Growston

BACKGROUND

Introduce your business and what you do there.

I’m a director at Vind AI, a wind software company. We provide a digital platform that streamlines planning and evaluation for renewable energy projects, including onshore and offshore wind and hybrid developments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growston?

We needed help with our SEO, AEO, and website optimisation.

SOLUTION

What was the scope of their involvement?

Growston provided keyword, competitor, and site structure analysis covering global markets. They also created a new site structure, key modules in Webflow, new SEO layouts for key pages, and CMSs. The team developed a blog cluster strategy built around non-branded keywords and LLM visibility.

They implemented structured data across the site, including software application, organization, blog posting, breadcrumb list, and team profile schema linked into one connected graph. Growston created a reusable team profile template, blog post template, and case story template built on the Wind Resource Assessment pillar post. The team also wrote multiple content pieces for SEO/AEO.

We did most of the final implementation into Webflow, but Growston provided recommendations and did a lot of the backend work. When we had some major hits from Google algorithm changes, they figured out what to do in the backend and how to combat them so we didn’t feel the hit for too long.

What is the team composition?

We worked with two teammates from Growston.

How did you come to work with Growston?

They reached out to me, and I chose them because they offered good value for the cost.

How much have you invested with them?

We spent around $30,000 overall.

What is the status of this engagement?

We worked together from January 2026–October 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We raised our web traffic by 30%, saw more AI referrals, and saw people finding us through the SEO blogs that Growston’s team created.

How did Growston perform from a project management standpoint?

They were very timely and always overdelivered. We communicated via email and messaging apps.

What did you find most impressive about them?

Growston had many creative ideas on things to do and so much knowledge within SEO/AEO and website optimization.

Are there any areas they could improve?

It would have been good to have clearer goals or KPIs to start so we could see clearer results, like having a search ranking goal, for instance.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of an IT company

Describe what your company does in a single sentence.

Our company is a global technology partner delivering enterprise software engineering, AI and digital transformation solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• SEO Growth
• ABM & Demand Generation

SOLUTION

How did you find Growston?

Through professional networks and online research.

Why did you select Growston over others?

• Good value for cost
• Demonstrated strong B2B and enterprise SEO expertise

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration included:

SEO Strategy & Execution:

● Full technical and competitive SEO audit

● Enterprise keyword and content mapping

● Optimization of core service pages

● Technical improvements and performance fixes

● Ongoing performance tracking and reporting

ABM Strategy & Execution:

● Identification and prioritization of target enterprise accounts

● Development of account-specific messaging

● Multi-channel outreach campaigns (LinkedIn + email)

● Lead nurturing frameworks

● Integration with internal sales workflows

The engagement combined strategic planning with hands-on execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration resulted in:

● Improved visibility for high-intent enterprise keywords

● Increased organic traffic from priority markets 

● Structured ABM campaigns targeting decision-makers

● Stronger alignment between marketing initiatives and revenue objectives

The biggest impact was transitioning from isolated marketing efforts to a cohesive growth system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growston operated with a clear roadmap, defined milestones, and consistent reporting. Deliverables were provided on time, and the team was responsive to feedback and evolving business priorities. Their approach balanced strategic thinking with execution discipline.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to integrate SEO and ABM into one cohesive demand generation strategy. They understand how to connect search visibility with targeted outreach and revenue outcomes.

Are there any areas for improvement or something Growston could have done differently?

Further expansion of automation and reporting dashboards could enhance scalability as campaigns grow.

BACKGROUND

Please describe your company and position.

I am the CEO and Dentist of a dental clinic.

Describe what your company does in a single sentence.

We are a private dental clinic providing general and specialist dental care. Most of our new patients come from online searches, so digital visibility is extremely important for us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Increase visibility in local Google results
• Create a modern, professional website
• Improve user experience and online appointment flow
• Attract more new patients from our area
• Strengthen our Google Maps presence
• We needed a partner who understood both website development and local SEO.

SOLUTION

How did you find Growston?

Online Search

Why did you select Growston over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audited our previous website

1. Proposed a clearer structure focused on patient needs
2. Designed and developed a modern, mobile-friendly website
3. Improved page speed and technical performance
4. Integrated contact and appointment forms
5. Optimized the site for future SEO growth
6. The new website reflects our brand and builds trust from the first visit.
7. Local SEO Strategy & Execution

At the same time, Growston implemented a structured local SEO strategy, including:

• Keyword research focused on dental services in our city
• Optimization of service pages (e.g., implants, orthodontics, hygiene)
• Google Business Profile optimization
• Local map visibility improvements
• On-site technical SEO fixes
• Ongoing performance monitoring
• They explained everything clearly and kept the process transparent.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website and implementing local SEO, we have seen:

1. Higher positions in Google for key local dental services
2. Increased visibility in Google Maps
3. More phone calls and appointment inquiries
4. Stronger trust from patients visiting the website
5. A steady increase in new patient acquisition
6. The most noticeable change has been the consistency of incoming inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growston worked in an organized and structured way. We had regular updates, clear timelines, and detailed reports. They were responsive and proactive, suggesting improvements whenever opportunities appeared.

