Inbound Marketing for B2B Tech/Software Companies
GrowPad helps to get inbound leads for Software development firms/tech startups providing services like:
- digital marketing strategy consultancy
- supervising and consulting in-house marketing teams
- inbound-marketing strategy and its implementation
- content-marketing
- SEO
- Link-building
GrowPad is a boutique-like digital marketing partner for outsourcing IT companies, software houses, SaaS, and tech companies.

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Content marketing for Demigos software dev firm
~ 12 months
Demigos is a software development company with the main focus on IT solutions for healthcare startups and facilities.
Reason to hire us:
The CEO of the company, Ivan, wanted to change the marketing strategy in order to get leads from organic SEO.
See more at growpad.pro
What was done:
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In-depth analysis of the company’s marketing vector: creating a narrow-focusing marketing strategy
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Choosing the niche of healthcare for further positioning
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SEO audit
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Creating the content-plan
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Implementing an Internal Linking strategy
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Continuous SEO keyword research for articles that were published on the website
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Implementing link-building strategies
Results:
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Increasing organic traffic from 10 to 100+ visitors per day (in the niche of healthcare)
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Up to 15 SQL leads per quarter
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+2 contracts in the last three months thanks to the content marketing & SEO
Link to the company: https://demigos.com/

Content marketing consulting for design agency
~ 6 months
Cadabra Studio is a design-driven software development company with solid expertise in UI/UX Design, web and mobile development.
Reason to hire us:
The client wanted to check the level of knowledge of internal marketing specialists, boost their professional skills. In addition, we were to adjust the marketing strategy of the company.
See more at growpad.pro
What was done:
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Interviewing of the internet-marketer and SEO-specialist
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Drawing up the personal development plan for these specialists
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Transferring the expertise in SEO, content marketing, link building, Internal linking strategies
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Testing the acquired knowledge: consolidating information in the form of consultations, reports on the work of the company's marketing department
Results:
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Strengthening the team skills
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Organic traffic has 2x in 3 months
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The company focused on Insurance and Healthcare industries.
Link to the company: https://cadabra.studio/

Content marketing for design-oriented software company
~ 12 months
Agente Studio is a design-driven software development company with a focus on eLearning and design projects.
Reason to hire us:
Based on the expertise of GrowPad CEO Aleksey Andrusenko, the client was looking for help in performing SEO tasks and boosting lead generation from organic channels.
What was done:
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Client’s website analysis and updating
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Adjustment of long-term marketing strategy
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SEO audit, implementing an Internal Linking strategy
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Optimization of landing pages and content-plan
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Continuous link building strategy and SEO keyword research
Results:
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Increasing of organic traffic from 400 to 800 visitors per day
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Company focused on Education industry
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Increasing the number of SQL leads in this field
Link to the company: https://agentestudio.com/

SEO for Blockchain development company
Blaize is a software development company providing blockchain development outsourcing solutions.
Reason to hire us:
The client wanted to increase the number of incoming leads, solve some SEO issues and learn from GrowPad team experience in inbound marketing processes with an eye to further company growth.
See more at growpad.pro
What was done:
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10+ consulting calls for an internal marketer in order to share our experience in working with SEO and content, in particular, writing texts
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Updating of the content-plan
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Optimization of existing articles on the site to attract more traffic
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Implementing an Internal Linking strategy
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Continuous SEO keyword research for articles that were published on the website
Results:
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Increasing of organic traffic from 0 to 200 visitors per day (came from blog content)
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Up to 5 SQL leads per month
Link to the company: https://blaize.tech/
Reviews
the project
SEO & Content Marketing for Corporate Website
"The team knows how to improve organic traffic using existing content."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Victoria, Lead Marketing Manager at Agente company. We deliver custom web and mobile solutions with focus on e-learning, e-commerce, healthcare and proptech SMBs and large companies.
For what projects/services did your company hire GrowPad, and what were your goals?
We hired Growpad to improve the inbound lead number from organic traffic and its quality.
How did you select this vendor and what were the deciding factors?
