IdeaRocket

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Expanded Network Analysis, a market technology startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

I wanted to have an explainer video that introduced my patented methodology to a very specific and technical customer base.

SOLUTION

What was the scope of their involvement?

IdeaRocket produced an explainer video for the technology I used to build my company. Initially, I contacted them and let them know what I wanted to do. I had a general idea of the video style I wanted, so I had a video chat with William (Founder & Creative Director) to discuss my idea back and forth.

During the initial call, I also talked about the level of funding I was willing to put forward, what their capabilities would be based on that budget, and what the timeline would be. For the timeline specifically, I wanted it to coincide with my landing page launch. At the time, I had a couple of graphic designers working on my pitch decks, so I wanted all those pieces to come together at about the same time to launch everything together.

Ultimately, IdeaRocket delivered a totally animated video lasting over one minute. I'll use this video as part of our company launch campaign, so it'll be featured on our landing page. Moreover, I'll use it in individual pitches to investors and potential clients.

What is the team composition?

William was heavily involved in the project. I also worked with Paula (Communications Specialist), who handled the scheduling, an animator, and an account representative.

How did you come to work with IdeaRocket?
I searched on Google, although I also saw Clutch, to collect a lot of data about different companies. IdeaRocket stood out to me as a good company. I also liked that they worked in New York City.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked together from September 2023–February 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven't shown the video to anyone. Still, the quality met my expectations. Prior to the start of this project, I did enough research to understand what I wanted to produce. One of those ideas was having a unique character to which I would be able to buy the rights later down the road.

Although I didn't have a huge budget, I was happy with how the project evolved, as we reached a nice compromise between quality and uniqueness. We even negotiated the idea that I would be able to retain the rights to the video style and the characters for an additional fee, which was great.

How did IdeaRocket perform from a project management standpoint?

IdeaRocket delivered on time and on budget, and their team worked very closely with me. Throughout the process, IdeaRocket also taught me some things, so the process was very educational as well. I was completely unexperienced, so I didn't even know the terminology and a lot of the concepts.

Still, I was able to have conversations with them to understand what things meant, what my options were, and what the implications of my choices were. Ultimately, I was relieved to make informed decisions.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
I would like to congratulate the whole team, especially William, who put a lot of effort into the project.

What did you find most impressive about them?

IdeaRocket's biggest strength was their communication and willingness to be flexible.

Are there any areas they could improve?

There was nothing they could have improved on.

Do you have any advice for future clients of theirs?

Have a concrete idea of what you want to do to shorten your timelines.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Indiana 811

Describe what your company does in a single sentence.

Indiana 811 is a nonprofit corporation made up of member operators of underground facilities in Indiana, designed to reduce the number of damages to buried utilities and promote safe digging state-wide. This free service helps prevent damage incidents which can result in millions of dollars in property damage, the interruption of utility service, personal injuries and even loss of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IdeaRocket to accomplish?

• Create a custom animation piece to inspire legions of safe diggers for years to come
• Reimagine a beloved mascot and brand ambassador
• Create an all-audience video to be used for a state-wide media campaign

SOLUTION

How did you find IdeaRocket?

Saw another piece they did.

Why did you select IdeaRocket over others?

Loved their work and the team.

How many teammates from IdeaRocket were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Idea Rocket to create a custom animated video to promote our service throughout the state and beyond. They created custom music, a custom script, and custom animation to recreate and reinvigorate a beloved industry mascot. We received numerous versions of the piece for video and audio usage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I don't measure success for this type of piece from any sort of measurable outcomes. It's about building our brand to promote our safety message for years to come.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time! They are wonderful.

What was your primary form of communication with IdeaRocket?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creativity, enthusiasm, and respect for our brand. They were also very patient and kind when I had some last-minute edits and changes!

Are there any areas for improvement or something IdeaRocket could have done differently?

No! I plan to use them again for other projects. They are fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m the creative lead and art director of Atlantis Health, a pharmaceutical advertising agency in New Jersey. We deal with pharma clients and work specifically in the patient area. A lot of our work is geared towards patients and their recoveries from various treatments in the oncology space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

A client came to us wanting an unbranded animated to help caregivers take care of their patients without including the brand of the treatment. These caregivers are usually family members of the patient, so this video was meant to help them with their struggle.

SOLUTION

What was the scope of their involvement?

IdeaRocket created an animated video of approximately two and a half minutes. Before they joined the project, I worked with my writer to come up with a concept for the video. Then, we sketched it out on a storyboard and sent it to be approved by the company.

