IGW is a full-service growth marketing agency. We combine world-class digital marketing & the science of visual learning to give your company an edge in its marketing efforts across the funnel. Our goal? Help you drive more qualified sales leads to feed your hungry sales team and grow the company's revenue. That's our obsessive focus; leads & revenue. Everything we do is centered around this end-game for our clients.
Think of IGW as your marketing department's secret weapon. There's typically too much on your plate, not enough internal bandwidth or resources, and too many scattered vendors you're working with across the marketing landscape (PPC, SEO, CRO, social, content, PR, etc.). We're here to take things off your plate, have your marketing plan be as integrated as possible, and ultimately make you look awesome.
How do we do all of this? We're a team of marketing strategists (ex-LinkedIn & ex-Facebook employees covering all things social media organic and paid), SEO experts, and PR, content & CRO ninjas) combined together with a world-class creative production team; the end result of being able to consistently think of and execute on successful campaigns for our clients.
How you can work with us:
Strategy: audit everything you're doing & build new strategy recommendations
Creation/Builds
Build out entire Paid Media Ecosystem (ad sets, marketing automation, Zapier integrations, full CRM integration, nurture/drip campaigns, content calendars)
Visual Content: (a) infographics (b) video animation (c) interactive content (d) visual reports & presentations (e) lead magnets (f) micro visuals for social media
Marketing Implementation: running of social media advertising campaigns, fully managed SEO, CRO, PR, and all things inbound marketing/lead gen oriented.
Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
New York, NY
Year founded
Founded 2009
2 Locations
New York , NY
Delray Beach , FL
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.8
/5
What Clients Have Said
IGW offers competitive pricing, with project costs ranging from $2,500 to over $500,000. Clients appreciate the good value for cost and responsiveness, emphasizing efficient project management and strong communication, although some noted minor issues with scope and timeline predictions.
Multiple clients noted that IGW (Infographic World) significantly improved their search engine rankings and website usability. This led to increased visibility, engagement, and qualified leads.
Professionalism and Depth of Expertise
Clients frequently noted IGW's professionalism and deep expertise in their field, which set them apart from other service providers.
Strong Project Management
Several clients highlighted IGW's excellent project management skills, including clear communication, regular updates, and adherence to timelines.
Issues with Adherence to Agreed Plans
One client reported that IGW did not follow the agreed-upon plan for their campaign, leading to a severed contract and dissatisfaction.
High-Quality Animated and Explainer Videos
Clients praised IGW for producing high-quality animated videos that effectively conveyed complex concepts, resulting in positive feedback and increased engagement.
Industry Knowledge and Adaptability
IGW demonstrated a strong ability to understand and adapt to new industries, making them an integral part of clients' teams and projects.
"Their team does their due diligence and provides additional ideas."
Dec 11, 2019
Creative Director, Fred Hutchinson Cancer Research Center
Celeste Bernard
Verified
Other industries
Seattle, Washington
1,001-5,000 Employees
Phone Interview
Verified
IGW (Infographic World) develops 3D illustrations and models to explain scientific and biological concepts such as immunotherapy for a cancer research center. They produced standard iconography and a 3D map.
IGW (Infographic World) has provided exceptional deliverables to support numerous business needs and generate value. The team has been proactive and accessible to enable effective collaboration. They listen actively to understand project goals, which ensures high-quality and accurate visual content.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Fred Hutchinson Cancer Research Center has been around for 45 years and focuses on a breadth of scientific research to prevent, treat, and cure cancer as well as other diseases such as HIV and malaria. I work on a team that focuses on our brand, digital properties, and marketing awareness as well as any storytelling on or offline.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW (Infographic World)?
We wanted to explain complicated scientific and biological concepts. The question was how do we start creating a consistent visual language or library of scientific imagery and ideas that are specific to certain areas of research here?
SOLUTION
What was the scope of their involvement?
Working with us, they developed a consistent iconography around scientific concepts. We started with immunotherapy. Our team recognized that there were components at a cellular level related to immunotherapy that we wanted people to understand. IGW (Infographic World) created realistic and scientifically accurate 3D items to explain. Their team also created a 3D map of our campus.
Most recently, IGW (Infographic World) built 3D architecture for a historic building to show our ideas for each floor. They worked with us to create a simple extruded floor plan from architectural renderings. This allows a potential donor to understand the space including where it is, how big it was, and what it might cost.
What is the team composition?
Usually, there’s a team of 2–3 people. We worked with two people directly on an account manager and creative director level. Then, they take that work and partner with others who provide expertise and execute the project. There are different artists who are a part of their team, but they’re often not involved in every call.
