GrowPad

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a software company

Describe what your company does in a single sentence.

CRM for sales and marketing teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO Consulting
• MRR increase

SOLUTION

How did you find GrowPad?

Referral

Why did you select GrowPad over others?

• Good value for cost
• Company values aligned

How many teammates from GrowPad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were struggling with SEO since September 2023 Google core update. So our scope was to improve SEO in general and get more new revenue from organic traffic to our product. So, the scope of work consisted of analysing all the data what we have. 

In details I can divide the scope on technical SEO, content analysis, content update, SEO optimization, and link-building. Later on, we added international SEO tasks to improve our rankings in Google UA market.

Growpad delivered all tasks on time, and implementation on our side was easy due to thorough documentation provided for our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Together, we selected the pages that generate the most new revenue and improved their rankings in Google US over six months. As a result, these pages are now driving more revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growpad is a vendor that always delivers on time. They estimate tasks for each month and never miss our expectations.

The communication is always smooth and on topic. Thanks Artem and Illya for day-to-day communication.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

GrowPad impressed us with their proactivity; they always pushed us to move faster.

Are there any areas for improvement or something GrowPad could have done differently?

Nothing to say

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Onix-Systems

Describe what your company does in a single sentence.

Onix-Systems is an established mobile and web software development company that offers an array of consulting and development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO consulting

SOLUTION

How did you find GrowPad?

• It was a recommendation of a marketing consultant to contact Oleksii and his team.

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from GrowPad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope transformed a lot during these two years of cooperation with Growpad. In year 1, we worked a lot with the legacy content on the website. We created an SEO strategy focusing on increasing the number of MQLs from the website’s content. Year 2 has become more challenging due to the market recession. Our goal is to double the number of leads. It’s going harder than expected, but Growpad’s team is always open to updating and shifting the inbound marketing strategy to achieve the goal.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In 2 years, we doubled SEO traffic and x1.5 MQLs, released 100+ content pieces, 10+ landings, and updated 200+ legacy articles. We also updated the website’s layout and many more. The most important is that the yearly ROI is positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the start, the team put a high bar for project management. So we solved all the issues quickly during our two years of cooperation. Artem, PM, is always there to help, remind us what to do, and help with coordination. Oleksii is always open to discuss the strategy behind any action.

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Insightful collaboration and willingness to help

Are there any areas for improvement or something GrowPad could have done differently?

No, everything is great.

BACKGROUND

Please describe your company and position.

I am the CMO of an it services company

Describe what your company does in a single sentence.

Custom Software Development Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• SEO consulting
• Team processes

SOLUTION

How did you find GrowPad?

• Referral
• Clutch Site
• Other

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from GrowPad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to review the current SEO strategy and improve the lead quality. Before, we worked with in-house SEO and were unsure if we did it correctly. Key deliverables were to minimize non-relevant organic traffic and improve SEO traffic to lead-gen pages. Also, create and rank new lead-gen pages that will bring new clients on a constant basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During 2 years of cooperation, website traffic stayed almost the same in absolute numbers but improved the quality of traffic. We started getting more organic traffic from the US, Europe. Even during hard times for IT service-providing companies, we still get leads.

Growpad also helped us develop a new game development section of the website we plan to promote shortly. They performed SEO research on competitors, so we know for sure what pages and content to create in the future. Furthermore, Growpad provided us with a long-term SEO strategy we use in the long run. So, all our actions are aligned with it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They evolve their project management style and introduce new processes constantly. Regular calls help us to be on the same page. Big thanks to Artem and Oleksii.

What was your primary form of communication with GrowPad?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They not only provide the value but teach us to improve the in-house marketing processes.

Are there any areas for improvement or something GrowPad could have done differently?

They may be more proactive in providing their own vision of the client`s company's future growth and plans.

BACKGROUND

Please describe your company and your position there.

I am Alex, CMO at Aspirity - outsourcing web development & custom dashboard development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

Growpad’s goal was to create an SEO strategy to start growing our organic traffic almost from 0.

SOLUTION

How did you select this vendor and what were the deciding factors?

Growpad team was introduced to me by our CEO. We were considering a few other agencies, but Growpad showed a more personalized approach. They dived into our case and showed a clear roadmap of how to reach our goals. So we decided to collaborate with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The main goal - create a traffic growth strategy because we had an issue with that working with a previous SEO vendor.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated directly with Aleksey who is the CEO. The team has 2 more players: SEO and PM.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than a year we managed to get 180 organic visits a day. Moreover, it is an overall great experience for our marketing team. During the work with them, we improved our content marketing strategy and addressed critical blank spaces in the base marketing strategy.

How effective was the workflow between your team and theirs?

Everything was smooth. They use a clear workflow it was easy for us to implement it in our daily routine. Despite the time difference, they were always available to address any questions.

What did you find most impressive or unique about this company?