After that, we brought in IdeaRocket and provided them with the storyboard for them to produce the animated video, and they came back with some rough animations. Over the course of two months, they produced the final video, taking our and our client’s feedback throughout the process.

This video is going to be used in global markets, meaning that various countries will be able to access this piece. Pharmaceutical companies will be able to put this video on their websites and provide it to caregivers to help them deal with their cancer patients.

What is the team composition?

We worked with SaraJane (Producer), whom I talked to daily; William (Creative Director & Founder), who oversaw the animation and design processes; and Carolina (Motion & Art Director), who created the animations.

How did you come to work with IdeaRocket?

I chose IdeaRocket for this project because we had previously worked with them. I thought of them because I needed an agency that could take direction but didn’t need a lot of hand-holding. What they usually bring to the table is a style and technique that brings freshness to the piece.

How much have you invested with them?

Usually, for animated videos, IdeaRocket charges between $15,000–$18,000 per minute. Ours was a two-and-a-half-minute video, but I asked them if they could meet our budget. Our budget was $20,000, and they delivered it at $20,000.

What is the status of this engagement?

We started working together in December 2021, and IdeaRocket delivered the final product in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

IdeaRocket created a very professional animated video that hit our strategic purpose — they did a great job. Our client and we really loved the video, and we were both very thrilled with it. They went above and beyond what we expected.

How did IdeaRocket perform from a project management standpoint?

IdeaRocket’s project management was very good. As mentioned, they delivered on the budget we discussed. As far as meeting deadlines, they were very good as well. We worked virtually on Zoom and used a spreadsheet to organize the scheduling.

Throughout the process, we provided them with feedback, which they used to produce the video. Whenever we had revisions, they got back to me the next day to explain how changes would affect the timing. Additionally, they kept me apprized of how scheduling was going, so we always knew when we would get things done.

What did you find most impressive about them?

IdeaRocket’s biggest strengths are their communication skills and fresh ideas. They didn’t rely on what we told them to do; they understood what we were trying to achieve and implemented their own ideas and style to create a fresh product. Additionally, they were very easy to work with and accommodating to our schedule and budget. Overall, they were very pleasant and collaborative.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Work with everyone from their team and make sure everyone is involved in the project — they actually suggest that dynamic.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing for Repipe Specialists. We're a home services company providing home repipes which is a complete replacing of hot and cold water pipes in homes serving 12 States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IdeaRocket?

We wanted to create a TV spot with an elevated, higher consumer message in story form for a more memorable and impactful response.

SOLUTION

How did you select this vendor?

We review dozens of alike animated video companies, and meet with 5 to determine most suitable/strategic approach, prior work and execution.

Describe the scope of their work in detail.

Idea Rocket created 3 animated TV spots for us, addressing various repipe symptoms and the systemic cause. These would be placed in corresponding service areas based on repipe symptoms in that area.

What was the team composition?

I worked with account managers and their creative team throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We tested the 3 ads in many areas to determine the performance and compare against previous TV spots. In the 5 areas it performed better than the previous spot, we saw upwards of a 17% increase in booked appointments for our services.

How effective was the workflow between your team and theirs?

I can't say enough of about the efficiency of their process. From beginning to end, it was an absolute joy working with Idea Rocket. Even today, as we utilized the TV spots in new digital mediums, they provide exceptional service tagging ads in need and turn them around within a day or two.

What did you find most impressive about this company?

They're committed to being strategically on point with a stellar process. This team is buttoned up!

Is there any area for improvement or anything that could have been done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

Were a software company that manages medical test results

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IdeaRocket, and what were your goals?

We wanted to get some marketing materials made in terms of animation and still advertisements. Well be continuing to use IdeaRocket in the future for any other ads we may need.

SOLUTION

How did you select this vendor and what were the deciding factors?

We liked their website originally. We met with them through Zoom and felt they had the best ideas for what we were trying to achieve.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We met with the team many times to go over exactly what we were looking for and kept in contact through the entire process for both ads we have worked with them on.

Who did you work with and what was the feedback process like?

We worked with the whole team at IdeaRocket. Everyone was very receptive and easy to work with. Making these ads felt simpler and more fluid than other ads I've worked on making in the past.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Out business has grown tremendously since we started the project. Everyone we've shown the ads to loved them. Making ads for a software company can be challenge because an easy trap to fall into is having them be too boring and corporate. IdeaRocket made our ads fun but also very informative which is exactly what we were looking for.

