Gunt-Consulting

BACKGROUND

Please describe your company and position.

I am the Managing Director of Skills Funding Group

Describe what your company does in a single sentence.

Skills Funding Group is a specialist UK training and workforce development consultancy, helping employers access government-funded training and professional qualifications to upskill their employees. We work across a wide range of sectors, including AI, digital, leadership, finance, HR, marketing, healthcare and education, connecting businesses with specialist training providers and helping them maximise available funding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gunt-Consulting to accomplish?

• Capture every learner nomination from the website form in HubSpot automatically and keep the Master Sheet and the training provider sheets in sync, so the team no longer copies data by hand.
• Use HubSpot’s AI agents to find the people who decide on training and reach them with relevant outreach, including contacts who visit a specific course page.

SOLUTION

How did you find Gunt-Consulting?

Fiverr

Why did you select Gunt-Consulting over others?

• High ratings
• Pricing fit our budget

How many teammates from Gunt-Consulting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged GUNT Consulting to help us transform HubSpot from a traditional CRM into a fully integrated, automated platform that manages our business processes from initial candidate submission through to training provider allocation, sales pipeline progression and ongoing reporting. Jonathan has essentially automated our entire operational workflow, removing significant amounts of manual administration and creating a much more efficient, scalable business.
The scope of work has included:

• Candidate Nomination Automation: Developing an automated process that captures candidate submissions and nominations directly into HubSpot, creating and updating records without manual intervention.
• Training Provider Allocation: Building workflows that automatically distribute candidate information to the appropriate training delivery partners, ensuring each provider receives the correct information and has visibility of their allocated candidates.
• Data Integration and Synchronisation: Connecting HubSpot with our master tracking spreadsheets and individual training provider spreadsheets, ensuring information remains synchronised across multiple systems.
• Sales Pipeline Automation: Developing workflows that automatically manage and progress candidate nominations through our sales pipeline, providing clear visibility of each candidate's journey from initial submission to confirmed enrolment.
• AI-Powered Prospecting: Implementing and optimising HubSpot's AI Prospecting Agent to identify and engage potential customers, supported by intelligent data enrichment and targeting processes.
• Reporting and Dashboards: Creating bespoke HubSpot dashboards that provide real-time visibility of nominations, sales activity, pipeline performance and the commercial impact of our AI-powered prospecting.
• Process Optimisation: Continuously identifying opportunities to improve efficiency, eliminate repetitive tasks and introduce further automation as our business grows.

What has particularly impressed me is that Jonathan doesn't simply deliver what we ask for. He understands our business objectives, challenges our thinking and regularly proposes solutions and improvements that we hadn't even considered.
The result is a highly sophisticated, integrated CRM and operational platform that enables a relatively small team to manage significant volumes of candidate nominations, employer relationships and training provider interactions. The work is ongoing, with Jonathan continually developing new functionality and helping us take advantage of emerging HubSpot and AI capabilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data Agent rated 279,953 contacts for decision authority on training and identified 15,302 final decision makers, now used to target outreach.

Attribution built in HubSpot: since May 2026, 376 nominations (one in four) came from contacts the Prospecting Agent had emailed first, visible on a live dashboard.

Every nomination from the website form now lands in HubSpot automatically, linked to the right learner, manager and company, and is added to the central Master Google Sheet and the sheet of the assigned training provider, with no manual copying.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered ahead of deadlines and worked with me on my needs.

What was your primary form of communication with Gunt-Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Clever and unassumming

Are there any areas for improvement or something Gunt-Consulting could have done differently?

Nope