As a clinic owner, I appreciated that they explained technical aspects in simple terms.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of local search and patient behavior was impressive. They didn’t just focus on rankings - they focused on attracting real patients.

The combination of professional website design and strong local SEO made a significant difference for our clinic.

Are there any areas for improvement or something Growston could have done differently?

As we continue growing, expanding content for additional treatments could further increase visibility. Overall, I am very satisfied with the cooperation.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Willow Estate, a boutique real estate firm offering comprehensive services in investment, sales, and property management in Warsaw.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish for Willow Estate?

We hired Growston for lead generation.

SOLUTION

Can you describe the scope of work Growston handled for Willow Estate's project? Please include the main deliverables if you can.

Growston has spearheaded a specialized lead generation project for us, focused on identifying and capturing high-quality prospects in the Warsaw and Wrocław real estate markets. The collaboration has been defined by high efficiency and strategic flexibility.Key deliverables and scope include:Growston's direct responsibilities include system development and architecture, data collection and targeting, and outreach (top of funnel).

What is the team composition?

We work with 2–5 teammates from Growston.

How did you come to work with Growston?

They were referred to me, and their pricing fit our budget and had good value for the cost.

How much have you invested in them?

We've spent $10,000 to $49,999.

What is the status of this engagement?

We started working with them in December 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most significant measurable outcome has been the reduction in cost per acquisition paired with a low internal labor requirement. By automating the top-of-funnel outreach and data collection, Growston has allowed our boutique team to focus 100% of our energy on high-value client relationships and closing deals.

How did Growston perform from a project management standpoint?

They always deliver on time.

What did you find most impressive about them?

Growston's strategic agility is impressive. They consistently present creative, budget-conscious alternatives that deliver high-quality leads with incredibly low overhead for our team. It's rare to find a partner that combines such deep technical expertise with a genuine understanding of a boutique business's need for efficiency.

Are there any areas they could improve?

The only thing they could have done differently is to push us even harder on some of their more creative alternative solutions earlier on because every time we've followed their strategic advice, the ROI has been outstanding.

BACKGROUND

Please describe your company and position.

 I am the CCO of an electric company 

Describe what your company does in a single sentence.

Smart home solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Leads

SOLUTION

How did you find Growston?

Other

Why did you select Growston over others?

Other

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Leads campaign for smart home solutions, mainly EV charging package, on LinkedIn.

• Leads
• Sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All project milestones were met according to schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met deadlines, communicated clearly a long the process, and delivered material that looked professional.

What was your primary form of communication with Growston?

Virtual Meeting

What did you find most impressive or unique about this company?

• I was impressed with their data-driven approach.
• Clear comminication
• Drives the project end to end

Are there any areas for improvement or something Growston could have done differently?

I would expect more leads, but I think the combination of channel and market fit were not optimal in Norway.

BACKGROUND

Please describe your company and position.

I am the Owner of MOVA

Describe what your company does in a single sentence.

We run a local gym in Oslo offering personal training, group classes, and memberships. Most of our new members come from online searches and paid campaigns, so having a strong digital presence is essential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Build a modern website that reflects our gym
• Increase membership sign-ups
• Run effective Facebook and Google Ads campaigns
• Generate steady, high-quality leads
• Reduce wasted ad spend
• We needed a partner who understood local businesses, not just big brands.

SOLUTION

How did you find Growston?

Online Search

Why did you select Growston over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Development

• Redesigned and rebuilt our website
• Made it mobile-friendly and faster
• Created clear membership and contact pages
• Added strong calls-to-action
• Structured pages for better conversions

The new website looks professional and makes it easy for people to sign up or contact us.

Paid Advertising (Facebook & Google Ads)

They also took over our paid campaigns and:

1. Restructured our Google Ads account
2. Built local search campaigns targeting Osloh
3. Created Facebook lead generation campaigns
4. Improved targeting and audience segmentation
5. Optimized ads regularly based on performance
6. Focused on lowering cost per lead

Instead of just running ads, they continuously tested and improved them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website and paid campaigns:

1. We’ve seen a consistent increase in membership inquiries
2. Cost per lead decreased
3. Website conversions improved
4. We filled more group classes
5. Overall ad performance became much more stable

The biggest change is predictability — we now have a more reliable flow of new leads each month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication has been clear and straightforward. We have regular updates and performance reports, and they respond quickly when we need adjustments.

