iCEA

BACKGROUND

Please describe your company and your position there.

Vitrum Concept is a manufacturer of store furniture, operating in the market for more than 30 years, equipping major stores, showrooms, outlets and commercial facilities. I am responsible for marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

The main goal we had when we outsourced SEO to iCEA Group was to increase the visibility and traffic of our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

iCEA Group turned out to have the best offer. Encouraged by the numerous good reviews, we decided to cooperate.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We receive regular analysis and a monthly report that keeps track of our site's progress. This way we know what optimization work is being done on our site. We know that specialists are conducting regular optimization work. We periodically receive unique content. In addition, link building activities are performed. The above activities have a great impact on increasing the visibility of our website, which is what we cared about the most.

How many people from the vendor's team worked with you, and what were their positions?

At the beginning of the cooperation, we had discussions with a salesman who discussed and customized the service appropriately for us. Once the contract began, a dedicated Customer Success Specialist was assigned to us. This allows us to keep in touch with each other about our contract and solve any problems that may arise. At any time, we can schedule an online meeting to discuss the cooperation with the SEO Specialist also.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have noticed for a long time that the implemented SEO strategy has contributed to better visibility of our website. We have found the prepared content to be satisfactory. They are created substantively well, which speaks for their quality and consistency.

We are noting an increase in the position of most keywords, which translates into greater interest from potential customers. We can count on our account manager, thanks to whom doubts are always resolved. We are satisfied with the cooperation with iCEA Group.

Describe their project management style, including communication tools and timeliness.

We receive regular analyses prepared by specialists. Regular monthly reports are sent to us at the end of each month, including a summary of the completed elements of the contract. In case of questions and concerns, we can always count on a dedicated Customer Success Specialist, who is available by email and phone.

What did you find most impressive or unique about this company?

What is most unique about the company is the professional approach to our cooperation. iCEA Group definitely stands out for its professionalism and timeliness in operations. Everything is implemented reliably taking into account the needs of the client.

Are there any areas for improvement or something they could have done differently?

Rather, I do not have such elements to point out. For issues of concern, I could count on clarification from my Customer Success Specialist.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of an online fishing store. Our team is made up of fishing enthusiasts with years of experience, both in terms of fishing and selection of fishing equipment. Our mission is to spread passion in others, in order to make fishing even more popular and accessible, and to make fishing shopping fun.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International?

We have been working with iCEA Group for more than 3 years. We have done SEO activities before, and we knew that organic traffic is an important channel. In order to increase the number of users on our online store, we started working with iCEA Group

SOLUTION

How did you select this vendor and what were the deciding factors?

Another partner recommended iCEA Group to us. They (iCEA) conducted a professional audit and consultation for us in an online meeting. The company's expertise and approach convinced us to cooperate.

Describe the project in detail and walk through the stages of the project.

The cooperation has been going on for more than 3 years, and during this time a lot has happened. An expansion of the menu, which took place at the beginning of the cooperation, was carried out. Numerous technical and optimization changes have been implemented. The iCEA Group also prepares texts for us, the quality of which is very important to us. Our organic visibility has increased noticeably over the period of cooperation.

How many resources from the vendor's team worked with you, and what were their positions?

I’m in constant contact with the Customer Success Specialist and SEO Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The number of keywords in TOP10 looking at the entire time of cooperation has clearly increased thanks to the activities carried out.

How effective was the workflow between your team and theirs?

The planned tasks are completed in a timely manner. I have contact with the CS Specialist by email, phone and online meetings.

What did you find most impressive or unique about this company?

We're impressed with their professionalism.

Are there any areas for improvement or something they could have done differently?

I have nothing to add.

BACKGROUND

Please describe your company and your position there.

Nearly 30 years of experience in retail & B2B distribution of premium quality cleaning chemicals, toilet paper & towel dispensers, cellulose products, soap, industrial vacuum cleaners and other related goods. I am the Marketing Manager, responsible for coordinating and planning whole promotional activities for Debiut Plus company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

Our main goal was to increase online visibility and optimize all company e-commerce sites to be more user-friendly and increase positioning for the indicated keywords. For final result, we were looking for significant growth of online traffic & sale of all our goods.

SOLUTION

How did you select this vendor and what were the deciding factors?

After comparing all online marketing companies, we've chosen iCEA Group because of their proven experience, understanding all our problems we were facing and other companies recommendations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our cooperation began with defining priorities after presenting our problems and estabilished goals. Once all the goals and action plans were set, the iCEA group proceeded to analyze the site's code and began implementing the first optimization measures. All actions were included in the reports we receive once a month. Our online stores were stabilized in the following years by fixing internal errors (such as 404, etc.), developing a website blog (for SEO purposes), and changing product descriptions. iCEA Group has also increased our backlinks through cooperating sites.

