HireInfluence

BACKGROUND

Please describe your company and position.

I am the Project Manager of 17th Avenue

Describe what your company does in a single sentence.

A next-generation music agency dedicated to the packaging + advancement of trending artists and events since 2016.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HireInfluence to accomplish?

• Drive exposure and ticket sales for a major music festival.
• Generate content to be used for ongoing promotional purposes.

SOLUTION

How did you find HireInfluence?

Referral

Why did you select HireInfluence over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Innovative approach

How many teammates from HireInfluence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HireInfluence was hired to assist with the branding, digital content strategy, and paid media management for a major music festival event based in Key West, FL.  They helped fill a gap for our music agency, and basically served as an extension of our team as we managed this objective for one of our largest clients. 

This included creative conceptualization and development of promotional graphics and videos that would be leveraged across TikTok and Instagram paid media efforts.  The agency implemented continuous optimization of promotional efforts, based on success within specific geographic markets (targeting 12 states total) -- prioritizing conversions and ROI.

They also deployed a roster of 20 lifestyle influencers within these markets (micro to mid tiers), that also assisted with fueling the initiative.

The overarching goal across the 4 month period was to maximize event exposure and ticket sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Click throughs and ticket sales were comparable to the best year ever for the festival (pre-Covid).  Views for the promotional video produced by their team far exceeded expectations.  Content that was produced can be leveraged for years to come.

We believe this created a solid path to success for our festival client, and established a partnership that we will continue to lean on for comparable projects down the road.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceeded expectations.  Their team was second to none, and assets were delivered prior to deadlines.  With over 20 years in the creative space, this level of experience and attention to detail is rare to say the least.

What was your primary form of communication with HireInfluence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
I was impressed by HireInfluence's attention to detail and experience.  You can tell this team has worked together for quite some time, and their experience was far above average.  The process was smooth and defined from Day 1, with only minor hiccups along the way (as expected with a project of this scale).  They were able to recommend pivots on the fly, while ensuring we remained true to the goals at hand.

Are there any areas for improvement or something HireInfluence could have done differently?

Not really.  This was one of the smoothest partnerships we have ever had in place from the creative and promotional end of things.  We are looking forward to the next opportunity we have to work with them.

BACKGROUND

Please describe your company and position.

I am the Senior Manager Paid Media of fresh

Describe what your company does in a single sentence.

Fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HireInfluence to accomplish?

• Create content for our SLT lip shades to drive traffic to Sephora

SOLUTION

How did you find HireInfluence?

Through work - another team was using them!

Why did you select HireInfluence over others?

• Good value for cost
• Referred to me
• They have provided great work previously

How many teammates from HireInfluence were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We briefed Hire Influence on our project and it's goals. They came back to us with several influencers and their information for us to choose who we wanted to work with for this project. They handled all of the contracts and back and forth with the influencers. They kept everything in an organized spreadsheet for us to review the content when it came through and they handled all communication with the creators when it came to feedback and revisions. Everything was done in a very timely manner. Once the campaign ended, they provided a comprehensive report of organic performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw really strong impressions and engagements from the campaign - 3 creators really stood out and out-performed the others. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the Hire Influence team has worked hard to deliver things on super tight timelines and always keeps things moving!

What was your primary form of communication with HireInfluence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a reliable partner who always seems to deliver great work. It really helps us get the kind of content that we don't get from our creative team without having to deal with the nitty gritty details. 

Are there any areas for improvement or something HireInfluence could have done differently?

Nothing I can think of at this time!

BACKGROUND

Please describe your company and position.

I am the Head of Brand and Marketing of Aspex Eyewear

Describe what your company does in a single sentence.

We are an eyewear manufacturer. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HireInfluence to accomplish?

Brand Awareness

SOLUTION

How did you find HireInfluence?

Online Search

Why did you select HireInfluence over others?