How did you come to work with IGW (Infographic World)?
I’m a creative director that’s been doing informational graphics for 20 plus years. Often, you’re trying to create a product opportunistically and hope that you can partner with someone who can meet your needs. I can lose an opportunity if we have a donor that doesn’t understand immunotherapy and I can’t turn our infographic materials around in the available window of time. IGW (Infographic World) was brought on because of their speed in grasping a project and turning that into a quality deliverable. Their team has news journalism and design experience, which requires them to understand their subject matters. I knew them through word of mouth and for the awards they’ve won. I also know artists who’d gone and worked with them. Their reputation has only gotten stronger the longer they've been in that universe of agencies.
How much have you invested with them?
We first started working together in June 2014, and we just wrapped up another project.
What is the status of this engagement?
Over the past couple of years, we’ve spent over $100,000.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Their work has been fantastic. We’ve used the 3D campus map in a bunch of different ways. We’ve used it to tell people how to get to campus for scientific seminars as well as to talk about funding from the NIH. We were able to rotate the diagram to focus on which buildings benefit from their funding. Essentially, everyone on campus uses what they’ve built for us.
The level and quality of the rendering have held up over time. People can still locate their destinations from the bird’s eye view. Internal and external folks use it all the time. In fact, HR grabbed it and developed a huge poster of the model. They recreated the graphic IGW (Infographic World) produced and it remained beautiful because of the quality of work.
Anytime we need to update a graphic, we call IGW (Infographic World) and they turn it around in a heartbeat. Then, somebody else is using it immediately. We’ve received practical use and economic value out of their work since we don’t have to start from scratch every time.
How did IGW (Infographic World) perform from a project management standpoint?
If they have the availability to work on a project, then we have a phone call and get more information. Then, that leads to a formal scope of work and set a timeline. Once the project kicks off, we have regular check-ins. Depending on the deadline, we’ll have weekly check-ins or more to review work.
There’s always a three-hour time difference, but it has never been a problem. We’ve always been able to schedule meetings at times that have worked for everyone. We haven’t had any connectivity issues trying to transfer content. They work with large files and anticipate how to manage them. Working with IGW (Infographic World) has been easy.
What did you find most impressive about them?
IGW (Infographic World) doesn’t jump to conclusions about what it is they’re being asked to create. For us, their team came to understand the science. They haven’t just focused on the aesthetics, which were also excellent. But they have also made sure to understand the subject matter well to communicate it clearly. Their team does their due diligence and provides additional ideas. They’re measured and thoughtful, executing visuals to the highest quality.
As well, they’re excellent at knowing what’s reasonable within a budget. We can’t go over budget and they’ve been skilled at getting information before they say what it’s going to take to produce a project in terms of cost, time, and talent. Their team listens to make sure they understand the best value they can bring to a project.
Are there any areas they could improve?
We’ve been thrilled with IGW (Infographic World). Everything has gone smoothly.
Do you have any advice for potential customers?
It’s always good to know what strengths you bring to a partnership and what you need. Defer to them and trust them to be the experts. Let them bring ideas to the table that may not be the original concept. IGW (Infographic World) are good listeners and want to give you what’s in your mind’s eye. The more that you can articulate what that is, the more they will be able to give you what you’re imagining. There’s nothing they can’t deliver essentially. Their team can take language and turn it into a visual, so don’t just show them a visual to replicate.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Animated Explainer Videos for Third-Party Verification Service
Video Production
Less than $10,000
July - Sep. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their team understood that we had the same goal: to create something amazing."
Oct 22, 2019
CEO, SafetyPIN
Jenny Thompson
Verified
Other industries
Baltimore, Maryland
1-10 Employees
Phone Interview
Verified
After a discovery phase, IGW (Infographic World) produced two animated explainer videos to support a verification service’s marketing efforts. They wrote scripts to fit tone and worked on a fundraising deck.
IGW delivered satisfying videos that have helped to establish authority and generate clients. The team provided support eagerly and addressed concerns effectively to streamline collaboration. They were attentive and dedicated to results, encouraging feedback to ensure valuable engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and CEO of SafetyPIN. We’ve developed a digital trust badge that people can display on their profiles when working in the gig economy primarily.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW?
We’re a new company with a new concept. The project’s primary goal was building awareness and then adoption. While people understand background checks and ID verification, they didn’t understand the value of a third-party forward-facing badge that was portable.