As a business owner, I appreciate that they explain things in simple terms and focus on results.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand how local businesses operate. The strategy isn't overly complicated; it is practical and focused on bringing in new members.

The combination of website improvements and paid ads made a noticeable difference.

Are there any areas for improvement or something Growston could have done differently?

As we grow, we may explore additional marketing channels, but overall, I’m very satisfied with the cooperation.

BACKGROUND

Please describe your company and position.

 I am the Head of Sales of a software development company.

Describe what your company does in a single sentence.

We're a software development company delivering digital products and custom technology solutions for global clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Improve visibility in competitive software development keywords
• Generate more qualified inbound leads
• Build a scalable PPC strategy
• Align marketing activities more closely with sales goals

SOLUTION

How did you find Growston?

Referral

Why did you select Growston over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. SEO Strategy & Execution

Growston developed a long-term SEO roadmap based on competitive analysis and keyword

opportunity mapping.Their work included:

• Full technical SEO audit and implementation
• On-page optimization of service pages
• Content strategy aligned with buyer intent
• Ongoing optimization and performance tracking
• Authority-building activities

Over time, we saw stronger organic visibility and more inbound inquiries from relevant markets.

2. PPC Strategy & Optimization

Instead of chasing traffic volume, the focus was always on qualified leads and sales conversations. On the paid side, they:

• Audited and restructured our ad accounts
• Improved targeting and campaign segmentation
• Optimized messaging and landing pages
• Focused heavily on lead quality and conversion performance
• Continuously tested and refined campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the cooperation, we achieved:

• Increased organic visibility in key service areas
• More consistent inbound lead flow
• Improved cost-efficiency of paid campaigns
• Better alignment between marketing performance and sales pipeline
• More predictable acquisition process

From a sales perspective, the most important result was lead relevance. We saw noticeable improvement in the quality of incoming opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growston was structured and reliable throughout the engagement. Communication was clear, reporting was transparent, and they were proactive in suggesting improvements. They treated the cooperation as a long-term growth project, not just campaign management.

What was your primary form of communication with Growston?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their business mindset. They didn’t focus only on metrics like traffic or impressions — they understood that ultimately the goal was pipeline and revenue. Their ability to combine SEO and PPC into one coherent acquisition strategy was particularly valuable.

Are there any areas for improvement or something Growston could have done differently?

As with any long-term cooperation, there’s always room to experiment with new channels and approaches. However, overall we were very satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

I am the CEO of Statsig

Describe what your company does in a single sentence.

We provide SaaS solutions for the aviation industry, serving airlines, operators, and aviation service providers. Our sales cycles are complex, and growth depends heavily on qualified lead generation and strong digital positioning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Redesign and reposition our website
• Improve conversion pathways
• Launch scalable paid acquisition campaigns
• Implement an Account-Based Marketing (ABM) strategy
• Generate qualified enterprise leads
• As CEO, my focus was on building a predictable and measurable pipeline, not just increasing traffic.

SOLUTION

How did you find Growston?

Online Search

Why did you select Growston over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Growston were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growston led a complete website transformation. This included:

• Strategic messaging aligned with enterprise aviation clients
• UX redesign focused on credibility and clarity
• Improved product positioning
• Conversion-optimized landing pages
• Technical performance and mobile optimization
• The website shifted from being informational to becoming a structured sales tool.
• Paid Advertising (Google & Facebook Ads)

They developed and managed our paid acquisition strategy:

1. High-intent Google Search campaigns
2. Remarketing funnels
3. LinkedIn/Facebook campaigns targeting aviation professionals
4. Continuous A/B testing and optimization
5. Clear CPL and performance tracking
6. Campaigns were aligned with our target geographies and enterprise audience.
7. Account-Based Marketing (ABM)

In parallel, Growston implemented an ABM framework:

• Defined ideal customer profiles (ICP)
• Identified priority enterprise accounts
• Built personalized outreach messaging
• Supported multi-channel outreach campaigns
• Aligned marketing efforts with our sales team
• This brought structure to our outbound and enterprise acquisition process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered:

1. A significantly improved website aligned with enterprise buyers
2. Increased qualified inbound inquiries
3. Lower cost per qualified lead
4. More structured enterprise outreach
5. Stronger alignment between marketing and sales

Most importantly, we moved from opportunistic lead acquisition to a more predictable pipeline-building system.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growston worked with clear milestones, reporting frameworks, and defined KPIs. Communication was efficient and strategic. They were proactive, data-driven, and focused on business outcomes rather than vanity metrics.

