Hop2TheTop PPC Management

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Potenture Media Group, an AI-driven digital marketing company focusing on SEO, generative engine optimization, and performance content to boost brands' visibility in AI-powered search results and increase qualified leads and revenue.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop2TheTop PPC Management?

We needed help with the management and optimization of Google Ads accounts and media spend.

SOLUTION

What was the scope of their involvement?

Hop2TheTop PPC Management has been tasked with building out Google Ads accounts for our clients. Their KPIs include driving clicks at a low cost and generating conversions, which would be sales or leads depending on the client. The team has provided us with campaign setup, ad copywriting, keyword research, optimization, and reporting.

What is the team composition?

We've worked with one teammate from Hop2TheTop PPC Management.

How did you come to work with Hop2TheTop PPC Management?

Someone referred Hop2TheTop PPC Management to us. We chose them over other PPC agencies because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hop2TheTop PPC Management's work has resulted in happy clients who have received more leads and sales through their paid media campaigns. We've seen a 65% increase in leads overall and a 50% increase in click-through rates.

How did Hop2TheTop PPC Management perform from a project management standpoint?

Hop2TheTop PPC Management has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed with Hop2TheTop PPC Management's knowledge of PPC campaigns and ability to drive results. I fully trust what they do and don't need to handhold or micromanage them.

Are there any areas they could improve?

I can't think of anything for them to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a marketing company. We help businesses rank first in local search results, increasing visibility and converting online searches into customers for sustainable revenue growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop2TheTop PPC Management?

We were looking for someone experienced with Google Ads management.

SOLUTION

What was the scope of their involvement?

Hop2TheTop PPC Management has assisted with everything from existing campaign audits to full campaign creation and management. Their work includes keyword research, ad copywriting, landing page creation, insights, tracking and monitoring, and reporting.

What is the team composition?

We’ve worked with one teammate from Hop2TheTop PPC Management.

How did you come to work with Hop2TheTop PPC Management?

We found them through an online search. We chose them because their company values aligned with ours, and they had experience.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hop2TheTop PPC Management’s work has improved our ROAS, cost per lead (CPL), and cost per acquisition (CPA).

How did Hop2TheTop PPC Management perform from a project management standpoint?

They deliver on time and stick to the timelines they set. We communicate through virtual meetings, email, and messages.

What did you find most impressive about them?

Their ability to adapt a campaign that wasn’t initially performing and bring creative ways to approach campaigns is impressive.

Are there any areas they could improve?

There’s nothing they need to improve.