We worked with Aleksey in his previous company, so we knew that he was a “brain” of inbound marketing strategies for IT software houses.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We needed ongoing help with a content plan, keyword analysis, tech SEO improvement, link-building, and E-A-T stuff. Also, Growpad helps Agente’s marketing team get more knowledge in SEO and digital marketing fields.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with Aleksey and later with an SEO specialist who helps with regular SEO tasks.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our organic traffic almost doubled from 400 to 800 daily visitors. We switched the focus to e-learning and managed to get most of the leads from that domain expertise.
Describe their project management style, including communication tools and timeliness.
We have regular monthly calls and day-to-day chatting. All tasks are tracked in notion so we are on the same page with Growpad’s team.
What did you find most impressive or unique about this company?
The team knows how to improve organic traffic using existing content and thoughtfully prioritizes SEO tasks to help us get bigger results in less time.
Are there any areas for improvement or something they could have done differently?
Improve speed of tasks delivery
the project
Inbound-Marketing for Healthcare IT Company
"Our traffic has tripled during our work with Growpad."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of Demigos - a software development service provider for healthcare companies.
For what projects/services did your company hire GrowPad, and what were your goals?
We hired Growpad to launch inbound marketing as a lead-gen channel for Demigos. My goal was to start getting sales-qualified leads by the end of 2020. And later niche down marketing efforts to the healthcare niche. By the end of 2021 to get 15+ SQL monthly.
How did you select this vendor and what were the deciding factors?
Aleksey was recommended by Yalantis’ CEO where he helped them to grow traffic and get inbound leads.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The initial scope is to set up a digital marketing strategy, create a content plan, do SEO tasks for each content piece, update technical SEO and E-A-T factors. Later main work is concentrated on link-building and content optimization.
How many resources from the vendor's team worked with you, and what were their positions?
Aleksey is the main strategist and his SEO specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
With the help of marketing strategy, we already signed two contracts this year and proceed sales process with a few more MQL leads. We began to receive relevant leads from our website that correspond to our strategy. Our traffic has tripled during our work with Growpad. But what is more important - we began to receive relevant traffic to our healthcare-related pages.
How effective was the workflow between your team and theirs?
We have a weekly call where we discuss a work scope, and Growpad delivers tasks on a weekly basis.
What did you find most impressive or unique about this company?
Focusing only on the IT business helps Aleksey and his team to be on the pulse with the marketing trends and react fast. Taking into consideration Aleksey's previous experience working as a hands-on SEO specialist, his management experience being a CEO in the previous company, and his deep focus on IT services companies gives him the ability to have a unique understanding of the strategic challenges of IT companies, and how they can be solved on practice using digital marketing solutions.
That's a unique combination of deep strategic vision with a clear technical view on how the goals of an IT company could be met using inbound marketing strategies.
Are there any areas for improvement or something they could have done differently?
Not that I can think of.
the project
Inbound Marketing Support for Blockchain Development Company
"Their orientation on new leads and not the site traffic is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Co-founder and CFO of Blaize tech
For what projects/services did your company hire GrowPad, and what were your goals?
My partner asked Growpad’s team to help with inbound marketing strategy, SEO, and content marketing to improve inbound leads.
How did you select this vendor and what were the deciding factors?
My partner Sergey worked with Aleksey on a project before.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We had an internal team member Taya who need mentorship in content writing, choosing content topics, SEO, and inner linking. Growpad helped us to develop a long-term strategy, conduct SEO audit, improve UX, mentor a team.
How many resources from the vendor's team worked with you, and what were their positions?
We worked only with Alexey.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our website’s organic traffic now - 200 daily users, it was 10 when we started.
How effective was the workflow between your team and theirs?
Growpad worked mostly with our team member Taya, when I have questions calls were the answers
What did you find most impressive or unique about this company?
Their orientation on new leads and not the site traffic is impressive.
Are there any areas for improvement or something they could have done differently?
No
the project
SEO Strategy for Content Writing Company Website
"We were impressed by the level of professionalism and commitment provided by GrowPad."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and CEO of a content writing agency that focuses on delivering content to IT companies.
For what projects/services did your company hire GrowPad, and what were your goals?
We needed consulting on the SEO optimization of our website since wanted to stand out from the competition and gain visibility on the market.
How did you select this vendor and what were the deciding factors?