SOLUTION
What was the scope of their involvement?
IGW did two jobs for us. Their team produced explainer videos and helped us with our fundraising deck. The videos were animated and their team offered a few different flavors of animation. Since I understand my business well, it was beneficial that their team wrote the scripts. They interviewed me a couple of times, learning the business and how to communicate it to others. Voice was important to me. The videos needed to be friendly, credible, trustworthy, and authoritative, but also approachable. As we went through the process, we realized that we needed two explainer videos. We required one for gig workers to say: This is what SafetyPIN is and this is why you should get one. We needed one for buyers to say: This is what SatefyPIN is and why you should look for it.
What is the team composition?
Working with me directly, there were probably four or five people. The team included an animator, a copywriter, two different project managers, and the CEO.
How did you come to work with IGW?
I belong to a group of entrepreneurs. I posted my need for someone who could work on this project. Four of five different people made recommendations and IGW was one of them. Their team was the only one that understood why it was important for them to write a script.
How much have you invested with them?
The project cost probably $8,000–$9,000. They were generous, making it reasonable for us to create two videos because one wouldn’t accomplish our goals.
What is the status of this engagement?
We started working together in July 2018, and the project wrapped up in September of that year.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
IGW produced positive results. One of our partners has an explainer video on their homepage. They’re a babysitting app and found that babysitters who display a SafetyPIN on their profiles book twice as many jobs and earn about $700 extra dollars than those who don’t show a SafetyPIN over the same period. We know that parents understand the value of our service, and the video has been doing most of the heavy lifting. We’ve received great feedback on the videos too. To see that people watch the video and then look for SafetyPINs on someone’s profile to hire them is what matters. It doesn’t matter if my friends ‘ooo’ and ‘ah.’ What matters is that people take action because of it.
How did IGW perform from a project management standpoint?
IGW performed remarkably well. I had specific requirements in mind. I’ve been in marketing and strategy for a long time, so I directed some of the voice talent remotely. Their team was responsive and handled all of my concerns. They were always excited to support us and managed the project extremely efficiently and professionally.
What did you find most impressive about them?
The CEO was available, engaged, and involved. While he passed the project off, I loved that I could connect with him. Their team was engaged and responsive to feedback. A lot of times, relationships with agencies can become a bit adversarial because the agency considers input to be an insult. They’ll think you’re ignoring their talents. IGW never acted as if their toes were being stepped on. Their team understood that we had the same goal: to create something amazing.
Are there any areas they could improve?
It’s been a while since the collaboration happened, but I only have positive memories.
Do you have any advice for potential customers?
Don’t be shy about making it an interactive, two-way process. Give clear, direct feedback, and be honest with yourself. If you’re not good at that, make sure somebody else is giving comments. Make sure your vision’s clear. Also, if something’s sitting on your desk for a week, don’t expect a partner to turn results around in 24 hours.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"It was exactly what I wanted and better than I’d imagined."
Schedule
5.0
On time / deadlines
"I don’t remember anything being even a day late."
Cost
4.0
Value / within estimates
"I’m a startup, so I think everything’s expensive. But the quality justifies the price."
Willing to Refer
5.0
NPS
Infographic Design for Global Dental Healthcare Manufacturer
Other Design
Less than $10,000
Aug. - Oct. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their creative team consistently blew me away.”
Oct 10, 2019
Marketing, Global Dental Healthcare Manufacturer
Anonymous
Verified
Other industries
Hoffman Estates, Illinois
51-200 Employees
Phone Interview
Verified
IGW (Infographic World) developed an infographic for a dental equipment manufacturer. Their team produced an accurate graphic that included a script and statistics provided by the client.
The infographic effectively sums up complex manner in an easily digestible manner, pleasing the internal team. IGW (Infographic World) establishes a system of consistent feedback to effectively manage projects. Clients can expect a creative and personable team.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the senior product marketing manager at a global dental healthcare equipment manufacturer.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW (Infographic World)?
I was looking to develop an infographic that captured a complicated dental imaging workflow in an understandable visual resource.
SOLUTION
What was the scope of their involvement?
IGW (Infographic World) developed a still infographic for us. During an input gathering meeting, I wrote out the workflow is in a typical dental office when a patient comes in, both for a routine examination and also when a patient comes in for pain. The infographic needed to follow the workflow for these two different scenarios.
The infographic compared and contrasted the effect of using the technology that we manufacture versus a competitor. I provided their team with the script and the statistics that needed to be interspersed throughout the graphic.
