Grow and Convert

BACKGROUND

Please describe your company and position.

I am the VP Customer Success | Marketing of Vocal Video

Describe what your company does in a single sentence.

Vocal Video makes it incredibly simple to collect, edit, and share professional-grade video testimonials - with zero video experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Increase paid conversions from organic search
• Content marketing
• Improve overall SEO

SOLUTION

How did you find Grow and Convert?

Referral

Why did you select Grow and Convert over others?

High ratings, Good value for cost, Referred to me, Other

What was the size of Grow and Convert’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Grow and Convert to deliver highly optimized bottom of the funnel articles that would rank for our top-converting keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We now rank on page 1 for 49 keywords, 24 of which are in the top 1-3 positions
• 7k organic traffic focusing on all high buying intent keywords
• Grow & Convert content contributes ~13% of total signup volume
• Grow & Convert content converts at a higher rate to paid accounts than other channels like paid search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High degree of communication, very transparent process available for us to see in Trello.

What was your primary form of communication with Grow and Convert?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

It’s insanely difficult to find an agency that can deliver what they promise, but Grow & Convert does just that. Unlike many marketing agencies, they are laser-focused on delivery profits for their clients.

Are there any areas for improvement or something Grow and Convert could have done differently?

Of course, we would have loved to jump to the top of the rankings immediately, but Grow & Convert is very up front about how long things can take.

BACKGROUND

Please describe your company and position.

I am the COO of eWebinar

Describe what your company does in a single sentence.

eWebinar is an automated webinar platform that combines pre-recorded video with real-time interactions and live chat to deliver a consistently engaging experience for attendees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Optimize blog content for conversions (trial signups) from organic search

SOLUTION

How did you find Grow and Convert?

Referral, Other

Why did you select Grow and Convert over others?

• High ratings
• Company values aligned
• Other

What was the size of Grow and Convert’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had been working with a different agency and not seeing results. Increases in traffic and (more importantly) conversions were negligible. This agency was unable to demonstrate to us — in a concrete way — how we should be setting goals and measuring success. We hired Grow & Convert to help us define a content marketing strategy that would increase our conversions month over month, and continue to deliver consistent results over time.

We also hired them to empower us to execute on that strategy. (This was a unique engagement for them — and a service I believe they no longer offer — where they acted as advisors and mentors while we did the work.)

These were the deliverables:

• 3-month content calendar and roadmap for what content to create after that time
• Templates for three types of BOFU blog posts
• The methodology and technical setup for how to measure our success, so we knew what was working (and what wasn't) and could adjust accordingly
• 1-on-1 mentorship for how to write content not only to rank in search but reliably result in conversions
• Completion of 6 long-form blog posts (3 with training and oversight and 3 with more limited feedback)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 22% of monthly conversions from organic search to our blog (up from 0%)
• In the top 3 on Google (US) for 100+ BOFU keywords
• 55% visibility for most important keywords (closest competitor has 13%)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly responsive to our needs and delivered all items on time.

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were true thought leaders in the SEO and content marketing spaces. (And generous and transparent about their findings. Their blog is a masterclass.) They reject the conventional belief that content success = more traffic, and instead focus on content as an ongoing driver of revenue (with the data to back their claims up.)

Are there any areas for improvement or something Grow and Convert could have done differently?

Stop being so awesome. They're making others look bad. 😁

BACKGROUND

Please describe your company and position.

I am a Director at Brandfolder by Smartsheet

Describe what your company does in a single sentence.

Brandfolder by Smartsheet is an intuitive and powerful digital asset management platform that empowers users and admins alike to easily store, manage, share, distribute and analyze all of their digital assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Improve our SEO ranking around target keywords
• Increase qualified traffic
• Create more SEO content for our website

SOLUTION

How did you find Grow and Convert?

Other

Why did you select Grow and Convert over others?

• Pricing first our budget
• Good value for cost
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow and Convert is an agency that provides direction and support on our SEO strategy and helps us create content and provides guidance on how to increase our organic traffic to site. They interview SMEs and develop 3 net new blogs each month and advise on keyword strategy and conduct keyword research to propose new ideas and direction. They also run a small amount of pad to help boost the SEO rank increase via a traffic volume increase. And they also work on backlink building for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've seen a tremendous increase in site conversions (book a demo) from blog articles
• We've seen a steady increase in site traffic.
• We have a lot more quality content on the site now than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team, very organized and area always prepared and willing to help us solve a problem. We meet with them monthly and feel we're supported on several levels when it comes to strategic advise and direction. We trust them, which is extremely valuable in an agency partner.

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their SEO writing capabilities. Usually SEO writing is very dry and quite frankly not good. But we do minimal to no edits with their blogs. Also their purview on what they do well and what they focus on as an agency is specific and they're honest about that, which I respect.

Are there any areas for improvement or something Grow and Convert could have done differently?