I'm impressed with their B2B tech marketing experience, personalized approach, and settlement process.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

Victoria, Lead Marketing Manager at Agente company. We deliver custom web and mobile solutions with focus on e-learning, e-commerce, healthcare and proptech SMBs and large companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We hired Growpad to improve the inbound lead number from organic traffic and its quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with Aleksey in his previous company, so we knew that he was a “brain” of inbound marketing strategies for IT software houses.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed ongoing help with a content plan, keyword analysis, tech SEO improvement, link-building, and E-A-T stuff. Also, Growpad helps Agente’s marketing team get more knowledge in SEO and digital marketing fields.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Aleksey and later with an SEO specialist who helps with regular SEO tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic almost doubled from 400 to 800 daily visitors. We switched the focus to e-learning and managed to get most of the leads from that domain expertise.

Describe their project management style, including communication tools and timeliness.

We have regular monthly calls and day-to-day chatting. All tasks are tracked in notion so we are on the same page with Growpad’s team.

What did you find most impressive or unique about this company?

The team knows how to improve organic traffic using existing content and thoughtfully prioritizes SEO tasks to help us get bigger results in less time.

Are there any areas for improvement or something they could have done differently?

Improve speed of tasks delivery

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Demigos - a software development service provider for healthcare companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We hired Growpad to launch inbound marketing as a lead-gen channel for Demigos. My goal was to start getting sales-qualified leads by the end of 2020. And later niche down marketing efforts to the healthcare niche. By the end of 2021 to get 15+ SQL monthly.

SOLUTION

How did you select this vendor and what were the deciding factors?

Aleksey was recommended by Yalantis’ CEO where he helped them to grow traffic and get inbound leads.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The initial scope is to set up a digital marketing strategy, create a content plan, do SEO tasks for each content piece, update technical SEO and E-A-T factors. Later main work is concentrated on link-building and content optimization.

How many resources from the vendor's team worked with you, and what were their positions?

Aleksey is the main strategist and his SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of marketing strategy, we already signed two contracts this year and proceed sales process with a few more MQL leads. We began to receive relevant leads from our website that correspond to our strategy. Our traffic has tripled during our work with Growpad. But what is more important - we began to receive relevant traffic to our healthcare-related pages.

How effective was the workflow between your team and theirs?

We have a weekly call where we discuss a work scope, and Growpad delivers tasks on a weekly basis.

What did you find most impressive or unique about this company?

Focusing only on the IT business helps Aleksey and his team to be on the pulse with the marketing trends and react fast. Taking into consideration Aleksey's previous experience working as a hands-on SEO specialist, his management experience being a CEO in the previous company, and his deep focus on IT services companies gives him the ability to have a unique understanding of the strategic challenges of IT companies, and how they can be solved on practice using digital marketing solutions.

That's a unique combination of deep strategic vision with a clear technical view on how the goals of an IT company could be met using inbound marketing strategies.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

Co-founder and CFO of Blaize tech

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

My partner asked Growpad’s team to help with inbound marketing strategy, SEO, and content marketing to improve inbound leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

My partner Sergey worked with Aleksey on a project before.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an internal team member Taya who need mentorship in content writing, choosing content topics, SEO, and inner linking. Growpad helped us to develop a long-term strategy, conduct SEO audit, improve UX, mentor a team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked only with Alexey.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website’s organic traffic now - 200 daily users, it was 10 when we started.

How effective was the workflow between your team and theirs?

Growpad worked mostly with our team member Taya, when I have questions calls were the answers

What did you find most impressive or unique about this company?

Their orientation on new leads and not the site traffic is impressive. 

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a content writing agency that focuses on delivering content to IT companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad, and what were your goals?

We needed consulting on the SEO optimization of our website since wanted to stand out from the competition and gain visibility on the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

A colleague of mine, who has successfully worked with GrowPad in the past, recommended Alexey as a qualified SEO consultant and an all-around professional in the marketing domain.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with an interview, getting to know Alexey and talking about our goals and expectations. Alexey then proceeded with the analysis of our existing website and the competition. In the end, we received a list of keywords and a general strategy on how to proceed to reach our SEO goals.

How many people from the vendor's team worked with you, and what were their positions?

One: Alexey, the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website started attracting more visitors, and more potential clients are submitting their requests for our services

Describe their project management style, including communication tools and timeliness.

Alexey is a pleasure to communicate with. He's always responsive, and when he saw that a matter needed a more in-depth explanation, he was quick to organize calls.

What did you find most impressive or unique about this company?

We were impressed by the level of professionalism and commitment provided by GrowPad.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything.

BACKGROUND

Please describe your company and your position there.

I’m a founder and CEO at a web and mobile design & development company headquartered in Ukraine. My team makes 50+ skillful and proficient specialists. Today, we are privileged to work with dozens of clients worldwide with exceptional products and provide them with satisfying results.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowPad?

Our in-house marketing team needed additional expertise in link-building, website optimization and marketing content development. We turned to GrowPad for strategic consulting and advice on how to improve our current positions in the B2B digital service market.

What were your goals for this project?

