Inbouncy

BACKGROUND

Please describe your company and position.

I am the Associate Director of Secure Illinois Retirements

Describe what your company does in a single sentence.

Secure Illinois Retirements aims to bring public-sector employees, elected officials, and legislators to the table to encourage a discussion about sustainable solutions to secure the future of our state's public pension system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inbouncy to accomplish?

• Website Development
• Technical Integration
• Marketing Automation

SOLUTION

How did you find Inbouncy?

Online Search

Why did you select Inbouncy over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Inbouncy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Website Development & Marketing Automation Integration

Objective:
To build three custom sub-domain websites and seamlessly integrate them with ActiveCampaign for automated lead tracking and marketing processes.

Deliverables:

Website Development: Design and develop three fully functional sub-domain websites.
Ensure responsive and user-friendly UI/UX across all devices.
Implement necessary branding elements and content placement.
ActiveCampaign Integration:Connect all forms and user interactions from the sub-domain websites to ActiveCampaign.
Set up automated workflows for lead capture and segmentation.
Ensure proper tagging and tracking of user activities.
Testing & Optimization:Conduct thorough testing to ensure seamless data flow and functionality.
Address any last-minute adjustments for lead tracking accuracy.
Optimize performance for fast loading and smooth user experience.
Project Support & Final Deployment:Provide post-launch support for any immediate fixes or refinements.
Train internal team on managing the websites and automation processes.
Ensure a fully operational system that aligns with business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several measurable outcomes that demonstrated clear progress and success:

Seamless Lead Capture & Automation – All form submissions from the three sub-domain websites were successfully integrated into ActiveCampaign, reducing manual data entry by 100% and ensuring real-time lead capture.

Improved Lead Tracking & Segmentation – With automated tagging and workflow setup, we achieved enhanced lead segmentation, leading to more personalized marketing campaigns and higher engagement rates.

Faster Response Time – The automation reduced the average lead follow-up time from 24 hours to under 2 hours, significantly improving responsiveness.

Increased Website Performance – The newly built sub-domains were optimized for speed, achieving a 30% improvement in page load times, enhancing user experience and retention.

Operational Efficiency – By eliminating workflow inefficiencies and ensuring a smooth integration, we freed up internal resources, allowing our team to focus on strategic tasks rather than manual lead management.

These results directly contributed to a more efficient marketing process and a better experience for both our team and our prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Inbouncy’s project management was highly organized and efficient. They set clear milestones from the start and adhered to the agreed timeline, delivering each phase of the project on schedule. Their team was proactive in communication, providing regular updates and promptly addressing any questions or concerns.

When we needed last-minute adjustments to our lead tracking, they responded quickly and implemented the changes without delay. Their ability to stay on track while remaining flexible to our needs made the entire process smooth and stress-free.

What was your primary form of communication with Inbouncy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Inbouncy was their seamless blend of technical expertise and proactive problem-solving. They didn’t just build and integrate our websites—they took the time to understand our business needs and ensured the solution worked flawlessly within our marketing automation setup. Their responsiveness was exceptional; whenever we had a challenge, they provided solutions almost immediately.

Unlike many agencies, they didn’t just deliver what was asked—they anticipated potential roadblocks and addressed them before they became issues. This level of foresight and commitment to excellence truly set them apart.

Are there any areas for improvement or something Inbouncy could have done differently?

Overall, Inbouncy delivered exceptional results, but one area for improvement could be more structured training or documentation after implementation. While their team was highly responsive to our questions, having a detailed guide on managing the sub-domain websites and ActiveCampaign workflows would have helped our internal team become more self-sufficient faster.

Additionally, a more formalized post-launch review session to walk through optimizations and long-term strategies could add even more value. 

That said, their willingness to assist whenever needed made up for this, and we still had a smooth transition.