Ideal Insight

BACKGROUND

Please describe your company and your position there.

I'm producer at Rough Cut Entertainment, a media company which develops and promotes the titles of UK comic-book publishers Rough Cut Comics whose titles includes The Surgeon, Rose Black and Freedom Collective. We also produced comic-book spin-offs to movies such as Brian Yuzna's Society.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We acquired the services of Ideal Insight to produces a visual marketing strategy - a short-form trailer - for our TV pilot based upon the Rose Black graphic novel series.- to promote the series to potential buyers and to audiences for showcase TV festival platforms.

SOLUTION

How did you select Ideal Insight and what were the deciding factors?

We had been recommended on a number of companies who could devise a trailer for our project and we selected on the basis of a company who had an understanding of the project's distinctive components and one which would meet the budget we had.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Ideal provided us with a detailed agenda of the production process in producing the trailer; and we had an initial discussion with the Project Manager and the creative partner who would produce the video. Discussion included what we wanted from the trailer; key scenes we needed to use and our idea of the finishing item.

Each step was carried out quickly and to details and I was left with total confidence through the entire process.

Who did you work with and what was the feedback process like?

We worked initially with an Account Director who assigned us our Project Manager and an Editor who worked with both Sound and Visuals. The feedback process was first class at all times; and as such, the whole process moved quickly and efficently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final product definitely contributed to the sales of the project on vimeopro.

Describe their project management style, including communication tools and timeliness.

Ideal Insight provided an efficient time table of the production schedule; initially through their Account Manager who was the first port of call from our initial email. All future emails and phone call conversations were punctual and productive; and the schedule was deliberated over two zoom calls and a few further emails.

We didn't require too much explanation during production, but I am positive if we need, this correspondence would have been handled efficiently.

What did you find most impressive or unique about this company?

Everything always came down to the final product - and Ideal Insight delivered to us in spades.

Are there any areas for improvement or something they could have done differently?

I don't think there's very much - from my own personal experience of this production venture - I could suggest for improvement.

BACKGROUND

Please describe your company and your position there.

Oasis Loss Modelling Framework is a non-profit organisation, offering open-course software. My role as the Community, Marketing and Events Manager is to ensure our clients and the wider community are up to speed about current projects, provide them with engaging material and offer them a platform/website with relevant content they can use to make the best of our product, as well as bringing together organisations from various backgrounds (i.e. Insurance and Academia) to work together.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

We wanted to create a 'Information Library' for our community to offer them a space where they can learn more about catastrophe modelling, which is not widely known and currently not covered at Universities.

The content ranges for beginners to advances, covering all aspects for those interested in pursuing a career in catastrophe modelling (Insurance), or learn more about specific topics (climate change), as well as getting to know key players in there market to engage with for future projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a professional organisation who understands how to create engaging content. After speaking to Ben Fathers, who shared a lot of material with us, we decided that IdealInsight would be a good fit due to their experience and quality of material.

Describe the project in detail and walk through the stages of the project.

At the kick-off meeting between IdealInsight and ourselves, we agreed on the best way of how to manage all content, given the health situation. We explain the outcomes and what we want to achieve with the videos, asked if a mix of pre-recoded videos and live recordings could be merged together but make them look professionally.

Ideal Insight explained the best way of collecting all material and took care of providing us with a platform where we could upload pre-recorded material as well as look at stuff they have produced. As we had to wait for some speakers to provide us with some files, Ideal Insight was able to work on 2-3 at the time, which was helpful and therefore the work spread over a couple of months, giving us time to review each recoding in detail.

At the end we were able to just simply download the files from the platform provided. Throughout the project, we did have a lot of changes but Ideal Insight ironed out all the issues we had.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a total of 4 resources. We had an initial call with Ben, the Managing Director, to give him an overview about the project and if Ideal Insight is the right organisation to help us achieve our project goal. Then we had a dedicated Project Manager, Kate, who took care that all recordings were on one place, made sure we are on track and chased either side if anything was missing/or had to be changed.