We wanted to increase our sales in specific B2B industries in the US. To reach this goal we wanted to define our target audience better, understand our main directions and our link-building potential, improve the website and content marketing.

SOLUTION

How did you select GrowPad?

Based on the recommendation. Our marketing team did additional research to reveal successful marketing strategy consulting cases provided by GrowPad. That was an ultimate step to make a decision about our co-operation with this agency.

Describe the scope of their work in detail.

We had a series of discovery meetings to discuss our goals, define the target audience and industries. Our marketing team got insights what the major drivers are for our business and how we can improve our website selling potential.

GrowPad worked with us our marketing team to improve the understanding our target audience, strengthen our linkbuilding strategy, and enhance content marketing.

What was the team composition?

We worked directly with the founder Alex. He was eager to collaborate with our marketing team and provide comprehensive consulting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After we started working with GrowPad, we changed our approach to link-building and content marketing, reworked the website structure and implemented changes that bring traffic to our website and increase sales.

How effective was the workflow between your team and theirs?

Our team was glad to collaborate with Alex and find new solutions to improve the marketing strategy. Alex provided us with frequent updates and applicable methods that led to impressive results.

What did you find most impressive about this company?

We were highly impressed with Alex’s expertise in the IT industry and our market. Our team gained new knowledge and found out innovative ideas how to improve our company’s positions on the market.

Are there any areas for improvement?

Alex has decent expertise in the field. We were completely satisfied with GrowPad’s consistency and approach in business. They are always open for more advice which is extra valuable.

BACKGROUND

Please describe your company and position.

I am the CEO of Blue Carrot

Describe what your company does in a single sentence.

Blue Carrot is an e-learning development company that combines science-based learning methods, AI technology, and diverse media formats to create engaging, scalable, and cost-efficient educational content — from short explainers to large multilingual e-learning projects — delivered with speed, quality, and expert guidance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrowPad to accomplish?

• SEO strategy
• Creative Consulting
• Content Marketing
• Digital Strategy

SOLUTION

How did you find GrowPad?

• Online Search
• Referral

Why did you select GrowPad over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GrowPad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Our project with GrowPad aimed to develop and implement an SEO and content marketing strategy created by our previous advisor. 

During the first month, we decided to focus on service pages we hadn’t focused on before.  

The team started with an in-depth technical and content audit, identifying key growth points and barriers to improving the site's visibility. 

They optimized priority pages, created new landing pages to expand reach, implemented internal linking, and updated content with a focus on relevance and alignment with current search trends, including LLM visibility. 
Key deliverable - we improved SEO rankings for pages that generate another type of leads we like now more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with GrowPad, we’ve seen notable improvements in our SEO performance, content visibility, and inbound marketing results. 

Our priority keywords, including competitive industry terms, have seen significant increases in both traditional search engines and AI-driven platforms, with several reaching the top 10 positions. Organic traffic on priority pages has grown steadily, resulting in more qualified leads and improved visibility for our e-learning services. The AI-driven content optimization and updated internal linking structure also improved user engagement, increasing time on page and reducing bounce rates. 

Technical SEO fixes enhanced our site health score and resolved performance issues. Link-building activities done by Growpad also helped us see improvement in Google & LLM rankings. 

These measurable results provide a strong foundation for sustained growth, and we’re confident in meeting our ambitious KPIs over the next six months with GrowPad’s continued support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GrowPad demonstrated excellent project management throughout our collaboration. From the very start, they established clear timelines, coordinated each stage with our team, and consistently delivered tasks on schedule. Communication was smooth and proactive - they responded quickly to any questions or requests, often suggesting better solutions based on their expertise.
Yes, we had some issues with communication & deadlines, but the team is always clear about speaking about them. I like their transparency. During the work period, we had some communication issues with the SEO specialist, but all were cleared by the supervision of the CEO and the SEO team lead.
Regular sync calls kept the project on track and allowed us to make timely adjustments when needed. We always felt supported, with the team taking full ownership of the process and holding themselves accountable for results. Their professionalism and attention to detail made the entire workflow efficient and stress-free. 

What was your primary form of communication with GrowPad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about GrowPad is how quickly they develop their expertise, stay focused on business needs, and demonstrate successful cases. 
From the very beginning, they grasped our goals and turned them into a clear, results-oriented SEO and content marketing strategy. 

Their ability to combine deep technical knowledge with a flexible, tailored approach to our industry sets them apart from other agencies. We also appreciated their responsiveness, strategic thinking, and commitment to delivering measurable outcomes that directly impact our business growth.

Are there any areas for improvement or something GrowPad could have done differently?

It’s honestly hard to pinpoint anything that needs improvement. Throughout our collaboration, everything felt harmonious, and whenever there were any obstacles or bottlenecks, the GrowPad team was always transparent about them and kept their fingers on the pulse to resolve issues quickly. Their proactive communication and willingness to adapt made the process smooth and productive from start to finish. The only area that might benefit from enhancement is the task management system, which could be refined to make workflows even more efficient.