Hop AI

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Beauty Bridge, a cosmetic firm that carries various high-end brands. We have a store, but most of our business comes from online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We wanted to improve our SEO and were looking for a reliable agency to analyze our site and come up with recommendations. We also don’t have an in-house technical team, so we needed assistance with any implementation.

SOLUTION

What was the scope of their involvement?

Hop Online ran a content improvement project with us for the website. We write the content for the site that strives to be SEO friendly and able to attract our customer base. Their team assists with content writing. We also work with their team on link building.

We later started with projects on a demand basis, but also have services we get from them continually. We started working with them on PPC and Google Ads. They also organize our Facebook advertising and campaign management.

What is the team composition?

We mainly communicated with a project manager.

How did you come to work with Hop Online?

We were looking for another SEO company after we stopped working with our previous. I researched different companies and liked what clients said about Hop Online. After an initial conversation, I decided to go with their services.

What is the status of this engagement?

We started working with Hop Online in October 2014, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Compared to other SEO agencies, Hop Online is the most strategically structured firm. We measure keyword rankings using SEMrush, which gives insights and analyzes how we’re doing. We can also track the progress, and over the last five years, we’ve seen substantial improvements. Hop Online continuously learns from outside resources and try to implement what they learn into my business.

How did Hop Online perform from a project management standpoint?

I like being hands-on with agencies I work with. We have a weekly meeting for each project. Their team stays on track and sticks to the schedule. There are some delays if upper management requires a specific decision. Their team reminds me of the tasks I need to complete. We use email, Google Calendar, Google Spreadsheets, and other Google tools for reporting.

What did you find most impressive about them?

Hop Online understands we’re a business that has certain budgets and guidelines to follow. Their team is also open to trying new techniques.

Are there any areas they could improve?

While there has been an improvement, I’d like to see my keywords rank higher faster.

Do you have any advice for potential customers?

During an engagement with Hop Online, make sure to work on a regular schedule with a weekly call.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a medical firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We needed an experienced firm to help us with content marketing.

SOLUTION

What was the scope of their involvement?

Hop Online handles our SEO audits and most of our content marketing efforts. We collaborate on different types of marketing campaigns and brainstorm ideas for blog posts. They research relevant information and write the content that we need. Their work appears strictly on our website for now.

What is the team composition?

They’ve assigned a project manager and 2–3 content writers to our account.

How did you come to work with Hop Online?

I don’t recall how I initially found them.

How much have you invested with them?

We’ve spent $100,000–$150,000 thus far.

What is the status of this engagement?

We started working together in April 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a combined effort with the developers and myself, but I look upon their work favorably. It’s contributed to the success of our company. For example, there’s more traffic on our website since we’ve hired Hop Online.

How did Hop Online perform from a project management standpoint?

They’re highly responsive and always on top of things. We use email and shared sheets to keep track each deliverable. Overall, I’m happy with their project management skills.

What did you find most impressive about them?

We’ve worked with similar companies, but Hop Online produces better content than their competitors. As a result, I prefer working with them. I give them the scope of what we expect, and they do what’s required. They’re reliable marketing consultants.

Are there any areas they could improve?

No. I don’t have any substantial criticism to offer.

Do you have any advice for potential customers?

Be patient and have realistic expectations of when you’ll see results.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Taroko, a software company headquartered in the US, with operations in Taiwan. We also operate several SaaS businesses in the US. I’m one of the founders and I run operations, marketing, and most of the support around service and business needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We realized that we didn’t have enough paid marketers in-house to grow our accounts sufficiently. We were changing partners at the time, and we needed assistance in order to ensure business continuity for our paid marketing budget. We also need help recovering the damages from our previous vendor.

SOLUTION

What was the scope of their involvement?

They’ve completely taken over our paid, search engine marketing (SEM). This includes engineering/re-engineering campaigns, lead management, optimization for lead conversion, the budgets, and account growth.

