Incrementors

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a dental clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with SEO and social media marketing, so we brought on Incrementors.

SOLUTION

What was the scope of their involvement?

Incrementors conducted keyword research for our SEO and provided the content for our social media marketing. They also trained the in-house SEO specialist that we had hired.

What is the team composition?

They assigned a dedicated project manager but probably had around 5–10 people involved in the project.

How did you come to work with Incrementors Web Solutions?

I found Incrementors on Upwork where they were listed as a top agency. We googled their agency and found very good reviews about their work, so we decided to hire them.

How much have you invested with them?

We spent over $10,000.

What is the status of this engagement?

We worked together from January–December 2020. We haven’t been in contact with Incrementors, but we can reach out to them if we need any help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors improved our local rankings and helped us get more visibility through various platforms. We saw a massive increase in our organic traffic in December 2020, with 15–20 leads being generated per day. That was equivalent to 100% more leads every month

The quality of their work was good and their delivery was timely. They were quick to complete all of our requirements.

How did Incrementors Web Solutions perform from a project management standpoint?

We never had any problems with meeting the deadlines; Incrementors always delivered ahead of it. We communicated via email, Skype, and WhatsApp, and they gave us access to their Basecamp.

What did you find most impressive about them?

Their procedures and industry expertise are very impressive. It was very helpful to hear their insight about our business. I’d be very pleased to work with them again.

Are there any areas they could improve?

There’s nothing I can think of.

Do you have any advice for potential customers?

Provide the team with whatever they need to get the best results.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of a business plan services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with SEO to improve the Google ratings of our business.

SOLUTION

What was the scope of their involvement?

They provide SEO services for us through various efforts to make sure our online presence and rankings increase. They also manage our social media by posting on our behalf on Facebook, LinkedIn, and our website with content they create. 

What is the team composition?

I’ve been working with 3–4 people from their team throughout the project.

How did you come to work with Incrementors Web Solutions?

I found them on a crowd-sourced reviews website; we did some testing, and we signed them eventually because I felt comfortable with their work.

How much have you invested with them?

We’ve spent around $20,000 with them so far.

What is the status of this engagement?

We started working together in October 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve been happy with their services since we started working together. Business has been good with the keyword rankings; that reflects in receiving more phone calls from potential clients.

How did Incrementors Web Solutions perform from a project management standpoint?

They’re great, and I have no complaints. They contact me often with updates on their work — that’s great because I’m usually busy, and I don’t have time to go through all the details. So in terms of communication, we keep good contact through email.

What did you find most impressive about them?

Their dedication to the project distinguishes them from their competitors; they pay attention to our business, and I’m happy with the services they provide. 

Any advice for potential customers?

Be patient because meaningful results take time.

BACKGROUND

Please describe your company and your position there.

At ABB, we are passionate about creating success. This starts with our customers – we enable them to reach new levels of performance. Their success translates into success for all our stakeholders: employees, partners, and shareholders. My position there as a sales consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Incrementors Web Solutions, and what were your goals?

We have two main objectives, first, is we wanted to increase our brand awareness on the internet. And second is to encourage our consumers to buy products from our website directly. We hired Incrementors for that task, they started their work focusing on the SEO part of our site and they created a long-term plan for our goal.

In SEO campaigns they targeted our main business keywords, that's is how consumers are searching for our product through Google. Incrementors is also responsible for the PPC campaign to raise brand revenue that brought various benefits.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a previous marketing company that unfortunately did not meet our goals. After doing thorough research on the internet & sifting through lots of reviews and testimonials. We made our mind to go with Incrementors. Once we contacted them, they suggested the custom work plan for our business, we were amazed to see the clarity of each specific step to resolve our challenge.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They provided strategy, creative development, campaign execution, tracking, and reporting. Incrementors reports made things very clear, it lets us know what has been done and achieved till now and ensure their efforts are aligned with our team's needs.

Along the way, they did keyword optimization and worked on negative keywords intelligently to optimize our PPC campaigns so we would get the most ROI for our marketing budget. For SEO, an in-depth audit of our current website was performed and suggested edits were implemented quickly.

They created specific landing pages for lead generation. For that they come up with persuasive copy, appropriate header tags, and keywords to use.

How many people from the vendor's team worked with you, and what were their positions?

The size of the team has grown for the project, but I speak with an SEO specialist, an internet marketing expert, and a Lead project manager. There are more dedicated people that I don’t speak to as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We easily surpassed our goals for 2020, seeing a significant lift in new traffic and conversions. Cost per acquisition also dropped significantly.

