Scientifically Creative

As humans, we rely on both sides of our brains to function. The left, for executing tasks that have to do with logic. And the right, to perform activities that require creativity. Why should advertising be any different?

We always use analytics to inform every step of the creative process. One cannot successfully exist without the other. It’s our scientific methods that set us apart from traditional agencies and allow us to develop social content that’s more effective and efficient during your media spend.

$100 - $149 / hr
10 - 49
Show all +
Rochester, NY
  • 127 Railroad St, Suite 210
    Rochester, NY 14609
    United States
other locations
  • San Diego, CA
    United States


Key clients: 

KAO Inc (Bioré, Curél, Ban...), Bausch + Lomb, Universal Orlando, Hologic, RefleXion, Cynosure, The Wine Group 


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Social Media Marketing for Domestic Violence Nonprofit

“Their knowledge of social media marketing is impressive.”

Willing to refer: 
The Project
Less than $10,000
June 2018 - Apr. 2019
Project summary: 

Helen & Gertrude developed and deployed social media marketing campaigns on multiple platforms. They created targeted content for teens and tracked campaign results.

The Reviewer
51-200 Employees
Rochester, New York
Tiffany Paine-Cirrincione
Director of Dev & Community Relations, Willow Domestic Violence Center
The Review
Feedback summary: 

Helen & Gertrude’s work led to a heightened awareness of the advocacy and contributed to user engagement on social media. The team’s expertise and smooth workflow set them apart in the industry.

The client submitted this review online.


Please describe your company and your position there.

I oversee the development, community relations, and prevention education of Willow Domestic Violence Center. Our mission is to prevent domestic violence and ensure every survivor has access to the services and support needed along the journey to a safe and empowered life. Our services include a 24/7 hotline, emergency shelter, court accompaniment, counseling, and prevention education.


For what projects/services did your company hire Helen & Gertrude?

We hired Helen & Gertrude to create content and manage our social media presence.

What were your goals for this project?

Our goal is to raise awareness about the frequency of domestic abuse and the many forms it can take. We also seek to increase support for survivors by advertising our events to the community. Most importantly, we wanted to make sure that survivors and their loved ones know that they have a place of support to turn to in a crisis, and that we are here for them 24/7.


How did you select this vendor?

Helen & Gertrude was referred to us by someone close to our agency.

Describe the scope of their work in detail.

Helen & Gertrude developed our social media calendar and strategy. They created content for our social media accounts for Teen Dating Violence Awareness Month last February. We had a modest budget to help them boost posts and attract attention to our platforms and services.

What was the team composition?

We worked with several members of their team in multiple capacities.


Can you share any outcomes from the project that demonstrate progress or success?

With their help, we were able to reach the majority of teens in the Rochester, New York area via social media. The engagement results were positive.

How effective was the workflow between your team and theirs?

The workflow between our teams was beneficial.

What did you find most impressive about this company?

Their knowledge of social media marketing is impressive.

Are there any areas for improvement?

No, I can’t think of anything.

Overall Score
  • 4.0 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer