Hinge

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a data analytics firm.

Describe what your company does in a single sentence.

We are the leading data analytics partner to governments and businesses that excels in collecting and analyzing data and modeling the behavior of travelers and systems. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hinge to accomplish?

• Clarify and strengthen market position by becoming more visible.

SOLUTION

How did you find Hinge?

Referral

Why did you select Hinge over others?

Referred to me

How many teammates from Hinge were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hinge’s Visible Firm engagement with us was a multi-phase brand, positioning, and marketing transformation designed to increase visibility, strengthen differentiation, and create a more integrated system for attracting, engaging, and converting prospective clients.
The work progressed from research and strategic assessment through positioning and marketing strategy development. In Phase 2, the engagement expanded into implementation through the redesign and relaunch of our new website. Together, the phases addressed brand, audiences, competitors, messaging, expert visibility, content, digital presence, and marketing infrastructure.

Key deliverables included:

• Brand and audience research
• Competitive analysis
• Positioning and messaging strategy
• Marketing strategy
• New website (Phase 2)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Finalized elevator pitch and positioning statement (Phase 1)
• Arrived at a concrete list of marketing strategy objectives (Phase 1)
• Completed website redesign and launch (Phase 2)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Phase 1 was delivered in accordance with the project schedule/budget. Phase 2 proceeded along similar lines and was delivered on schedule based on our needs as the client. 

What was your primary form of communication with Hinge?

Virtual Meeting

What did you find most impressive or unique about this company?

Professional services is unique and requires a deep understanding of how relationships drive growth. Hinge's comparative benchmarking with similar firms sets them apart. 

Are there any areas for improvement or something Hinge could have done differently?

Launch-day schedule for reference by clients less familiar with the process

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing strategist for The Family Business Consulting Group. We help family-owned businesses worldwide navigate family dynamics and business challenges. We offer expert consulting in governance, succession planning, conflict resolution, and leadership development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hinge?

We needed help with our Google Ads.

SOLUTION

What was the scope of their involvement?

Hinge provides us with ad copy, sets up defensive ads, conducts keyword research, and monitors and analyzes the ads’ performance. Internally, we’ve developed the website landing pages with some content suggestions from Hinge.

What is the team composition?

We work with 2–5 teammates from Hinge.

How did you come to work with Hinge?

Hinge was referred to me. I chose them over other options because they had high ratings, were a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hinge’s work has resulted in new leads and increased traffic to our site. Our firm is also listed at the top of search results where we didn’t appear before.

How did Hinge perform from a project management standpoint?

Hinge’s project management is great. They deliver on time and have effective communication. We use virtual meetings, emails, and messaging apps to communicate. The team also anticipates our future needs.

What did you find most impressive about them?

Hinge’s team is aligned with our firm’s needs and makes recommendations based on what works best for us.

Are there any areas they could improve?

There’s nothing they need to improve.