They presented the levels of radiation a patient is exposed to based on the technology used in a way that would allow anyone who viewed the graphic to understand. Everything was completely mathematically accurate but also easily digestible. Anybody could understand that our technology is much safer for the patient within a few seconds.
What is the team composition?
I worked with Gabriela (Account Manager, IGW (Infographic World)) and Nailea (Creative Director, IGW (Infographic World)). I had a previous relationship with Justin (Founder & President, IGW (Infographic World)) so he would touch base on the project.
How did you come to work with IGW (Infographic World)?
I had worked with IGW (Infographic World) in my position at a previous company, where they had done animation work for me. My experience was so good that when I moved to this company I didn’t even shop for a different vendor. I just went straight to IGW (Infographic World) because I knew they would do a great job.
How much have you invested with them?
We have invested about $2,500.
What is the status of this engagement?
Our engagement with IGW (Infographic World) ran from August–October 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I was delighted by the results. They took this really complicated concept and laid it out in a linear fashion interspersed with facts comparing and contrasting radiation doses. I was really blown away. We haven’t launched the infographic yet, but my internal sales team thinks it’s amazing.
How did IGW (Infographic World) perform from a project management standpoint?
Our teams communicated primarily through email and conference calls. Their process is really great, they always showed me options and let me choose what I liked. They provided input on the script and did a good job of project managing. IGW (Infographic World) kept me on my toes, letting me know if they needed feedback by a certain date to keep us on schedule.
What did you find most impressive about them?
Their creative team consistently blew me away.
Are there any areas they could improve?
No, they did a great job.
Do you have any advice for potential customers?
Be as clear as possible in what your objectives are, but don’t stifle their creativity.
RATINGS
5.0
"Everybody is really easy to get along with and personable. They’ve just been wonderful."
Quality
5.0
Service & Deliverables
"They always exceed expectations."
Schedule
5.0
On time / deadlines
"They’ve never been late on a deliverable."
Cost
5.0
Value / within estimates
"I thought it was spot on as for what it should cost."
Willing to Refer
5.0
NPS
"They’re incredibly creative and they were able to take something complicated and make it simple.
Explainer Video for Public Health Nonprofit
Video Production
Less than $10,000
Feb. - May 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Three years later, we continue to deploy the film at every opportunity."
Oct 5, 2019
Former Head of Public Fundraising, APOPO
Robin Toal
Verified
Other industries
Antwerpen, Belgium
501-1,000 Employees
Online Review
Verified
IGW (Infographic World) created an animated video that explains the process by which trained rats can prevent death from tuberculosis.
The video garnered positive feedback and helped to secure additional funding and support. Dedicated and collaborative, IGW (Infographic World) leveraged a structured workflow to deliver on each requirement. Their in-depth knowledge, coupled with their effective solutions, set them apart.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Head of Public Fundraising at APOPO, an award-winning non profit that trains giant rats to save lives by sniffing out landmines and tuberculosis in developing countries.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire IGW (Infographic World)?
We hired IGW to develop an explainer video for our Tuberculosis Detection Rats. Our work is technical and includes concepts that many people may be unfamiliar with. IGW created an asset that made our work accessible and digestible for a range of audiences.
What were your goals for this project?
To develop a video that breaks down how APOPO's HeroRATs save lives by increasing the detection of Tuberculosis, the world's leading cause of death from infectious disease. IGW created an animated video that clearly and simply explained how the rats worked through stunning visuals and a clear narrative progression.
SOLUTION
How did you select this vendor?
We discussed the project with a number of venders around the world but IGW stood out for their track record, demonstrable interest in the project and their ability to deliver high quality materials within a tight schedule.
Describe the video(s) and the process in detail.
IGW offers a brilliant five-step visual communication process called that is designed to simplify complex concepts into visual stories. The process in brief is: Strategy, Collection, Analysis, Picturing and Exposure.
What was your vendors' project management or feedback process?
We mainly worked with Justin who was a real pleasure to work with throughout. It was critical that the product accurately reflected our work whilst being understandable to lay audiences and therefore we had a team of scientists and communications professionals critically evaluating the product through its development. IGW were adaptable and flexible to our needs and we felt enabled and supported to develop the best product possible.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The video was our primary asset when introducing our life-saving work to donors, governments and partners around the world and helped to secure funding and support for our tuberculosis training and detection activities. We have received consistently positive feedback on the video from all quarters. Three years later, we continue to deploy the film at every opportunity.
How effective was the workflow between your team and theirs?
