GrowPad

BACKGROUND

Please describe your company and position.

 I am the CBDO of a software company 

Describe what your company does in a single sentence.

Custom software development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• getting SEO organic grows
• having MQL SQL from organic

SOLUTION

How did you find GrowPad?

Referral

Why did you select GrowPad over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from GrowPad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was advised to hire Growpad as a team that understands SEO for IT solution providers. We wanted to build an inbound marketing channel for an IoT department from the zero. We had almost nothing.

So, the plan was to demonstrate our IoT expertise on the website and generate inbound leads from it. During our cooperation, Growpad delivered a SEO strategy and its updates. They provided us with a content strategy and content updates regularly. Also, we were involved in a link earning strategy that improved our SEO rankings. Now, our SEO strategy is to rank the keywords and pages that generate leads to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growpad helped us to get a solid SEO strategy we are implementing since that time. SEO strategy helped us to focus on our main topic - IoT. With the help of Growpad, we improve our processes in content production and content marketing. Our organic traffic grew from 150 to 450-500 visitors a day in 16 months & now we are focusing on growing the quality of traffic over the quantity to get more qualified leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have been working with Growpad for almost 2 years now and see how they are evolving with project management. It all started with the founder Oleksii managing our call to setting up responsible - Artem as a PM. During all the cooperation, the team is always on time, easygoing, and ready to describe all the aspects of SEO to me as the BDM of Webbylab. Eager to help and proactive.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Proficiency in B2B SEO for IT Outsourcing companies

Are there any areas for improvement or something GrowPad could have done differently?

Generally, the process worked very well. Some questions with deadlines were fixed.

BACKGROUND

Please describe your company and position.

I am the Founder of Headpix.ai

Describe what your company does in a single sentence.

Transforming your ideas into visual masterpieces with our AI Art Generator, adding a unique touch and creative impetus to every artwork you create.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO Consulting
• Improve MRR

SOLUTION

How did you find GrowPad?

Referral

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from GrowPad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work:

• Analyse competitors
• Create SEO strategy
• Create SEO-optimized page templates for scaling the project
• Website release SEO recommendations
• Link earning consulting

All was documented greatly so our internal team was able to go further with documentation provided by Growpad

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GrowPad created a complete SEO growth strategy based on the best action points our competitors have released already. Additionally, they added their own expertise in programmatic SEO to make our website structure scalable with an SEO value in mind. They helped us to create thousands of pages that provide value to visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Growpad’s team has a list of templated documents that help with project management and project completion.

Artem - project manager was always here to help us.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Enormous level of expertise of Oleksii, Anna, and Serhii who have 25+ years of SEO experience combined

Are there any areas for improvement or something GrowPad could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a software company

Describe what your company does in a single sentence.

CRM for sales and marketing teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO Consulting
• MRR increase

SOLUTION

How did you find GrowPad?

Referral

Why did you select GrowPad over others?

• Good value for cost
• Company values aligned

How many teammates from GrowPad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were struggling with SEO since September 2023 Google core update. So our scope was to improve SEO in general and get more new revenue from organic traffic to our product. So, the scope of work consisted of analysing all the data what we have. 

In details I can divide the scope on technical SEO, content analysis, content update, SEO optimization, and link-building. Later on, we added international SEO tasks to improve our rankings in Google UA market.

Growpad delivered all tasks on time, and implementation on our side was easy due to thorough documentation provided for our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Together, we selected the pages that generate the most new revenue and improved their rankings in Google US over six months. As a result, these pages are now driving more revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growpad is a vendor that always delivers on time. They estimate tasks for each month and never miss our expectations.

The communication is always smooth and on topic. Thanks Artem and Illya for day-to-day communication.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

GrowPad impressed us with their proactivity; they always pushed us to move faster.

Are there any areas for improvement or something GrowPad could have done differently?

Nothing to say

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Onix-Systems

Describe what your company does in a single sentence.

Onix-Systems is an established mobile and web software development company that offers an array of consulting and development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO consulting

SOLUTION

How did you find GrowPad?