Describe their project management style, including communication tools and timeliness.

We couldn't ask for a better workflow, most of the time we communicated via Zoom. While we have increased the frequency of our phone calls during covid, we managed to use digital tools effectively for great communication, their team is just incredible.

What did you find most impressive or unique about this company?

They’re always willing to help us, beyond their limits and there hasn’t been a problem they couldn’t find a compelling solution to. When they need to take their time and get back to me for the best solution, they come up with the creative idea to tackle that challenge.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement in every field. If anything, I’d say that they can increase their workforce to do the things in less time.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We lost our digital marketing strategist who had been in charge of SEO projects. We were looking to find somebody else who would help us with managing SEO for our clients.

SOLUTION

What was the scope of their involvement?

We hired Incrementors Web Solutions to do technical SEO, such as website optimization and backend work. They give content guidance to our internal writer, support content direction for SEO purposes, and proactively do directory management, linking, and backlinking work. They also work on keyword research and do both on- and off-site SEO.

What is the team composition?

I work with Devendra (SEO Executive).

How did you come to work with Incrementors Web Solutions?

Our previous digital advertising manager recommended them. He was working with another agency that was using Incrementors Web Solutions services, so he made a direct recommendation.

How much have you invested with them?

To date, we have spent $1,500.

What is the status of this engagement?

We started working with Incrementors Web Solutions in March 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're really good at doing regular updates with my team. They have a Google Sheet that gives a dashboard view of what updates they've made and very specific action items or particular next steps for everything. 

They have a really good reporting system, and they also share content and do posts. They're really on top of their game, and everything that they do is above the board; they don't do anything funky, so that’s a good thing. We get a monthly performance report, which provides a nice view of everything going on and what they did to improve ranking.

How did Incrementors Web Solutions perform from a project management standpoint?

They're entirely self-managing. We don't have to do anything to manage them, which is great. They just give us the reports at the end of the month, provide feedback, ask questions, and highlight in their emails when they need us to get something to them. It's really easy to work with them.

We communicate via email. Devendra works in our time tracking software, which is great because we don't have to adjust to another program.

What did you find most impressive about them?

They’ve been doing a really good job. They've been making results happen for the clients. We're three months in, so we're still seeing progress being made, but our client is growing, and we're working on attributing revenue to the effort we're doing. They're making it easy to see where the improvements are. I would say the most impressive thing is that they've made tangible results that we can see, and they've proven it in their reports.

Are there any areas they could improve?

They've done a great job, and I can't think of anything to improve.

Any advice for potential customers?

I would highly recommend Incrementors Web Solutions. They do a really good job. They are an agency that works with our clients, making it important to us to have a good SEO vendor. It’s hard to find good vendors.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing for a recruiting company in the tech industry. We help companies streamline their recruitment process by making their referral programs easier.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We migrated our blog from WordPress to another platform, and some of the formatting wasn't retained. None of the blog posts were optimized in terms of keywords, and the site wasn’t mobile-friendly either. Hence, we tapped Incrementors to take a deep dive into our SEO issues to help us get better rankings and drive more traffic.

SOLUTION

What was the scope of their involvement?

Since I have a background in SEO, I was the one who conducted keyword research. I then handed the keywords off to Incrementors so they could implement them on our site. I also gave them a document that listed all of our URLs and contained our company’s background, target audience, and so on. On their end, they also conducted a discovery phase by taking a deep dive into our blog. The team then prepared a document of issues along with recommendations on how to fix them.

I only initially tasked them with on-page optimization, but the project scope expanded along the way. The Incrementors team worked on our sitemap and schema markup to make it easier for search engines to scan our site and provide informative results. In addition, they improved our URL structures and redirections to fix 404 Errors.

What is the team composition?

I only worked with one teammate.

How much have you invested with them?

We spent $1,500.

What is the status of this engagement?

We worked together in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a result of our engagement, we saw an increase in our organic traffic to our blog. Consequently, we also saw an increase in people filling out our forms to access gated content. 

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors did really well with project management. They told us how much time it would take, and they got everything done in the allotted time that they set for themselves. Furthermore, the team always proactively sought me out for calls and feedback, which was cool because they involved me in every step of the process. They closely documented their work and gave us access to all of their data on Google Docs, which I appreciated. We interfaced a lot every week — I’d review their work, provide them with feedback, and they’d implement it and move on to the next step. To connect, we added them to our internal Slack. Overall, I was happy with Incrementors.