A colleague of mine, who has successfully worked with GrowPad in the past, recommended Alexey as a qualified SEO consultant and an all-around professional in the marketing domain.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We started off with an interview, getting to know Alexey and talking about our goals and expectations. Alexey then proceeded with the analysis of our existing website and the competition. In the end, we received a list of keywords and a general strategy on how to proceed to reach our SEO goals.
How many people from the vendor's team worked with you, and what were their positions?
One: Alexey, the founder.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website started attracting more visitors, and more potential clients are submitting their requests for our services
Describe their project management style, including communication tools and timeliness.
Alexey is a pleasure to communicate with. He's always responsive, and when he saw that a matter needed a more in-depth explanation, he was quick to organize calls.
What did you find most impressive or unique about this company?
We were impressed by the level of professionalism and commitment provided by GrowPad.
Are there any areas for improvement or something they could have done differently?
I cannot think of anything.
the project
Digital Strategy for App Development Company
"We were highly impressed with Alex’s expertise in the IT industry and our market."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m a founder and CEO at a web and mobile design & development company headquartered in Ukraine. My team makes 50+ skillful and proficient specialists. Today, we are privileged to work with dozens of clients worldwide with exceptional products and provide them with satisfying results.
For what projects/services did your company hire GrowPad?
Our in-house marketing team needed additional expertise in link-building, website optimization and marketing content development. We turned to GrowPad for strategic consulting and advice on how to improve our current positions in the B2B digital service market.
What were your goals for this project?
We wanted to increase our sales in specific B2B industries in the US. To reach this goal we wanted to define our target audience better, understand our main directions and our link-building potential, improve the website and content marketing.
How did you select GrowPad?
Based on the recommendation. Our marketing team did additional research to reveal successful marketing strategy consulting cases provided by GrowPad. That was an ultimate step to make a decision about our co-operation with this agency.
Describe the scope of their work in detail.
We had a series of discovery meetings to discuss our goals, define the target audience and industries. Our marketing team got insights what the major drivers are for our business and how we can improve our website selling potential.
GrowPad worked with us our marketing team to improve the understanding our target audience, strengthen our linkbuilding strategy, and enhance content marketing.
What was the team composition?
We worked directly with the founder Alex. He was eager to collaborate with our marketing team and provide comprehensive consulting.
Can you share any outcomes from the project that demonstrate progress or success?
After we started working with GrowPad, we changed our approach to link-building and content marketing, reworked the website structure and implemented changes that bring traffic to our website and increase sales.
How effective was the workflow between your team and theirs?
Our team was glad to collaborate with Alex and find new solutions to improve the marketing strategy. Alex provided us with frequent updates and applicable methods that led to impressive results.
What did you find most impressive about this company?
We were highly impressed with Alex’s expertise in the IT industry and our market. Our team gained new knowledge and found out innovative ideas how to improve our company’s positions on the market.
Are there any areas for improvement?
Alex has decent expertise in the field. We were completely satisfied with GrowPad’s consistency and approach in business. They are always open for more advice which is extra valuable.
the project
SEO Services for Content Writing Studio
"They're focusing on B2B lead gen strategies, which is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Anastasia, a co-founder of the content writing studio - Ecrivio. We are a team of content creators for tech companies. Based in Ukraine.
For what projects/services did your company hire GrowPad, and what were your goals?
I hired Growpad to conduct an SEO audit of our current website and create an SEO strategy to move to another platform.
How did you select this vendor and what were the deciding factors?
We worked on the same project as subcontractors before. I liked the way they did their job.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Detailed SEO audit, meta tags update. SEO strategy for 12 months with detailed steps.
How many people from the vendor's team worked with you, and what were their positions?
We worked with an SEO specialist and the CEO.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The strategic vision of project development.
Describe their project management style, including communication tools and timeliness.
We had one Zoom call and it was enough to create a strategy for us.
What did you find most impressive or unique about this company?
They're focusing on B2B lead gen strategies, which is impressive.
Are there any areas for improvement or something they could have done differently?
No.
the project
Digital Strategy for Digital Product Design Firm
"Their deep knowledge of my business has been impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Vladislav, founder of digital product design firm Arounda. We are creating UX/UI for the best online tech products.
For what projects/services did your company hire GrowPad, and what were your goals?