We’re working on extending to display advertising, which we will launch soon with one of our largest products. They’ve also helped us to launch products in Europe, by doing market research on cost-per-click rates, providing ad copy, and designing visuals for display advertising.

What is the team composition?

I mainly work with Paris (CEO and Founder, Hope Online) and two other people, including a marketing specialist.

How did you come to work with Hop Online?

I found them through an online search. We got quotations from around 20 different agencies, interviewed 10 of them, and shortlisted three, including Hop Online. We chose them because of Paris—his response and involvement from day one were exemplary, and the tariffs were good for the quality of work provided.

What is the status of this engagement?

We started working with them in April 2018, and we have a monthly retainer with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since they’ve taken over, our conversion rates have increased by 20%, while the cost for acquisition has remained the same. Our share of search impressions has increased by about 20%. We’ve seen 300% growth on our AdWords account.

How did Hop Online perform from a project management standpoint?

They’ve performed very well. We have a dedicated Slack channel with them, and also have conference calls and a shared dashboard.

What did you find most impressive about them?

Hop has been super responsive from day one, without pushing too hard on us; professional and reactive when we ask something of them, while providing the right amount of resources. They’re dedicated and we can call them at any time of the day or night.

Are there any areas they could improve?

No. Everything’s been good.

Do you have any advice for future clients of theirs?

Clients should give them access to their accounts from the beginning, for a thorough review. They’re a technical team, and they can point you in the right direction. Start by opening up, and go from there.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager for a company that creates products for music makers, including software (instruments and effects) and music studio furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We originally needed help with SEO.

SOLUTION

What was the scope of their involvement?

Initially, Hop Online provided SEO services and performed an SEO audit on our website. We then incorporated their suggestions on our end based on the detailed summary of their findings.

After that project, they started managing our PPC and Google AdWords campaigns, followed by Facebook ads.

What is the team composition?

Paris (CEO and Founder, Hop Online), who handled our SEO audit, was our first point of contact. He later brought in two other people to oversee our AdWords and another two to oversee our Facebook ads.

How did you come to work with Hop Online?

I found Hop Online online and reached out to them based on their recommendations. I considered about five other companies, but I remember being impressed by Hop Online's website and initial discussions with their team.

How much have you invested with them?

We've spent between $20,000–$25,000 thus far.

What is the status of this engagement?

We've been working together since May 2017. The original SEO project lasted about a month, but all of our other projects are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hop Online's SEO work made our website significantly stronger and more robust. Thanks to their help with AdWords, we've seen an increase in conversion rates. Most importantly, we feel a lot more confident in our approach to SEO and PPC, utilizing their expertise to ensure we're making the best decisions.

How did Hop Online perform from a project management standpoint?

They've been great—we always know what's going on and they're responsive. We mostly communicate through Basecamp and have weekly Google Hangout meetings.

What did you find most impressive about them?

We're very impressed by their team overall. They've helped us feel more confident in our approach to advertising, so we know we're making the best moves we can to reach potential customers.

Do you have any areas of improvement?

Given that they're located in Bulgaria, the timezone difference has been a bit of a challenge since we are based in California. However, this isn't their fault and not a necessarily a bad mark on them.

Do you have any advice for potential customers?

It's helpful to provide them with as much information as possible and be clear in communications so they have enough information to work with between the time difference. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of partner management at a performance marketing technology company. We create software for airlines to improve their direct channel revenue. As part of that, we offer SEO services to clients, either as part of the software that they buy or as a discrete service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

While we have an in-house staff that handles our SEO, we often turn to other agencies to help us in certain areas. As a result, we wanted external companies for additional on- and off-page SEO support.

SOLUTION

What was the scope of their involvement?

They augment our internal team, working on a handful of our clients’ projects on an ongoing basis. Functionally, they support us on two fronts: on- and off-page SEO support. The on-page work entails all of the technical meta-structure of the site as well as anything that affects the performance of the on-site architecture. The off-page support centers on a variety of tasks, from link building to developing and executing our overall link reclamation strategy.

What is the team composition?

