Image Media Lab

BACKGROUND

Please describe your company and position.

I am the Founder of Chakra Hours

Describe what your company does in a single sentence.

Chakra Hours provides corporate yoga and mindfulness experiences for teams, on-site or virtual, through guided sessions, workshops, and a video library that helps employees reset, reduce stress, and improve wellbeing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Image Media Lab to accomplish?

• Produce a library of high-performing short videos (Reels/TikTok/LinkedIn) to consistently generate inbound leads and event inquiries.
• Capture testimonials and case studies (client interviews + b-roll) to add credibility and improve conversion on landing pages.
• Build a corporate sales toolkit in video form: 60–90 sec service overviews, package explainers, and “how it works” videos to help close HR buyers faster.

SOLUTION

How did you find Image Media Lab?

Online Search

Why did you select Image Media Lab over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Image Media Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chakra Hours hired Image Media Lab to build a complete video system that would help us grow our corporate wellness business, not just “make a nice video,” but create content that drives real bookings. From the very beginning, their process was organized, strategic, and professional.

They started with a clear discovery and planning phase: they helped us tighten our messaging, define the right audience (HR teams, office managers, event planners), and map out exactly what we needed to communicate on camera. They provided a structured shot list and interview prompts, so filming day felt easy and efficient instead of chaotic.

On production day, IML captured everything we needed: high-quality footage of our sessions, instructors, and the overall vibe, plus tons of clean b-roll that makes the brand look premium. Their attention to lighting, audio, framing, and pacing was on a different level, and they directed confidently while keeping the whole shoot comfortable and fast-moving.

The deliverables were exactly what we needed for growth:

• A strong hero brand video for our website that clearly explains what Chakra Hours is and how it works
• Service overview videos that make it easier for buyers to understand our packages
• A sizzle reel for proposals and outreach that instantly elevates the brand
• A library of short vertical videos optimized for Reels/TikTok/Shorts/LinkedIn with solid hooks and captions
• Ad-ready cutdowns with multiple angles for testing
• A well-organized b-roll library we can keep using for future marketing
• (And if you have them available) testimonial-style edits that add credibility and boost conversions

Post-production was just as strong: clean edits, consistent color, great sound, tasteful motion graphics, and exports delivered in the right formats for web and social. Communication was clear, deadlines were met, and revisions were handled quickly and professionally.

If you’re a brand that needs content to look cinematic, feel authentic, and perform, Image Media Lab is the real deal. They don’t just deliver videos, they deliver a marketing asset pipeline that helps you book more clients. Highly recommended.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lead lift: Increased website inquiries / “Book a Session” form submissions after the videos went live.
• Conversion improvement: Higher landing-page conversion rate once the hero video + testimonials were added.
• Engagement growth: Better social performance—more views, watch time, saves, shares, and comments on Reels/TikTok.
• Lower ad costs: Improved paid results (lower CPM/CPC, higher CTR) using the new ad cutdowns and hooks.
• Faster sales cycle: More calls booked and fewer back-and-forth questions because prospects understood the offer from the videos.
• Proof & trust: More prospects referencing the videos on calls (“I saw your video…”), boosting credibility.
• Operational efficiency: A reusable b-roll library reduced future content production time and cost.
• Revenue impact: More corporate bookings / higher close rate tied to proposals featuring the sizzle reel and case studies.
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was organized and professional, clear timelines, fast communication, and a smooth process from planning through delivery. Yes, they delivered on time, stayed flexible with scheduling/feedback, and responded quickly to our requests and revisions.

What was your primary form of communication with Image Media Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive was how they combine cinematic production quality with marketing strategy, they don’t just "shoot video," they build assets that are actually meant to convert. Their workflow is unusually organized (clear planning, fast turnaround, clean audio/lighting), and the final deliverables come ready for website, ads, and social without extra back-and-forth.

Are there any areas for improvement or something Image Media Lab could have done differently?

Nothing major