Hop Skip Media - Digital Marketing/Pay Per Click Advertising

BACKGROUND

Introduce your business and what you do there.

I'm a licensed mortgage broker with Axiom Mortgage Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ameet Khabra Marketing Inc.?

I was pretty exasperated with people not knowing what they were doing, and spending money on unqualified resources. I needed a reliable partner to help with my marketing efforts.

SOLUTION

What was the scope of their involvement?

When I met Ameet, I agreed to a sixty-day term for her to assess my account and take action. She does Google Ads management for me, which includes managing my landing page, driving traffic to my pages, and helping me get more leads.

What is the team composition?

Ameet (President & PPC Specialist, Ameet Khabra Marketing Inc.) is my main point of contact.

How did you come to work with Ameet Khabra Marketing Inc?

She believes in her work and the value that she brings to her clients. She was determined to convince me that she wasn't like the other companies that had wasted my money, which is why I decided to give her a try.

How much have you invested with them?    

We've spent approximately $4,000 thus far.

What is the status of this engagement?

We began working together in October 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

She understood my frustrations and was able to stay true to her word by doing her job. I've seen a huge improvement in the quality of my leads. With the last company I worked with, the emails weren't even coming to me directly, so she was able to fix that. If she asked me to sign a contract now, I probably would.

How did Ameet Khabra Marketing Inc perform from a project management standpoint?

She's not in my area, so we communicate over the phone and by email. She manages things so well that unless I have changes or I'm adding a new landing page, we don’t need more communication than that. I don't see any issues right now.

What did you find most impressive about them?

She's true to her commitment.  When she says she'll do the job, she does it well. She understands the business, and when she took me on as a client, I was her first mortgage broker. She actually engaged a counterpart of hers to learn more about my industry to help me more and build our relationship. She's eager to learn and is very well connected with others in her field and they play off of each other's strengths.

Are there any areas they could improve?

I don't see anything right now, and if I did I would just address it with her. I've been working with her for four months and I don't see any areas for her to improve.

Do you have any advice for potential customers?

My advice is to be very thorough in what you're looking for.

BACKGROUND

Please describe your company and your position there.

I am the owner of Throwdown Social Media, a digital marketing agency in Edmonton, Alberta that focuses solely on social media and content marketing. As a Social Media Consultant and Strategist, through speaking at conferences and industry events, custom workshops, online courses and products, I help small to medium B2B and B2C businesses get leads and conversions from their social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ameet Khabra Marketing Inc?

I was launching an online product and hired Ameet Khabra to implement Facebook advertising. I have done Facebook advertising myself in the past, but wanted an objective 3rd party to handle it for me for this particular project/product.

What were your goals for this project?

I wanted to drive traffic to a specific landing page and gather emails for lead nurturing.

SOLUTION

How did you select this vendor?

I wanted someone I was familiar with to help me. I know some fantastic and talented marketers but it was almost a no brainer to choose to work with Ameet. I have worked with Ameet previously at a digital marketing agency here in Edmonton, previous to that I saw Ameet present at an online marketing conference in Edmonton.

Describe the project in detail.

The scope was to create Facebook Ads to drive traffic to a custom landing page that would collect email addresses in exchange for a lead magnet. I provided some copy ideas and imagery to Ameet for the advertising but as for the strategy, implementation and optimization, that was all her.

What was the team composition?

Ameet was the only person I spoke with and worked with on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With my very small budget and very short time frame for the ads, Ameet surpassed my expectations. With the ads she launched I was able to obtain over 500 email addresses. She was able to maximize my budget and use it to reach my ideal audience.

How effective was the workflow between your team and theirs?

We used email and Slack to communicate. Ameet was very communicative and easy to get a hold of and answered my many questions.

What did you find most impressive about this company?

Aside from the results, Ameet was SO easy to work with. I appreciated her no BS personality and she didn't sugar coat or over promise results. She is very straightforward and to the point which is something I like because time is valuable. I have worked with marketers in the past that are all "talk" but no "action" and Ameet is an actual DOER which is so important.

Are there any areas for improvement?