Initially, they assigned two members from their team, each focusing on either on- or off-page SEO. However, we merged the responsibilities because we've seen them do both parts. We’ve recently brought on an additional team member to focus more on our off-page and like reclamation efforts.

I also work with Paris (Founder, Hop Online) who has been a partner from day one. He’s totally accountable, diligent, and professional. He’s honest and transparent as well, and he never turns down the chance to have a strategic conversation. When working with an outsourced company, it can be gauge expectations. However, Paris has been professional since the start, and I consider him my colleague.

How did you come to work with Hop Online?

I found them on an online list of the top recommended SEO agencies based outside of the U.S. I spoke with a few companies on the list before talking to Hop Online’s president about their work. While it wasn’t an easy decision, they immediately proved themselves to be the best candidate.

How much have you invested in them?

We’ve spent around $60,000 so far.

What is the status of this engagement?

We began working together in June 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, their support has helped us become better equipped to optimize our software’s search performance. Since our tool lives on our clients’ websites, it can be tricky to measure results. However, we’ve seen improved site performance and page load times overall, and our client satisfaction has improved significantly. They’ve also contributed to our success across all on-page key performance indicators (KPI). It’s harder to define their off-page impact because a lot of link building involves client input. However, Hop Online has been crucial in providing both the strategies to help our clients as well as the analyses for why the strategy is worth the devoted resources.

I’ve worked with numerous outsourced companies, and Hop Online has been our top performing partner. Although our market is very specialized, their team has been really adept at understanding both our market and products. Over time, they’ve remained flexible, showing a real ability to do anything based on the clients’ demands. They’re dedicated to us, and we consider them an extension of our internal team.

How did Hop Online perform from a project management standpoint?

They’ve been fantastic. We work in sprints, and they’ve adapted to that, which has made the process a breeze. In terms of communication, we use Slack and Jira for day-to-day workflow management in addition to regular Google Hangouts with the team.

What did you find most impressive about them?

Compared to agencies based in the U.S. with the same caliber and skill sets, Hop Online has been incredibly valuable financially. Moreover, not only do they deliver the work itself, but they contribute to our overall strategy. It can be easy to think of external resources as taskmasters, but Hop Online is certainly not. They’re thinkers and doers, and they’re extremely bright. Ultimately, what separates them from their competitors is that they’re strategic partners who aren’t afraid to roll up their sleeves and do the work.

Do you have any advice for potential customers?

Be as transparent as possible and open to them delivering more than expected. Beyond basic SEO work, they’ve proven themselves to be thoughtful partners who are capable of deep research and analysis. Be prepared to leverage their resources to their fullest extent and remain open to their suggestions.

BACKGROUND

Introduce your business and what you do there.

Radius Payments Solutions operates in the fleet market. We are a B2B seller of fuel cards and a provider of vehicle tracking services. We operate in 13 countries and have 1100 employees. I am the company's digital director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

The main challenge was to increase our inbound lead generation to match the business’ growth speed. We specifically focused on organic Google search and Facebook marketing.

SOLUTION

What was the scope of their involvement?

Hop Online manages all our inbound processes, including our SEO and Google PPC account. They helped us launch Facebook advertisements. We were tasked with generating 50% of the company’s inbound leads, which our sales teams convert into orders.

They also started providing WordPress web development for us 10 months ago. It’s been a cost-effective service that complements our other developers. Inbound, web development, and SEO are their main areas of expertise.

What is the team composition?

We were assigned a reporting and PPC expert and a person who manages our day-to-day relationship. They work full-time on our account. They’re the people who’ve been there for us, and who’ve made a difference.

How did you come to work with Hop Online?

Another organization recommended them to my inbound manager. They performed all the groundwork research without any discussion of cost. It was a pleasant surprise for a business to invest in analyzing how we work and suggest how they could help us. Other agencies were willing to do all the research, but not before being chosen as a partner.

Another refreshing quality of Hop Online is that we’ve been able to work directly with the field experts actually doing the work. We don’t have layers of account management.

How much have you invested with them?

