House of Growth

BACKGROUND

Please describe your company and position.

I am a department director at Parvis

Describe what your company does in a single sentence.

Parvis is a private investment platform and Exempt Market Dealer that connects investors with curated real estate and alternative investment opportunities. The company works with issuers to structure and distribute offerings, while also providing back-office support, including compliance infrastructure, technology and marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire House of Growth to accomplish?

• We engaged House of Growth to support lead generation efforts aimed at growing our investor base.

SOLUTION

How did you find House of Growth?

Referral

Why did you select House of Growth over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from House of Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

House of Growth supported our investor acquisition initiatives, including strategy development, campaign execution, and ongoing optimization. Their scope included refining targeting approaches, testing messaging, and implementing data-driven improvements to increase efficiency and lead quality. Key deliverables included campaign strategy, performance reporting, and a steady flow of qualified investor leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

House of Growth delivered a significant volume of qualified investor leads and helped improve campaign efficiency over time through ongoing optimization. We saw measurable progress in lead quality, engagement rates, and consistency of inbound investor interest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive, communicative, and reliable throughout the engagement. Deliverables were consistently provided on time, and they were proactive in addressing feedback and adapting to our evolving needs.

What was your primary form of communication with House of Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

Their collaborative mindset and adaptability were particularly impressive. Given that we were implementing a newer strategy, they were highly engaged in working alongside us to test, iterate, and refine the approach in a thoughtful, data-driven way.

Are there any areas for improvement or something House of Growth could have done differently?

Nothing significant stands out. Given the nature of testing a newer strategy, there were natural iterations, but they were very collaborative and quick to adjust as needed. 

BACKGROUND

Please describe your company and position.

I am the COO of Alexa MGMT

Describe what your company does in a single sentence.

Alexa MGMT develops and manages independent hospitality projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire House of Growth to accomplish?

• correct digital advertising attribution
• establish and manage our digital advertising
• fill marketing gaps as a Fractional Growth Partner

SOLUTION

How did you find House of Growth?

Referral

Why did you select House of Growth over others?

• Great culture fit
• Referred to me

How many teammates from House of Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were introduced to House of Growth from a previous partner who was unable to help us figure out the attribution problem we were seeing across all of our hotel booking channels. They were brought in initially to set us up and show us where bookings were coming from, but through that initial scope we determined they could be helpful in more ways than that. We then elicited their help in setting up our Meta (Facebook & Instagram) advertising as well as our Google Ads. We have a weekly call and there is a monthly report covering all things from ad spend to revenue generated, theories as to why and where to go with the most recent findings. Aside from improved ads it's been a valuable learning experience working with House of Growth as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased revenue
• Increased advertising metrics within platforms 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jared has been very punctual and clear in his communication about deadlines coming up that need to be pushed back and why, but the prioritization has also been very easily talked through.

What was your primary form of communication with House of Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The effectiveness and clear communication has made working House of Growth a bar-setting experience for partnerships moving forward.

Are there any areas for improvement or something House of Growth could have done differently?

Understanding how to utilize my FGP time has been a learning process, so spending a bit more dedicated time at the onboarding phase on this could have been beneficial.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Basecamp Resorts

Describe what your company does in a single sentence.

 Basecamp Resorts is a hospitality brand headquartered in Canmore, Alberta, Canada, specializing in boutique accommodations across Western Canada's mountain destinations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire House of Growth to accomplish?

• Identifying areas for improvement, creating scalable strategies, and optimizing our digital ad structure
• Setting up ad budgets, analytics tracking, and performance monitoring systems
• Enhance our direct booking metrics against OTAs

SOLUTION

How did you find House of Growth?

Referral

Why did you select House of Growth over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Jared focused on improving our direct booking performance and helping us set up a strong foundation for digital advertising. This includes:

Boosting Direct Bookings:

• Analyze our current bookings and how we perform against OTAs.
• Create and implement strategies to increase direct bookings.

Setting Up Budgets and Analytics:

• Establish budgets for our digital ad campaigns.
• Set up tracking tools to monitor how well our ads and other efforts are performing.

Analyzing Performance and Scaling:

• Review what’s working and what’s not, and recommend areas for improvement.
• Help us scale successful strategies.