• It was a recommendation of a marketing consultant to contact Oleksii and his team.

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from GrowPad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope transformed a lot during these two years of cooperation with Growpad. In year 1, we worked a lot with the legacy content on the website. We created an SEO strategy focusing on increasing the number of MQLs from the website’s content. Year 2 has become more challenging due to the market recession. Our goal is to double the number of leads. It’s going harder than expected, but Growpad’s team is always open to updating and shifting the inbound marketing strategy to achieve the goal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In 2 years, we doubled SEO traffic and x1.5 MQLs, released 100+ content pieces, 10+ landings, and updated 200+ legacy articles. We also updated the website’s layout and many more. The most important is that the yearly ROI is positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the start, the team put a high bar for project management. So we solved all the issues quickly during our two years of cooperation. Artem, PM, is always there to help, remind us what to do, and help with coordination. Oleksii is always open to discuss the strategy behind any action.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Insightful collaboration and willingness to help

Are there any areas for improvement or something GrowPad could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and position.

I am the CMO of an it services company

Describe what your company does in a single sentence.

Custom Software Development Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO consulting
• Team processes

SOLUTION

How did you find GrowPad?

• Referral
• Clutch Site
• Other

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from GrowPad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to review the current SEO strategy and improve the lead quality. Before, we worked with in-house SEO and were unsure if we did it correctly. Key deliverables were to minimize non-relevant organic traffic and improve SEO traffic to lead-gen pages. Also, create and rank new lead-gen pages that will bring new clients on a constant basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During 2 years of cooperation, website traffic stayed almost the same in absolute numbers but improved the quality of traffic. We started getting more organic traffic from the US, Europe. Even during hard times for IT service-providing companies, we still get leads.

Growpad also helped us develop a new game development section of the website we plan to promote shortly. They performed SEO research on competitors, so we know for sure what pages and content to create in the future. Furthermore, Growpad provided us with a long-term SEO strategy we use in the long run. So, all our actions are aligned with it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They evolve their project management style and introduce new processes constantly. Regular calls help us to be on the same page. Big thanks to Artem and Oleksii.

What was your primary form of communication with GrowPad?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They not only provide the value but teach us to improve the in-house marketing processes.

Are there any areas for improvement or something GrowPad could have done differently?

They may be more proactive in providing their own vision of the client`s company's future growth and plans.

BACKGROUND

Please describe your company and your position there.

I am Alex, CMO at Aspirity - outsourcing web development & custom dashboard development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

Growpad’s goal was to create an SEO strategy to start growing our organic traffic almost from 0.

SOLUTION

How did you select this vendor and what were the deciding factors?

Growpad team was introduced to me by our CEO. We were considering a few other agencies, but Growpad showed a more personalized approach. They dived into our case and showed a clear roadmap of how to reach our goals. So we decided to collaborate with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The main goal - create a traffic growth strategy because we had an issue with that working with a previous SEO vendor.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated directly with Aleksey who is the CEO. The team has 2 more players: SEO and PM.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than a year we managed to get 180 organic visits a day. Moreover, it is an overall great experience for our marketing team. During the work with them, we improved our content marketing strategy and addressed critical blank spaces in the base marketing strategy.

How effective was the workflow between your team and theirs?

Everything was smooth. They use a clear workflow it was easy for us to implement it in our daily routine. Despite the time difference, they were always available to address any questions.

What did you find most impressive or unique about this company?

I'm impressed with their B2B tech marketing experience, personalized approach, and settlement process.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

Victoria, Lead Marketing Manager at Agente company. We deliver custom web and mobile solutions with focus on e-learning, e-commerce, healthcare and proptech SMBs and large companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We hired Growpad to improve the inbound lead number from organic traffic and its quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with Aleksey in his previous company, so we knew that he was a “brain” of inbound marketing strategies for IT software houses.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed ongoing help with a content plan, keyword analysis, tech SEO improvement, link-building, and E-A-T stuff. Also, Growpad helps Agente’s marketing team get more knowledge in SEO and digital marketing fields.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Aleksey and later with an SEO specialist who helps with regular SEO tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic almost doubled from 400 to 800 daily visitors. We switched the focus to e-learning and managed to get most of the leads from that domain expertise.