Including the end of this financial period, we have spent more than £250,000 ($340,000) on their services.

What is the status of this engagement?

We started working with Hop Online in August 2016. We’ve just signed a new contract with them. We’ve increased our scope and will continue the engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are based in 13 countries, and we’ve definitely seen increases everywhere. We operate in a competitive market. I can’t provide exact statistics, but we’ve probably doubled our traffic and SEO conversions yearly. We’ve had a 100% increase in SEO, and even more in paid search. We saw a 130% year-on-year inbound lead generation increase, which will double again in 2018. It’s been an unbelievably successful partnership.

How did Hop Online perform from a project management standpoint?

They introduced us to Asana, which our marketing team of 20 has also embraced internally. Their project management is excellent. Hop Online is only one click away, and it really feels like they’re a part of our company. They interact with my team directly using Asana and Slack. They're part of our core team.

Many agencies have a hierarchical system of contact; you need to contact the account manager, who will speak to the PPC expert. Hop Online is simply an extension of our marketing team. We utilize Hop Online’s skillsets to complement our internal ones. Since the barriers to entry are gone, the system works well.

What did you find most impressive about them?

I’ve been in the industry for 10 years, managed quite a few accounts, and worked with four or five paid advertising agencies. Hop Online is different for two reasons. The first is their value for money when comparing their fees and contract costs to those of other regional companies. Hop Online gives us an agency atmosphere without charging us as much as agencies normally do.

Their team also has a level of enthusiasm. They are always striving to improve the work they do for us, which goes a long way. They always want to push further with us. 

Do you have any advice for future clients of theirs?

Hop Online is definitely a try-before-you-buy company with a results-driven approach. Clients should engage them and see what they have to offer. If it doesn’t work for a client, they have nothing to lose.

BACKGROUND

Please describe your company.

We are a surety bond agency. Our main focus is offering surety bond approvals online.

What is your role and responsibilities?

I’m the webmaster for the website.

OPPORTUNITY / CHALLENGE

What was your goal for working with Hop Online?

We were looking to increase our online reach organically and through paid avenues, such as pay-per-click and even social media outreach.

SOLUTION

Please describe the scope of their work.

The scope of the work was mainly content creation through published articles on our blog and other user guides. Hop Online also performed social media outreach for us. They are still managing our pay-per-click campaign.

What was your process for selecting Hop Online with which to work?

We found them on moz.com, a really trusted website in the SEO [search engine optimization] industry. We contacted Hop Online for pricing information and tried to get an idea of how they would implement their ideas. We thought they would be a good a good fit for us so we decided to go for it.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The cost was roughly between $50,000 and $100,000.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We received an uptick in organic traffic several months after working with them, it wasn’t a huge gain, but I do remember an upward trend.

In our industry, the SEO tactics that are normally considered best practices don’t necessarily work as well. It’s a bit of a unique industry. Overall, it was beneficial to work with Hop Online. However, we have discontinued a lot of the services because they weren’t successful in our industry, but that’s not a reflection of the work done by Hop Online.

Is there anything unique about them that really makes them stand out, compared to other companies?

Hop Online’s main benefit was definitely their pricing. Their pricing was much more reasonable than other companies that we’ve worked with in the past, which was one of the main reasons we decided to go with them. They offer very competitive prices, and the quality does not lack.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might have them do differently?

The only down side of working with Hop Online is that they mainly operate within Bulgaria. Sometimes, there could be a bit of a language barrier with communication. It wasn’t always an issue, but it was occasionally.

BACKGROUND

Please describe your company.

We are one of the U.K.'s leading athletic support wear providers. In addition, we sell athletic accessories and other sportswear.

What is your role and responsibilities?

I’m the digital marketing executive. I manage all of the marketing that we do. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Hop Online?

We got in touch with Hop Online after working with another SEO [search engine optimazation] agency that didn’t really deliver for us. We wanted a company to come in and tidy up our SEO and then make sure that there was nothing malicious on the site that could potentially damage our page ranking. We had Hop Online do a technical audit on our site. We were looking for someone to come in, get some quick wins for us, and increase our organic traffic.

