As humans, we rely on both sides of our brains to function. The left, for executing tasks that have to do with logic. And the right, to perform activities that require creativity. Why should advertising be any different?
We always use analytics to inform every step of the creative process. One cannot successfully exist without the other. It’s our scientific methods that set us apart from traditional agencies and allow us to develop social content that’s more effective and efficient during your media spend.
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