What did you find most impressive about them?

I was super impressed by the value they provided. Even though the team had to work on a budget, the quality they delivered was high. It was also nice that they dedicated a few days analyzing our site and identifying what we needed. Then, after working on on-page SEO, they took it a step further and over-delivered. It was a great experience. I would definitely seek them out again if we need more help. Incrementors went above and beyond the initial scope.

Are there any areas they could improve?

There’s nothing they could’ve done better — I’m satisfied.

Do you have any advice for potential customers?

Be communicative and make sure to provide them with the information they need to be successful. At the end of the day, no one knows your business as much as you do, so make sure you’re prepared to answer any questions they may have.

BACKGROUND

Introduce your business and what you do there.

I own a local cleaning service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed someone to help me with SEO optimization.

SOLUTION

What was the scope of their involvement?

Incrementors raised my site and ranking on Google by doing on- and off-page SEO services. I work closely with their team on keyword research and every week, they would send me updates on their tasks and what they plan on doing for my campaigns. They would also send progress reports so I can see if there are any changes to my ranking.

What is the team composition?

I have one point of contact that I speak with. He lets me know what’s going on, he addresses any issues or concerns I may have, and he walks me through the process.

How did you come to work with Incrementors Web Solutions?

I found them on Upwork. I had an extensive conversation with one of the gentlemen in their team, and talked to him about my concerns and issues regarding the site. He made me feel comfortable enough to go with their services.

How much have you invested with them?

We’ve invested about $2,000.

What is the status of this engagement?

The ongoing partnership started in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

He provides me with updates through Google Drive and spreadsheets that show me the rankings. In addition, I can also see the backlinks he’s created.

How did Incrementors Web Solutions perform from a project management standpoint?

The communication is good. They contact me every week with the updated spreadsheet, and if I have any questions, they will answer them. We typically communicate through email.

What did you find most impressive about them?

I’ve dealt with other SEO companies before and didn’t get the results that I wanted so for me, I like that I get the results to make my business grow. Moreover, I like that I am able to see and verify what they’re doing every week.

Are there any areas they could improve?

None that I can think of.

Do you have any advice for potential customers?

I would tell them to make sure that they know what keywords and areas they want to focus on, and make sure they stay in constant communication with Incrementors. I would also advise them to verify the work that’s being done to their liking.

BACKGROUND

Introduce your business and what you do there.

I work in the sales and marketing department at an insurance agency. We especially focus on transportation, and I’m very familiar with the insurance industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with our online digital marketing.

SOLUTION

What was the scope of their involvement?

I’d done a decent amount of research beforehand. I explained the transportation space to Incrementors Web Solutions, including the type of products that we were offering, and the keywords that I initially wanted. 

Incrementors Web Solutions helped us with a combination of SEO and content marketing. They did website implementation, which included managing the content, doing keyword strategies, and making sure everything was structured properly.

They also controlled the performance of the site by managing our backlinking efforts. Their work was a culmination of all those different things.

After that, we strategized with Incrementors Web Solutions. They came back to me with a list of specific keywords that we needed to focus on to start ranking on Google. They identified the pieces of content that we needed to create to address those keywords, and then we created the content. 

We continued to do that until we started ranking on search engines. Also, they tracked the ranking progress for specific keywords on LinkedIn or long-tail keywords. The team also linked the keywords to our backlinks.

It was all very technical. There were certain backlinks that had to direct to a specific piece of content, and that content had to go with a specific keyword. It was a strategic plan with the purpose of having these pieces of content start ranking on nationwide Google searches.

What is the team composition?

I only worked and communicated with one person, and I’m not sure if that person was working with a team or someone else behind the scenes.

How did you come to work with Incrementors Web Solutions?

I found Incrementors Web Solutions on Upwork. We were looking for someone specialized in SEO and digital marketing. Originally, we picked them over others because of their implementation ideas. A lot of other providers talked more about strategy, but not about implementation.

Another important reason why we picked them is their track record. Incrementors Web Solutions showed me their numbers and data, which was very helpful for me. Other companies were just focused on high-level strategy but didn’t want to get dirty and didn’t have anything to show us.

How much have you invested with them?

We invested around $10,000.

What is the status of this engagement?

We started working with them in February 2019. The partnership ended in April 2020, but it wasn’t because of them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the beginning, we were initially tracking any type of result or progress with search results. SEO is a long-term game and is very straightforward. We basically started with our page at rank zero, then we moved to rank 100, after that to rank 90, and so on.

