Inbox Army, LLC

BACKGROUND

Please describe your company and your position there.

Senior Manager, Global Marketing Automation in the Staffing Industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

We engaged Inbox Army to support our marketing program.

SOLUTION

How did you select Inbox Army, LLC and what were the deciding factors?

Inbox Army is a pleasure to work with, very prompt, and has attention to detail when executing email campaign development.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Salesforce Marketing Cloud email development.

How many people from the vendor's team worked with you, and what were their positions?

Account Manager and a Production Team of Developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall happy with the outcome of the projects we leveraged Inbox Army on.

Describe their project management style, including communication tools and timelines.

The Account Manager performed a good job coordinating our roadmap of requests.

What did you find most impressive or unique about this company?

Communication and execution.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of Enrollment Management at a creative and design school

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We were looking for a company to manage our email marketing list, help develop campaigns, and fix our issues with spam filters and undeliverable emails.

What were your goals for this project?

To increase open rates and engagement.

SOLUTION

How did you select Inbox Army, LLC?

My team searched for reputable vendors and selected Inbox Army after a rigorous interview process with over a dozen companies.

Describe the scope of their work in detail.

Maintaining our email marketing list, executing regular marketing emails to our contact lists, analyzing results.

What was the team composition?

We work closely with an account representative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've greatly increased our conversion rates and reduce the number of issues.

How effective was the workflow between your team and theirs?

Our project manager is responsive to our questions and feedback.

What did you find most impressive about this company?

The speed at which they were able to turn things around for us was just amazing.

Are there any areas for improvement?

Continual improvement of optimizing HTML emails to display correctly and consistently on a variety of email software. They have been very good in this area.

BACKGROUND

Please describe your company and your position there.

I work for a fractional marketing company as the director of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Email marketing.

What were your goals for this project?

To increase our email presence, build our brand, and stay top of mind to our leads and clients.

SOLUTION

How did you select Inbox Army, LLC?

My boss received an email from them offering services and did we both did several "interviews" to ensure they were a good fit.

Describe the scope of their work in detail.

An initial audit and then email strategy sessions, followed by a drip campaign, monthly newsletter, and various integrations into our current sales and lead system.

What was the team composition?

We have worked with two people throughout the process, a senior manager and an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working together, we've definitely improved our email marketing strategy and delivery, as well as found some overall traffic increases due to the content marketing. Our metrics are above average for emails and we hope to continue improving on them.

How effective was the workflow between your team and theirs?

We simply use email and periodic meetings to coordinate.

What did you find most impressive about this company?

I was impressed with the technical expertise and troubleshooting that Inbox Army did to ensure that we could integrate our current CRM with Mailchimp.

Are there any areas for improvement?

I think Inbox Army could take a more proactive approach to our content marketing, as well as improve on their design abilities and reporting.

BACKGROUND

Please describe your company and your position there.

Residential Property Management - President owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Streamline our email campaign and nurture our warm leads

What were your goals for this project?

Streamline our email campaign and nurture our warm leads

SOLUTION

How did you select Inbox Army, LLC?

Added analytics and streamlined nurturing campaign

Describe the scope of their work in detail.

Took our existing campaign, analyzed it and provided a recommendation and implemented.

What was the team composition?

1 person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ongoing, but results are improving

How effective was the workflow between your team and theirs?

Good.

What did you find most impressive about this company?

Their zapier knowledge is impressive.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

All Service Moving is the largest independently owned moving and storage company in the Northwest. ASM conducts moves locally, nationally, and internationally. Kit is the Director of Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

ASM hired Inbox Army to manage multiple email campaigns to customers.

What were your goals for this project?

To communicate with customers.

SOLUTION

How did you select Inbox Army, LLC?

Researched similar companies and decided on IA.

Describe the scope of their work in detail.

Consultation and execution of campaign

What was the team composition?

Hannan was the lead along with a production team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very little unsubscribes and plenty of views.

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive about this company?

Their communication and keeping us on track.

