Ideal Insight

BACKGROUND

Please describe your company and your position there.

Founder of a Dating app

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

Needed a professional team to film video content for our social media channels. The goal was to capture a variety of dating scenes and intimate first date moments.

SOLUTION

How did you select this vendor and what were the deciding factors?

The team was very professional and responded with a proposal immediately, we were able to book a shoot day soon after.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I had a call with the content creation lead at Ideal insight and explained my requirement, I received a proposal from their side and upon agreement later we fixed a shoot day to film content. Before the actual shoot day they reverted back to me with casting options and provided a breakdown/schedule of what type of content we will be filming on the day of.

Who did you work with and what was the feedback process like?

George, Kenny and Rob were all fantastic

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos and stills were amazing and helped us promote the app

Describe their project management style, including communication tools and timeliness.

It was very easy to communicate and the team stuck to all timelines

What did you find most impressive or unique about this company?

They were very hands-on from the get-go and were flexible in adapting to my budget and timeframe.

Are there any areas for improvement or something they could have done differently?

Everything was amazing

BACKGROUND

Please describe your company and your position there.

I am the Director of Events, Membership and Engagement for a digital technology in healthcare consultancy company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

We needed 3 x promotional short videos created to go on our website, alongside being used as marketing tools, and a video for talking users through our exclusive members only portal.

SOLUTION

How did you select this vendor?

I looked into a few suppliers, but found Ideal Insight's response time/ nature, and example videos the biggest selling point.

Describe the scope of their work in detail.

We provided a clear brief and images etc, along with a script for each video.

What was the team composition?

Nick, Ed and myself

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internal and external feedback - and a much more professional look to our website.

How effective was the workflow between your team and theirs?

Very effective! They were very responsive and accommodating.

What did you find most impressive about this company?

Their professional nature and commitment to getting the projects completed as requested. They were a pleasure to work with and would highly recommend.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the Senior Brand Manager for a plant-based food and beverage company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We have now used Ideal Insight twice to create multiple sell in videos to educate and excite prospective customers about our products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended to Ideal Insight as we were looking for a quick solution for creating multiple videos in one brief.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We created our storyboard, this was reviewed by the team with tweaks made back and forth and then the team got into production.

Who did you work with and what was the feedback process like?

We worked with George and Ed - feedback was well received and changes made quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the process of sharing videos now but so far have had great feedback.

Describe their project management style, including communication tools and timeliness.

Quick timelines and very speedy communication.

What did you find most impressive or unique about this company?

They were very personable and easy to work with. Nothing was too much hassle and they explained everything very clearly.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I work in marketing at a live streaming tech agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We wanted a cutting edge, modern showreel to highlight recent events we worked on.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came across their showreel and was a similar style to what we were after

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We shared our footage that we had, gave a brief of the style/vibe we wanted, and then they produced a draft which we went through a few rounds of changes on.

How many resources from the vendor's team worked with you, and what were their positions?

3-6

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The highlight reel looks great and our team is really happy with it

How effective was the workflow between your team and theirs?

Pretty good

What did you find most impressive or unique about this company?

They delivered an impressive outcome very quickly.

Are there any areas for improvement or something they could have done differently?

I think it would have been easier talking directly with the creator of our showreel. George seemed to be the project manager / sales person, but once it came down to making changes, variations etc, it would have been easier if not everyone in the team was CC'd in on every email and it could have just been more direct contact with the person who was working on the reel. I never knew exactly who was working on each variation.

BACKGROUND

Please describe your company and your position there.

I manage marketing and product

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We specialise in baby goods - everything from bottles, cups and spoon to highchairs, sterilisers and food prep machines. We wanted to achieve premium videos that could be used both with and without infographics, and also that we could take stills from for graphics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for a video team on google and they had the best reviews!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an introductory meeting to discuss our goals. From there, the Ideal Insight team went away and storyboarded our ideas in to videos for our approval - they hit the nail on the head first time around, so there wasn't much more development between then and the shoot!

Who did you work with and what was the feedback process like?

We worked with the same team from start to finish, from trying to understand what it was we wanted initially, through to storyboard and ultimately shooting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our retailers love all the videos, and one of them was our most liked post on social media in 2021!

Describe their project management style, including communication tools and timeliness.

It was quite a small project, so not much was needed in terms of deadlines and timelines. They did stick to all deadlines given and were not once late with anything, even when we may have delayed the process a little.

What did you find most impressive or unique about this company?

Looking at their capabilities and previous projects, ours was by no means a hard one for them - a drop in the ocean. That said, at no point did we ever get the feeling that this was worth any less than a bigger project to them, or like they didn't want to take it on.

Are there any areas for improvement or something they could have done differently?

Absolutely none!

BACKGROUND

Please describe your company and your position there.

EduMe - a technology firm based in London and LA. I'm a Senior Learning Consultant there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

A large video production project for Uber Australia. The goal was 8 animated videos for rider Onboarding

SOLUTION

How did you select this vendor and what were the deciding factors?

The quality of the sample content they sent through

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Scoping Storyboarding Scripting 1st Round Edits Feedback Final edits and subtitling

Who did you work with and what was the feedback process like?

George Cutmore - very efficient

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Big uplift of rider Onboarding in a shorter time.

Describe their project management style, including communication tools and timeliness.

They're really easy to communicate with. George and the wider team with him as the go to point of contact

What did you find most impressive or unique about this company?

The quality of the deliverables

Are there any areas for improvement or something they could have done differently?

No