As we continued tracking that, we built out content to get the site ready and structured. After six months, we started getting leads. We looked at the combination of everything, including the number of keywords that we were ranking, the progress that we had on search engines, and the leads that we were getting. 

They also helped us get referring backlinks and become an authority within the space. Even though the insurance industry was highly competitive, the overall progress was very good. If we compare where we started and where we ended, they did a good job. 

How did Incrementors Web Solutions perform from a project management standpoint?

The project management was great. We used Monday.com and set up a Slack channel, where we had a lot of back-and-forth communication. We discussed what we were doing, what we were focusing on, and what the implementation looked like. We always got updates and return reports about everything. I didn’t have any concerns.

What did you find most impressive about them?

The most impressive aspect about Incrementors Web Solutions was the combination of their execution of the strategy and staying on top of it. They were very innovative and always came up with new solutions on how to get us a better ranking.

I loved the engagement and implementation that Incrementors Web Solutions did. They executed very well-thought-out, white-hat SEO strategies. They had a high-quality process that lasted a long time. 

In addition to that, they were always on top of any changes in Google’s algorithms, because it could change our online presence, online marketing, or content strategy. I didn’t fully understand their work. However, they were on top of it, which was very helpful.

Are there any areas they could improve?

As we gave them the right resources, I don’t think they had anything to improve on. If I had to dial back my budget, then they would dial back their production. As long as you give them the resources to get to a 110%, there’s nothing stopping them from getting you to the top.

Any advice for potential customers?

Just do it. I was very hesitant and extremely cautious of people trying to help me with marketing because I had been burned so many times. Finally, I came across Incrementors Web Solutions, and I wasn’t burned — that’s the reality.

The industry is really interesting because a lot of companies are not well trusted anymore. It’s hard to get that trust early on, so you just have to do it. However, you need to be very careful when engaging with SEO partners because they can do a lot of gray or black hat strategies that will not work out in the long run.

The content that you create is also very important. As Incrementors Web Solutions didn’t create the content, everything had to be crafted very carefully in order to start ranking.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of SalesDirector. We’re a sales analytics revenue intelligence platform for B2B sales companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We were trying to gain more visibility through web awareness, and we wanted to gain ranking on certain keywords. We asked Incrementors Web Solutions to help us with SEO and search engine marketing (SEM) strategies.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions does our basic SEO work. They collaborate with us on keyword research, analysis, and optimization on our blog posts and website. They help us align our SEO strategy with keywords we want to gain visibility with.

They write relevant content with those keywords. Then, they disseminate that content to other channels and websites that are interested in the same topics, which has allowed us to gain influence on those keywords and increase our ranking.

They also do social media outreach and optimization on LinkedIn, Twitter, Facebook. SoundCloud, and some other common networks. We’ve also used incrementors for our Google Ads campaigns.

What is the team composition?

We primarily work with one individual from their team, but I’m sure there are other people in the background doing additional work with him.

How did you come to work with Incrementors Web Solutions?

We found Incrementors Web Solutions through another vendor’s website. We interviewed several vendors that did the same type of work.

Incrementors Web Solutions seemed to be the one with the best reputation. They had customer references and good reviews. After we spoke to them, we had a short trial period. They came up with a recommendation and strategy, which we liked.

How much have you invested with them?

I’d estimate that the total has been about $25,000.

What is the status of this engagement?

We started working around May 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors Web Solutions has done a very good job moving several keywords that we were trying to increase ranking and influence on at the beginning of the project. Those keywords are now on the front pages, where we want them to be.

We keep a running log that shows if our keyword ranking is improving or declining. With their work, we have seen positive movement on 95% of the keywords that we are trying to influence.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions gives us a weekly report that breaks down all of the work that they do. That way, we can easily track their progress. Also, they provide us with a report on the performance of how our keywords are doing and how they improve on a weekly basis.

They communicate well and have good project management. Their work is good, too. We primarily communicate through Zoom — we have a weekly call. Also, we use Google Spreadsheets and Google Docs.  All of the work has been done remotely. We get very specific feedback and reports on what has been happening. Every week, we have a good feeling about the work that’s going to be done.

What did you find most impressive about them?

I was very skeptical about anyone’s ability to have an impact on the keywords that we were targeting. However, Incrementors Web Solutions did a great job helping us determine which keywords really mattered. They’ve been able to move those keywords forward and increase our ranking, which has been really impressive to us.

In addition to that, we like that their process is all above board. They have a good and cohesive strategy in terms of what we’re trying to do.

Are there any areas they could improve?