Then we worked with two guys, See and Jack, who were responsible for the videos itself (they recoded the in-person ones and cut the videos to its final stage).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a lot of positive feedback and are looking into growing the content over time. We do not track any visitors but are actively sharing the content with our community.

How effective was the workflow between your team and theirs?

Very efficient. We were constantly in touch, either side did their best to meet the deadlines and iron out any issues that occur during the project (i.e. name/title changes on the file, different angle of recording, or how to best highlight what had been said). We used email, Dropbox and Vimeo.

What did you find most impressive or unique about this company?

Flexibility. Due to Covid-19, we had to change our idea from having in-person recordings only to a mixture of Zoom/Skype recordings and in-person recordings. Ideal Insight was very professional, relaxed, and forthcoming to accommodate our needs and requirements.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Dark Intelligence is a unique, new digital intelligence agency specialising in Darknet and Dark Web surveillance that ultimately protects against Darknet threats by alerting businesses to incoming or outgoing connections to the Darknet in near real time. The company works with global law enforcement and intelligence agencies to provide actionable intelligence on cyber criminals, hackers, and Advanced Persistent Threat groups and can provide unparalleled intelligence on corporate data discovered on the Dark Web.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

The design and completion of a four-minute corporate video for a number of conferences.

SOLUTION

How did you select this vendor?

We interviewed three other video production companies for the job, but Ideal Insight was way ahead of the rest, with regards innovative and workable creative concepts that fulfilled the brief perfectly. In a nutshell, they just got us and our business straight away.

Describe the scope of their work in detail.

Nick and his team had a two-week brief to put together a compelling, visually-pleasing 4-minute corporate video for a last-minute conference we were attending. . We knew a two-week deadline was a big ask - but Ideal Insight worked night and day to meet the deadline - and even coped with some changes we wanted to make at the last minute.

What was the team composition?

Nick and his team worked closely with us to fulfil the brief - and even worked overnight to meet the tight deadline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The corporate video was used at a number of conferences and went down extremely well with audiences.

How effective was the workflow between your team and theirs?

Communication between Ideal Insight and ourselves was fast and effective - and they responded to change requests in rapid time.

What did you find most impressive about this company?

I’ve dealt with a number of video production companies before, but none have come anywhere close to offering such an astounding service, fast turnaround and true understanding of your business as Ideal Insight. I couldn’t recommend them more highly.

Is there any area for improvement or anything that could have been done differently?

They surpassed all our expectations.

BACKGROUND

Please describe your company and position.

 I am the Content and Communications Manager of an information technology company 

Describe what your company does in a single sentence.

Cyber security and managed security services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Produce a video for an event stand

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• High ratings
• Pricing fit our budget

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Ideal Insight to produce a 90 second video for use on our stand at an industry event. The goal was to draw even attendees to our stand, sharing key information about our business. We wanted to avoid the use of clichéd cyber security stock imagery, with some visual flair and creativity that would make us stand out from typical B2B videos. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video received positive feedback from event attendees, with several attendees mentioning it as why they visited our stand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ideal Insight managed the project very well. There was a clear kick off call so we all understood timelines and deliverables from each side, and communication over email was quick and helpful. We had some detailed back and forth during the storyboard stage to make sure we had exactly what we wanted before we went to production and the Ideal Insight team were very responsive.

What was your primary form of communication with Ideal Insight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team had a great attitude and understood what we were looking for from the intial planning session. 

Are there any areas for improvement or something Ideal Insight could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CCO of Flixmedia

Describe what your company does in a single sentence.

Content Syndication

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Professional company overview
• Slick narrative
• Perfect visualisation of product

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fit our budget
• Good showreel

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Company video (90s) tailored to a new industry

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of video at trade event

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communicative, delivered on time, handled edits well, good editing platform, cost effective

What was your primary form of communication with Ideal Insight?

Virtual Meeting

What did you find most impressive or unique about this company?

Their 2D animation work was excellent and ability to visualise our product well

Are there any areas for improvement or something Ideal Insight could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Business Development & Marketing Director of Artiwise

Describe what your company does in a single sentence.