From a leadership perspective, the cooperation was professional and results-oriented.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine website strategy, paid media, and ABM into one coherent growth approach was particularly valuable. They understood enterprise SaaS dynamics and long sales cycles.

They focus on pipeline impact - not just impressions or clicks.

Are there any areas for improvement or something Growston could have done differently?

As we scale further, expanding automation and advanced analytics could enhance forecasting capabilities. Overall, the collaboration has been strong and strategically valuable.

BACKGROUND

Please describe your company and position.

I am the Assistant Branch Manager of a boutique law firm.

Describe what your company does in a single sentence.

We are a boutique law firm providing legal advisory services for individuals and businesses. Online visibility is essential for attracting new clients, especially in a competitive local market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Develop a modern, trustworthy website
• Improve user experience and clarity of services
• Increase local visibility in Google
• Strengthen our presence in Google Maps
• Generate more qualified client inquiries
• We needed a partner who understood both brand positioning and local search strategy.

SOLUTION

How did you find Growston?

Online Search

Why did you select Growston over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Growston were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducted a full audit of our previous website
2. Proposed a clearer structure aligned with our legal services
3. Designed and developed a professional, mobile-optimized website
4. Improved technical performance and loading speed
5. Structured service pages for better clarity and conversion
6. Implemented strong calls-to-action for consultations
7. The new website presents our firm in a much more professional and credible way.

Local SEO Strategy & Execution

• In parallel, Growston implemented a local SEO strategy focused on our city and practice areas. This included:
• Keyword research tailored to legal services
• Optimization of practice area pages
• Google Business Profile optimization
• Technical SEO improvements
• Local visibility enhancements
• Ongoing monitoring and reporting
• The strategy was practical and results-oriented.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website and implementing local SEO:

• Our firm ranks higher for important local legal keywords
• We see improved visibility in Google Maps
• Website traffic has increased
• The number of consultation inquiries has grown
• We receive more relevant and serious client leads
• The most significant impact has been the improvement in the quality of inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was structured and transparent. Growston delivered according to agreed timelines and provided regular updates. Communication was clear and professional throughout the project.

They demonstrated both technical competence and an understanding of the legal industry’s need for credibility and trust.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine a strong visual identity with a performance-driven local SEO strategy was particularly valuable. The website is not only aesthetically professional but also functions as an effective client acquisition tool.

Are there any areas for improvement or something Growston could have done differently?

As we continue to grow, expanding content around additional practice areas may further strengthen visibility. Overall, the cooperation has been very positive.

BACKGROUND

Please describe your company and position.

I am a Senior Digital Marketing Analyst at Brado

Describe what your company does in a single sentence.

We operate in a competitive rental market and rely heavily on online visibility to generate inquiries and bookings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growston to accomplish?

• Redesign and rebuild our website
• Improve user experience and conversion paths
• Develop a long-term SEO strategy
• Increase organic visibility in local and regional markets
• Generate more qualified rental inquiries
• We were looking for a partner who could combine design, technical execution, and SEO into one cohesive project.

SOLUTION

How did you find Growston?

Online Search

Why did you select Growston over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Growston were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducted a UX and performance audit of our existing website
2. Proposed a new structure focused on user journey and conversion
3. Designed and developed a modern, responsive website
4. Improved page speed and technical performance
5. Implemented clear inquiry and booking pathways
6. The new website was built with SEO and scalability in mind from day one.

SEO Strategy & Execution

• In parallel, Growston developed a structured SEO plan, including:

1. Technical SEO improvements
2. Keyword research based on rental intent
3. Optimization of service and location pages
4. Local SEO enhancements
5. Content recommendations aligned with customer search behavior
6. Ongoing monitoring and optimization
7. The approach was systematic and data-driven rather than experimental.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website and implementing the SEO strategy, we have seen:

• Noticeable growth in organic traffic
• Higher rankings for important rental-related keywords
• Increased number of inbound inquiries
• Better conversion rates from website visitors
• Stronger online presence in our local market
• Most importantly, the website is now a real acquisition channel - not just an online brochure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was structured and transparent. We had clear milestones, regular updates, and measurable progress reports. Growston was responsive and proactive, especially when identifying further optimization opportunities.

What was your primary form of communication with Growston?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to connect website design with SEO strategy was particularly impressive. They didn’t treat the website and search visibility as separate projects — everything was built as one integrated growth system.

They also demonstrated a strong understanding of how customers search for rental services and how to guide them toward conversion.

Are there any areas for improvement or something Growston could have done differently?

As we continue growing, expanding content and testing additional performance marketing channels could further accelerate results. Overall, the cooperation has been very positive.