Inbound Solution

BACKGROUND

Please describe your company and position.

I am the CEO of HelpIn

Describe what your company does in a single sentence.

We help B2B companies find new clients on Linkedin with personalized lead generation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inbound Solution to accomplish?

• Help me gain visibility on Search engines
• Improve my website technical SEO
• Generate inbound leads

SOLUTION

How did you find Inbound Solution?

Inbound Solution was a client of our agency

Why did you select Inbound Solution over others?

• Great culture fit
• Good value for cost
• We had seen concrete results when we worked for them

How many teammates from Inbound Solution were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After selecting the keywords on which we wanted to rank. Inbound Solution first optimised our website on technical issues such as internal linking, and meta-description. They then proceeded by creating a high-value landing page, optimized for SEO. For the landing page I had an interview session with Bruno, the SEO writer of Inbound Solution who asked many questions regarding our business. 

Once the landing page was created, a netlinking campaign was launched and brought high-quality backlinks on a monthly basis. 

About the metrics: 

• We went from being indexed on 100 keywords to 641 
• Before the campaign we were ranking on the first page for only 4 keywords, now 68 
• The monthly value of our organic traffic went up to 662€ 
• Once the campaign gained momentum, we received between 4 and 12 leads per week (for an estimated cost of 12€/lead)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We went from being indexed on 100 keywords to 641 
• Before the campaign we were ranking on the first page for only 4 keywords, now 68 
• The monthly value of our organic traffic went up to 662€ 
• Once the campaign gained momentum, we received between 4 and 12 leads per week (for an estimated cost of 12€/lead) 
• Our Authority score on SEMrush increased to 9

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monthly reporting was great to keep track of our investment. Solid communication via WhatsApp anytime we had a question relating to content or backlinks. Great expectation management skills. In SEO you don't get results in 24h, Rémi Artero clearly explained us the process to gain visibility on Google and it helped not being frustrated at the beginning of the campaigns when results take time to appear.

What was your primary form of communication with Inbound Solution?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of great netlinking capabilities and the fact that there is no long-term engagement to be signed. It's a self-renewing contract every month, so you are not stuck in a 1-year contract. It helps to be sure results will come, otherwise, you can simply cancel the contract anytime.

Are there any areas for improvement or something Inbound Solution could have done differently?

No. I'm very satisfied with the work that has been done and the results we've had.