The workflow between our team and IGW was dynamic and responsive. We couldn't have asked for better support, they were real partners who were equally committed to delivering a fantastic result.
What did you find most impressive about this company?
The people at IGW are brilliant.
Are there any areas for improvement?
My experience with IGW was first class and it is difficult to identify any areas for improvement.
RATINGS
5.0
"When embarking on your next project speak to IGW, you won't regret it."
Quality
5.0
Service & Deliverables
"IGW consistently went above and beyond to deliver the best result possible."
Schedule
5.0
On time / deadlines
"Despite working remotely and across a number of timezones, IGW were consistently responsive and flexible to our needs"
Cost
5.0
Value / within estimates
"IGW rates are competitive and provided an excellent return on investment"
Willing to Refer
5.0
NPS
"I recommend IGW to anyone who is interested in developing educational, explainer and how-to type materials.
Explainer Video Animation Production for Co-Parenting Website
Video Production
Less than $10,000
July - Oct. 2017
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The convenience of working with them makes a difference."
Sep 30, 2019
CEO, Co-Parenting Website
Anonymous
Verified
Other industries
Minneapolis, Minnesota
11-50 Employees
Phone Interview
Verified
IGW (Infographic World) created an animated product explainer video. They wrote a script and developed a video based on customer ideas.
The video that IGW created has generated praise and significant social media buzz. They followed an intuitive production process and met user expectations for quality as well as later updates. They’re easy to work with.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a company providing a tool for divorced and separated parents to communicate through both a website and mobile apps.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW (Infographic World)?
We needed them to provide marketing and educate our potential subscribers.
SOLUTION
What was the scope of their involvement?
We asked them to create a short, animated video giving an overview of how we work and explaining the platform and what it does for families. We wanted an easy-to-understand message because our platform can be complex and difficult to understand.
What is the team composition?
We worked with about five people at any given time. We mostly worked with the account manager, but also scriptwriters and people who helped with the design.
How did you come to work with IGW (Infographic World)?
I was referred to them by a professional organization I’m a member of. They seemed easy to work with and their pricing was fair.
How much have you invested with them?
We spent about $8,000.
What is the status of this engagement?
We worked together from July–Oct. 2017.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We've gotten lots of compliments and our video is regularly shared on social media. They did a good job of distilling our message, developing the entire script based on the ideas we gave them.
We didn’t want to spend a ton of time of this, but we wanted to create something straightforward, and they made that incredibly easy. After production, it was no problem for them to make the changes we requested.
How did IGW (Infographic World) perform from a project management standpoint?
They follow a clear process and they’re good at accepting our input. We held a video conference as a project kickoff, but since then, we’ve communicated mostly through phone calls and emails.
What did you find most impressive about them?
The convenience and ease of working with them make a difference.
Are there any areas they could improve?
No, we’re very happy with them.
Do you have any advice for potential customers?
The number one thing is to know what you want so you spend less time refining your idea and more time developing the actual collateral.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Everything was straightforward and they were easy to work with."
Schedule
5.0
On time / deadlines
"They’re very flexible."
Cost
5.0
Value / within estimates
"We looked at other options and they were similar or more expensive."
Willing to Refer
5.0
NPS
Video Production for X-Ray Inspection Company
Video Production
Less than $10,000
May - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are really flexible and work with you in regards to changes and costs."
Sep 24, 2019
Mktg. Communications Specialist, X-Ray Inspection Company
Anonymous
Verified
Manufacturing
Tampa, Florida
51-200 Employees
Online Review
Verified
IGW (Infographic World) produced a video for an x-ray inspection company. Their team produced a whiteboard video explaining the benefits of using x-ray technology for food products.
The video met all of the goals of the client. IGW (Infographic World) establishes a steady workflow and project management process. Their team is flexible and creative, producing quality results through a collaborative process.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We have pioneered x-ray inspection technology since 1998 and is a leading global manufacturer of product inspection equipment for both the food and pharmaceutical industries. Headquartered in Lutz, FL and with 3640+ installments in 52+ countries worldwide, we deliver advanced physical contamination detection and quality inspection capabilities for a wide range of applications with accurate and repeatable results.
We offer x-ray inspection solutions for various industries which include but are not limited to dairy, confectionery, bakery, fruits and vegetables, poultry, red meat, snacks and ready meals for packaged or unpackaged products, bulk, carton boxes, pouches, tall rigid containers and trays.
We are an experienced global team and work with a partner network that delivers unsurpassed service solutions to further ensure optimum equipment performance and full customer service satisfaction. I am the Marketing Communications specialist and I am responsible for content creation, email marketing strategies, and social media strategies.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire IGW (Infographic World)?