• Pricing fit our budget
• Great culture fit

How many teammates from HireInfluence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onboarding a select group of creators on Instagram and TikTok to create engaging, social-first content around the TurboFlex product line. By facilitating product shipment and developing creative, narrative-driven post concepts, creators will be able to showcase the products in action, demonstrating the array of benefits afforded by the TurboFlex technology. 

Organic creator content will be amplified through strategic, influencer-specific efforts to reach target audiences and desired campaign objectives. Our initial campaign will last roughly 4-6 weeks with paid media amplification efforts.

• Generate brand recognition and raise awareness of Aspex Eyewear’s glasses with TurboFlex technology
• Encourage audiences to ask their optician about TurboFlex technology
• Create content that can be leveraged for audience acquisition via paid media

Deliverables:

ESTIMATED OVERALL TOTAL DELIVERABLES*: 10-18 EST. TOTAL CAMPAIGN DELIVERABLES
ESTIMATED CAMPAIGN IMPRESSIONS: 1.8M-3M EST. TOTAL CAMPAIGN IMPRESSIONS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The TurboFlex Eyewear influencer marketing campaign on Instagram surpassed key performance goals, delivering impressive results across both Instagram Stories and Reels. The campaign successfully drove brand awareness and engagement, achieving a total of 4.6 million impressions and a reach of 3.7 million, which demonstrated the broad appeal and effectiveness of the content. 

The campaign's engagement rate of 5.52% further highlighted its success in capturing and retaining audience interest, significantly exceeding typical benchmarks for the retail - fashion accessories sector.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Clear timelines were established
• Quick responses to questions/emails
• Very responsive and professional during back and forth

What was your primary form of communication with HireInfluence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people were outstanding.

Are there any areas for improvement or something HireInfluence could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Director, Global Communications & Social of a beauty & cosmetics company 

Describe what your company does in a single sentence.

Haircare with French flair: delivering pro-performance hair products for 35 years. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HireInfluence to accomplish?

• Create community
• Generate effective, strong UGC for owned, earned & paid channels
• Upleveled paid media campaigns

SOLUTION

How did you find HireInfluence?

Use in past job

Why did you select HireInfluence over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from HireInfluence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the course of 3 campaigns to support 3 different products, Hireinfluence was the exclusive influencer agency to source influencers & manage content through brief to execution for microinfluencer campaigns. The Hireinfluence team was given a budget for influencer source & scope, and then a budget for boosting content (for 2 of the 3 campaigns). For each campaign, Hireinfluence scoped 8-12 influencers to create 2 posts each, inclusive of paid & organic usage rights. The Hireinfluence team worked quickly, sourced incredible talent that would go on to be huge for the brand, were always flexible and agile to our needs, and always kept the brand equity & vision in tact. They kept spreadsheets, shipping data, deliverables & content previews/approval organized, timely, and always exceeded expectations. When the content would be successful in the brand's paid media running on Meta, Hireinfluence seamlessly helped us secure incremental usage rights. The communication was always clear and effective. 

For each campaign, the deliverables were:

8-12 influencers, 2 posts each

Each post to have 30 days paid usage & 90 days organic usage 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Effective content that could be used in multiple ways for long periods of time (3 months)

Creation of strong relationships with on-brand influencers

Carved out new influencer demographic with proven success (45+ influencers)

Exceeded EMV (Earned Media Value) estimations for each campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Hireinfluence team was always available by email, and kept their documentation constantly organized and easily accessible. With a meeting-heavy culture at the brand, we always had a kick-off and wrap-up meeting, so it was wonderful to be able to connect virtually when we needed to, and then handle via email for convenience and ease. 

What was your primary form of communication with HireInfluence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to be agile, their diverse pool of influencers, their unique approach to campaigns, their structure as a team is most impressive.

Are there any areas for improvement or something HireInfluence could have done differently?

Opportunities to extend campaigns - i.e. a fixed rate should we want all influencers to do a 3rd post, etc. Also opportunity to structure the partnership as an always-on retainer vs. as separate campaigns.