Horway

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Teliqon

Describe what your company does in a single sentence.

Teliqon is a global cloud communications platform for business telephony, contact center operations, messaging, virtual phone numbers, CRM integrations, and communication APIs. We help companies manage customer and team communications across multiple markets from one cloud environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horway to accomplish?

• Create a distinctive consumer brand and launch-ready Shopify store for a shared smart-home client entering the European market.
• Turn a technically complex product into a clear shopping journey built around everyday use cases.
• Give the client's team a reusable visual and page system for future products, campaigns, and localized markets.

SOLUTION

How did you find Horway?

Referral

Why did you select Horway over others?

• Good value for cost
• Referred to me
• Company values aligned
• Strong portfolio

How many teammates from Horway were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were supporting a connected-device manufacturer with customer communication and post-purchase service for its European launch. The same client needed a consumer-facing brand and an online store, so Horway joined the project as the branding and Shopify partner. Teliqon handled the communication workflows, while Horway took ownership of the brand and storefront. They began with product and audience workshops, then refined the positioning and created the visual identity, brand guidelines, information architecture, wireframes, and final interface. The build included a custom responsive Shopify theme, product comparison and bundle pages, reusable content sections, 3D product visuals, basic analytics setup, quality assurance, and launch support. We reviewed the support touchpoints together so contact options and post-purchase information felt like part of the same customer journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client approved the new identity and launched the Shopify store within the agreed three-month window. The final store gave customers a much simpler way to compare the product options and understand setup, compatibility, delivery, and support before buying. The client's marketing team also received reusable sections for new product and campaign pages, so routine updates no longer required a new design round. As the launch was recent, we intentionally did not include long-term conversion figures in this review.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Horway divided the work into short review cycles and kept one clear owner for each decision. We used Figma for design comments, a shared task board for dependencies, and weekly video calls with both teams. Their project lead sent concise recaps after each meeting and flagged missing product information early. When the client changed the launch bundle close to development, Horway reorganized the page sequence and kept the release date intact.

What was your primary form of communication with Horway?

Virtual Meeting

What did you find most impressive or unique about this company?

They were particularly good at presenting a technical product without turning the store into a specification sheet. Horway preserved the details that mattered, but placed them at the right point in the buying journey and used the visual system to explain the rest. That balance made the site feel premium and understandable at the same time. They also treated our communication and support work as part of the customer experience, not as a separate integration at the end.

Are there any areas for improvement or something Horway could have done differently?

The localization content matrix could have been agreed earlier. A few market-specific copy changes arrived during final assembly, which created extra review work for both teams. Horway handled the revisions without delaying launch, but locking that matrix during the wireframe stage would make a similar project even smoother.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Elit-Web

Describe what your company does in a single sentence.

Marketing digital agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horway to accomplish?

• Collaborate with Horway on the design and development of Shopify stores for our clients.
• Create clear, user-friendly shopping experiences across desktop and mobile devices.
• Deliver reliable e-commerce websites within the agreed timelines.

SOLUTION

How did you find Horway?

Online Search

Why did you select Horway over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Horway were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Horway on several e-commerce website projects for our clients. Their team supported the work from UX/UI and responsive design through Shopify development, testing, and launch. The key deliverables included approved storefront designs, responsive page layouts, functional Shopify websites, quality assurance, and launch support. Horway coordinated closely with our team, responded constructively to feedback, and helped us deliver online stores that were visually polished, easy to navigate, and reliable across devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Shopify stores were completed within the agreed timelines and launched successfully. They worked reliably across desktop and mobile devices and received positive feedback from our clients for their design and usability. The improved UX/UI made the shopping experience clearer and gave the brands a stronger online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Horway managed the work well. The team met the agreed deadlines, kept us informed about progress, and responded quickly when we shared feedback or requested changes. Communication was clear throughout the collaboration, which made it easy for both teams to coordinate design, development, testing, and launch.

What was your primary form of communication with Horway?

Virtual Meeting

What did you find most impressive or unique about this company?

Horway's ability to combine e-commerce design with dependable Shopify development stood out to us. The team paid attention to visual quality, navigation, responsive behavior, and the practical details of the shopping experience. They also integrated smoothly into our workflow and approached the projects as an agency partner.

Are there any areas for improvement or something Horway could have done differently?

The collaboration went smoothly, and we were satisfied with both the process and the results. We did not encounter any significant issues during the projects.