I've spent years staring at interfaces that make smart products feel broken.
An AI tool people quit halfway through, not because it was bad, but because nobody could find the next step. An analytics dashboard where getting one number took 6 clicks. Six. A DevOps platform built by brilliant engineers who never had a designer in the room.
The engineering behind all of these was solid. Every time, same story: nobody thought hard enough about the people actually using the thing. That's what my team does.
Three senior designers. Not an agency with a sales layer and a bench of juniors who do the real work. Five people in total (including me as a Lead designer and PM to do operational work and let designers design). I run the studio and I'm in Figma every day, not in meetings about meetings.
We work on AI products, dev tools, dashboards, fintech, healthcare SaaS, analytics platforms. Stuff where "make it pretty" is the wrong conversation. The question is whether it works.
What happened when we got involved: - AI content tool: simplified the entire interface, core actions went from buried in menus to one click away - AI consumer app: rebuilt the flow so users actually finish what they came to do instead of dropping off mid-process - Expense SaaS: full analytics dashboard, done in 8 weeks - DevOps platform: consolidated status info that was buried across 5 screens into single dashboard views
We say no to most projects. We're three people. I'd rather go deep on one product than spread thin across five and do a mediocre job on all of them.
If your product is complex and your users are confused then DM me, I'll look at it for free.
gro is recognized for providing good value for cost, with clients noting that their pricing fits budgets while delivering high-quality designs. They maintain effective communication and project management, consistently delivering on time without reported issues.
Clients valued gro's excellent communication and responsiveness. They maintained effective communication through virtual meetings, emails, and messaging apps, ensuring clients were well-informed throughout the project.
Culture Fit and Value for Money
gro was chosen by clients for their cultural fit and value for money, with clients noting their high ratings and cost-effective service offerings as key reasons for selection.
Consistent High Client Satisfaction
Across various projects, clients expressed high levels of satisfaction with gro's work, noting the quality, timeliness, and effectiveness of their services.
Supportive and Accountable Team
Clients were impressed by gro's supportive and accountable nature, appreciating their dedication to client needs and their willingness to provide ongoing support and updates as required.
No Significant Areas for Improvement
The reviews did not highlight any significant areas for improvement, suggesting that clients were generally very satisfied with gro's performance and service delivery.
"A lot of the user interactions really required making actions that were complicated feel really easy to use without needing a tutorial."
Sep 23, 2026
Product, FleetGen
Shant Lokmanian
Verified
Other industries
San Francisco, California
1-10 Employees
Online Review
Verified
gro provided UI/UX design services for a compliance software company. The team designed the UI/UX of a mobile app and a website.
The client was satisfied with gro's work. The team took their time to understand the client's business and needs to provide tailored solutions. Moreover, the team had great attention to detail and delivered high-quality work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Product of FleetGen
Describe what your company does in a single sentence.
We make compliance software for the freight brokering industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire gro to accomplish?
Design a mobile first TMS that took into account a very complex set of features in an easy to use app
SOLUTION
How did you find gro?
Online Search
Other
Why did you select gro over others?
High ratings
Great culture fit
How many teammates from gro were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Kiryl is one of the best UX designers I've worked with. He understands on a very deep level what the user is trying to accomplish when making his UI/UX designs. I've worked with him on two projects now and both turned out phenomenally. One for a mobile app, and another for FleetGen (fleetgen.ai).
A lot of the user interactions really required making actions that were complicated feel really easy to use without needing a tutorial, and I really felt like Kiryl took his time to understanding my niche when making these designs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
N/A
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Works at a relatively decent speed. Not lightning fast, but definitely you could tell he's taking his time to perfect the designs.
What was your primary form of communication with gro?
Virtual Meeting
What did you find most impressive or unique about this company?
Great attention to detail
Are there any areas for improvement or something gro could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UX/UI Design for Financial Services Company
UX/UI Design
Confidential
Sep. 2024 - Sep. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"gro's communication was great."
Sep 10, 2026
Product Owner, FXCH Ltd
Makgera MODISE
Verified
Financial services
Ireland
11-50 Employees
Online Review
Verified
gro redesigned a web application for a financial services company. The team worked with one gro teammate.
The redesign delivered by gro was clean and modern. The team was happy with it. gro's project management was great. They delivered on time. The team communicated via virtual meetings, email, and a messaging app.
BACKGROUND
Introduce your business and what you do there.
I’m the product owner of FXCH Ltd, a financial services company. We provide institutional crypto clearing solutions, offering real-time risk netting, non-custodial trading, and compliance support to reduce systemic risk and enable secure, efficient trading across exchanges and OTC venues for financial institutions.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with gro?
We needed to redesign our web application.
SOLUTION
What was the scope of their involvement?
gro provided a new design for our web application.
What is the team composition?
We worked with one teammate from gro.
How did you come to work with gro?
Someone referred gro to us. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.
What is the status of this engagement?
We worked together from September 2024–September 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
gro delivered a clean, modern design that our team liked. We were happy with it.
How did gro perform from a project management standpoint?
gro’s project management was great. They delivered on time. We communicated via virtual meetings, email, and a messaging app.
What did you find most impressive about them?
gro’s communication was great.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
App Design Services for IT Company
UX/UI Design
User ResearchUX Strategy
Confidential
May - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Everything was good.”
Aug 27, 2026
Founder, Mindfulness Mentor
Ashwin Jiwane
Verified
Information technology
Prague, Czech Republic
1-10 Employees
Online Review
Verified
gro provided app design services for an IT company. The team conducted user and market research and was responsible for the app's design, UX, and flow.
gro delivered the requested work, including additional iterations and updates. The team delivered on time and communicated via in-person and virtual meetings, email, and messaging apps. The client was impressed with gro's supportiveness, responsiveness, accountability, and high-quality work.
BACKGROUND
Introduce your business and what you do there.
I’m the founder of Mindfulness Mentor, an IT company that develops a mindfulness app.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire gro to accomplish for Mindfulness Mentor?
I hired gro to do the full design of our app, including ideation, market research, user research, and the initial design.
SOLUTION
What was the scope of their involvement?
gro conducted user and market research and was responsible for the app’s design, UX, and flow. The team delivered wireframes, prototypes, final UI designs, and developer tools.
What is the team composition?
We worked with one teammate from gro.
How did you come to work with gro?
I had previously worked with gro.
What is the status of this engagement?
We worked together from May–August 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
gro delivered what I asked them to do. The team provided ongoing design work, including additional iterations and updates.
How did gro perform from a project management standpoint?
gro delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.
What did you find most impressive about them?
I was impressed by gro’s supportiveness, responsiveness, accountability, high-quality work, and great communication.
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