iGenius

BACKGROUND

Please describe your company and position.

I am the Director, Strategy & Business Development of Globe Pharma Inc

Describe what your company does in a single sentence.

We manufacture lab to pilot scale solid dosage form equipment for pharma and nutraceutical applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iGenius to accomplish?

• Full company re-brand
• New website
• Revised and modernized collateral
• Social media strategy

SOLUTION

How did you find iGenius?

Referral

Why did you select iGenius over others?

• Good value for cost
• Referred to me

How many teammates from iGenius were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with Robby and the iGenius team for the past three months on a complete rebrand of GlobePharma, and the experience has been excellent. In that short window, they've refreshed our logos, built a brand new website, developed social media campaigns and strategies, and modernized our brochures — a huge amount of ground covered in a short time. Robby's subscription-based model has been a great fit for our organization: his team brings all the creative and design horsepower, while we focus on content and strategic direction. It's a clean division of labor that keeps things moving efficiently. What stands out most is Robby's communication. Despite the time difference — we're on U.S. Eastern time and Robby is based in India — he's remarkably accessible, often just a WhatsApp message away. It genuinely feels like he's available whenever we need him. We'd highly recommend Robby and the iGenius team to any organization looking for a responsive, full-service creative partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yet to see

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Robby and the iGenius team manage the engagement smoothly despite the multiple work streams running in parallel — logo and brand refresh, website build, social media strategy, and brochure updates were all handled concurrently without things falling through the cracks. Robby personally stays on top of progress and is highly responsive, often available via WhatsApp regardless of the time difference between U.S. Eastern time and India. That accessibility makes coordination easy; we never feel like we're waiting on updates or chasing status. The subscription model also simplifies project management on our end — priorities can shift or new items can get added without renegotiating scope each time, and the team adapts quickly.

What was your primary form of communication with iGenius?

Virtual Meeting

What did you find most impressive or unique about this company?

The subscription-based engagement model is what sets iGenius apart. Rather than the traditional approach of scoping and pricing each project individually — a new logo here, a website there, a social campaign somewhere else — we have ongoing access to Robby's full creative and design bench for one predictable monthly investment. That structure completely changes how we work: we're not stuck writing new proposals or renegotiating budget every time priorities shift, and we can move fluidly between projects (logo refresh one week, website development the next, social content after that) without any friction. It also reframes the relationship from vendor-and-client into something closer to an embedded extension of our team. We bring the technical content and strategic direction; iGenius brings the creative execution — and because the model isn't tied to per-project invoicing, there's no incentive to pad scope or slow-walk revisions. It's genuinely aligned around our priorities, not billable hours. Combine that with Robby's responsiveness — he's essentially always reachable despite the India/U.S. Eastern time difference — and the result is a partnership that feels far more agile than a typical agency relationship. In three months we've covered a full rebrand's worth of work (logos, website, social strategy, brochures) that would normally take much longer under a traditional project-by-project model.

Are there any areas for improvement or something iGenius could have done differently?

No