We wanted to create a traditional whiteboard video explaining the long-term benefits of using x-ray inspection equipment for food products
What were your goals for this project?
Our goals were met above expectations.
SOLUTION
How did you select this vendor?
Through a website search and then looked at their website.
Describe the scope of their work in detail.
Complete project management from beginning to end, from storyboarding to graphics and final production.
What was the team composition?
There was direct contact with the project manager at all times and they worked with a designer and a copywriter.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They do a great job managing the project timeline, its conceptualization, creation, and final production. They are great at taking words and creating the imagery needed to bring those words to life.
How effective was the workflow between your team and theirs?
Very effective workflow.
What did you find most impressive about this company?
They are really flexible and work with you in regards to changes and costs. They also add their own creative outlook which helps enhance the final creative product.
Are there any areas for improvement?
They do excellent work.
RATINGS
5.0
"They do excellent work."
Quality
5.0
Service & Deliverables
"They do excellent work."
Schedule
5.0
On time / deadlines
"Very easy."
Cost
5.0
Value / within estimates
"Very reasonable."
Willing to Refer
5.0
NPS
"Very likely.
Interactive Infographics & Video Animation Production for Embassy
Content Marketing
Confidential
Sep. 2016 - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their flexibility sets them apart.”
Sep 10, 2019
Public Diplomacy Officer, Embassy of Spain
Christopher Abavanas
Verified
Government
Washington, District of Columbia
51-200 Employees
Phone Interview
Verified
IGW designed infographics for three projects relating to the Embassy of Spain’s public diplomacy initiatives. For the second and third projects, they also developed a website, GIFs, and videos.
Internal stakeholders regularly utilize IGW’s deliverables in social media posts and at events. The infographics captivate readers and draw them in, fulfilling a core purpose. The team fosters collaboration by discussing ideas and providing suggestions. They offer reasonable industry prices.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the public diplomacy officer for the Embassy of Spain in the US.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW (Infographic World)?
We needed help designing products for public diplomacy initiatives.
SOLUTION
What was the scope of their involvement?
The Embassy has worked with IGW (Infographic World) on three projects. They designed infographics for all three projects and then provided documents so that we could print them. For the second and third projects, they developed a website with information from the infographics, along with videos and GIFs.
What is the team composition?
In our day-to-day communications, we work with a project manager and designer. We’ve also engaged with the president and the operations lead.
How did you come to work with IGW (Infographic World)?
I’ve only worked with IGW (Infographic World) on the most recent project. My company continues to work with them because we’ve been satisfied with their deliverables.
What is the status of this engagement?
The Embassy began working with IGW (Infographic World) in September 2016, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We use the GIFs they provided in different social media posts. We also use their print infographics at different events and visits to the Embassy and when we speak to groups about what we do. It’s imperative that we immediately grab people’s attention, and the infographics help us do that. Whenever we hand them out, people are intrigued and want to learn more.
How did IGW (Infographic World) perform from a project management standpoint?
They’ve performed very well in this regard. We’ve started all three projects with a phone call to go over our expectations and different options. After that initial call, we communicate via email.
What did you find most impressive about them?
Their flexibility sets them apart.
Are there any areas they could improve?
Honestly, no; nothing comes to mind.
Any advice for potential customers?
Go into the project with a lot of ideas and be willing to discuss them, so that IGW (Infographic World) can propose design and programming possibilities and provide suggestions. We had some great conversations regarding what we wanted to do. Collaborative work leads to a great end product.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"We’ve been happy with the quality. Their deliverables always represent our ideas and initiatives, and they’re well-received."
Schedule
5.0
On time / deadlines
"They’re efficient in regards to everything we ask for and all aspects of the projects."
Cost
5.0
Value / within estimates
"In comparison to industry prices, we found them to be very reasonable."
Willing to Refer
5.0
NPS
"We’re satisfied with the final products and the overall process of working with them, so I’d definitely recommend them.
Interactive, Animated & Static Infographics for Cybersecurity Firm
Content Marketing
$200,000 to $999,999
Feb. 2012 - Ongoing
4.5
Quality
4.5
Schedule
4.0
Cost
4.5
Willing to Refer
5.0
“They’re very creative in their approach and what they end up delivering.”