There were no areas that needed improvement. She was quick, diligent, thought ahead and used common sense when it came to implementing the PPC ads I required.

BACKGROUND

Please describe your company and position.

I am the Founder of DRVN Health Advertising

Describe what your company does in a single sentence.

We help medical professionals generate more revenue through digital advertising & marketing. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hop Skip Media - Digital Marketing/Pay Per Click Advertising to accomplish?

• Handle our client's account
• Optimize their conversions and outreach
• Present results to us that we can use to convey clearly to our clients.

SOLUTION

How did you find Hop Skip Media - Digital Marketing/Pay Per Click Advertising?

Online Search

Why did you select Hop Skip Media - Digital Marketing/Pay Per Click Advertising over others?

Company values aligned

How many teammates from Hop Skip Media - Digital Marketing/Pay Per Click Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hop Skip Media managed an account that was for a medical clinic. They worked on optimizing their Google and Meta Ads to bring in more conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per Conversion
Conversions Count
Views Count
etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was up to par. Hop Skip Media - Digital Marketing/Pay Per Click Advertising was available, timely, and met my needs.

What was your primary form of communication with Hop Skip Media - Digital Marketing/Pay Per Click Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Staff personalities
Work Ethic

Onboarding
Professionalism

Transparency

Are there any areas for improvement or something Hop Skip Media - Digital Marketing/Pay Per Click Advertising could have done differently?

Maybe a more in depth analysis of results and reports. 

BACKGROUND

Please describe your company and position.

I am the Managing Director of Formidable Public Relations Inc

Describe what your company does in a single sentence.

Formidable Public Relations Inc. is an Edmonton-based communications and PR agency that supports businesses of all sizes to reach their target audiences in impact and ethical ways.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hop Skip Media to accomplish?

• Google Analytics
• Google AdWords
• SEO

SOLUTION

How did you find Hop Skip Media?

Referral

Why did you select Hop Skip Media over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Hop Skip Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hop Skip helped to switch our Google Analytics G4 account, set up our Google AdWords account, and provided us with SEO advice and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Hop Skip team completely set up our Google Analytics account including conversion tracking, They also provided us with valuable insights on keywords and SEO opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and on budget. The owner (Ameet) was very helpful and informative and stayed well-connected through email and virtual meetings.

What was your primary form of communication with Hop Skip Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The amount of knowledge that their team had was very impressive — you can tell that they live and breathe PPC!

Are there any areas for improvement or something Hop Skip Media could have done differently?

I have no recommendations for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a home building company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hop Skip Media?

We were looking for an agency to handle the day to day management and creation of all Goolge ads, including search and display.

SOLUTION

How did you select this vendor?

We hired Hop Skip after a recommendation from another company in the industry. Ameet and her team are among the best in Alberta at what they do, so this was an easy decision for us.

Describe the scope of their work in detail.

We needed someone who could manage all aspects of our google account. Ameet helped us plan the direction, helped on crafting ad sets, executed the strategy and monitored and maintained the ads throughout the duration of the campaign.

What was the team composition?

We worked primarily with Ameet, but her PM Natalie was also very helpful at keeping the account on track.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see our ad account optimize while also spending less money for the same impressions/clicks.

How effective was the workflow between your team and theirs?

Very effective. Nothing was ever left in limbo, we could count on them to check in with us if we had not given them something they needed and vice versa.

What did you find most impressive about this company?

You did not get treated like just another "client." They treat you like you are a member of their team.

Is there any area for improvement or anything that could have been done differently?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a marketing agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ameet Khabra Marketing Inc?

Adwords management and Facebook Ads management

What were your goals for this project?

Create and manage our accounts to provide superior results for us

SOLUTION

How did you select this vendor?

She was recommended to me by a colleague

Describe the scope of their work in detail.

Set-up, optimize and manage our online ads

What was the team composition?

I'm not sure

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far we have received superior service I'm happy to say.

How effective was the workflow between your team and theirs?

Great! Really easy

What did you find most impressive about this company?

I'm impressed with how knowledgeable, attentive, and detail-oriented they are.

Are there any areas for improvement?

not that I can think of