Describe their project management style, including communication tools and timeliness.

Not much to say. Everyone was great, responsive, and easy to work with. Everything was delivered in the time we were told it would be. Also, their creative team is just fantastic!

What did you find most impressive or unique about this company?

They were the only company I met with that I felt really had a passion for what they were doing. It never felt like they were just doing a job but actually love and enjoy what they do.

Are there any areas for improvement or something they could have done differently?

Nope. I highly recommend them!

BACKGROUND

Introduce your business and what you do there.

I’m the co-CEO of a custom software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

We wanted a more engaging way to express what we do on our website and educate our clients on the benefits of the utilization of No-Code tools.

SOLUTION

What was the scope of their involvement?

We worked with IdeaRocket for their video production services to create an explainer video. We started the project with a discussion about what we wanted to convey, and they helped us conceptualize, as well execute the entire production process.

What is the team composition?

We mainly worked with Sara Jane (Producer) and Will (Founder and Creative Director).

How did you come to work with IdeaRocket?

My co-founder found IdeaRocket while researching for video production services online. We decided to work with them after looking at their portfolio and having a conversation with their salespeople, who provided us with great insight into the value they were going to bring.

How much have you invested with them?

We invested somewhere between $15,000–$16,000.

What is the status of this engagement?

We worked together from May 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the process of incorporating the video they produced onto our website so we don’t have any measurable metrics at the moment, but we’re very satisfied with the outcome and the agility of their delivery.

How did IdeaRocket perform from a project management standpoint?

The team was very responsive and they set clear expectations throughout the creative process. They were always accommodating to our timelines and requests and were quite transparent when it came to the budget aspect of it.

We had some calls at the beginning of the engagement, but we generally communicated through email.

What did you find most impressive about them?

What stood out to me was how they were able to provide the project with creative value and direction.

They were a critical thought partner who didn’t just accept what we said, but also gave their own professional input to improve the product.

Are there any areas they could improve?

We were confident in their ability to adhere to the timelines and process, but an overall timeframe picture would’ve been great for the project.

Do you have any advice for potential customers?

I advise you to not hold back in providing your feedback and ideas, trust their creative expertise, and keep an open mind.

BACKGROUND

Introduce your business and what you do there.

I’m a cardiologist and the founder and owner of BREATHE, a workplace stress reduction company.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

I’ve noticed that there’s a relationship between the stress in our lives and our heart health. In order to combat that, I created a methodology that’s been shown to lower stress, heart rates, and blood pressure. It is a seven-step stress reduction exercise called “BREATHE”. I wanted to show the process using animation — it would define what it is and how it can be used to decrease stress in the workplace.

SOLUTION

What was the scope of their involvement?

IdeaRocket first created a whiteboard animation video that showcased who I am and what my mission is in an easy-to-understand way. Then they produced 30 exercise videos that explain how the methodology can be used in different situations. They helped me produce a script, which was basically my autobiography. I wrote the script for each one, but they let me choose from several voice actors to read the scripts. They used different stock photos, videography, and music.

We have a whole library of videos created for kids to help them reduce stress at school with public speaking, sports, and so on. There’s a three-video library for helping people reduce stress at work focused on innovation, teamwork, leadership, communication, and goal setting. The final library is focused on nature.

What is the team composition?

I worked with Will (Founder & Creative Director), SaraJane (Producer), and two other people. I believe there were other animators working in the background.

How did you come to work with IdeaRocket?

They’re a phenomenal animation and marketing company, and I saw one of their whiteboard animation videos randomly on the internet for an airline. I connected with IdeaRocket on the phone, and they were professional, accessible, and amazingly talented. 

How much have you invested with them?

The total amount so far is $75,000–$80,000. 

What is the status of this engagement?

I started working with IdeaRocket in October 2020, and the initial engagement lasted eight months. I plan to continue working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

IdeaRocket was phenomenal at expressing my concept through animation. I’m very impressed with their work. They’re creative, amazingly industrious, and have access to incredible editing tools.

I started promoting the videos just a few weeks ago. My main goal is to connect with national children's programs and, secondly, with corporations. Heart disease can start in children as early as 12 years old, and it increases as we get older. If we can teach kids how to reduce stress, we can lower that risk. Their work wasn't cheap, but the work was incredible and very high-quality.

How did IdeaRocket perform from a project management standpoint?