How many people from the vendor's team worked with you, and what were their positions?

We are co-operating with Project Manager and team including SEO Manager and other co-workers (mainly web development specialists and copywriters).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After years, our online shops has visible traffic growth. All viewing data from Google Analytics says, that average website session increased by approx 10%. All sites achieved growth in visibility, appearing in Top 3 and Top 10 results for hundreds and thousands of popular key phrases. Our sales has nearly doubled since we've started co-operation with iCEA Group.

Describe their project management style, including communication tools and timeliness.

We are staying in constant contact via e-mail and phone. All inquires sent to iCEA Group received fast and professional answer. In case of all need of help, their Project Manager is always available and all bigger issues or activities are also analyzed and discussed during online meetings.

What did you find most impressive or unique about this company?

Their big ability in listening their customer. They are perfectly understanding our problems, which is probably what made our cooperation go well from the first months and caused most SEO issues to improve significantly. I am full of admiration for the professionalism of the entire team.

Are there any areas for improvement or something they could have done differently?

Everything is fine :)

BACKGROUND

Please describe your company and your position there.

New Talents Agencja Rekrutacyjna, based in Łódź, Poland, is a recruitment company that conducts comprehensive recruitment processes in the region and all across Poland. We are an experienced HR agency that offers a wide range of HR consulting services.

I am the founder of NewTalents and a recruiter (Principal Recruiter) with over five years of experience in the recruitment industry and ten years in internal HR departments. At NewTalents, I am primarily responsible for coordinating recruitment projects in the following areas: high-tech, chemical, IT, pharmaceutical, sales, customer service and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

Our company provides recruitment services for managerial and specialized positions across Poland. At first we wanted to position our offer on the local market (Lodz), but later also for other major cities: Wroclaw, Katowice/Cracow, Gdansk, Poznan, Warsaw.

SOLUTION

How did you select this vendor and what were the deciding factors?

iCEA Group convinced me with comprehensive support in the process of positioning my site already at the stage of business talks. Even before we started cooperation, I received a personalized and free SEO consultation. This allowed me to independently assess the quality of the services provided.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I periodically receive reports prepared by SEO Specialists. I know that iCEA Group's specialists conduct technical optimization of my site, link building, check keywords and regularly prepare high-quality content for us. At the end of each month, I receive a summary of the results so far. This allows me to monitor and analyze the activities carried out by the agency on an ongoing basis.

How many people from the vendor's team worked with you, and what were their positions?

At the beginning, I spoke with an analyst, who helped me learn about the iCEA Group and the scope of activities. Then, after signing the contract, I was contacted by a supervisor (Customer Success Specialist). He is the first contact for me. If needed, we can also meet with the team via video-conference.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We noticed an increase of organic traffic, as well as favorable changes in the positions of individual phrases. The overall visibility of our site has also improved over the course of our cooperation. Currently, there are no objections to the course of our cooperation. I am glad that I chose iCEA Group.

Describe their project management style, including communication tools and timeliness.

I receive detailed analyses from the supervisor via email. We also discuss current topics by phone. This makes communication between our companies fast and efficient.

What did you find most impressive or unique about this company?

I like the business approach to SEO of my site and the customization of our company. From the beginning of the cooperation I have full control over the progress of the project.

Are there any areas for improvement or something they could have done differently?

I have not noticed any major problems. The Customer Success Specialist tries to solve all issues on a regular basis.

BACKGROUND

Please describe your company and your position there.

I'm a department manager at a machine manufacturing company. I'm responsible for implementing marketing strategy and promotion of a business. We manufacture and sell lifting equipment and accessories.We manufacture and sell lifting equipment and accessories. Our greatest advantage is designing devices according to special customer requirements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

In order to increase our position on the market, we took care of proper positioning. We hired ICEA GROUP to position the online store and one of our websites with the offer of welding equipment.

SOLUTION

How did you select this vendor and what were the deciding factors?

ICEA GROUP contacted our company to present an offer. The price-quality ratio of the offer convinced us to change the supplier of the service for ICEA .

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and created new collateral with our updated tactics and keywords.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager whibdistributed work amongst their team. There was 1 SEO specialists in communication with us. From time to time we have online meetings with the team who take care of our projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The online store under the supervision of ICEA GROUP has become more visible on the web. The positioning of the e-shop has increased, and thus the number of product orders has increased.

Describe their project management style, including communication tools and timeliness.