We hired Growpad’s team to improve internal digital marketing processes. Our goal was to set up content marketing & SEO practices.
How did you select GrowPad and what were the deciding factors?
I found Growpad in Google due to their activities.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Find SEO issues, improve CTA and conversion, basic SEO practices, content marketing strategy, topic & keyword research consulting.
How many resources from the GrowPad team worked with you, and what were their positions?
We ordered high-level consulting directly from Aleksey.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our team can execute inbound marketing tasks by themselves. I see that our processes are more mature now.
How effective was the workflow between your team and theirs?
Fast communication over Telegram and video calls for consulting
What did you find most impressive or unique about this company?
Their deep knowledge of my business has been impressive.
Are there any areas for improvement or something they could have done differently?
No
the project
Digital Marketing Strategy for PPC Digital Ad Agency
"I was amazed by Aleksey’s deep knowledge and willingness to help us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NN Partners is a boutique PPC agency with a focus on the insurance industry founded in 2020. My name is Nikita and I’m a co-founder at NN Partners
For what projects/services did your company hire GrowPad, and what were your goals?
My goal was to find an expert who will lead us and create a long-term digital marketing strategy
How did you select this vendor and what were the deciding factors?
A person I know recommended Aleksey to me as an expert in building online presences in the US market.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We held two consultation sessions during which we figured our SEO strategy and a helicopter view of content strategy for the year.
How many resources from the vendor's team worked with you, and what were their positions?
Smooth
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I was amazed by Aleksey’s deep knowledge and willingness to help us.
How effective was the workflow between your team and theirs?
Smooth
What did you find most impressive or unique about this company?
I was amazed by Aleksey’s deep knowledge and willingness to help us.
Are there any areas for improvement or something they could have done differently?
Spot on
the project
Digital Marketing for SEO Agency
"Their knowledge in digital marketing strategy has been impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a CEO of Admix Global. We’re a link-building team for software companies and startups.
For what projects/services did your company hire GrowPad, and what were your goals?
I hired Growpad for digital marketing strategy consulting.
How did you select GrowPad and what were the deciding factors?
I knew Aleksey for few years as a head of SEO and later acting CEO in a digital marketing company. Once he opened his new company I decided to give him a chance.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Create a digital marketing strategy as well as regular sales process consulting. Each month I have a list of questions that Aleksey answers.
How many resources from the GrowPad team worked with you, and what were their positions?
Aleksey and his 1 digital marketing assistant.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We niched down our marketing strategy to 2 Ideal Customer Personas which helped us to launch dedicated outbound marketing campaigns on LinkedIn. Such a strategy reduced our expenses on staff and speed up our onboarding process.
How effective was the workflow between your team and theirs?
We called on a regular basis.
What did you find most impressive or unique about this company?
Their knowledge in digital marketing strategy has been impressive.
Are there any areas for improvement or something they could have done differently?
I can advise Alexey to expand his team to provide more services.
the project
Web Dev & Digital Marketing for Digital Solutions Company
"They are helpful in making my company thrive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I`m Managing Director at Menklab. We are US-Ukrainian outsourcing company with a focus on Education and AI/ML.
For what projects/services did your company hire GrowPad, and what were your goals?
My goal was to create a website with a digital marketing strategy in mind. So once the website is launched we do not need to fix it. The second goal - choose a niche where we would focus our marketing in 1-3 years.
How did you select this vendor and what were the deciding factors?
Aleksey and I were both students at IT management school in our hometown city Dnipro, Ukraine.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Create a website structure, audit design wireframes, create a content strategy, help with messages and SEO
How many resources from the vendor's team worked with you, and what were their positions?
Aleksey alone
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I am grateful for Aleksey’s commitment and willingness to help with the project. Main deliverables - our website which is SEO optimized and the digital marketing strategy we execute now.
How effective was the workflow between your team and theirs?
All our calls were in Zoom where Aleksey explained all that was done.
What did you find most impressive or unique about this company?
They are helpful in making my company thrive.
Are there any areas for improvement or something they could have done differently?
Nothing to add
Organic traffic has almost doubled from 400 to 800 daily visitors. GrowPad has switched the focus to e-learning and has managed to get most of their leads from that domain expertise. They maintain communication through regular monthly calls and hold day-to-day chatting.