I had initial Zoom calls with IdeaRocket’s team, where I showed them my methodology. I also sent them PowerPoints over email. 

They have a fairly sophisticated management tool with a schedule detailing when each task would be done. I would send them the first phase of a script, they’d give me a date for the first edit, and they’d send it back to me. 

They gave me dates for the voiceover auditions, and they sent me MP3s to pick from. We recorded the voiceover in a studio in Santa Monica. Will directed me remotely from New York. He did the sound editing there and made the 90-second animation that went along with it. 

We would do five videos at a time, and they gave me completion dates for each one. They were spot on every single time. They’re timely and incredibly organized with the logistics. I can’t say enough positive things about IdeaRocket. It’s a professional and well-oiled machine.

What did you find most impressive about them?

They’re creative, collaborative, and professional. I’m a cardiologist, but I’m also a speaker and an author. I’ve been fortunate enough to work on a lot of TV and movie sets, so I’m familiar with editing, sound, and videography, and IdeaRocket is incredibly high-end and professional. They’re great artists that gave me sound-studio quality.

I’ve enjoyed learning how some of the technical aspects of animation and projects work and the best ways to market a product from IdeaRocket.

Are there any areas they could improve?

IdeaRocket could improve in terms of explaining technical information to laypeople like me. For example, I was trying to embed massive files into PowerPoint presentations, but I didn’t know how to condense them. It would be nice to get a brief overview of how I could show the videos at a conference, for example.

Do you have any advice for future clients of theirs?

It’s important to have a vision for how it should be done. Have a meeting with IdeaRocket to explain it and allow them to come up with a plan. One of the things I’ve learned from them, which I find really important, is that we have to tell a story in 90 seconds. They use animation to show the vision, goal, and dream.

Whoever uses them should explain their idea and have IdeaRocket give it clarity and focus. They’re really good at that. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at Sabin Metal Corporation, a primary refiner. We refine precious metals from various byproducts, scrap materials, and industrial wastes, and we make 99.99% pure platinum, palladium, gold, and silver for return back to the market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

It's always difficult to keep up with the educational and informational processes with our customers. This is because people are moving on from their procurement roles and their engineering roles to either get promoted or move to a new company and someone new comes in. 

Additionally, behind the scenes in the precious metals industry, there are a lot of details that are very important, but our clients only recycle a lot of their large capacity catalysts every few years.

It’s good for clients to know contract details and processing specialties that make us different, and we wanted to communicate that as best we could.

SOLUTION

What was the scope of their involvement?

IdeaRocket did a one-minute video to show what happens when a client is looking for a precious metal refiner.

They showed the important things to consider, what happens to their precious metal material, how the metal is going to be dealt with contractually in the fairest and most balanced way to get the return of their precious metals maximized at a fair price.

The video is a compilation that was synthesized from presentations, articles, and white papers. IdeaRocket came up with the theme, imagery, and voice work. The script was a collaboration between the two of us. The team also created a specialty image within the video that we were able to get as a stand-alone video.

What is the team composition?

When we had our conference calls, it was typically 2–3 of their teammates.

How did you come to work with IdeaRocket?

We looked around online. Something that's very important to me, not only in our lives as consumers in my family, but also B2B, is seeing reviews from other satisfied customers. I want to see a product, statistics, or work the vendor has done in the past. 

When we browsed around, IdeaRocket stood out as having high marks from their past customers. They also had a lot of demos that we could comb through, not only for examples of their great work but also to get ideas for the themes that we might like or dislike when it came time to choose. That was pretty impressive. 

How much have you invested with them?

We spent between $10,000–$20,000.

What is the status of this engagement?

We started working with them in June 2020, and they completed the work in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The animation really made our vision come to life. IdeaRocket did a good job of bringing it together. All of the comments were positive, and we were able to illustrate without giving away anything proprietary as to how we do what we do. People commented specifically on the informative nature and quality of the video.

How did IdeaRocket perform from a project management standpoint?

Their project management was excellent and handled with a personal touch, which was important to me. The plan was really clear from the start and it made a lot of sense. 

Our decision-making process was pretty quick and we didn't have a lot of major criticism for what IdeaRocket put together because the preplanning was so thorough. We communicated via Zoom, phone calls, and email. 

What did you find most impressive about them?

The deadline was initially the first week of August, but it got moved up because the trade show needed our work a week and a half earlier. IdeaRocket made it happen.

Are there any areas they could improve?

No, not that I can think of. We were very happy.