Artiwise in an AI-Powered Customer Experience & Voice of the Customer Platform that helps companies to drive sustainable customer satisfaction. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?
To create a product video that we can use for all our digital activities

SOLUTION

How did you find Ideal Insight?

Clutch Site

Why did you select Ideal Insight over others?

• Company values aligned
• Team's approach for the project

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the work is to create a product video for our company. It consisted of creating the script, animations and the voice over.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Script quality
• Animation quality
• Team alignment
• Time scope

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. They always responded promptly and carefully to our demands and revision requests. 

What was your primary form of communication with Ideal Insight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Both their skills and their approach to the work were very impressive.

Are there any areas for improvement or something Ideal Insight could have done differently?

Everything was good for our collaboration. 

BACKGROUND

Please describe your company and position.

I am the Sr. Associate - Marketing of Oxane Partners

Describe what your company does in a single sentence.

We offer technology-driven solutions for private markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Corporate video shoot and post-production

SOLUTION

How did you find Ideal Insight?

• Online Search
• Clutch Site

Why did you select Ideal Insight over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Ideal Insight were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Corporate Video (90 –120 secs)

- Film all interviews and b-roll at Oxane Partners’ London office
- Creative ideation and suggestions 
- Editing
- Transfer of all raw footage

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final output came out really well, and has been well received by all the stakeholders and we will be releasing this externally very soon.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nick and team were very responsive. Right from the shooting crew, to Soner from the editing team, all worked together with us, throughout the past few months, and have been always there to understand our inputs to deliver a great-looking video. 

What was your primary form of communication with Ideal Insight?

Virtual Meeting

What did you find most impressive or unique about this company?

Their quality of work was impressive.

Are there any areas for improvement or something Ideal Insight could have done differently?

Nothing as such. It was a pretty smooth experience that we have had with them. And we would love to engage with them again with more projects!

BACKGROUND

Please describe your company and position.

I am the Social & Content Director of B. The Communications Agency

Describe what your company does in a single sentence.

Creative & Comms Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Film customer testimonials for the YouTube Channel

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

Similar previous work

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Various customer testimonials / day-in-the-life-of videos for a new Haircare Brand, with each participant sharing an insight into their life and hair journey. IdealInsight came in to film & capture the audio.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully capture haircare brand customer stories in their home. Videos to be used across digital channels such as web, YouTube & social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organised & communicative! Everything was actioned promptly and I was kept in the loop with team availability & timelines.

What was your primary form of communication with Ideal Insight?

Virtual Meeting

What did you find most impressive or unique about this company?

Michael & Cody were so impressive on the shoot, they clicked with the team immediately and helped set the tone for a really fun & enjoyable weekend. They were able to think on their feet and made the entire shoot feel seamless and easy.

Are there any areas for improvement or something Ideal Insight could have done differently?

Nope!

BACKGROUND

Please describe your company and position.

I am the Communications Officer of ITOPF

Describe what your company does in a single sentence.

-

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Create video showcasing our company history, current work, and a look into our future.

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Good client relations

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a video showcasing company history, current work and future work within 4 minutes. Content to be used from company image and footage archive including voiceover artist to be casted and directed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement rates on social media and views on video from Vimeo.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project delivered on time and response to needs were met at all times.

What was your primary form of communication with Ideal Insight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great energy from the outset when communicating. They were enthusiastic about the project and confident in its ability to produce content that matched our brief, providing examples that were aligned.

Are there any areas for improvement or something Ideal Insight could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO of Mens Health Clinic

Describe what your company does in a single sentence.

Telehealth Medical Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Training videos

SOLUTION

How did you find Ideal Insight?

Referral

Why did you select Ideal Insight over others?

Referred to me

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Exciting Training Videos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered quality work on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10/10

What was your primary form of communication with Ideal Insight?

Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their personal and attentive service.

Are there any areas for improvement or something Ideal Insight could have done differently?

Nothing.