InBold

BACKGROUND

Introduce your business and what you do there.

We are a local division for the Danish market within a global company. I’m the market activation lead.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Essencius A/S?

We were looking for a PR partner to help us with all of our media and PR work, so we hired Essencius A/S. 

SOLUTION

What was the scope of their involvement?

Essencius A/S provides us with ideas on how to best market to the Danish region based on concepts from a Nordic brief. They also help in communications, influencer marketing, and other PR-related issues. They create materials like press releases and blog posts. The team provides help with some translations as well.     

For bigger campaigns, we have a brief meeting with our Nordic market cluster. We do a Nordic brief toward the local PR agencies. Essencius A/S then takes the lead role in doing a local take on this campaign material. From that point on, we work the campaign material on a local level.

What is the team composition?

Our main contact is Maria (Partner). I know there’s a team behind her, so there are three people that are more or less our contact persons. The whole team from Essencius A/S pitches in when a task needs specialties, like graphic work or photoshoots.

How did you come to work with Essencius A/S?

Our company began working with Essencius A/S before I joined.

What is the status of this engagement?

I believe my company started working with them around 2014, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m really pleased with the work that they provide. They are thorough and knowledgeable about the current market situation within their PR work. We can rely on them to give advice on all of the different campaigns. If we have ideas, we often discuss them with Essencius A/S — they have really good knowledge of the market. 

How did Essencius A/S perform from a project management standpoint?

Their project management is very good and structured. From my position, I have a lot of projects going on at one time, but I know I can always rely on Maria to give a prompt response when I ask for updates. I’m very satisfied. 

We communicate via email, phone, and meeting, depending on what is most needed at the time. We have formal meetings on a cluster level.

What did you find most impressive about them?

Since we have such a long work relationship with Essencius A/S, we know each other very well. We don’t need to have big, formal meetings. It’s very important to have that relationship. 

Additionally, they are not a very rigid agency where everything has to be reported back to a bigger organization. That's really appreciated. 

Are there any areas they could improve?

There’s always room for improvement, but I can’t think of anything at the moment. 

Do you have any advice for potential customers?

They have to be ready to engage in a pragmatic relationship and to nurture that relationship in all the possible ways.