We really enjoy working with them so nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the National Manager, Content Platforms of (a/an) Medical

Describe what your company does in a single sentence.

Cancer treatment hospitals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Get at least 1 person to submit their insurance information for treatment (conversion)

SOLUTION

How did you find Grow and Convert?

Other

Why did you select Grow and Convert over others?

• High ratings
• Pricing first our budget
• Good value for cost
• Company values aligned

What was the size of Grow and Convert’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They researched possible topics, interviewed our doctors, wrote content and worked with our editors and physicians for 3 blogs/month. The first blog earned an Insurance Submit lead by the second month. Many of their blogs are continuing to earn Actionable Leads and Insurance submits -- one has produced over 200 insurance submit leads to date.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Actionable leads
• Insurance submits

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very communicative and responsive. All deliverables were handed in on time and with great professionalism.

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge and execution of pain-point SEO and the quality of the reporting and writing (with the first writer we had -- when she left the project, the other writer wasn't a good fit so we ended our relationship). They definitely know their stuff and have a great formula going.

Are there any areas for improvement or something Grow and Convert could have done differently?

Expand their expertise in the health space and get a wider set of writers like Teresa (who is really top-notch).

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a time-tracking company.

Describe what your company does in a single sentence.

We help companies track time, create employee schedules, and pay their workers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Increase Conversions

SOLUTION

How did you find Grow and Convert?

Online Search

Why did you select Grow and Convert over others?

• Great culture fit
• Company values aligned

What was the size of Grow and Convert’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase conversions by taking over our blog, writing articles that converted visitors into free trials, and then to paid users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to directly attribute their work to paid customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and communicated throughout.

What was your primary form of communication with Grow and Convert?

Virtual Meeting

What did you find most impressive or unique about this company?

They are tailored to our problem and have a solution that works.

Are there any areas for improvement or something Grow and Convert could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the President of HelpSpot

Describe what your company does in a single sentence.

We make help desk software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Create content to target keywords with buying intent

SOLUTION

How did you find Grow and Convert?

Other

Why did you select Grow and Convert over others?

• Good value for cost
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

50+ articles were created targeting a wide variety of keywords important to our help desk product. Link building and SEO optimizations were done in support of those articles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Trial conversions from their articles
• Improved ranking for articles and pages on the site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have excellent project management. Items were on time and I was always in the loop on what was happening.

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I loved their unique approach to solving our problem, which really made them stand out. Their team also did a great job communicating throughout the project.

Are there any areas for improvement or something Grow and Convert could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Manager of Cognitive FX

Describe what your company does in a single sentence.

Advanced neuro imaging focused on treating patients with mild to moderate traumatic brain injuries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Quality Content
• SEO

SOLUTION

How did you find Grow and Convert?

Online Search

Why did you select Grow and Convert over others?

Company values aligned

What was the size of Grow and Convert’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist our doctors with taking educational content and crafting blogs that will be beneficial to patients and SEO focused.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in website traffic
• Higher ranking for important keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time

What was your primary form of communication with Grow and Convert?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their ability to scope out a keyword strategy that meshed with the content we wanted to produce.

Are there any areas for improvement or something Grow and Convert could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Advertising & marketing

Describe what your company does in a single sentence.

Digital marketing for eCommerce Brands and Retailers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Grow Leads
• Take over self-content marketing for our agency

SOLUTION

How did you find Grow and Convert?

Other

Why did you select Grow and Convert over others?

Other

What was the size of Grow and Convert’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

G&C ran content marketing program for our agency's self marketing for a few years. They came up with the strategy and had their writers work with our experts to create content to attract leads to our blog.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads
• Traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they were mostly on time and responsive

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the excellent process and great ideas; they adjusted the process to what works best.

Are there any areas for improvement or something Grow and Convert could have done differently?

Sometimes we had miscommunication with a few of their writers. Problems were rectified to our satisfaction

BACKGROUND

Please describe your company and position.

I am the SVP, Marketing & Growth of User Interviews

Describe what your company does in a single sentence.

User Interviews is the fastest and easiest way to recruit quality participants for research

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grow and Convert to accomplish?

• Drive organic search traffic
• Drive conversions from organic search traffic

SOLUTION

How did you find Grow and Convert?

Referral

Why did you select Grow and Convert over others?

• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow and Convert provided 3 articles each month, including research, editing, promotion, and publication for each piece. At the beginning of the engagement they also provided customer research,a and took time to understand our funnel and how to use content to make an impact on organic conversions within it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased organic search traffic
• Increased organic search traffic conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Grow and Convert was always on time, professional, and great partners. No complaints. Would work with them again if we needed to augment our own in house content marketing or to get started.

What was your primary form of communication with Grow and Convert?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Founders are very smart, down-to-earth, pleasant to work with. They are also constantly iterating on their approach, and care a lot about delivering results. Real partners.

Are there any areas for improvement or something Grow and Convert could have done differently?

n/a