Highlander Consulting helps founders, owners, and managing partners of professional services and B2B advisory firms convert their expertise and intellectual capital into market visibility, credibility, and measurable business development outcomes. Most advisory firms have a common problem: their thinking is strong, but the market can't see it clearly enough to act on it. Content gets produced, and visibility may improve, but the business pipeline doesn't change because the firm's intellectual capital was never designed to initiate conversations or connect to the business development process from the outset.
Highlander Consulting closes that Expertise Visibility Gap. We help firms identify and harvest the expertise they possess, convert that expertise into credibility tools built for business development, and deploy those tools to reach and influence decision-makers; often before they've started looking for outside help. Our work includes brand and content strategy, earned media, thought leadership, website development, copywriting, and new business development. Every engagement is based on well-defined business objectives and employs a range of thought leadership strategies designed to drive market engagement.
We work with a limited number of clients at a time to ensure a high level of service. Gordon G. Andrew manages every engagement and brings more than 40 years of B2B marketing communications experience, including C-suite roles at some of the nation's most respected companies, as well as advisory and interim Chief Marketing Officer roles for several mid-sized and emerging growth companies. His work with many of those clients has focused on improving the clarity and appreciation of their value proposition, resulting in their successful acquisitions by major institutions.
Rebranding, Content & Fractional CMO for Tech Solutions Co
Featured Review
BrandingContent MarketingFractional CMO Services
Confidential
Jan. 2023 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"I enjoyed Gordon's direct approach to communication and commitment to our success."
Sep 10, 2026
CEO, Technology Solutions Company
Anonymous
Verified
Information technology
Farmington Hills, Michigan
11-50 Employees
Online Review
Verified
Highlander Consulting Inc. provided fractional CMO services for a technology solutions company. The team coordinated resources for a brand upgrade, web and collateral update, logo design, and content marketing.
Highlander Consulting Inc. delivered an updated website and collateral, a new name and logo, case studies, blog posts, and LinkedIn newsletters. The team was timely and communicated via virtual meetings. The client enjoyed Highlander Consulting Inc.'s communication approach and strategic guidance.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of an information technology company. We develop and manage technology component solutions for highly regulated industries, ensuring quality and compliance across the product value chain. We leverage a strong partner network to deliver innovative, efficient products and processes.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Highlander Consulting Inc.?
We needed to refocus our brand as our business had changed. We wanted to update our website and collateral, as well as our business name and logo.
SOLUTION
What was the scope of their involvement?
Highlander Consulting Inc. served as our fractional CMO. They coordinated the different resources needed for the brand upgrade and provided strategic guidance. Highlander Consulting Inc. was responsible for leading the website update, collateral update, logo design, case studies, blog posts, and LinkedIn newsletter publications.
What is the team composition?
We worked with one teammate from Highlander Consulting Inc.
How did you come to work with Highlander Consulting Inc.?
I found them through an online search. I was impressed by Gordon's experience and knowledge of marketing.
What is the status of this engagement?
We worked together from January 2023 to September 2026.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Highlander Consulting Inc. delivered an upgraded website, new name and logo, and updated collateral. We didn't receive specific feedback, but the impact was positive.
How did Highlander Consulting Inc. perform from a project management standpoint?
They were always timely. We primarily communicated through virtual meetings.
What did you find most impressive about them?
I enjoyed Gordon's direct approach to communication and commitment to our success.
Are there any areas they could improve?
We could've had a more clearly defined plan.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
We are Highlander Consulting. For 40 years, Gordon G. Andrew has built institutional credibility across corporate and agency roles—leading communications for major financial institutions, managing high‑stakes crises, and founding Highlander to help boutique advisory firms convert expertise into visible authority. We work directly, selectively, and strategically to align positioning, thought leadership, and business outcomes—often enabling executive access and successful acquisitions.
Meet the Team
Gordon G. AndrewManaging Partner
I've spent 40 years figuring out why that happens — and how to fix that business challenge for advisory firms by closing the Expertise Visibility Gap.™
What Sets Us Apart
We start with business development, not content.
Most firms begin with a content calendar and hope it produces results. We begin with your business objectives — who you need to reach and what you want them to do — and create credibility assets that support those goals. Our activity is designed to produce tangible business outcomes.
Senior-level attention on every engagement.
Clients work directly with Gordon Andrew, who brings more than 40 years of experience to the assignment. There are no handoffs to junior staff. We take on a small number of clients so each one receives a higher level of service and results.
Deep specialization in boutique advisory firms.
We work exclusively with professional services and B2B advisory firms across a broad range of disciplines. We understand how sophisticated buyers evaluate these firms, and we know how to make expertise visible, credible, and deployable.
Verified means Clutch independently confirmed Highlander Consulting Inc. is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 1 verified client review averaging 5.0 stars.
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