Aug 30, 2019
Director of Global Threat Communications, Trend Micro
Jon Clay
Verified
Other industries
Tokyo, Japan
5,001-10,000 Employees
Phone Interview
Verified
IGW develops graphics to help a cybersecurity firm demonstrate how cyberattacks work and what they do to combat them. They deliver static and interactive infographics for display at events and online.
They execute aesthetically pleasing graphics that have garnered positive feedback and driven results. Accommodating and communicative, the team adheres to deadlines and internal processes. IGW’s efforts to continuously improve their services supplements continued engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of global threat communications at Trend Micro, a cybersecurity firm. We develop software and hardware technologies that protect both businesses and consumers around the globe from cyberattacks. We’ve been at the forefront of innovation for 30 years.
I work with our research organization to publish and promote the threat research that Trend Micro regularly does. I work with the media and speak at cybersecurity conferences around the world to educate people on cybersecurity trends and what technologies can help protect them.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with IGW (Infographic World)?
My company wanted to utilize more graphics to portray what we do as a business. We create some graphics and infographics internally, but we needed a third-party to augment that work. We hoped to visually demonstrate how threats work, where they target organizations, and how we protect our customers.
SOLUTION
What was the scope of their involvement?
We initially hired IGW to develop and deliver static infographics that were visually-pleasing. Over time, they began to develop more interactive infographics and videos.
What is the team composition?
One person quotes the project, and once we get that down, I start working with 1–2 designers on the actual graphics. I’m not sure how many people total work on our projects, but we normally have 1–2 regular contacts. We don’t have to work with a huge group, which is a good thing from my perspective.
Justin (Founder & President, IGW) has been my main point of contact. I believe he was still formulating his organization when we started working together. He’s expanded since then, but I’ve maintained a good relationship with him. I usually contact Justin regarding any new projects, and he delegates the work to the appropriate people.
How did you come to work with IGW (Infographic World)?
IGW was one of the top organizations in my Google search. I looked at what they did and a lot of the content that they’d developed over time. I contacted Justin, and we started working with them.
How much have you invested with them?
My company has spent between $200,000–$500,000 so far.
What is the status of this engagement?
We started working with IGW in February 2012, and it’s ongoing. We’ve been averaging a couple of projects per year with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We display most of the infographics on our website. Depending on the topic, graphics show up on different webpages. We also utilize the graphics at events, such as the webinars that I regularly deliver. The interactive infographics help us to educate our customers about the business that Trend Micro is in. We also use IGW’s work on social media. They’ve delivered more recent graphics as info snippets for social media campaigns.
Some of our internal groups deliver infographics, but I go to IGW whenever I need visually pleasing infographics, especially in the interactive area. The graphics they’ve produced for us have been very well-received by viewers and our internal staff.
I continue to use IGW because they regularly improve their services and the graphics that they produce. They’re competitive in the marketplace. As they’ve done more interactive infographics, I’ve been very pleased with the results that they’ve delivered.
How did IGW (Infographic World) perform from a project management standpoint?
We’re probably not one of the easiest companies to work with. For these projects, I have several stakeholders to report to, and everyone has an opinion. At times, I’ve had to revise the direction of visuals mid-project. IGW has been very accommodating. We’ve had to pay extra for a few of these changes, but that’s understandable.
We discuss projects and deliverables via email or conference calls. As we progress through a project, they’re very good at communicating where we are within the timeline. We go back and forth a number of times on each project to nail down all of the specifics and make sure everything is accurate.
Overall, they follow the process, and they’re almost always on time.
What did you find most impressive about them?
They’re very creative in their approach and what they end up delivering.
Are there any areas they could improve?
They could send more updates to the project owner and me. They sould also spend more time upfront making sure everyone’s clear on the deliverables and what we’re looking for.
Do you have any advice for future clients of theirs?
Clients should be clear on what they want and work with IGW on the deliverables and requirements, so that everyone is clear on what the project will be and when it will be finished. However, clients should also let them do what they’re good at. I give IGW ideas, and they come back with ideas and options of their own. That’s what I really like about them: they’re not set in one type of output, and they offer a broad array of styles and options.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Explainer Video for Laboratory Device Manufacturer
Video Production
Less than $10,000
Aug. - Dec. 2015
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"We're likely re-engaging in another project soon."
Aug 28, 2019
VP Sales & Marketing, Lab Device Manufacturer
Anonymous
Verified
Manufacturing
Boston, Massachusetts
11-50 Employees
Online Review
Verified
After helping to solidify the type of video that their client wanted, the team from IGW (Infographic World) completed each phase of the production process, including both voice narration and script development.
