Helen + Gertrude

BACKGROUND

Please describe your company and your position there.

I oversee the development, community relations, and prevention education of Willow Domestic Violence Center. Our mission is to prevent domestic violence and ensure every survivor has access to the services and support needed along the journey to a safe and empowered life. Our services include a 24/7 hotline, emergency shelter, court accompaniment, counseling, and prevention education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Helen & Gertrude?

We hired Helen & Gertrude to create content and manage our social media presence.

What were your goals for this project?

Our goal is to raise awareness about the frequency of domestic abuse and the many forms it can take. We also seek to increase support for survivors by advertising our events to the community. Most importantly, we wanted to make sure that survivors and their loved ones know that they have a place of support to turn to in a crisis, and that we are here for them 24/7.

SOLUTION

How did you select this vendor?

Helen & Gertrude was referred to us by someone close to our agency.

Describe the scope of their work in detail.

Helen & Gertrude developed our social media calendar and strategy. They created content for our social media accounts for Teen Dating Violence Awareness Month last February. We had a modest budget to help them boost posts and attract attention to our platforms and services.

What was the team composition?

We worked with several members of their team in multiple capacities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With their help, we were able to reach the majority of teens in the Rochester, New York area via social media. The engagement results were positive.

How effective was the workflow between your team and theirs?

The workflow between our teams was beneficial.

What did you find most impressive about this company?

Their knowledge of social media marketing is impressive.

Are there any areas for improvement?

No, I can’t think of anything.