Huck Finch

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and revenue enablement for Scantron. We provide technology-enabled assessment, analytics, and data services, offering both paper and digital solutions to help organizations in education, business, and government measure, analyze, and improve performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Huck Finch?

We had an outdated website and were going through a complete rebrand of our company. We needed support to build a new website while migrating and maintaining our nostalgic legacy.

SOLUTION

What was the scope of their involvement?

Huck Finch has partnered with us on the strategy, design, and development of a new Scantron website in Webflow. The project began with the discovery and analysis of our existing website and Google Analytics and Search Console data to identify our highest-value pages and develop a more strategic site architecture. The team has also helped us think through the overall messaging framework, UX, navigation, and content migration strategy.The main deliverables have included site architecture and UX planning, development of our priority website pages, a reusable Webflow component library and design system, responsive development across desktop, tablet, and mobile, CMS configuration, and performance optimization.Huck Finch has also supported the technical and SEO aspects of the transition, including considerations around titles and meta descriptions, image alt text, redirects, sitemap structure, and content migration. The engagement has included Webflow CMS training, content management best practices, and post-launch monitoring, troubleshooting, and adjustments.

What is the team composition?

We work with 2–5 teammates from Huck Finch.

How did you come to work with Huck Finch?

We found them through a referral. We chose them over other options because they were a great culture fit.

How much have you invested with them?

We’ve spent a confidential amount.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching the new website and refreshed brand, we’ve seen meaningful progress across several areas. Website traffic and engagement have increased, giving us a stronger digital presence and more opportunities to connect visitors with relevant Scantron solutions. We also now have better analytics and tracking in place through GA4 and Google Tag Manager, giving us greater visibility into how audiences engage with the site.We’ve also seen improvements in brand awareness and sentiment. The new site more accurately reflects who Scantron is today, balancing the recognition and trust of our legacy brand with a more modern, forward-looking identity. The launch has given us a stronger foundation for campaigns, thought leadership, product storytelling, and social content, helping us present a much more consistent brand experience across channels.Most importantly, we’re seeing the website contribute more directly to lead generation and demand-generation efforts. We have continued optimizing website CTAs and conversion opportunities based on that traffic. We’re now able to use the site much more strategically as part of integrated campaigns, driving audiences from email, social, and paid advertising to targeted content and lead-capture opportunities.Overall, the project has helped transform our website from primarily an informational resource into a more strategic marketing and lead-generation platform, while strengthening awareness of the Scantron brand and better representing where our company is headed.Since launching the new Scantron website on April 20, 2026, recorded page views increased by approximately 134%, from 108,031 to 253,641, compared with an equal-length period before launch. Form submissions increased by 10%, from 427 to 471, demonstrating a more modest improvement in conversion activity alongside the substantial traffic growth. Our brand awareness has increased to over 89% from the low 40%, and we are over 65% of the share of voice in the LLMs compared to our competitors.Since launching the new website and brand, we’ve seen a noticeable change in how audiences engage with Scantron online. Visitors are interacting more intentionally with our content and moving more naturally from awareness and education into specific product and solution areas.One of the biggest improvements has been the integration between the website, our analytics, and lead-generation tools. Having that connected ecosystem gives us much better visibility into the customer journey, including where visitors are coming from, what content they engage with, and which campaigns and calls to action are driving conversions. That insight allows us to continuously improve the experience and make smarter marketing decisions.Most importantly, we are seeing more qualified leads come through the website. Instead of simply measuring traffic, we can better understand visitor intent and connect engagement to actual lead-generation opportunities. That has made the website a much more valuable tool for both marketing and sales and has helped us create a more measurable path from brand awareness to meaningful customer conversations.

How did the company perform from a project management standpoint?

Huck Finch’s project management is excellent. They deliver all outputs on time and are always responsive with details (often video-recorded) explanations to make us feel we’re truly part of the design and collaborative process.Our primary form of communication with Huck Finch is virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They listen and are a great partner. The team is knowledgeable and able to bring us to the next level while maintaining our legacy and nostalgia, which is very important to us.