The results of the work (audit) are sent in the form of a detailed and understandable presentation. It presents the errors visible on the website, the possibilities of their elimination and Moreover, online meetings are organized and frequent telephone contact with an SEO specialist is maintained.

What did you find most impressive or unique about this company?

High level of professionalism, extensive knowledge in the subject of SEO and solving problems with positioning, thoroughness during analysis and timely implementation of tasks. iCEA Group International is indeed a leader in positioning. The effects of their work are really satisfactory and, above all, durable.

Are there any areas for improvement or something they could have done differently?

At this moment everything is correct.

BACKGROUND

Please describe your company and your position there.

For more than 30 years we have specialized in the distribution of the highest quality cables and all kinds of teletechnical products. Speckable.pl is an online electrical wholesaler. I am the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

iCEA is our SEO expert. They optimize the site, develop content, and take care of external links.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a valuable video conference with an SEO consultant from iCEA. He presented us with the current state of the site, elements that needed development or improvement, made comparisons with competitors and outlined a preliminary strategy. Professionalism and knowledge are the factors on the basis of which we started our cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the beginning of the cooperation, a detailed strategy of activities was created. Some of the work concerned the elimination of basic issues that could inhibit the further development of the store's visibility. Other work focused on development, making the site more attractive both in the eyes of users and Google search engine algorithms.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with the Customer Success Specialist and Senior SEO Specialist, but quite a few other people on the side of several departments in iCEA are responsible for the success of this collaboration.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At this stage, we can clearly see that our website not only looks better, is more clickable, clear and readable, but is also more visible on the web. Statistics show that more and more customers are able to find us by our key phrases. We are constantly receiving tips from iCEA Group International on what can be improved.

Describe their project management style, including communication tools and timeliness.

iCEA Group International is a company that has a very good communication system with the client. We are in constant contact with our consultant and coordinator - we mostly communicate by email, but we also have summary meetings. So far, iCEA Group International keeps its word and is on time.

What did you find most impressive or unique about this company?

A clear structure and division of responsibilities helps a lot. The key, of course, is SEO knowledge, all the branch know-how.

Are there any areas for improvement or something they could have done differently?

We are satisfied with the cooperation and have no further key concerns.

BACKGROUND

Please describe your company and your position there.

I am the leader of the marketing team in EY Academy of Business - training provider. I've been working here for over 20 years. My organization is an integral part of EY - one of the Big4 consulting companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

EY Academy of Business has been operating on the Polish market since 1994. I have cooperated with various agencies in the past, but we were growing, wanted to expand even more. I needed more support and knowledge of the best experts. We hired iCEA to provide full-scale SEO services, which was preceded by a full audit of previous activities. Our goals are to improve our position in Google and grow traffic to our website pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

iCEA Group was one the few companies interviewed. They prepared an interesting report on our present status (website visibility) and offered us audit of previous activities. After that and after receiving final proposal, we felt, that the iCEA team will meet our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started our cooperation by defining our priorities. We set goals for the first year of cooperation. We receive reports on monthly basis. We discuss urgent matters on demand. Consultants from iCEA made on-site changes, created new materials/posts for the website blog area. On daily basis I receive recommendations regarding keywords and changes on the website that will help to achive intended goals.

How many people from the vendor's team worked with you, and what were their positions?

I work with one project manager and at least two SEO specialists. We are being supported by experts from other fields, eg GA - when needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic is steadily growing. We recorded a 40% increase in the number of new users - in the past 12 months.

Describe their project management style, including communication tools and timeliness.

They respond to my expectations and needs. We communicate by e-mail every day. I got responses and support very quickly. Whenever I need - usually once a month - we meet online to discuss report and most important matters.

What did you find most impressive or unique about this company?

I appreciate their expert knowledge in the field. Also, I appreciate their follow-through and willingness to deliver.

Are there any areas for improvement or something they could have done differently?

On the one hand - not at the moment, because I can hardly cope with the implementation of what needs to be done in the SEO area. On the other hand - more information on the positioning of the competition would be useful.

BACKGROUND

Please describe your company and your position there.

I am the owner of a training and consulting company. I am also the owner of the FLIPOWANIE® - trademark. I am a leader in Poland in graphic facilitation traning and services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International ?

Due to the fact that the word FLIPOWANIE in Poland has recently been used also in the real estate industry (flipping - my trademark does not cover the real estate industry), the positioning of the word FLIPOWANIE in the context of my services began to drop drastically. My goal was to increase brand awareness, to achieve higher positioning and no of visit on my webpage.

SOLUTION

How did you select this firm and what were the deciding factors?