The video—which is 90 seconds long—has been highly effective in educating viewers, leading to an increased number of meaningful conversations at exhibitions and a higher follow-up rate. Transparent and responsive, the team maintained open lines of communication throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
EVP Sales & Marketing of a laboratory device manufacturer. Customers are predominately pharmaceutical and contract research organizations.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire IGW (Infographic World)?
We're introducing novel complex technology in to the life science segment and as such needed an easy way to explain what our product does.
What were your goals for this project?
During exhibition we had difficulties relaying the concept of our product to visitors stopping by our booth - it's a complex product. With the explainer video, we managed to pre-educate customers in 90s as to what our product conceptually was so that we could focus on the customer needs rather that the product concept in the follow up conversation. This really helped increase the number of meaningful conversations and led to increased follow-up rate.
SOLUTION
How did you select this vendor?
Introduction through professional network.
Describe the video(s) and the process in detail.
I've never done any video work before and really had no idea where to start. IGW led the conversation right from the beginning and steered us to discover what we actually wanted to get done (given the broad array of video options this was very valuable to us). Once we identified an explainer video as fitting out needs best, IGW took control of the whole process, drove the project forward, locked in all the details whilst providing regular and pointed updates. The cherry on the top of the cake was the huge bank of narrator voices they had available and the highly competent script development.
What was your vendors' project management or feedback process?
Regular calls and email communication. Very hands-on.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We cut down "warm-up" time for new customer arriving at the booth or checking out website by at least 75%. The positioning that took 4-5 minutes traditionally, now takes 90s and can be done at the leisure of the visitor.
How effective was the workflow between your team and theirs?
Highly effective.
What did you find most impressive about this company?
IGW took control of the whole process whilst always being transparent and seeking our feedback on their proposals before moving one direction or another.
Are there any areas for improvement?
Don't really see anything. We're likely re-engaging in another project soon.
RATINGS
5.0
"On time delivery of a perfect product! Fanastic work."
Quality
5.0
Service & Deliverables
"We're still getting compliments for that amazing animation."
Schedule
5.0
On time / deadlines
"A breeze!"
Cost
4.5
Value / within estimates
"Fair pricing."
Willing to Refer
5.0
NPS
"Already recommended IGW to a few contacts.
Interactive E-Book Dev for Financial Services Company
Other Digital Marketing
$50,000 to $199,999
Feb. - Aug. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I am most impressed by how knowledgeable and talented the team is."
Aug 26, 2019
Creative Director, Financial Services Company
Anonymous
Verified
Financial services
Pleasanton, California
1,001-5,000 Employees
Online Review
Verified
IGW (Infographic World) created an interactive e-book for a branded payment firm. Using brand guidelines, the team wrote copy, designed the UX/UI of the product, and delivered the published version.
By leveraging a structured approach and maintaining open lines of communication, the team was able to meet deadlines and provide useful information. Customers can expect proficiency and innovation when working with IGW (Infographic World).
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the creative director at Blackhawk Network, a global company that specializes in providing branded payments. We are probably best known for putting gift cards in grocery stores, where it is easy and convenient for consumers to purchase them.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire IGW (Infographic World)?
We ran a very big market research study on gift card buyer personas. Since we are industry leaders in this space, we wanted to turn the data into an interactive, online marketing piece. A second version, presented as a downloadable ebook, was also requested.
What were your goals for this project?
Our primary goal was to present ourselves as thought leaders in our industry. Our secondary goal was to generate qualified sales leads.
SOLUTION
How did you select this vendor?
I did a lot of online research and reviewed agencies' previous work. I was impressed with Infographic World's ability to synthesize a lot of data and present it in a clear and engaging manner.
Describe the scope of their work in detail.
Infographic World took our research and created concepts, wrote copy, designed the layout/UX/UI, and did all of the custom development. Their team is very organized and efficient; all I had to do was provide brand guidelines and review their work along the way.
What was the team composition?
I must say that the team at Infographic World was wonderful! I had lots of direct conversations with Justin, the president. He put together a talented team to do the creative.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It's too soon to share success stories—but I'm sure we'll have them in the future!
How effective was the workflow between your team and theirs?
The workflow felt seamless to me. I received and responded to emails, meeting invitations, etc. Infographic World did all of the heavy lifting!
What did you find most impressive about this company?
I am most impressed by how knowledgeable and talented the team is. They are top-notch!
Are there any areas for improvement?
Honestly, I can't think of any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-20 of
25 Reviews
Locations (2)
369 Lexington Ave Suite 3110New York, NY,
United States10017
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