SOLUTION

Please describe the scope of their work.

The majority of the project was white hat SEO cleanup. Hop Online looked at our site, identified what the problems were, and where they could improve it. They presented their findings to us, got our OK, and then went ahead and executed on them.

What was your process for selecting Hop Online with which to work?

I looked for someone I could trust. I had just joined the company and we were working with an SEO agency that I didn’t fully trust. I wasn’t really confident in what the other firm was offering. I found Hop Online on the moz website, and they were an affiliate of moz, so I figured they would be trustworthy.

RESULTS & FEEDBACK

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Our total cost was about $2,000. In terms of the time period, I think it was a months’ worth of investigation into the site, and then a months’ worth of implementation.

Do you have any statistics or metrics to track improvement from the project?

Overall, they did an amazing job for us. In terms of the delivery, they gave us a very comprehensive report that was very thorough. They found a number of quick wins for us, which is what we were looking for. We saw an uplift of around 30 percent in organic traffic in one year.

Is there anything unique about them that really makes them stand out, compared to other companies?

Their SEO knowledge is really strong. I know that the company director is now working for Google in Bulgaria. The fact that the director works for Google makes you trust them a lot more. They’re very thorough, and I just trust what they do. Trust in this industry, and especially in SEO, is probably the most important thing.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

To be honest, no. The value for money we got, I couldn’t have asked for much more.

BACKGROUND

Please describe your company.

The company is an online, personal asset lender based in Canada. We allow clients to tap the equity in their precious metals, diamonds, jewelry, and luxury watches so that, as an entrepreneur, you can quickly access cash to fund your small business.

What is your role and responsibilities?

My role is founder. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Hop Online?

I reached out to Hop Online as we launched. At the time of launch, we had zero Web presence. We had just put up our website. Our goal was to rank highly in the relevant keywords and to create a trusted brand across the country. 

SOLUTION

Please describe the scope of their work.

At the beginning, Hop Online helped me to develop a digital marketing strategy. Once our strategy was in place we then executed on it. Specifically, they started by doing keyword research on competitors, and on the industry. Then, we developed a test pay-per-click campaign, and then we developed and executed on a comprehensive content marketing and social media dissemination strategy.

Hop Online helped to brainstorm topics based on relevant keywords, based on questions that I was getting, questions that clients would ask, and then develop blog articles on a regular basis. We then disseminated those articles through various social networks, increasing my followers on Facebook and Twitter.

The curation of content is another thing that they do very well. On a regular basis, I’m sharing relevant content to my growing social media network. They write four to six blog posts for me each week, so they curate lots of content so, almost every day, content is being shared. They also look for guest blogging opportunities and nurture my social media networks for me.

What was your process for selecting Hop Online with which to work?

 I interviewed several firms and received proposals from each of them. From there, I narrowed it down and spoke with a few references for each of the finalist firms, and chose to go with Hop Online for several reasons. They understood what it was that I had done. They liked the challenge of starting with a blank sheet of white paper, where I had no social media presence, had no content marketing, and wasn’t ranking for anything. They were a good value for the money, too. 

RESULTS & FEEDBACK

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I paid them a monthly retainer, and I guess the total monthly cost is less than $5,000. Sometimes, it’s much less, depending on various projects, a la carte type projects might be a little bit more, but it’s never more than $5,000. It’s probably somewhere between $30,000 and $50,000 annually.

What were the results of the project?

It’s an ongoing relationship. I’ve now been working with them for almost two years.

Do you have any statistics or metrics to track improvement from the project?

From inception to today, they’ve increased organic traffic by about 1,500 percent in two years, and leads have increased somewhere between 1,200 percent and 1,500 percent. So, you’re talking about significant increases in lead generation, social media presence, and organic search. The value of that, to me, is significant.

Is there anything unique about them that really makes them stand out, compared to other companies?

