates with my team. They have a Google Sheet that gives a dashboard view of what updates they've made and very specific action items or particular next steps for everything. 

They have a really good reporting system, and they also share content and do posts. They're really on top of their game, and everything that they do is above the board; they don't do anything funky, so that’s a good thing. We get a monthly performance report, which provides a nice view of everything going on and what they did to improve ranking.

How did Incrementors Web Solutions perform from a project management standpoint?

They're entirely self-managing. We don't have to do anything to manage them, which is great. They just give us the reports at the end of the month, provide feedback, ask questions, and highlight in their emails when they need us to get something to them. It's really easy to work with them.

We communicate via email. Devendra works in our time tracking software, which is great because we don't have to adjust to another program.

What did you find most impressive about them?

They’ve been doing a really good job. They've been making results happen for the clients. We're three months in, so we're still seeing progress being made, but our client is growing, and we're working on attributing revenue to the effort we're doing. They're making it easy to see where the improvements are. I would say the most impressive thing is that they've made tangible results that we can see, and they've proven it in their reports.

Are there any areas they could improve?

They've done a great job, and I can't think of anything to improve.

Any advice for potential customers?

I would highly recommend Incrementors Web Solutions. They do a really good job. They are an agency that works with our clients, making it important to us to have a good SEO vendor. It’s hard to find good vendors.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing for a recruiting company in the tech industry. We help companies streamline their recruitment process by making their referral programs easier.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We migrated our blog from WordPress to another platform, and some of the formatting wasn't retained. None of the blog posts were optimized in terms of keywords, and the site wasn’t mobile-friendly either. Hence, we tapped Incrementors to take a deep dive into our SEO issues to help us get better rankings and drive more traffic.

SOLUTION

What was the scope of their involvement?

Since I have a background in SEO, I was the one who conducted keyword research. I then handed the keywords off to Incrementors so they could implement them on our site. I also gave them a document that listed all of our URLs and contained our company’s background, target audience, and so on. On their end, they also conducted a discovery phase by taking a deep dive into our blog. The team then prepared a document of issues along with recommendations on how to fix them.

I only initially tasked them with on-page optimization, but the project scope expanded along the way. The Incrementors team worked on our sitemap and schema markup to make it easier for search engines to scan our site and provide informative results. In addition, they improved our URL structures and redirections to fix 404 Errors.

What is the team composition?

I only worked with one teammate.

How much have you invested with them?

We spent $1,500.

What is the status of this engagement?

We worked together in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a result of our engagement, we saw an increase in our organic traffic to our blog. Consequently, we also saw an increase in people filling out our forms to access gated content. 

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors did really well with project management. They told us how much time it would take, and they got everything done in the allotted time that they set for themselves. Furthermore, the team always proactively sought me out for calls and feedback, which was cool because they involved me in every step of the process. They closely documented their work and gave us access to all of their data on Google Docs, which I appreciated. We interfaced a lot every week — I’d review their work, provide them with feedback, and they’d implement it and move on to the next step. To connect, we added them to our internal Slack. Overall, I was happy with Incrementors.

What did you find most impressive about them?

I was super impressed by the value they provided. Even though the team had to work on a budget, the quality they delivered was high. It was also nice that they dedicated a few days analyzing our site and identifying what we needed. Then, after working on on-page SEO, they took it a step further and over-delivered. It was a great experience. I would definitely seek them out again if we need more help. Incrementors went above and beyond the initial scope.

Are there any areas they could improve?

There’s nothing they could’ve done better — I’m satisfied.

Do you have any advice for potential customers?

Be communicative and make sure to provide them with the information they need to be successful. At the end of the day, no one knows your business as much as you do, so make sure you’re prepared to answer any questions they may have.

BACKGROUND

Introduce your business and what you do there.

I own a local cleaning service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed someone to help me with SEO optimization.

SOLUTION

What was the scope of their involvement?

Incrementors raised my site and ranking on Google by doing on- and off-page SEO services. I work closely with their team on keyword research and every week, they would send me updates on their tasks and what they plan on doing for my campaigns. They would also send progress reports so I can see if there are any changes to my ranking.

What is the team composition?

I have one point of contact that I speak with. He lets me know what’s going on, he addresses any issues or concerns I may have, and he walks me through the process.

How did you come to work with Incrementors Web Solutions?

I found them on Upwork. I had an extensive conversation with one of the gentlemen in their team, and talked to him about my concerns and issues regarding the site. He made me feel comfortable enough to go with their services.

How much have you invested with them?

We’ve invested about $2,000.

What is the status of this engagement?

The ongoing partnership started in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

He provides me with updates through Google Drive and spreadsheets that show me the rankings. In addition, I can also see the backlinks he’s created.

How did Incrementors Web Solutions perform from a project management standpoint?

The communication is good. They contact me every week with the updated spreadsheet, and if I have any questions, they will answer them. We typically communicate through email.

What did you find most impressive about them?

I’ve dealt with other SEO companies before and didn’t get the results that I wanted so for me, I like that I get the results to make my business grow. Moreover, I like that I am able to see and verify what they’re doing every week.

Are there any areas they could improve?

None that I can think of.

Do you have any advice for potential customers?

I would tell them to make sure that they know what keywords and areas they want to focus on, and make sure they stay in constant communication with Incrementors. I would also advise them to verify the work that’s being done to their liking.