I considered few agencies comparing service range, price structure. After mail/offer exchange, few online meetings to answer my particular questions, takeing into concideeration also the reccomadation. Also taking into account the recommendations of this agency from a company with which they cooperate, I decided to run a 3-month test project. after this test, the results were so satisfactory that I continue to work with them.

Describe the project in detail and walk through their service package.

The offer was prepared in 3 steps:

1. individual consultation, analysis of the initial situation and customer needs, market and competition analysis
2. Presentation of the summary and framework strategy of the proposed activities, budget recommendation
3. Finalizing the offer, refining the details, contract issues

Finally I agreed to take a "prime advanced" package of services, which included;

• Unlimited positioning, additional phrases Research search trends
• Google My Business - creation/verification and linkbuilding
• Technical SEO audit
• Creating optimization content
• Monthly website optimization
• Conversion analysis (Google Search Console)
• Google Analytics setup and Google Search Console

How many resources from the vendor's team worked with you, and what were their positions?

After signing the contract, I received a dedicated account manager who is my contact person. He is coordinating the work flow or Q&A internally with agency`s web developer, link building specialist, analyst and content manager/ copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The agency provided me with services and benefits that I was unable to take care by myself, demonstrating professionalism and customer care.

• website traffic increased by 1300%
• number of unique users by 1200%
• the number of impressions in the google search increased by 200% and continues to grow

How effective was the workflow between your team and theirs?

I regularly receive information about the current results, as well as suggestions for activities, the possibility of installing new plugins and other improvements to the webpage. We are in constant contact by phone and on request I can ask for a meeting at any time to clarify doubts or discuss detailed results.

What did you find most impressive or unique about this company?

I am impressed with the customer service, the quick response to my inquiries and most of all how quickly they understood the specific needs of my business.

Are there any areas for improvement or something they could have done differently?

I have no comments :-)

BACKGROUND

Please describe your company and your position there.

I am the director and owner of Portuguese Treasures Ltd. Portuguese Treasures Ltd is an online retailer and wholesaler of Homewares and Home improvement products such as the traditional hand painted ceramic tiles and cork tiles for floors and walls. All the products are made in Portugal with portuguese, sustainable raw materials and distributed worldwide from POrtuguese Treasures premises in Dorset, United Kingdom.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

Portuguese Treasures is a well established company but we were struggling to scale up. ICEA Group International is improving the SEO of our website and the results are already visible. The numbers of visitors are growing every single month and sales also scaling up.

SOLUTION

How did you select this vendor and what were the deciding factors?

We contacted 3 companies and out of them ICEA were the ones that have shown that they were on the top the game, aware of the new parameters for Google rating and also a fee that was reasonable.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

ICEA has been editing all the meta-descriptions of the vast range of products POrtuguese Treasures offer. They have created blogs and backlinks that are essential for Google rating. They have changed some parts of the structure of the website.

How many people from the vendor's team worked with you, and what were their positions?

They have assigned a manager that is the anchor of all the interaction between Portuguese Treasures Ltd and ICEA and various SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since ICEA started to work the SEO of our website we are ranking on the first page on several key words. Particularly our Cork Tiles had been a very popular product.

Describe their project management style, including communication tools and timeliness.

ICEA is very effective on getting back to us when a problem is raised. Monthly analysis are sent to us.

What did you find most impressive or unique about this company?

We're impressed by how quickly they've managed our website to rank on the first page of some keywords.

Are there any areas for improvement or something they could have done differently?

So far so good. I am a very pleased business owner that is pleased with their performance.

BACKGROUND

Please describe your company and your position there.

I am an Independent Professional Fine Art Contemporary Artist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iCEA Group International , and what were your goals?

I wanted to expend our reach and I knew I needed a company to help with SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected ICEA as they showed me by going over all the details together and what they could do. They took the time to see what was missing to help my website reach my potential clientele. It presented in a clear, focus and realistic approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We load out our goals, and step by step they are helping me with what needs to be done. They gave me a clear, detail objective to reach my/our goal.

How many people from the vendor's team worked with you, and what were their positions?

They assigned me a project management, a SEO specialist and others will join as we work on the content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

WE just started but already with the first month, Google sent me a report how I got clicks on my website from google search.

Describe their project management style, including communication tools and timeliness.

They send me report, they are reachable, in communications and stay in the timeline that they had discussed with me.

What did you find most impressive or unique about this company?

Very professional, in communications and very impressed with the result in only a short moment. It is clear they know what they are doing.

Are there any areas for improvement or something they could have done differently?

For now, its too new, but nothing that I can think of.