They do a good job at everything that they do, so I don’t have any specific criticism or suggestions for improvement. However, I’d appreciate it if there were more suggestions that could help our project. They do give me suggestions, but I need to ask them to do so.

BACKGROUND

Introduce your business and what you do there.

We’re a producer of crowd control products, including traffic cones, retractable belt barriers, stanchions, and everything you see at construction sites and outdoor events. We sell our products across North America. I take care of the design and content management, and I also participate in the SEO department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We’ve always tried to pay attention to SEO. We were getting a lot of paid traffic, which was great. However, we wanted to increase the amount of organic traffic that we were getting.

We had people on our team, including myself, writing content. However, once the content was written, it was complicated for us to figure out how to utilize certain SEO strategies. We reached out to Incrementors Web Solutions to help us with that.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions helps us utilize different SEO strategies, such as guest posting and backlinks. They handle the more technical aspects of SEO. We have an SEO incentive plan where we target around 1–2 dozen keywords, and Incrementors Web Solutions guides our strategy with that.

While we write the copy, they reach out to places to find good guest posts for that copy. They also find backlinks for us, increase our domain authority, and monitor our Ahrefs rankings.

There’s a slew of technical and semi-technical aspects that we monitor. We verify their progress and how they affect our analytics. However, we don’t have a strong understanding of what Incrementors Web Solutions does on a granular level. We give them the experimental rein to implement a handful of strategies.

What is the team composition?

We have just one person assisting us.

How did you come to work with Incrementors Web Solutions?

We had some reorganization in my company, but I think a past manager found Incrementors Web Solutions and hired them.

What is the status of this engagement?

We started working in March 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the time that Incrementors Web Solutions started until now, we have had about a 50% increase in organic search traffic. Our domain authority went from around 29 to 55, which is also very positive.

Our bounce rate has decreased by 96%. Bounce rate is when someone leaves your site without doing anything — therefore, you want that number to decrease. We also have a 7% increase in our conversion rate. Everything has improved.

How did Incrementors Web Solutions perform from a project management standpoint?

Overall, Incrementors Web Solutions is very cooperative. They are always willing to collaborate with us on anything we want to know or learn. They’re very responsive, too.

Also, although we’re not able to understand exactly what they’re doing all the time, they make sure that we’re not in the dark. They always give us a close look at what the effects of the strategies are on our website.

We really appreciate the weekly reports that Incrementors Web Solutions provides. They let us customize which metrics we want to track each month or each week.

In terms of communication, we have a weekly stand-up meeting through Google Hangouts, and we communicate via Slack throughout the week.

What did you find most impressive about them?

They have the ability to customize what we want done and what we want to see each week. It’s not just a hands-off kind of experience — we have a weekly team meeting, so we get to participate a little bit more closely.

Are there any areas they could improve?

We’ve refined everything over the last year and a half. In the beginning, we wanted to see more metrics tracked. However, that’s something that they’ve done and adapted for us.

There’s also a fair amount of education that they’re willing to do to help us understand what’s going on. This isn’t something that they have to improve on, but something that we could do even more. Our team would love to learn more about what they do in terms of specifics — that would be nice.

Any advice for potential customers?

Make sure to have a weekly connection with Incrementors Web Solutions because it’s really helpful. Also, make sure that you’re providing a regular flow of content. I’m a copywriter and need to provide the copy. Without my copy, they can still do a lot of strategies, but they really need content to work with.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of an online consulting training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We were trying to get better SEO rankings.

SOLUTION

What was the scope of their involvement?

They currently provide SEO services and keyword research to build up our online rankings through web optimization, article submission, and other related efforts.

What is the team composition?

We’ve been working with just one person from Incrementors Web Solutions’ Team.

How did you come to work with Incrementors Web Solutions?

I found them online, reached out to them, and they seemed to be an affordable and responsive option for us.

How much have you invested with them?

We’ve invested around $15,000 with them. 

What is the status of this engagement?

We’ve been working together since May 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can already see how the keywords I wanted to optimize are improving. I can also see how we get more client calls from the organic results of working with them. Incrementors Web Solutions are a solid company; people will get good outcomes working with them.

How did Incrementors Web Solutions perform from a project management standpoint?

They meet our deadlines and send weekly reports with the work that’s been done — they’ve been taking care of the project, so I’m very indulgent with it.

What did you find most impressive about them?

They’re responsive, friendly, and easy to work with — I think those are their strengths.

Are there any areas they could improve?

They can streamline the way they display the reports they send to us.