BACKGROUND

Introduce your business and what you do there.

I’m the CIO and we’re a clothing company that does direct-to-consumer, high-end quality dress clothes. And then we have a B2B side where we do polos, joggers, and other types of clothing without the logo so companies can brand their own logos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

Because we were small, we needed someone to help us tell the story we wanted to tell. We didn’t have the creative team in place or the normal things you’d need to do it on your own.

SOLUTION

What was the scope of their involvement?

At the beginning, they guided us and we gave them our ideas and direction. They created a live-action and animated video to showcase our products. They took our content and put it into the video, but they also floated the idea of creating their own content for it.

Looking back, they could have done that but you can’t tell from the video it wasn’t their content since they did a good job. The final video was roughly 90-seconds in length. 

What is the team composition?

I worked with two people directly, but there would be 4–5 people on a call and everyone involved was looped into emails. There was an account manager and people working on the creative side, the overlay side, and others. 

How did you come to work with IdeaRocket?

I spoke to around 30 companies and searched locally, but couldn’t find any of the quality I wanted. It took a long time to find the right one, but IdeaRocket stuck with me. After I exhausted my resources, they were the ones I ended up with.

How much have you invested with them?

We spent between $15,000–$20,000. 

What is the status of this engagement?

From being introduced to receiving the final project, we worked together from November 2019–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

William (Creative Director) obsessed over quality and that is exactly what we wanted. They gave us something that was very unique and it was what we asked for. I’ll go to them for every project moving forward. They were able to take the vision we had and make it even better. 

How did IdeaRocket perform from a project management standpoint?

They were the most proactive team I dealt with — it was me that was delayed in response. Our company is taking off, so I’d respond days later sometimes and have to keep up with them. They were really patient and communicative.

If we went with their time schedule, we would have been able to do it in six weeks, but it took closer to six months because of our side stalling things. They were proactive at every step and were detailed. Everything they said they’d do and every deadline they made, they completed it all. We used Wipster, which allowed me to watch the video in real-time and make notes and ask for changes. 

What did you find most impressive about them?

Their patience level was outstanding — they could have been frustrated with us at any point but they never were. I felt guilty responding late and they’d respond with kindness even though we slowed them down. They made me feel like I had the attention I needed whenever I needed it. 

They were true experts. We went to do a storyboard with other companies that would come back with a pitch that wasn’t even close to what we wanted. Will nailed it from the beginning. It was a great experience for me, especially because of other shops that couldn’t get the job done. I was always excited to work with them. 

Are there any areas they could improve?

Honestly, no. They went beyond my expectations and they did what they were supposed to do. 

Do you have any advice for potential customers?

Trust them. They know what they’re doing. Their specialty is the B2B side of things and they will take your vision and make it better if you can describe it to them. 

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of a medical equipment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

We were working on a marketing project for our current customers to help them generate more patients, and we needed to create a short animated video explaining this solution.

SOLUTION

What was the scope of their involvement?

IdeaRocket produced an animated video addressing our service's most common myths. The goal was to explain this new service in a straightforward way and have quality content for our website for users who wanted to sign up for this service. IdeaRocket discussed the video's draft before producing it and provided their own equipment.

What is the team composition?

I only worked with two teammates, including William (Creative Director & Founder) and Paula (Account Executive).

How much have you invested with them?
We spent $24,000 on this project.

What is the status of this engagement?

We worked with IdeaRocket from October 2023–January 2024. We're considering working again with the tear for our next quarterly campaign later this year. After we told IdeaRocket what we were looking for, we had a virtual meeting where we provided an overview of the project. IdeaRocket ensured all aspects of the project were clearly laid out before signing our contract. Once we agreed on the project scope, we signed our agreement with IdeaRocket.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't implemented the video yet and plan to publish it later in the year on YouTube and other channels. IdeaRocket delivered top-notch work quality and creative animations to visualize the concepts being presented in the video. Overall, we had an excellent experience working with IdeaRocket. I don't think we could've gotten better quality results anywhere else. 

How did IdeaRocket perform from a project management standpoint?

IdeaRocket met deadlines and stayed on budget. We communicated via email and video calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

William did a great job providing timely feedback and ensuring a smooth process. He offered great ideas and addressed concerns promptly. He was very responsive and engaging with us, always trying to learn more about our business.

What did you find most impressive about them?

I was impressed by IdeaRocket's high-quality video. 

Are there any areas they could improve?

I can't think of anything for IdeaRocket to improve.