Are there any areas they could improve?

No, we truly enjoy the partnership.

BACKGROUND

Please describe your company and position.

I am the DigitalReference.co of Ryan Stevens

Describe what your company does in a single sentence.

Digital Reference ( digitalreference.co ) is built with the professional's interest at heart. Focused on bringing transparency and authenticity into the professional talent ecosystem, Digital Reference is a portfolio platform built on VERIFIED video references. Colleagues or clients that you have worked with can provide you a video reference and verify your contributions in notable projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Huck Finch to accomplish?

• Webflow Website Development
• Branding and Canva Design Templates
• Marketing Site Buildout

SOLUTION

How did you find Huck Finch?

Referral

Why did you select Huck Finch over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Huck Finch were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

HuckFinch built Digital Reference on Webflow and has been our go-to team for product-quality design, development, and ongoing iteration. They didn’t just “make pages” — they architected a system. From the first scoping call through launch and continuous improvements, their process was thoughtful, fast, and reliable.

What they delivered for us

Brand & UI refinement: They translated our brand into a clean design system (typography, color, spacing scales, and component library) that works consistently across marketing pages, resource hubs, and long-form editorial.
Webflow development at product depth: Class naming conventions, global tokens, and reusable components make updates quick and safe. Complex layouts and interactions feel smooth and purposeful (no gimmicks).
CMS architecture built for scale: They modeled our collections (categories, tags, cities, roles, founders, agencies) with sensible reference fields and safeguards, so editors can publish confidently without breaking layouts.
Search & discovery UX: Thoughtful filters, internal linking, and collection relationships make it easy for users to explore content by function (e.g., Marketing, Finance, HR), geography, or topic.
Performance & Core Web Vitals: Image pipelines (WebP/AVIF, intrinsic sizing), script hygiene, lazy loading, and critical-path improvements pushed our LCP/CLS/INP into the “good” range. The site feels fast on mobile.
Technical SEO & metadata: Clean URL strategy, canonical tags, Open Graph/Twitter cards, Article/Organization schema where appropriate, and logical heading structure — all wired to the CMS so editors don’t have to think about it.
Accessibility basics done right: Clear focus states, color-contrast checks, descriptive alt text patterns, and ARIA labeling on interactive elements.
Analytics & events: GA4 + Tag Manager setup with custom events (scroll depth, CTA clicks, search interactions), so we can measure what matters.
Content operations: Safe staging flows, checklists for publishing, and concise Loom/Notion documentation for our team. They also jumped in for time-sensitive fixes without drama.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website has been SEO optimized and sees 1000s of users every month. The HuckFinch team ensured SEO optimization and incredibly professional branding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HuckFinch team is incredibly responsive. At times, there could have been more aggressive deadlines but we worked through them.

What was your primary form of communication with Huck Finch?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strengths we valued most

Systems thinking: They design for the 100th page as carefully as the first.
Taste & restraint: Modern, credible visuals that let our content and companies shine.
Collaboration: They’re comfortable co-creating with marketing, product, and leadership — zero ego, just great work.
Quality bar: QA that catches the little things (responsive edge cases, content overflow, micro-copy, and stateful interactions).

Are there any areas for improvement or something Huck Finch could have done differently?

Only area of opportunity is to set more aggressive and clear timelines. Outside of that, they're a great team to work with.

BACKGROUND

Please describe your company and position.

I am the Creative Direction of Giraffe Design Build

Describe what your company does in a single sentence.

Architectural and interior residential design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Huck Finch to accomplish?

• Modern, updated website
• Portfolio quality
• More traffic

SOLUTION

How did you find Huck Finch?

Referral

Why did you select Huck Finch over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Huck Finch were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Modern, portfolio quality website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More traffic to site, leads + prospective clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredible service, delivery and met every need

What was your primary form of communication with Huck Finch?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to commit to our brand and vision was impressive.

Are there any areas for improvement or something Huck Finch could have done differently?

No. 100% great.