I’m very pleased with the relationship I have with them.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The only difficult part is that occasionally there is more of a cultural barrier than a language barrier. They are based in Bulgaria, so they may not know exactly the North American syntax in terms of writing, or culture in terms of competitive landscape, or the way we do things here. However, they’re very quick to learn, and very willing to learn. So, that’s helpful and, of course, the founder of Hop Online is from the U.S. 

BACKGROUND

Please describe your company.

I work for AIMS Education. We’re an allied health institute. We’re basically a technical or vocational school that offers career training to students of various ages.

What is your role and responsibilities?

I work in the admissions department, with admissions, marketing, and international student recruitment. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Hop Online?

Initially, we were primarily looking to increase the organic traffic to the website. When we first started, we had a fairly low number of visitors to the site, and the majority of those were coming from traditional marketing campaigns. Most of the keywords visitors were using to search for us were brand keywords, like AIMS, AIMS Education, things of that nature. We wanted to increase the organic traffic that was coming to the website. 

SOLUTION

Please describe the scope of their work.

Content marketing: Creation, strategy, and social media marketing

What was your process for selecting Hop Online with which to work?

I just did some research online and looked around at a lot of different companies. Then, I contacted them and had a preliminary discussion with all of them. The reason I initially approached Hop Online was because they were listed on the Moz.com website as a recommended vendor to use. I think I approached a few other ones on that list and a few other companies just doing some general research online.

Ultimately, what it came down to was the cost. Some of the companies that were in the running, the cost was just too high. Most of those companies would not even consider working with smaller businesses. Hop Online did focus on smaller businesses, and they were recommended by Moz. Those factors really tipped the scale. 

RESULTS & FEEDBACK

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

We’ve been with Hop Online for about two years. It might be a little less, and it’s been consistent. Per month, about $1,800 is what we’re spending. I think a portion of that is for the content creation. The majority is for the content marketing and social media marketing services that they provide.

What were the results of the project?

Relationship has been ongoing for two years.

Do you have any statistics or metrics to track improvement from the project?

The overall traffic to the site increased about 500 percent, so we saw a significant increase in overall traffic. Obviously, the bulk of that was from organic traffic. There was a fair amount that has also come through referral traffic, but the other nice thing is that we’ve also been able to scale back some of our traditional marketing because we’re getting so much just through the content marketing campaign and the social media marketing.

Is there anything unique about them that really makes them stand out, compared to other companies?

We haven’t worked with many other companies solely focused on SEO [search engine optimization] so it’s hard to compare them in that way. In general, there’s a lot of cooperation from Hop Online. It’s not so much that we are just handing our request off to them, and they run with it. There’s a lot of cooperation, and we’re working together to come up with strategies and ideas as far as where the campaign should go. Whether it’s as small as the type of topics for the articles, or it’s just the overall approach to what type of market we’re targeting, we’re working together throughout the whole process. It feels less like we are contracting it out as opposed to they’re just working with us on the project.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

The one area that they have improved upon, at least specifically with our campaign, we had some issues with the content creation at some stages early on. At times, it was inconsistent, or I just wasn’t very happy with some of the content that was being produced. Hop Online has really become much more consistent in the quality of their work during the last six to 12 months. I would still recommend anybody who works with them to review and edit the articles before they are posted. Obviously, they’re focused on the marketing aspect, they don’t have the expertise of whoever is working for the school or the business, so it’s always best to make sure you review and edit it in-house. Overall, the content has really improved.

Occasionally, there were certain content pieces that were written from a different cultural perspective, they would see things and write things differently. Initially, some of the articles would be a little bit too heavy on opinion and because it was coming from somebody writing it from a different culture, that could cause issues. Usually, it was something minor that could be fixed while reviewing and editing, and like I said, now it’s gotten much better.

The only other constructive criticism I have would be that there is a lot of changeover in project management. I haven’t really seen this affect the campaign, but every few months I feel like there’s somebody leaving and a new person’s coming in to manage the campaign. That can cause issues. I haven’t really noticed any, but that would be the only other constructive criticism I would have.