Are there any areas for improvement?

Not yet.

BACKGROUND

Please describe your company and your position there.

Sit 'n Sleep is the largest specialty mattress retailer in Southern California. I am Director of Marketing and oversee our strategy across all channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We engaged inbox army to optimize and refresh are email automations.

What were your goals for this project?

Goals were to refresh creative and create best in class email campaigns.

SOLUTION

How did you select Inbox Army, LLC?

I found Inbox army after during after researching online. They were the best solution available.

Describe the scope of their work in detail.

We engaged Inbox army to build out the following campaigns: Welcome Series Browse Abandonment Shopping Cart Abandonment Post Purchase

What was the team composition?

I worked closly with my account manager Adi. Adi was great to work with and responded quickly to any and all needs. He truly was an expert in his field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Refreshed campaigns leading to significant increase in sales.

How effective was the workflow between your team and theirs?

Very effective. Inbox army was very quick and diligent with their work.

What did you find most impressive about this company?

I was most impressed with the quality of work and how quick they were able to turnaround the project. They were also extremely affordable.

Are there any areas for improvement?

None

BACKGROUND

We are a global textile manufacturer and distributor, serving a range of B2B markets from industrial laundries, hotels, healthcare facilities and more. As the Go-to-Market Director, I lead the marketing and go-to-market strategy and execution planning.

OPPORTUNITY / CHALLENGE

We have partnered with Inbox Army for email marketing services.

SOLUTION

We found Inbox Army via Google Search, followed up with a phone conversation with the founders and team. Their years of experience in the field along with the team setup is why we selected to work with them. 

We were assigned a team manager, who led a team executing various aspects of the scope. They assist in structuring emails to generate optimized email performance and ROI.

RESULTS & FEEDBACK

We have been working with the team for a couple of months and am very happy with the results. They have partnered with us to increase the success of our email marketing efforts; from list clean-up, segmentation, planning and more. So far, our email open and click-to-open rates have more than doubled.

BACKGROUND

Please describe your company and your position there.

I am the Account Director for an Advertising Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We utilize Inbox Army to execute a variety of email campaigns for a grocery chain co-op group

What were your goals for this project?

Drive user engagement to the site and store

SOLUTION

How did you select this vendor?

Bidding and capabilities review

Describe the scope of their work in detail.

Inbox creates the emails based on our provided artwork and distributes those emails to a list provided by our client. They then provide follow up reporting after each program.

What was the team composition?

I have worked with several people in the organization and all of them are very helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We since consistent results from our campaigns and Inbox provides insight on how we may tweak the programs for increased success.

How effective was the workflow between your team and theirs?

The workflow is seamless between the two companies.

What did you find most impressive about this company?

accuracy and speed of turn around

Are there any areas for improvement?

The accuracy and speed of their turnarounds stood out.

BACKGROUND

Please describe your company and your position there.

CEO of Boie USA. A CPG company that develops and sells sustainable personal care products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Email marketing services.

What were your goals for this project?

To better reach our customers and subscribers via email in order to help improve customer loyalty and retention.

SOLUTION

How did you select this vendor?

I looked at a few agencies online who offered similar services. Once I spoke to Chris and his team, I was sure that they were the right fit for Boie.

Describe the scope of their work in detail.

They help design and implement weekly emails that go out to our customers and subscribers. The types of emails include transactional notifications, discounts and sales, brand initiatives, and more.

What was the team composition?

We have one point of contact on a weekly basis with the IG team. There are more behind the scenes who work on our account and help push projects forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've grown our newsletter from a few thousand subscribers to over 130K since we've been working with the IG team.

How effective was the workflow between your team and theirs?

It's been great. Weekly calls help set up strategy and the IG team is extremely familiar with our 3rd party email provider (Klaviyo).

What did you find most impressive about this company?

Their ability to scale with us, as we scaled our subscriber list. They knew exactly what we needed for our current size and goals.

Are there any areas for improvement?

No, we're very satisfied.