Supporting Our Digital Ad Team:

• Help us get our digital advertising team set up and running smoothly.
• Provide advice on creating and managing ads effectively.

Deliverables:

• A detailed analysis of current practices with suggestions for improving efficiency and effectiveness.
• Regular reports evaluating the performance of each ad campaign, including ROI, audience engagement, and conversion rates.
• Recommendations for budget allocation that align with business goals and current campaign performance.
• A detailed strategy for increasing direct bookings, including actionable steps and measurable goals.
• A plan outlining how to scale successful campaigns while staying aligned with budget and business objectives.
• Training materials and process documentation to help the internal team manage and optimize ad campaigns effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen significant, measurable impact from the implementation of his strategies. His tailored suggestions have not only improved our overall ROI but have also driven key metrics like increased organic search queries and enhanced team understanding of how digital advertising integrates with broader marketing efforts. These insights have strengthened our overall strategy and contributed to achieving metrics such as a better-than-industry-average ROAS, reflecting the effectiveness and efficiency of his approach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jared manages projects very efficiently, balancing our needs effectively despite having other clients. He is always available on Slack when needed and flexible with accommodating our (many) schedule changes. While differences between Canadian and U.S. holidays can occasionally present scheduling challenges, Jared consistently provides his availability in advance, allowing us to plan around it seamlessly.

What was your primary form of communication with House of Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their advice is invaluable, and Jared's experience across various industries and projects often brings fresh insights that we find incredibly useful. His knowledge and breadth of expertise on new and emerging trends in various industries—like AI, software, technologies, algorithm changes, and best practices—is incredible and often blows my mind. What set them apart is their genuine desire for us to succeed beyond this involvement, which I find unique.

Are there any areas for improvement or something House of Growth could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Manager of a sports company 

Describe what your company does in a single sentence.

We offer paddleboarding and river surf lessons, rentals and equipment sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire House of Growth to accomplish?

• Google Ad words
• Google integration
• Website development

SOLUTION

How did you find House of Growth?

Referral

Why did you select House of Growth over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Jared helped me setup Google ad words for my business that ensured my money is well spent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rate through google ad words

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All questions were answered in an extremely quick manner. Scheduled meetings were prompt and within the a lotted time frame.

What was your primary form of communication with House of Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and their ability to explain complex situations and terms in a usable way.

Are there any areas for improvement or something House of Growth could have done differently?

No. Everything they provided was top-notch. 

BACKGROUND

Please describe your company and position.

I am the CEO of Shoely Inc.

Describe what your company does in a single sentence.

Shoely is your personalized online shoe store, using iPhone 3D foot scanning to deliver perfect fitting shoes and game changing custom insoles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire House of Growth to accomplish?

• Drive traffic to our booth at major running events

SOLUTION

How did you find House of Growth?

• Referral

Why did you select House of Growth over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Innovative & Creative Tactics

How many teammates from House of Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project was to deploy both traditional and innovative tactics to drive consumers participating in the 2023 Chicago Marathon and 2023 New York City Marathon to visit the Shoely expo booth and purchase Shoely's online custom shoe fitting services.

Specific deliverables included setting up Shoely's foundational ad strategy, establishing content direction, writing ad copy, successfully targeting event attendees, driving event pre-sales and ultimately driving geo-targeted booth traffic during event days.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Total booth traffic for both project events exceeded goal by +75%
• Total pre-sales for each event exceed goal by +58%
• CAC for customers acquired through channel met target goal

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The House of Growth team operates professionally and efficiently, using asynchronous modes of communication whenever possible and scheduling productive virtual meetings when necessary. All deliverables were on time, and they were always responsive to my needs.

What was your primary form of communication with House of Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a startup founder, I found the culture fit with House of Growth to be what I was most impressed with. The team is open-minded, innovative and knows how to move fast and learn quickly when thrust into circumstances rife with uncertainty. For anyone looking to grow, without the existence of an obvious playbook to follow, the House of Growth team would be a the one to work with.

Are there any areas for improvement or something House of Growth could have done differently?

No, we were pleased with our working relationship and looking forward to teaming up again in the future.