Describe their project management style, including communication tools and timeliness.

We have regular monthly calls and day-to-day chatting. All tasks are tracked in notion so we are on the same page with Growpad’s team.

What did you find most impressive or unique about this company?

The team knows how to improve organic traffic using existing content and thoughtfully prioritizes SEO tasks to help us get bigger results in less time.

Are there any areas for improvement or something they could have done differently?

Improve speed of tasks delivery

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Demigos - a software development service provider for healthcare companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We hired Growpad to launch inbound marketing as a lead-gen channel for Demigos. My goal was to start getting sales-qualified leads by the end of 2020. And later niche down marketing efforts to the healthcare niche. By the end of 2021 to get 15+ SQL monthly.

SOLUTION

How did you select this vendor and what were the deciding factors?

Aleksey was recommended by Yalantis’ CEO where he helped them to grow traffic and get inbound leads.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The initial scope is to set up a digital marketing strategy, create a content plan, do SEO tasks for each content piece, update technical SEO and E-A-T factors. Later main work is concentrated on link-building and content optimization.

How many resources from the vendor's team worked with you, and what were their positions?

Aleksey is the main strategist and his SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of marketing strategy, we already signed two contracts this year and proceed sales process with a few more MQL leads. We began to receive relevant leads from our website that correspond to our strategy. Our traffic has tripled during our work with Growpad. But what is more important - we began to receive relevant traffic to our healthcare-related pages.

How effective was the workflow between your team and theirs?

We have a weekly call where we discuss a work scope, and Growpad delivers tasks on a weekly basis.

What did you find most impressive or unique about this company?

Focusing only on the IT business helps Aleksey and his team to be on the pulse with the marketing trends and react fast. Taking into consideration Aleksey's previous experience working as a hands-on SEO specialist, his management experience being a CEO in the previous company, and his deep focus on IT services companies gives him the ability to have a unique understanding of the strategic challenges of IT companies, and how they can be solved on practice using digital marketing solutions.

That's a unique combination of deep strategic vision with a clear technical view on how the goals of an IT company could be met using inbound marketing strategies.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

Co-founder and CFO of Blaize tech

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

My partner asked Growpad’s team to help with inbound marketing strategy, SEO, and content marketing to improve inbound leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

My partner Sergey worked with Aleksey on a project before.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an internal team member Taya who need mentorship in content writing, choosing content topics, SEO, and inner linking. Growpad helped us to develop a long-term strategy, conduct SEO audit, improve UX, mentor a team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked only with Alexey.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website’s organic traffic now - 200 daily users, it was 10 when we started.

How effective was the workflow between your team and theirs?

Growpad worked mostly with our team member Taya, when I have questions calls were the answers

What did you find most impressive or unique about this company?

Their orientation on new leads and not the site traffic is impressive. 

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a content writing agency that focuses on delivering content to IT companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We needed consulting on the SEO optimization of our website since wanted to stand out from the competition and gain visibility on the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

A colleague of mine, who has successfully worked with GrowPad in the past, recommended Alexey as a qualified SEO consultant and an all-around professional in the marketing domain.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with an interview, getting to know Alexey and talking about our goals and expectations. Alexey then proceeded with the analysis of our existing website and the competition. In the end, we received a list of keywords and a general strategy on how to proceed to reach our SEO goals.

How many people from the vendor's team worked with you, and what were their positions?

One: Alexey, the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website started attracting more visitors, and more potential clients are submitting their requests for our services

Describe their project management style, including communication tools and timeliness.

Alexey is a pleasure to communicate with. He's always responsive, and when he saw that a matter needed a more in-depth explanation, he was quick to organize calls.

What did you find most impressive or unique about this company?

We were impressed by the level of professionalism and commitment provided by GrowPad.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything.